What Nebulab does

Nebulab S.r.l. is a full-service e-commerce consultancy founded in 2013 and headquartered in Pescara, Italy. The firm delivers strategy, UX/UI design, and engineering services to direct-to-consumer brands and e-commerce technology companies, with engagements structured across three stages: Launch (project-based builds from concept to launch), Growth (flexible retainers blending in-house depth with agency convenience), and Enterprise (one-off projects and team augmentation). Nebulab is a Shopify partner delivering work on Shopify Plus, Hydrogen headless, and Commerce Components, while also serving as the lead development agency and maintainer of Solidus, the open-source e-commerce framework — a dual-platform positioning that distinguishes it from Shopify-only or Magento-only competitors.

The company maintains a 37-person team distributed across Italy, South Africa, Spain, Sweden, and Morocco, serving 57 clients with $1.98 billion in cumulative GMV under management and an average client retention of 2.5 years (per company-published scale commentary). Named clients include MeUndies, Framework, Cometeer, Huckberry, Tannico, Maisonette, DMC, Rarebird, Lish, and LAKE, spanning fashion, consumer electronics, CPG, apparel, wine and spirits, marketplace, crafts, and food and beverage verticals. Bespoke technical work described in case studies includes a custom subscription engine for MeUndies achieving over 99% processing success, a configurator-driven storefront for Framework spanning 9 countries and 3 languages, a phased Magento-to-Shopify Plus migration for Tannico with zero downtime, and a Solidus-based migration for Lish that drove a 20% increase in on-demand orders.

Revenue is generated primarily through professional services (consulting, strategy, design, engineering), with retainer and multi-year project billing cadences. Pricing is not publicly disclosed. Two proprietary product assets sit alongside the consulting business: Solidus (open-source e-commerce framework) and Sprout (product seeding for ambassadors, investors, and retail partners). These function more as customer acquisition and ecosystem tools than as standalone revenue lines. The company is privately held, bootstrapped with no disclosed venture or private equity backing, ISO 9001 certified, and GDPR compliant, and has accumulated four Great Place to Work awards between 2022 and 2023. Co-founders Alberto Vena, Davide Di Stefano, and Matteo Latini lead the firm alongside financial director Matteo Galliani.

Name

Nebulab

Legal name

Nebulab S.r.l.

Website

https://nebulab.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Nebulab is a full-service e-commerce consultancy providing strategy, design, and engineering services to DTC brands and e-commerce companies, with dual expertise in Shopify and the open-source Solidus framework. A 37-person distributed team serves 57 clients holding $1.98B in GMV under management.

Ownership category

akta.pro rank

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Consulting, Strategy, Design, Engineering): Nebulab generates revenue primarily through consulting and professional services engagements. Services include e-commerce strategy, UX/UI design, Shopify development, and Solidus development. Engagements are structured across three stages: Launch (project-based from concept to launch), Growth (flexible retainers blending in-house team depth with agency convenience), and Enterprise (one-off projects and team augmentation). The company also maintains open-source products (Solidus, Sprout) that serve as strategic differentiators and customer acquisition tools rather than direct revenue sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Nebulab is a full-service e-commerce consultancy that designs, develops, and maintains bespoke e-commerce websites for direct-to-consumer brands. The company delivers strategy, UX/UI design, and engineering services primarily on Shopify (including Shopify Plus, Hydrogen headless architecture, and Commerce Components) and Solidus (the open-source e-commerce framework Nebulab builds and maintains). Engagement models span Launch (project-based), Growth (retainers), and Enterprise (one-off projects and team augmentation).

Product overview

Nebulab is a full-service e-commerce consultancy offering strategy, design, and engineering services. The core service portfolio includes four main offerings: E-Commerce Strategy (roadmapping, personalization, loyalty, subscriptions, CRO), E-Commerce Design (UX/UI, design systems), Shopify Development (builds, replatforms, custom apps), and Solidus Development. Additionally, Nebulab maintains two proprietary products: Solidus, an open-source eCommerce framework they lead the development of, and Sprout, a product seeding and sampling tool. The portfolio is complemented by a series of downloadable guides covering customer experience, brand culture, loyalty programs, and personalization models.

Differentiator

Problem solved

Functional benefit

Brands

• Solidus: An open-source eCommerce framework for industry trailblazers, built and maintained by Nebulab for developer productivity and bespoke shopping experiences.
• Sprout
• Skewer

Products and services

• E-Commerce Strategy Strategic consulting services for e-commerce brands covering continuous incremental roadmapping, personalization programs, loyalty and membership programs, subscriptions, referral programs, upselling and cross-selling, digital product passports, editorial commerce, visual merchandising, conversion rate optimization, gifting programs, user generated content, and unified commerce.
• E-Commerce Design Performance-driven UX/UI design services for e-commerce brands including e-commerce UX/UI design, design audits, and design systems with UI kits for brand consistency and development velocity.
• Shopify Development Full-service Shopify development including new builds, replatforms, retainers, theme development, custom apps, and system integration for supply chain, business intelligence, and ERP connections. Supports Shopify Online Store, Hydrogen (headless), and Commerce Components.
• Solidus Development Development, maintenance, and coaching for Solidus e-commerce stores delivered by the agency that develops the platform. Supports both monolithic and headless architectures.
• Solidus Open-source eCommerce framework built and maintained by Nebulab, designed for industry trailblazers needing bespoke shopping experiences that off-the-shelf platforms cannot provide. Empowers brands to gain competitive advantage through custom-built commerce.
• Sprout Product seeding experience that allows brands to send samples and merchandising to ambassadors, investors, and retail partners, helping drive brand awareness and expand networks directly from existing tools.

Quantifiable outcome

• Over 99% subscription processing success rate for MeUndies post-migration
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify is Nebulab's primary platform partner. Nebulab is a Shopify partner providing development services across Shopify Plus, Hydrogen (headless), and Commerce Components. The partnership covers new builds, replatforms, and retainer engagements. Shopify products mentioned include Online Store, Hydrogen, Commerce Components, Shopify Plus, and B2B capabilities.
• SoliduscoreTechnology or IntegrationSolidus is the open-source e-commerce framework that Nebulab builds and maintains. Nebulab is the lead agency and development force behind Solidus, providing development, maintenance, and coaching for Solidus stores. All clients get continuous previews of Solidus roadmap and ability to influence future direction.
• Shop CircleminorChannel Partner/ Reseller/ DistributorShopify app management and analytics partner.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sylius: Open-source e-commerce framework built on Symfony and maintained as a community-driven alternative to Magento/Solidus. Directly comparable to Nebulab's Solidus stewardship — both operate at the intersection of agency services and open-source commerce infrastructure for brands seeking bespoke storefronts.
• Atwix: E-commerce solutions agency specializing in Magento, Shopware, and open-source commerce platforms. Closely comparable to Nebulab in its blend of open-source engineering services (PHP/Ruby), enterprise focus, and European delivery model.
• Blue Acorn iCi: Major Shopify Plus and Adobe Commerce agency serving enterprise DTC brands with strategy, design, and engineering engagements. Highly comparable to Nebulab in the Shopify Plus partner tier, target customer profile, and full-service commerce consulting model.
• The Working Party: Shopify Plus agency built around deep technical partnerships and long-tenured client relationships. Comparable to Nebulab in its boutique positioning, Shopify-first focus, and emphasis on retainer-driven enterprise engagements.
• Netguru: Digital product consultancy delivering web, mobile, and e-commerce builds for global brands. Comparable to Nebulab in its distributed European delivery model (predominantly Poland), focus on Shopify and composable commerce, and strategy-through-engineering engagement structure.
• Brainvire Infotech: Enterprise e-commerce consulting and development firm with deep Magento, Shopify, and ERP-integration practices. Comparable to Nebulab in its enterprise replatform focus and complex-systems integration capabilities, though operating at meaningfully larger scale.

Broad incumbents

• Gorilla Group: Established digital commerce agency serving enterprise brands across strategy, technology, and marketing. Functions as a broader incumbent offering overlapping capabilities (Shopify Plus, Magento migrations, CX design) as part of a wider portfolio than Nebulab's boutique specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/nebulab
• YouTubeyoutube.com/@teamnebulab
• LinkedInlinkedin.com/company/nebulab
• Xx.com/teamnebulab
• Facebookfacebook.com/teamnebulab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebulab