What SRM does

SRM (Seattle Reproductive Medicine) is a private, for-profit fertility clinic founded in 2004 and headquartered in Seattle, Washington. The firm provides reproductive endocrinology and infertility services, including IVF, IUI, egg freezing, genetic testing, donor-egg and surrogacy coordination, male-infertility treatment, cancer-fertility preservation, and LGBTQ+ family-building services, serving individual patients across the Pacific Northwest. It operates as a multi-site clinical practice with locations spanning Seattle, Bellevue, Kirkland, Everett, Tacoma, Spokane Valley, and Tri-Cities (Richland), employing 101-250 staff.

The company's underlying business is the delivery of physician-led, lab-intensive reproductive medicine rather than a software or technology platform; its competitive positioning rests on clinical reputation, multi-site convenience, and the expertise of its reproductive endocrinologists and embryologists. The supplied product, technology, partnership, and pricing data fields are empty in the source material, indicating that the available evidence does not disclose specific lab platforms, clinical protocols, EMR systems, or technology differentiators.

On the commercial side, SRM generates revenue through per-cycle fertility treatment fees (IVF, IUI, egg freezing, FET), ancillary services such as genetic testing and fertility medications, and third-party reproduction agency fees. The most recent available evidence indicates that SRM has been acquired into the Pinnacle Fertility network, with its Washington locations now operating under the "Formerly Seattle Reproductive Medicine" co-brand and integrated into Pinnacle's broader service portfolio of clinics, egg bank, and surrogacy agency. No SRM-specific financial, funding, or ownership data is disclosed in the source material.

Name

SRM

Website

https://seattlefertility.com

Company type

Private

Founded year

2004

Headcount range

101–250 employees

Short description

SRM (Seattle Reproductive Medicine) is a private, multi-site fertility clinic founded in 2004 in Seattle, Washington, providing IVF, IUI, egg freezing, and third-party reproduction services to individual patients across the Pacific Northwest. It now operates within the Pinnacle Fertility network.

Ownership category

akta.pro rank

Product category

Fertility Clinic / Reproductive Medicine Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatments
• In vitro fertilization
• Reproductive medicine
• Egg freezing services
• Fertility clinic

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

SRM (Seattle Reproductive Medicine) is a fertility clinic providing comprehensive reproductive endocrinology and infertility treatments, including IVF, IUI, egg retrieval, frozen embryo transfer, genetic testing, egg freezing, fertility medications, male infertility treatment, and cancer fertility support. The clinic also operates egg bank and surrogacy services and supports LGBTQ+ family-building, with multiple Washington-state locations now operating under the Pinnacle Fertility network.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilization) In vitro fertilization treatment provided as part of comprehensive fertility services to patients exploring fertility options or returning for treatment, offered at multiple Washington state locations.
• IUI (Intrauterine Insemination) Intrauterine insemination fertility treatment offered alongside other fertility treatments for first-time or returning patients at the clinic network.
• Egg Freezing Egg freezing service for fertility preservation, allowing patients to preserve eggs for future family-building, with cost information available.
• Egg Retrieval Egg retrieval procedure performed as part of IVF or egg freezing treatments at the clinic.
• Frozen Embryo Transfer Frozen embryo transfer (FET) procedure to transfer previously frozen embryos into the uterus as part of IVF treatment cycles.
• Genetic Testing Genetic testing of embryos offered as part of fertility treatment services to screen for genetic conditions.
• Male Infertility Treatment Specialized treatment for male-factor infertility provided as part of the clinic's comprehensive fertility services.
• Cancer Fertility Support Fertility preservation support for cancer patients, providing egg, sperm, or embryo freezing before cancer treatment.
• Pinnacle Egg Bank Egg bank service allowing patients to find egg donors, with profiles available and an affiliate clinic network. Women can apply to become egg donors.
• Pinnacle Surrogacy Surrogacy agency providing matching, legal coordination, and medical support from delivery through post-birth. Includes concierge-level benefits from a team with first-hand surrogacy experience.
• LGBTQ+ Family-Building Services Dedicated services for LGBTQ+ individuals and couples, with specialized paths for gay male families, lesbian families, and trans families that integrate fertility treatments, egg bank, and surrogacy services.
• Fertility Medications Provision of fertility medications as part of the clinic's treatment offerings to support IVF, IUI, and other fertility procedures.
• Fertility Counseling Counseling services supporting patients through emotional and psychological aspects of fertility treatment and family-building journeys.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Pinnacle Fertility: Pinnacle Fertility is the parent network into which SRM has been integrated, operating a multi-state portfolio of fertility clinics with the same IVF/IUI/surrogacy/LGBTQ+ service stack. Direct strategic and operational peer given identical clinical offering and shared brand architecture.
• CCRM Fertility: CCRM operates a large national network of reproductive endocrinology and IVF clinics offering IVF, IUI, egg freezing, and genetic testing with strong physician brands. Closely comparable to SRM in service mix, physician-driven model, and multi-site footprint.
• Shady Grove Fertility: Shady Grove Fertility is one of the largest US fertility clinic networks providing IVF, IUI, donor egg, and LGBTQ+ services across multiple states. Operates with similar scale, physician specialty mix, and outcomes-driven marketing as SRM.
• Reproductive Medicine Associates of New Jersey (RMA): RMA is a multi-site reproductive endocrinology practice and research contributor providing full-service fertility care including IVF, embryology, and andrology. Highly comparable clinical depth and physician-scientist model to SRM.
• Boston IVF: Boston IVF is a regional-to-national fertility clinic network offering IVF, preimplantation genetics, egg freezing, and donor services. Comparable in operating model, clinical scope, and multi-physician specialty practice focus to SRM.
• Kindbody: Kindbody is a technology-enabled fertility clinic operator offering IVF, egg freezing, and employer/benefit-partner programs across multiple US markets. Direct competitor pursuing scale and employer-contract channel that SRM also accesses via Pinnacle.

Regional players

• ORM Fertility: ORM Fertility is a Pacific Northwest reproductive endocrinology and IVF center based in Oregon (Portland). Comparable service offering (IVF, IUI, donor, surrogacy) and similar Pacific Northwest patient demographic to SRM, with adjacent rather than overlapping geography.
• Pacific Northwest Fertility: Pacific NW Fertility is an independent Seattle-based fertility clinic (formerly known as Seattle's Center for Reproductive Care) offering IVF and IUI. Direct regional competitor to SRM within the greater Seattle metro.

Broad incumbents

• US Fertility: US Fertility is the largest US fertility clinic network with broad clinical and lab operations across multiple states. Acts as a broad-incumbent aggregator versus SRM's regional, multi-site, but Washington-anchored footprint.

Emerging players

• Carrot Fertility: Carrot is a leading fertility benefits platform partnering with employers and clinics to direct patient volume. Functions as a partial-overlay competitor and channel partner influencing patient flow to networks like Pinnacle/SRM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SRMFertility
• Facebookfacebook.com/seattlefertility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRM