Turris
Turris is a Barcelona-based artisan bakery founded in 2007 that operates 13+ neighborhood workshops across the Barcelona metropolitan area and Madrid, selling 70+ daily varieties of bread, pastries, and savory products direct-to-consumer through physical bakeries and a PrestaShop-powered e-commerce platform with same-day delivery and click-and-collect.
- Company typePrivate
- Founded2007
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Turris does
Turris Panem S.L. is a Barcelona-based artisan bakery founded in 2007 by master baker Xavier Barriga. The company produces over 70 varieties of bread, sweet pastries, and savory products daily using traditional methods, including sourdough and long fermentation, across a network of 13+ neighborhood workshops (obradors de barrio) in Barcelona metropolitan municipalities and Madrid. Its core product portfolio spans three categories — Pan (bread including white, whole grain, Vienna, brioche, Turris Diet healthy lines), Dolç (sweet pastries, cakes, cookies), and Salat (savory pastries, quiches, snacks) — supplemented by seasonal products (Coques de Sant Joan), catering trays, product bundles, and solidarity baking workshops led by Xavier Barriga.
The technology stack is standard e-commerce infrastructure rather than proprietary IP. The online storefront is built on PrestaShop, with Stripe handling PCI-compliant payment processing, SSL encryption for transactions, and Google Analytics for traffic analytics. Last-mile delivery is outsourced to specialized food logistics partners Paack and Shargo. There are no disclosed proprietary software products, APIs, mobile apps, or AI/ML capabilities; the technology layer functions as commerce enablement rather than a differentiator. Customer service is supported via email ([email protected]), phone, and a FarfaraLab live chat integration.
The business model is purely direct-to-consumer and direct-to-event (B2C/B2event) with one-time transactional purchases at per-unit pricing ranging from €0.65 (mini croissants) to €42.95 (full catering trays). Distribution follows a hybrid online-to-offline pattern: orders placed before 13:00 are delivered same-day from 15:00 or available via click-and-collect at any neighborhood bakery. Free shipping applies to orders ≥€30; a flat €2.90 fee is charged below that threshold. Revenue is generated through (i) direct e-commerce sales of bread, pastries and savory products, (ii) catering services for corporate and private events with a 48-hour lead time, and (iii) solidarity workshops priced at €10–€15 per participant, with proceeds donated fully to a foundation. Customer segments are split between urban individual/family households (primary) and corporate/event clients (secondary). Marketing relies on a recipe blog, email newsletters, organic social media (Instagram, Facebook, YouTube), seasonal promotions (e.g., 3x2 cookie campaigns), and the Xavier Barriga workshop series.
Turris firmographics
Firmographics- Name
- Turris
- Legal name
- Turris Panem S.L.
- Website
- https://turris.es
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Turris is a Barcelona-based artisan bakery founded in 2007 that operates 13+ neighborhood workshops across the Barcelona metropolitan area and Madrid, selling 70+ daily varieties of bread, pastries, and savory products direct-to-consumer through physical bakeries and a PrestaShop-powered e-commerce platform with same-day delivery and click-and-collect.
- Ownership category
- akta.pro rank
Where Turris is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices14 records
Markets served
Turris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct B2C e-commerce sales: Turris sells artisan bread, pastries, savory products, and catering platters directly to consumers through its own e-commerce platform (obrador online). Products are either delivered to the customer's doorstep or collected at one of their neighborhood bakeries via click&collect. Revenue is generated on a per-transaction basis for individual product purchases.
- Catering services: Turris offers catering services for events and celebrations, including sweet and savory trays (bandejas), croissant platters, and custom event orders. These are sold as one-time orders through the online platform, with a 48-hour preparation lead time for larger catering orders.
- Solidarity workshops: Charitable baking workshops led by Xavier Barriga, priced at €10–€15 per participant. Proceeds are donated entirely to a foundation, with no profit margin. This is a non-profit community engagement activity that supports brand goodwill.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-item pricing across all product categories |
| Unit Pricing | Pay-as-you-go | Charity workshop donation-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Turris product offering
Product offeringCore offering
Turris is a Barcelona-based artisan bakery that produces and sells over 70 varieties of fresh bread, sweet pastries, and savory products daily through a network of 13+ neighborhood workshops (obradors de barrio) and an online e-commerce platform. Customers can order online for same-day home delivery or click-and-collect at their nearest neighborhood bakery, eliminating queuing, and the company also offers catering trays for events and solidarity baking workshops.
Product overview
Turris is a Barcelona-based artisan bakery operating as a multi-channel business combining physical neighborhood bakeries (obradors) with an online e-commerce platform. The product portfolio centers on three core categories: artisan bread (Pan) offering over 70 daily varieties including white, whole grain, Vienna, brioche, and dietary breads; sweet pastries (Dolç/Dulce) featuring Turriscao, magdalenas, chocolate products, cakes, cookies, and sweet croissants; and savory products (Salat/Salado) including cocas, empanadillas, savory croissants, quiches, and snacks. Additional offerings include catering trays for events, seasonal Sant Joan pastries, product bundles/packs, and solidarity baking workshops led by master baker Xavier Barriga. The company operates on PrestaShop e-commerce infrastructure with Stripe payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- Turris Diet: A line of healthy breads including fiber breads, digestive breads, wheat-free bread, protein breads, and diet slices.
- Obrador Online
Companies that use Turris
Customer profileSegments2 records
Ideal customer profiles1 record
Turris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Turris partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecoreStripe is used as the payment gateway for all online transactions on the Turris e-commerce platform (turris.es). Stripe processes credit and debit card payments with SSL encryption and PCI-compliant security, ensuring 100% safe transactions. Customer payment data is never stored by Turris.
- PrestaShopcoreTurris's online store is built and hosted on the PrestaShop e-commerce platform. PrestaShop provides the infrastructure for product listings, shopping cart, checkout, order management, and customer accounts. All customer data is collected and stored in PrestaShop's databases.
- PaackcorePaack is one of two logistics partners (alongside Shargo) used by Turris to perform last-mile home delivery of online orders across the Barcelona metropolitan area. Paack specializes in temperature-controlled food delivery, ensuring products arrive protected from light and impacts.
- ShargocoreShargo is one of two logistics partners (alongside Paack) used by Turris to perform last-mile home delivery of online orders across the Barcelona metropolitan area. As a specialized food delivery company, Shargo handles the physical transport of Turris's fresh products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Turris competitors and assessment
Company assessmentDirect peers
- Panishop: Spanish artisan bakery chain with national footprint. Comparable on multi-location artisan bread retail, daily fresh production, and Spanish B2C consumer base.
- Forn Mistral: Barcelona-based artisan bakery chain focused on traditional breads, pastries, and vermuts. Closely comparable to Turris on artisan positioning, neighborhood-workshop format, and Catalan craft identity.
- La Miga: Madrid-headquartered artisan bakery chain with multiple locations across Spain. Directly comparable on bakery-cafe retail model, bread and pastry assortment, and Spanish urban consumer target.
- Granier: One of Spain's largest bakery chains (Valencia origin) with broad assortment of breads, pastries, and savory items. Comparable on multi-location bakery retail, daily fresh production, and Spanish B2C focus; broader and more mass-market than Turris.
- Baluarte / Babia: Madrid-based artisan bakery chain. Comparable on neighborhood bakery format, artisan bread and pastry assortment, and Spanish urban consumer target.
- Breadway: Spanish bakery-pastry chain with multiple urban locations. Comparable on neighborhood retail bakery model, fresh daily production, and Spanish B2C consumer base.
- Gail's Artisan Bakery: UK-based artisan bakery chain with neighborhood locations, online ordering, and click-and-collect. Closely comparable on artisan positioning, O2O digital model, and urban neighborhood retail format.
Broad incumbents
- Maison Kayser: Internationally recognized French artisan bakery chain with locations across Europe, the US, and Asia. Comparable on traditional French-style artisan bread, long-fermentation methodology, and multi-location premium positioning; significantly larger and more international than Turris.
Others
- Mercadona (in-store bakery): Spain's leading grocery chain with extensive in-store bakery counters. Not a direct competitor on craft artisan positioning, but a structural threat on price and convenience for everyday bread purchases.
- Eroski / Caprabo bakery counters: Spanish supermarket chains operating in-store bakery sections. Adjacent competitive pressure on commodity bread pricing rather than direct head-to-head on artisan positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Turris social profiles
Digital presenceTurris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turris leadership team
Management profileNumber of profiles
Profiles1 record
Turris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turris
What does Turris do?
Turris is a Barcelona-based artisan bakery that produces and sells over 70 varieties of fresh bread, sweet pastries, and savory products daily through a network of 13+ neighborhood workshops (obradors de barrio) and an online e-commerce platform. Customers can order online for same-day home delivery or click-and-collect at their nearest neighborhood bakery, eliminating queuing, and the company also offers catering trays for events and solidarity baking workshops.
Is Turris a public or private company?
Turris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turris founded?
Turris was founded in 2007. It employs 101 to 250 people.
Where is Turris based?
Turris is headquartered in Barcelona, Spain, in the Europe region.
How does Turris make money?
Three revenue lines are on record. Direct B2C e-commerce sales are the primary driver. The others are catering services and solidarity workshops.
Who are Turris's main competitors?
Direct peers on record are Panishop, Forn Mistral, La Miga, Granier, Baluarte / Babia, Breadway and Gail's Artisan Bakery. Maison Kayser is listed as a broad incumbent. Others are Mercadona (in-store bakery) and Eroski / Caprabo bakery counters.
Does Turris have an API?
No public API is recorded for Turris.