Amplar Health

What Amplar Health does

Amplar Health is an Australian integrated healthcare services provider, founded in 1992 and operating as a wholly-owned subsidiary of Medibank Private Limited (ASX:MPL). The company delivers nursing, allied health (physiotherapy, occupational therapy, podiatry, dietetics, optometry), mental health, chronic disease management, aged care, and hospital-at-home services through a national workforce of more than 1,750 health professionals, reaching 95% of Australian homes. Its service mix combines virtual care (24/7 Amplar Health Online Doctor telehealth, nurse triage handling 1M+ calls annually, Health Concierge, Mental Health Support line) with in-person home-based care (Hospital in the Home, Rehabilitation in the Home, Nursing, Allied Health), chronic disease programs (CarePoint, CareFirst, Better Knee Better Me, Type 2 Diabetes Program, Heart Health at Home), mental health (Virtual Psychology Clinic, SilverCloud-powered Digital Guided Therapy), and aged care (Virtual Nursing in Residential Aged Care, Support at Home, CHSP).

The business has built a vertically integrated platform spanning primary care (MyHealth Medical Group majority stake plus Better Medical's 61 clinics acquired in December 2025 for approximately $159M, totalling 168 clinics), hospital joint ventures (iMH mental health network with Aurora Healthcare, Adeney Private Hospital, East Sydney Private Hospital, The Orthopaedic Institute at Macquarie University Hospital, and Western Adelaide Private Hospital), and home/virtual care. It supports 2M+ virtual health interactions annually and runs flagship government-backed programs such as My Home Hospital in South Australia (26,000+ patients, 117,684+ bed days since January 2021).

Revenue derives from a mix of government healthcare contracts (SA Health's My Home Hospital, Australian Government's virtual nursing in aged care across 30 homes March 2025–June 2027, CHSP, Support at Home, Transition Care Services), Medibank Health Solutions (the parent company channel providing access to 1.9M+ policyholders), primary care clinic revenue, hospital JV income, and private health insurance reimbursement. Go-to-market is hybrid: B2B enterprise field sales to government and hospital partners, plus direct-to-consumer and Medibank-member channels via the Online Doctor platform and referral networks. Amplar Home Health is accredited against the National Safety and Quality Health Service (NSQHS) Standards, and the broader Medibank Group reported an H1 FY26 operating profit of AUD 381.7M, with the Health segment profit rising 28.5% to AUD 48.3M.

Name

Amplar Health

Legal name

Medibank Health Solutions Pty Ltd

Website

https://amplarhealth.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amplar Health is an Australian integrated healthcare services subsidiary of Medibank, delivering virtual care, home-based nursing, allied health, mental health, chronic disease, and aged care programs through 1,750+ clinicians and a 168-clinic primary care network. It serves government, Medibank members, and private payors.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Healthcare Contracts: Amplar Health receives government funding to deliver health programs including My Home Hospital (SA Health), virtual nursing in residential aged care (Australian Government, March 2025-June 2027), Commonwealth Home Support Programme (CHSP), Support at Home, and Transition Care Services.
2. Medibank Health Solutions: As a Medibank subsidiary, Amplar Health generates revenue through Medibank Health Solutions, providing health support services to Medibank members including telehealth, care coordination, chronic disease management, and mental health programs.
3. Primary Care Network: Amplar Health's investment in primary care through MyHealth Medical Group (majority shareholder) and Better Medical (61 GP and medical clinics acquired in 2025) creates revenue through GP consultations, medical services, and integrated healthcare delivery.
4. Private Health Insurance Reimbursement: Services such as Hospital in the Home, Rehabilitation in the Home, and allied health may be covered by private health insurance depending on the fund and level of cover. Adeney Private Hospital offers No Gap program for eligible Medibank customers.
5. Mental Health Services: Revenue from mental health support programs delivered to Medibank members at no additional cost, Virtual Psychology Clinic with options for rebates for eligible individuals, and Digital Guided Therapy free for eligible participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Amplar Health delivers integrated healthcare services across Australia, combining virtual care platforms (telehealth, nurse triage, online doctor), in-home care (hospital in the home, rehabilitation, nursing, allied health), chronic disease management programs, mental health services, and aged care solutions. The company also operates primary care through GP clinic networks (MyHealth Medical Group and Better Medical with 168 clinics) and holds hospital investments through joint ventures. Services are delivered by a workforce of more than 1,750 health professionals reaching 95% of Australian homes.

Product overview

Amplar Health is a comprehensive health services platform operating as a subsidiary of Medibank, delivering integrated healthcare solutions across Australia through a multi-brand portfolio. The platform combines virtual and in-person care models, offering telehealth services (Online Doctor, Nurse Triage, Health Concierge), home-based care (Hospital in the Home, Rehabilitation in the Home, Nursing, Allied Health), chronic disease management programs (CarePoint, CareFirst, Better Knee Better Me, Type 2 Diabetes Program, Heart Health at Home), mental health services (Virtual Psychology Clinic, Digital Guided Therapy), and aged care solutions (Virtual Nursing, Support at Home, Commonwealth Home Support Programme). Amplar Health also operates hospital investments through joint ventures including iMH mental health hospitals, Adeney Private Hospital, East Sydney Private Hospital, The Orthopaedic Institute at Macquarie University Hospital, and Western Adelaide Private Hospital, as well as primary care networks through MyHealth Medical Group and Better Medical. The company serves over 2 million virtual health interactions annually through a workforce of more than 1,750 health professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Amplar Health Online Doctor: Telehealth service providing 24/7 access to Australian-registered doctors via phone or video for non-emergency care
• My Home Hospital
• iMH (Integrated Mental Health)
• CareComplete
• Transition Care Service
• Amplar Allied Health
• Amplar Home Health
• Amplar Virtual Health

Products and services

• Amplar Health Online Doctor

Quantifiable outcome

• 2 million+ virtual health interactions in FY24
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and major.

