Fixsquad
Fixsquad is a Dubai-based electronics repair and IT services company serving UAE consumers and SMEs across 21 collection points, offering gadget repair, data recovery, IT support, and authorized service work for multiple brands.
- Company typePrivate
- Founded2013
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fixsquad does
Fixsquad is a Dubai-headquartered, UAE-focused electronics repair and IT services operator founded in 2013 by Mohamed Rafeeque. The company delivers repair, data recovery, and lifecycle services for smartphones, laptops, tablets, gaming consoles, printers, drones, and smartwatches, and has grown to 21 collection points across Dubai, Abu Dhabi, and Sharjah, including co-located service points inside Virgin Megastore locations at Dubai Mall, Mall of the Emirates, and Dubai Hills Mall. Its technical capabilities center on specialized repair techniques (e.g., 20-minute iPhone screen and battery replacements, advanced data recovery from damaged storage devices) backed by genuine OEM parts sourcing and warranty coverage ranging from 1 to 12 months.
The business operates a hybrid go-to-market combining walk-in retail service points, free pickup-and-delivery across the UAE, and on-site technician dispatch. Revenue is generated primarily through one-time device repair fees, supplemented by IT support, network and security solution services for SMEs, certified pre-owned device sales and rentals, and the Fixsquad Protection Plan extended warranty offering. Authorized service center status for Pure Electric (across the GCC), Riley Scooters, Tecno Mobile, and Custom S.p.A. diversifies the revenue base with brand-warranty work, while named enterprise clients such as Accenture, Rixos Hotels, Zomato, and Emirates Aviation College indicate a secondary B2B segment on top of the predominantly consumer customer base. Multilingual support in Arabic, English, Urdu, Hindi, Malayalam, and Tamil underpins accessibility in the UAE's diverse population, and the company reports 4,000+ devices repaired per month and 300,000+ cumulative customers served.
Fixsquad firmographics
Firmographics- Name
- Fixsquad
- Legal name
- Fixsquad
- Website
- https://fixsquad.ae
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fixsquad is a Dubai-based electronics repair and IT services company serving UAE consumers and SMEs across 21 collection points, offering gadget repair, data recovery, IT support, and authorized service work for multiple brands.
- Ownership category
- akta.pro rank
Fixsquad industry classification
Industry- Product category
- Electronics Repair Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industry
- Hardware Deployment, Break/Fix & Spare Parts Logistics (HDABANAL)
Keywords
Where Fixsquad is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Fixsquad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Device Repair Services: One-time repair fees for smartphones, laptops, tablets, gaming consoles, drones, and other electronics. Pricing varies by device type and repair complexity, with transparent upfront quotes provided to customers.
- IT Support Services: Technical support services for businesses and individuals including IT infrastructure, network solutions, security systems, and business email setup.
- Device Lifecycle Management: Laptop rentals, tablet rentals, certified pre-owned device sales, buyback programs, and asset management services for enterprise clients.
- Warranty and Protection Plans: Fixsquad Protection Plan offered as an add-on service providing extended warranty coverage for repaired devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Device Repair |
| Unit Pricing | Pay-as-you-go | OEM Screen Replacement |
| Unit Pricing | Pay-as-you-go | Non-OEM Screen Replacement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fixsquad product offering
Product offeringCore offering
Fixsquad is a UAE-based electronics repair and IT support service company that diagnoses, repairs, and restores smartphones, tablets, laptops, gaming consoles, drones, smartwatches, and printers. It complements device repair with advanced data recovery from damaged storage media, on-site IT support for SMEs and homes, and authorized warranty service for brands such as Pure Electric, Riley, Tecno Mobile, and Custom S.p.A. Customers access the service via walk-in service points inside Virgin Megastore locations, free UAE-wide pickup and delivery, or on-site technician visits.
Product overview
Fixsquad is an electronics repair service company offering a comprehensive suite of device repair and IT support services. The company's core offerings center on gadget repairs including smartphones, laptops, tablets, gaming consoles, smartwatches, and drones, complemented by data recovery, IT support and helpdesk, network solutions, and security solutions. Specialized brand services include iPhone repair and MacBook repair. The company enhances accessibility through on-site repair services, pickup & delivery logistics, and multiple walk-in service points across UAE. The Fixsquad Protection Plan provides extended warranty coverage. Founded in 2013, Fixsquad operates as the official service partner of Virgin Megastore in the UAE and as an authorized service center for Pure Electric, Riley e-scooters, Tecno Mobile, and Custom S.p.A. printers.
Differentiator
Problem solved
Functional benefit
Products and services
- Gadget Repair Services
- Data Recovery Services
- IT Support & Helpdesk
- Network Solutions
- Security Solutions
- Device Lifecycle Services
- iPhone Repair
- Mobile Phone Repair
- Laptop & Computer Repair
- Gaming Console Repair
- Tablet Repair
- On-site Repair Service
- Pickup & Delivery Service
- Fixsquad Protection Plan
Quantifiable outcome
- 4.9-star average rating on Google Maps from 2231+ reviews
- +2 more outcomes
Companies that use Fixsquad
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Fixsquad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fixsquad partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Virgin MegastorecoreFixsquad is the official service partner of Virgin Megastore in the UAE, operating dedicated service points inside major Virgin Megastore locations including The Dubai Mall and Mall of the Emirates. This partnership provides prime retail visibility and foot traffic in high-traffic shopping destinations.
- Pure ElectriccoreFixsquad is an authorized service center for Pure Electric e-scooters covering the entire GCC region, providing warranty service and repairs for Pure Electric products.
- Riley ScooterscoreAuthorized service center for Riley e-scooters, providing regional service support for Riley brand products.
- Tecno MobilecoreAuthorized service center for Tecno Mobile devices, providing official warranty repairs and technical support for Tecno smartphones.
- Custom S.p.A.coreAuthorized service center for Custom S.p.A. printers, providing technical support and repairs for Custom brand printing equipment.
- AccentureminorCorporate service partnership providing electronics repair and IT support services for Accenture operations in UAE.
- Rixos HotelsminorCorporate service partnership providing electronics repair services for Rixos Hotels properties in UAE.
- ZomatominorCorporate service partnership providing device repair and IT support services for Zomato operations.
- Emirates Aviation CollegeminorService partnership providing technical device support and repair services for Emirates Aviation College.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Fixsquad competitors and assessment
Company assessmentDirect peers
- uBreakiFix: Global gadget repair chain specializing in smartphones, tablets, laptops, and gaming consoles with in-mall service points. Operates a near-identical model to Fixsquad across walk-in repair, OEM partnerships, and rapid-turnaround service, but at much larger scale and predominantly in North America.
- Simply Fixable: UAE and GCC-based phone, tablet, and laptop repair provider with free pickup-and-delivery and onsite service — directly mirroring Fixsquad's distributed service model in the same geography.
- CPR Cell Phone Repair: US franchised consumer electronics repair franchise for smartphones, tablets, computers, and gaming consoles. Closely comparable business model and category mix to Fixsquad, with a scaled multi-location footprint.
- iSmash: UK and international walk-in gadget repair chain specializing in same-day smartphone, tablet, and laptop screen and battery repairs. Highly comparable express-repair positioning and pricing model.
- Service My Phone: UAE-based mobile and tablet repair brand operating with pickup, delivery, and walk-in service across Dubai and Abu Dhabi. Competes head-to-head with Fixsquad in the same geography, customer base, and category.
Broad incumbents
- Geek Squad: Best Buy's multi-service consumer and small-business technology support arm covering device repair, IT support, and installations. Comparable scope — repair plus IT support plus enterprise services — though anchored in US retail rather than UAE.
- iStore (Apple Authorized Reseller): Apple Premium Reseller and Authorized Service Provider operating across the UAE. Captures Apple-authorized warranty service and new-device sales that Fixsquad cannot directly access, making it the main brand-side threat to authorized independent repair economics.
- Samsung Authorized Service Centers (UAE): OEM-operated authorized service network for Samsung devices across UAE. Represents the same authorized-warranty channel that Fixsquad competes against with its Tecno Mobile partnership, illustrating the structural OEM-direct service trend.
Regional players
- The Phone Repair Shop: Multi-location independent phone and tablet repair brand in the UK and Ireland. Comparable small-format retail-led repair model; relevant as a comparable for service economics rather than direct UAE competition.
Emerging players
- CompuMe: UAE-based multi-brand consumer electronics retailer that also provides device support and warranty services. Adjacent player combining retail and aftersales support in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fixsquad social profiles
Digital presenceFixsquad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fixsquad leadership team
Management profileNumber of profiles
Profiles1 record
Fixsquad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fixsquad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fixsquad
What does Fixsquad do?
Fixsquad is a UAE-based electronics repair and IT support service company that diagnoses, repairs, and restores smartphones, tablets, laptops, gaming consoles, drones, smartwatches, and printers. It complements device repair with advanced data recovery from damaged storage media, on-site IT support for SMEs and homes, and authorized warranty service for brands such as Pure Electric, Riley, Tecno Mobile, and Custom S.p.A. Customers access the service via walk-in service points inside Virgin Megastore locations, free UAE-wide pickup and delivery, or on-site technician visits.
Is Fixsquad a public or private company?
Fixsquad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fixsquad founded?
Fixsquad was founded in 2013. It employs 11 to 50 people.
Where is Fixsquad based?
Fixsquad is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Fixsquad make money?
Four revenue lines are on record. Device Repair Services are the primary driver. The others are IT Support Services, device Lifecycle Management and warranty and Protection Plans.
Who are Fixsquad's main competitors?
Direct peers on record are uBreakiFix, Simply Fixable, CPR Cell Phone Repair, iSmash and Service My Phone. Broad incumbents are Geek Squad, iStore (Apple Authorized Reseller) and Samsung Authorized Service Centers (UAE). The Phone Repair Shop is listed as a regional player. CompuMe is listed as an emerging player.
Does Fixsquad have an API?
No public API is recorded for Fixsquad.
What industry is Fixsquad in?
Fixsquad's product category is Electronics Repair Services. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of HDABANAL, Hardware Deployment, Break/Fix & Spare Parts Logistics. Its NAICS code is 81121 and its SIC code is 7600.