Delish

What Delish does

Delish is a digital food media brand that publishes recipes, cooking guides, party food ideas, kitchen tips, and food trend coverage for home cooks and entertainment-focused consumers. The company operates a content platform built around a library of over 10,000 test-kitchen-developed recipes, accessible through its website (delish.com), which serves approximately 20 million monthly visitors, and social media channels that collectively reach 34 million followers across Instagram, TikTok, YouTube, Facebook, and Pinterest. The platform's content includes professionally produced vertically shot cooking videos that have generated 40 million video views.

In November 2025, Delish expanded its product surface with the launch of a mobile app positioning itself as a kitchen companion, featuring the full recipe library, vertical cooking videos, and an integrated DoorDash partnership that enables inline grocery shopping from recipes. The company also launched the Delish Unlimited paid membership program, providing exclusive recipes, a members-only newsletter, a quarterly digital magazine distributed via Zinio, and direct email access to test kitchen editors. Distribution spans iOS and Android apps, the web platform, email newsletters, and experiential events such as the Ultimate Game Day Showdown at the Players Tailgate.

Delish generates revenue through two primary streams: advertising (display, sponsored content, affiliate commissions, and brand sponsorships through the Hearst Digital Media network) and subscription revenue (Delish Unlimited membership). The company is a privately held subsidiary of Hearst Magazine Media, Inc., itself part of the Hearst Corporation conglomerate, headquartered in Buffalo, New York, with 11–50 employees. The company has no external venture capital funding and operates exclusively within the United States.

Name

Delish

Legal name

Hearst Magazine Media, Inc.

Website

https://delish.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Delish is a digital food media brand under Hearst Magazine Media that publishes 10,000+ recipes, cooking videos, and food trend content for home cooks across its website, mobile app, and social platforms reaching 34 million followers.

Ownership category

akta.pro rank

Product category

Digital Food Media

NAICS

Information (51)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Cookbooks, Food & Drink Publishing (MPAJAAAG)

Keywords

• Food media publishing
• Digital recipe content
• Online cooking platform
• Food editorial magazine
• Recipe mobile app

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Delish Unlimited Membership Subscription: Paid membership program offering exclusive benefits including access to 10,000+ recipes, members-only newsletter, quarterly magazine, and direct access to test kitchen editors. The app will be free for a limited time before becoming a benefit of paid memberships.
2. Advertising Revenue: Display and content advertising through Hearst Digital Media network, featuring sponsored content, brand partnerships, and affiliate commissions from product recommendations. The site earns commission from links on pages for recommended products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Delish is a digital food media brand that publishes original recipes, cooking videos, food news, and kitchen tips across its website, mobile app, newsletters, and quarterly magazine. It maintains a library of over 10,000 test-kitchen-developed recipes and operates the Delish Unlimited paid membership program offering exclusive content and direct access to test kitchen editors.

Product overview

Delish is a food media brand offering a multi-platform content portfolio centered around its core recipe website (delish.com) with 10,000+ recipes and 20 million monthly visitors. The primary products include the Delish Website Platform (web content hub), the Delish Mobile App (launched November 2025 with recipe discovery, vertically shot cooking videos, and DoorDash grocery integration), and the Delish Unlimited Membership (paid subscription providing exclusive recipes, quarterly magazine, members-only newsletter, and direct access to test kitchen editors). Additional offerings include the Delish Quarterly Magazine (digital publication via Zinio) and the Delish Newsletter (daily/weekly email). All products are under Hearst Digital Media.

Differentiator

Problem solved

Functional benefit

Brands

• Delish Unlimited: A paid membership program offering exclusive access to recipes, a members-only newsletter, and the quarterly Delish magazine.

Products and services

• Delish Mobile App A mobile application featuring over 10,000 recipes, vertically shot cooking videos, and a trending social content vertical. Positions as a kitchen companion for home cooks with DoorDash integration for ingredient shopping. Free initially before becoming a benefit of paid memberships.
• Delish Unlimited Membership Premium paid membership offering exclusive access to 10,000+ recipes, members-only newsletter, quarterly Delish magazine, ability to save unlimited recipes, and direct email access to Delish Test Kitchen editors for recipe questions.
• Delish Quarterly Magazine A digital quarterly publication loaded with expert cooking tips, genius party ideas, and recipes. Available through the Zinio digital magazine platform.
• Delish Website Platform The core food media website offering recipes, party food, cooking guides, dinner ideas, kitchen tips, food trends, and news. Serves 20 million monthly visitors with 10,000+ recipes and 40 million video views.
• Delish Newsletter Daily and weekly curated email newsletters sharing the latest recipes, food trends, and cooking content. Members receive a special curated version in addition to the daily newsletter.

