Your Credit Union

What Your Credit Union does

Your Credit Union is a member-owned cooperative financial institution founded in 1950 and headquartered in Ottawa, Ontario, operating four retail branches across Ottawa and Cornwall under the supervision of the Financial Services Regulatory Authority of Ontario. It serves individual members and small-to-medium businesses with a full-stack product set including personal chequing and savings accounts, mortgages, personal loans, lines of credit, business banking, and credit cards issued through Collabria. Registered investment offerings span RRSP, TFSA, RRIF, FHSA, RESP, and term deposits, complemented by self-directed investing through Qtrade Direct Investing and mutual funds distributed via Aviso Wealth.

The underlying technology layer combines a web-based online banking platform with native iOS and Android mobile applications, mobile wallet support, biometric login, and 128-bit SSL encryption for transport security. Debit card issuance is split between the proprietary MEMBER CARD network, operated under license from the Canadian Credit Union Association, and the Interac network, with FSRA-administered deposit insurance of up to $250,000 on non-registered accounts and unlimited coverage on registered accounts. Member service and board-level communications are supported through Zoom-based video meetings, and the institution publishes standard accessibility (AODA) and privacy disclosures under named internal officers.

Revenue mechanics are characteristic of a small-balance-sheet credit union: net interest spread on deposits and loans is the dominant income line, supplemented by transaction and interchange fees on the MEMBER CARD and Interac debit rails, and revenue-sharing or referral economics on credit cards (Collabria), self-directed investing (Qtrade), and mutual funds (Aviso Wealth). Members are acquired and retained through a hybrid of branch presence in Ontario micro-markets and digital channels, with periodic promotional campaigns (e.g., RRSP/TFSA Contest, Tap Canadian) used for member engagement. No equity capital raises, external investors, or outside non-deposit funding are involved, consistent with the cooperative structure.

Name

Your Credit Union

Legal name

Your Credit Union

Website

https://yourcu.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Your Credit Union is a member-owned cooperative financial institution founded in 1950, operating four branches in Ottawa and Cornwall, Ontario, and serving consumer and small-business members with deposit, lending, credit card, and investment products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141), State Commercial Banks (6022)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Mortgage products
• Registered savings plans
• Member-owned cooperative

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Revenue generated from interest spreads on loans, mortgages, and credit products. The credit union pays interest on deposits and earns higher interest on lending products.
2. Service Fees: Fees charged for various banking services including account maintenance, transactions, and specialized services. Detailed fee schedules available in the Service Fees documentation.
3. Investment Products: Revenue from investment products including RRSP, TFSA, mutual funds, and managed portfolios through partnerships with Aviso Wealth and Qtrade Direct Investing
4. Credit Products: Revenue from credit cards (through Collabria partnership), lines of credit, and loan products including business loans and mortgages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Your Credit Union is a member-owned cooperative financial institution operating four branches across Ottawa and Cornwall, Ontario. The credit union provides personal and business banking services including chequing and savings accounts, mortgages, personal and commercial loans, lines of credit, credit cards through Collabria, registered savings plans (RRSP, TFSA, RRIF, FHSA, RESP), term deposits, and investment products via Aviso Wealth and Qtrade Direct Investing.

Product overview

Your Credit Union is a member-owned cooperative financial institution offering a comprehensive suite of banking, lending, and investment products primarily to personal and business members in Ontario. The product portfolio is organized as a unified banking platform with core personal banking (chequing, savings, mortgages, loans, lines of credit), supplemented by credit cards through the Collabria Visa partnership, and a full range of registered and non-registered investment products including RRSP, TFSA, RRIF, FHSA, RESP, Term Deposits, and self-directed investing via Qtrade Direct Investing. Additional services include a MEMBER CARD debit network (Interac), online and mobile banking platforms, Mobile Wallet support, and business banking products. Financial planning is supported through a suite of online calculators.

Differentiator

Problem solved

Functional benefit

Brands

• MEMBER CARD: Debit card service branded as MEMBER CARD, a registered trademark owned by the Canadian Credit Union Association, used under license by Your Credit Union.

Products and services

• Chequing Accounts
• Savings Accounts
• Mortgages
• Personal Loans
• Lines of Credit
• Credit Cards
• MEMBER CARD Debit Card
• RRSP (Registered Retirement Savings Plan)
• TFSA (Tax-Free Savings Account)
• RRIF (Registered Retirement Income Fund)
• FHSA (First Home Savings Account)
• RESP (Registered Education Savings Plan)
• Term Deposits (GICs)
• Class B Investment Shares
• Mutual Funds, Stocks & Bonds
• Qtrade Direct Investing
• Business Banking
• Business Credit Cards

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• CollabriacoreChannel Partner/ Reseller/ DistributorYour Credit Union offers credit cards through Collabria, a credit card program for credit unions. Cards include Collabria Cash Back Visa Infinite, Collabria Infinite Visa, Collabria Gold Visa, Collabria Classic Visa, Collabria US Dollar Visa, and Business Visa cards.
• Qtrade Direct InvestingcoreTechnology or IntegrationYour Credit Union provides access to Qtrade Direct Investing for self-directed investing services, allowing members to trade stocks, bonds, and other securities within their investment accounts.
• Aviso WealthcoreTechnology or IntegrationMutual funds and other securities are offered through Aviso Wealth, a division of Aviso Financial Inc. Aviso Wealth provides the investment platform for mutual fund products offered to credit union members.
• InteraccoreTechnology or IntegrationYour Credit Union provides Interac debit card services enabling members to make purchases and ATM withdrawals across Canada. The credit union participates in national Interac campaigns and promotions.
• FSRA (Financial Services Regulatory Authority of Ontario)coreOthersYour Credit Union is regulated by FSRA, which provides deposit insurance for member deposits and oversees credit union compliance with Ontario financial regulations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Meridian Credit Union: Ontario's largest credit union offering a comparable suite of personal and business banking, mortgages, and investments. Closest direct competitor given shared Ontario geography, cooperative model, and full-service product set.
• Alterna Savings and Credit Union: Ontario-based credit union providing retail banking, mortgages, and commercial services across the Ottawa and Eastern Ontario regions. Directly comparable in geography, scale, and member-owned cooperative structure.
• DUCA Financial Services Credit Union: Ontario credit union serving the Greater Toronto Area with personal and business banking, lending, and digital channels. Comparable cooperative model and product breadth focused on community/employee-based membership.
• Vancity Credit Union: British Columbia's largest credit union with cooperative structure, full retail banking, and a strong community-responsible banking brand. Comparable operating model and product suite, though geographically separate.
• Coast Capital Savings Federal Credit Union: Western Canadian credit union offering personal and business banking, lending, and digital channels. Comparable full-service cooperative model though based in British Columbia.

Broad incumbents

• Desjardins Group: Largest cooperative financial group in Canada, offering the full spectrum of banking, wealth, and insurance across all provinces. Sets the benchmark for the Canadian credit union model and competes for cross-border Ontario members.
• Tangerine (Scotiabank subsidiary): Direct bank operating in Ontario with no-fee chequing, savings, mortgages, and investing. Competes directly for the same digitally-engaged Ontario members and applies margin pressure on deposits and personal loans.
• Toronto-Dominion Bank (TD Canada Trust): One of Canada's largest retail banks with extensive Ontario branch and digital coverage. Competes for the same personal and small-business banking members across the credit union's footprint.
• PC Financial (President's Choice Financial): No-fee Canadian retail banking offering operating through Loblaw-affiliated channels. Targets the same everyday consumer-banking wallet with aggressive pricing on chequing and credit products.

Emerging players

• Wealthsimple: Canadian digital wealth management and investing platform. Threatens the credit union's investing franchise (RRSP/TFSA/FHSA) by offering low-fee self-directed and managed portfolios to younger Canadian members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/YourCreditUnion
• LinkedInlinkedin.com/company/your-credit-union-ltd
• Instagraminstagram.com/yourcreditunion
• Xx.com/YourCreditU

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Credit Union