Popeye's Supplements

What Popeye's Supplements does

Popeye's Supplements Canada is a privately held, Canada-focused specialty retailer of sports nutrition and general health supplements, headquartered in Brossard, Quebec, and operating a multi-channel direct-to-consumer business. The company combines a national footprint of 100+ physical retail store locations across Canada with an X-Cart-powered ecommerce storefront that supports home delivery, in-store pickup, gift cards, and a free-shipping threshold on orders over $99. The assortment spans protein supplements, performance products (pre-workout, creatine, amino acids, recovery), weight management, vitamins and health (multi-vitamins, probiotics, fish oil, collagen, immune and sleep support), pet supplements, and clearance and value-size formats, drawing from a portfolio of 100+ third-party brands including Allmax Nutrition, Progressive, PVL, Cellucor, Mutant, and Optimum Nutrition, alongside a proprietary POPEYE'S ATHLÉTIQUE sub-brand.

Customer acquisition is driven by physical store traffic supplemented by content marketing (an in-house blog covering BCAAs vs. EAAs, creatine, pre-workouts), organic social presence on Instagram and Facebook, email newsletters, and weekly promotional flyers. The served personas are primarily fitness enthusiasts and athletes, with secondary segments of health-conscious general wellness consumers, pet owners, and weight-management seekers; testimonial evidence emphasizes knowledgeable in-store staff and a personal-service retail experience. The site is offered bilingually in English and French, aligning with the company's Canadian and specifically Quebec-based operating base. Operational scale is reflected in a 251–500 employee range, though revenue, ownership, and corporate structure are not disclosed in the source material.

The revenue model is straightforward direct-to-consumer unit pricing on physical and digital shelves: one-time purchases of third-party and own-brand supplements at per-SKU prices with promotional discounts via weekly circulars and an in-store pickup arbitrage that bridges the two channels. B2B enterprise or subscription offerings are not surfaced in the source data, and no API, app, or AI-driven personalization capabilities are present. The company does not appear to have publicly disclosed funding events, acquisitions, or leadership changes; its principal moat is its Canadian physical-store distribution density and assortment breadth across the 100+ partner brands.

Name

Popeye's Supplements

Legal name

Popeye's Supplements Canada

Website

https://shoppopeyes.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Popeye's Supplements Canada is a privately held Canadian specialty retailer of sports nutrition and health supplements, operating 100+ physical stores nationwide and an ecommerce storefront serving fitness enthusiasts, health-conscious consumers, pet owners, and weight-management seekers with 100+ third-party brands and its own POPEYE'S ATHLÉTIQUE sub-brand.

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Weight Management & Metabolic Supplements (CRADAGAG), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Sports nutrition supplements
• Vitamin retail stores
• Fitness supplement retail
• Protein supplements
• Weight management products

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Supplement Sales: Physical retail store sales of nutritional supplements, proteins, vitamins, and health products across 100+ store locations in Canada
2. E-commerce Online Sales: Direct online sales through popeyessupplements.com website with shipping delivery and in-store pickup options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Popeye's Supplements Canada operates a multi-brand retail and e-commerce platform selling nutritional supplements, proteins, vitamins, pre-workouts, weight management products, and pet supplements across 100+ physical stores in Canada and an online storefront. The company carries over 100 third-party supplement brands including Allmax Nutrition, PVL, Cellucor, and Mutant, and offers its own sub-brand POPEYE'S ATHLÉTIQUE. Services include in-store pickup, home delivery (free over $99), gift cards, and educational blog content on sports nutrition.

Product overview

Popeye's Supplements Canada operates a multi-brand e-commerce and retail platform offering a comprehensive range of health and fitness supplements. The core offering spans multiple product categories: Protein Supplements (including whey blends, isolates, weight gainers, plant proteins, and protein bars), Performance Products (pre-workout, creatine, amino acids, post-workout recovery), Weight Management (fat burners, L-Carnitine, CLA), Vitamins & Health (multi-vitamins, probiotics, fish oil, collagen, immune health), and Pet Supplements. The platform also features promotional categories (Supplement Frenzy, clearance), value-size formats, and their own sub-brand POPEYE'S ATHLÉTIQUE. Additional services include gift cards, in-store pickup, home delivery (free over $99), and educational blog content. The company carries over 100 third-party brands including Allmax Nutrition, Progressive, PVL, Cellucor, Mutant, and Optimum Nutrition, with over 100 physical retail locations across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• POPEYE'S ATHLÉTIQUE: Athletic brand offering supplements.

Products and services

• Protein Supplements A comprehensive range of protein supplements including whey protein blends, whey protein isolate, weight gainers, sustained-release protein, plant-based protein, juice protein, beef protein, meal replacements, protein bars, and protein foods, sold to fitness enthusiasts and athletes.
• Performance Supplements
• Weight Management Products
• Vitamins & Health Supplements
• Pet Supplements
• Gift Cards
• POPEYE'S ATHLÉTIQUE (Popeye's Athletic)

Quantifiable outcome

• 4.9 out of 5 stars rating based on 132 third-party customer reviews

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PVL (Platinum Performance)coreOthersPVL is one of the featured and top-selling brands at Popeye's Supplements, offering products like IsoGold, Creatine, EAA Complete, and Whey Gold in value formats

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supplement King: Canadian specialty supplement retailer with multiple physical store locations and e-commerce, directly competing with Popeye's on assortment, price, and in-store expertise within the same Canadian market.
• GNC: Global specialty supplement retailer with physical stores and e-commerce, offering a comparable multi-brand assortment of protein, performance, weight management, and vitamins — directly competing for the same consumer segments.
• The Vitamin Shoppe: U.S.-based specialty supplement retailer operating physical stores plus e-commerce with a comparable multi-brand assortment across sports nutrition, vitamins, and wellness categories — the closest format analog to Popeye's.
• iHerb: Global online supplement retailer carrying 1,000+ brands with international shipping to Canada; competes directly with Popeye's e-commerce business on selection, price, and shipping.
• Bodybuilding.com: Online specialty sports nutrition retailer offering supplements, protein, and performance products directly to consumers; competes with Popeye's e-commerce channel for the same fitness-focused customer segment.
• Muscle & Strength: Online sports nutrition retailer carrying multiple supplement brands across protein, performance, and wellness; competes with Popeye's online store for Canadian fitness enthusiasts shopping digitally.

Broad incumbents

• Amazon: Mass-market e-commerce incumbent that carries the full spectrum of supplement brands Popeye's stocks; competes primarily on convenience, pricing, and Prime delivery rather than specialty expertise.
• Canadian Tire: Canadian mass-market retailer with a sporting goods and health category that includes supplement-adjacent products; competes for the same Canadian consumer basket with broader assortment but less depth.
• Walmart Canada: Mass-market Canadian retailer carrying vitamins and basic supplements alongside general merchandise; competes with Popeye's on price-sensitive vitamin purchases rather than specialty sports nutrition.
• Whole Foods Market: Natural and organic food retailer carrying premium vitamins and wellness supplements; competes for the health-conscious consumer segment with a curated but less performance-focused assortment than Popeye's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/popeyessupplements
• Instagraminstagram.com/popeyessupplements
• Xx.com/popeyesquebec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popeye's Supplements