Quantifiable outcome

• 20 million monthly site visitors
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bullseye Event GroupcoreStrategic or Co-development Partner · 5 February 2026Bullseye Event Group co-hosts the Ultimate Game Day Showdown at the Players Tailgate event with Delish. Bullseye produces the nationally recognized Players Tailgate experience, and Delish leverages this platform for brand activation with celebrity chefs.
• Organic ValleyminorGTM or Marketing Partner · 5 February 2026Organic Valley products are featured at Delish's Ultimate Game Day Showdown event, with celebrity chefs using Organic Valley ingredients in cooking competitions. Products are showcased in the Organic Valley lounge during the event.
• Solo Steelfire GriddlesminorGTM or Marketing Partner · 5 February 2026Solo Steelfire Griddles are used by celebrity chefs competing in Delish's Ultimate Game Day Showdown at the Players Tailgate event, showcasing the product during live cooking demonstrations.
• DoorDashcoreGTM or Marketing Partner · 12 November 2025DoorDash is serving as the presenting sponsor of the Delish app launch, integrating its grocery delivery services throughout the app experience to enable seamless ingredient shopping from recipes. This partnership positions the app as a complete kitchen companion.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bon Appétit: Condé Nast's flagship food media brand covering recipes, cooking videos, and food culture. Directly comparable to Delish in format (recipe database, video, editorial brand), target audience (home cooks and food enthusiasts), and revenue model (ads + subscription).
• NYT Cooking: The New York Times' paid recipe platform with a metered paywall, recipe library, and integrated cooking features. Closely comparable in subscription model and recipe/test-kitchen content focus, with stronger paywall conversion but a narrower general-audience identity.
• Food Network Kitchen: Warner Bros. Discovery's food brand combining recipes, cooking videos, and celebrity chef content with an integrated cooking app. Comparable in recipe/video content, mobile app product, and mass-market home cook audience.
• Allrecipes: Dotdash Meredith's user-submitted recipe platform with one of the largest recipe libraries on the web. Directly comparable in recipe-database scale, audience reach, and food media advertising model, though differentiated by user-submitted vs. test-kitchen content.
• Epicurious: Condé Nast's premium food brand covering recipes, cooking videos, and food journalism. Comparable in editorial recipe focus, video content, and aspirational home cook audience; smaller scale than Delish but a credible substitute for the same advertisers.
• Simply Recipes: Dotdash Meredith's food media property focused on approachable, tested home-cooking recipes. Directly comparable in test-kitchen recipe focus, home cook audience, and recipe-SEO-led traffic model.
• Taste of Home: Trusted Media Brands' food media property covering family-friendly recipes, cooking videos, and food trends. Comparable in recipe-database scale, family/home cook audience, and multi-platform (web, video, social) distribution.
• The Kitchn: Apartment Therapy Media's food and kitchen property covering recipes, cooking tips, and kitchen design. Comparable in daily-recipe content, home cook audience, and digital-first food media monetization, though differentiated by kitchen-design editorial.
• Serious Eats: Food media brand covering tested recipes, cooking technique, and food science for an engaged home cook audience. Comparable in test-kitchen-driven recipe content, video product, and editorial depth, though at smaller scale.

Broad incumbents

• Good Housekeeping (Hearst): Another Hearst-owned lifestyle brand that includes significant food/recipe content alongside broader home and family editorial. Comparable as a sister Hearst property reaching similar audiences and sharing ad-sales and distribution infrastructure, but with a broader editorial mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Delish
• YouTubeyoutube.com/c/delish?sub_confirmation=1
• Facebookfacebook.com/delish
• Instagraminstagram.com/delish
• TikToktiktok.com/@delish?lang=en
• Pinterestpinterest.com/Delish/?auto_follow=1
• LinkedInlinkedin.com/company/delish

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delish