eyos

What eyos does

eyos is a B2B SaaS platform that enables retailers to issue digital receipts and connect in-store transactions to downstream marketing, CRM, loyalty, and analytics systems in real time, without requiring EPOS integration, hardware installation, or IT development. The platform is positioned around three product pillars: Digital Receipt Solutions for branded, multi-channel receipt delivery (email, SMS, WhatsApp) with built-in coupons, NPS surveys, and review links; Retail Software Solutions for connecting offline purchase data into any data platform or CRM; and Offline Online Conversion Tracking, which uses eyos's strategic partnerships with Meta and Google to attribute in-store sales back to digital ad spend.

The company serves enterprise retailers globally, with a named customer base that includes Estée Lauder, Lego, New Look, The North Face, Samsonite, SMCP, and Politix, and reports 300+ customers (200+ per the Italian-language site) across 40+ countries processing more than €15B in annual transaction volume. Operations are supported from five offices in Singapore (headquarters), London, Sydney, Jakarta, and Bangkok, and the company is structured as eyos Singapore Pte. Ltd with a UK holding entity yReceipts Ltd and an operating subsidiary branded as eyos retail. The primary legal entity has not disclosed any external funding rounds.

Revenue is generated through quote-based enterprise SaaS subscriptions billed annually, with pricing tailored to retailer size and transaction volume. Go-to-market combines a direct enterprise field-sales motion (driven by 'Request a Demo' CTAs and supported by global offices) with a lighter product-led onboarding path for smaller retailers that requires no hardware or POS integration. The platform is differentiated less by its core technology than by its Meta/Google ad-platform partnerships and a broad integration catalog across 15+ martech, CRM, loyalty, reviews, and data-warehouse systems.

Name

eyos

Legal name

eyos Singapore Pte. Ltd

Website

https://eyos.one

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

eyos is a B2B SaaS platform that helps enterprise retailers issue digital receipts and connect in-store transactions in real time to CRM, marketing, and ad platforms without EPOS integration, serving 300+ retailers across 40+ countries.

Ownership category

akta.pro rank

Product category

Retail Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)

akta.pro secondary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Digital receipt software
• Retail marketing platform
• Offline conversion tracking
• Customer data platform
• Omnichannel retail software

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Digital Receipt Software Subscription: SaaS platform providing digital receipt solutions, offline conversion tracking, and CRM integration for retailers. The service operates without EPOS integration or hardware, connecting 100% of in-store transactions to any data platform in real-time.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

eyos provides a digital receipt software platform that captures in-store transactions and connects them to any data platform or CRM system in real-time without requiring EPOS integration, hardware changes, or IT development. The platform delivers digital receipts via email, SMS, WhatsApp and other channels, enables offline conversion tracking for Facebook and Google ad attribution, and supports marketing automation, smart couponing, NPS surveys, product reviews, and personalized recommendations.

Product overview

eyos is a retail growth platform offering a unified suite of three interconnected products: Digital Receipt Solutions for customer identification, Retail Software Solutions for connecting in-store data to any platform, and Offline Online Conversion Tracking for measuring omnichannel ROI. The platform serves over 300 clients across 40+ countries, processing over 15 billion euros in transactions annually. Operating without requiring POS integration or hardware installation, eyos helps retailers identify shoppers, automate in-store marketing, and leverage customer insights and predictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Receipt Solutions Software that enables retailers to issue digital receipts to customers at point of sale, replacing paper receipts. Includes brand customization, delivery via multiple channels (email, SMS, WhatsApp), NPS surveys, review links, personalized coupons, and product recommendations for enterprise retailers.
• Retail Software Solutions Software that connects in-store transaction data to any data platform or CRM in the retailer's digital ecosystem. Enables marketing automation, real-time analytics, post-purchase personalized engagement, and omnichannel marketing for retailers seeking to unify offline and online customer data.
• Offline Online Conversion Tracking Software that enables real-time measurement of how digital advertising impacts in-store revenues. As Facebook and Google partners, eyos connects in-store sales directly to ad accounts, allowing tracking of offline ROAS on Facebook, Instagram, and Google ads and supporting Google Local Inventory Ads without inventory feeds.

Quantifiable outcome

• 900% growth in customer database visibility over 12 months
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Meta (Facebook)coreStrategic or Co-development PartnerGlobal strategic partnership enabling real-time measurement of how Facebook and Instagram ads impact in-store revenues. eyos software connects offline sales data directly to Facebook ad accounts for offline conversion tracking, audience creation, and campaign optimization.
• GooglecoreStrategic or Co-development PartnerGlobal partnership for offline conversion tracking. Enables connection of in-store sales directly to Google ad accounts. Supports Google Local Inventory Ads and store-specific product advertising without inventory feeds.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Receiptful: Digital receipts and post-purchase engagement platform for e-commerce and physical retailers. Closest direct competitor to eyos's digital receipt core product, with overlapping use cases in customer data capture and marketing automation.
• Spendgo: Loyalty and receipt-driven CRM platform for retail and restaurant chains. Comparable to eyos in combining digital receipts, customer identification, and personalization, with a similar vertical focus on multi-location retailers.

Emerging players

• Yofi: Earlier-stage digital receipt and in-store customer engagement platform. Comparable technology wedge to eyos — digital receipts as a marketing and analytics channel — but smaller scale and less enterprise traction.

Broad incumbents

• Ometria: Customer data platform purpose-built for retail and DTC brands. While integration-listed as an eyos partner, Ometria competes with the CRM-feed and personalization layer of eyos's offering, particularly for retailers seeking a unified CDP plus activation stack.
• Bloomreach: Commerce experience platform with personalization, search, and content. Listed as an eyos integration partner, but Bloomreach's broader commerce personalization suite overlaps with eyos's predictive recommendations and post-purchase engagement capabilities.
• Salesforce Commerce Cloud: Enterprise CRM and commerce platform with customer data and marketing automation. Salesforce is an eyos integration partner but increasingly bundles retail customer engagement capabilities that overlap with eyos's value proposition.
• Lightspeed Commerce: POS and commerce platform for retail and hospitality. Lightspeed's native digital receipts and built-in customer profiles represent a substitute path for retailers evaluating eyos, particularly in mid-market segments.
• Shopify: End-to-end commerce platform with integrated POS, customer accounts, and marketing tools. Shopify's native order receipts and customer data capture substitute for eyos in the SMB and DTC segments, and increasingly in omni-channel retail.

Others

• Tealium: Customer data platform focused on data collection, tag management, and unified customer profiles. Comparable to eyos at the data layer, particularly as retailers consider alternatives to point-to-point integrations for offline-to-online data flows.
• Trustpilot: Customer review platform integrated with eyos for receipt-driven review capture. Adjacent rather than competing, but illustrates the broader category of post-purchase engagement tools that intersect with eyos's digital receipt workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/eyos_one
• Facebookfacebook.com/eyosconnectID
• LinkedInlinkedin.com/company/eyosretailgrowth

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eyos