• Better MedicalcoreStrategic or Co-development Partner · 1 November 2025Medibank/Amplar Health acquired Better Medical, a network of 61 GP and medical clinics in Victoria, Queensland, South Australia and Tasmania with around 800 healthcare practitioners. Acquisition completed December 2025 for approximately $159 million.
• Australian Government (Department of Health and Aged Care)coreStrategic or Co-development Partner · 1 March 2025Partnership to deliver virtual nursing services to aged care residents across 30 homes nationwide (March 2025 - June 2027). Trial focuses on rural/remote areas and culturally/linguistically diverse communities. La Trobe University conducting evaluation.
• La Trobe UniversityminorImplementation/ SI/ Consulting Partner · 1 March 2025Appointed to conduct comprehensive evaluation of the virtual nursing in aged care trial project, assessing clinical outcomes, workforce capacity, and long-term sustainability of aged care services.
• Central Adelaide Local Health Network (CALHN)majorStrategic or Co-development Partner · 1 February 2025Collaboration with CALHN for Transition Care Service at College Grove, Walkerville. 50-step-down beds planned with 10 beds operational in first phase. Intermediate care for patients no longer needing acute hospital care but requiring continued support.
• Western Hospital (Henley Beach)majorStrategic or Co-development Partner · 1 January 20242024 partnership with doctor-led group to acquire and upgrade Western Hospital in Henley Beach, South Australia. $3 million government grant over two years. Both private and public patients to benefit with short stay procedures in orthopaedics, gastroenterology, ophthalmology, and general surgery.
• MyHealth Medical GroupcoreStrategic or Co-development PartnerAmplar Health is majority shareholder in MyHealth Medical Group, providing GP-led care across a national clinic network. This investment underscores Amplar Health's focus on primary care, improving patient outcomes and integrating services.
• Aurora HealthcarecoreStrategic or Co-development PartnerJoint venture partnership (iMH - Integrated Mental Health) with Aurora Healthcare to design and deliver mental health hospital programs. Draws on Aurora's clinical excellence and hospital operating expertise combined with Amplar Health's health innovation.
• SA Health / South Australian GovernmentcoreStrategic or Co-development PartnerPartnership with SA Health to deliver My Home Hospital service providing acute hospital-level care in patients' homes. Amplar Health re-signed with SA Government in January 2026 to continue the service. Has treated 26,000+ patients across 190 postcodes.
• The Pullman AdelaidemajorStrategic or Co-development PartnerJoint collaboration for Transition Care Service providing out-of-hospital health service for patients who no longer require acute hospital care. Partnership with CALHN and Amplar Health Home Hospital.
• Adeney Private Hospital (Doctor-Led Joint Venture)majorStrategic or Co-development PartnerJoint venture between Amplar Health and a group of 42 highly specialised medical professionals to operate Adeney Private Hospital in Kew, Melbourne. Australia's first private hospital offering Medibank's No Gap program for all covered services.
• East Sydney Private HospitalmajorStrategic or Co-development PartnerAmplar Health investment to support the hospital in enabling short stay model of care. Expansion includes addition of two state-of-the-art theatres and 14 new beds (total: 8 theatres, 40 beds). New theatres specialise in orthopaedic procedures.
• Macquarie University HospitalmajorStrategic or Co-development PartnerJoint venture between Medibank's Amplar Health and a group of orthopaedic surgeons, with floor space contributed by MQ Health, for The Orthopaedic Institute at Macquarie University Hospital. Four state-of-the-art theatres with robotic technology and 29 beds.
• Adeney Private Hospital (Medical Professionals)coreStrategic or Co-development PartnerPartnership with Adeney Private Hospital offering eligible surgical customers a No Gap program for all covered services including surgery, anaesthesia, imaging, pathology, medical infusions, and prescribed PBS pharmaceuticals.
• Medibank Private LimitedcoreOthersAmplar Health is a subsidiary of Medibank Health Solutions Pty Ltd and part of the Medibank Group. Medibank is the parent company and primary funding partner, providing access to 1.9M+ policyholders and significant capital for investments.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bupa Australia: One of Australia's largest private health insurers with an integrated care delivery arm including dental, optical, and aged care. Direct comparison to Amplar's Medibank-backed integrated insurance-plus-services model.
• HCF (Hospitals Contribution Fund): Australian not-for-profit health insurer increasingly building in-house care services, including chronic disease management and aged care. Comparable as an insurance-led care delivery model similar to Medibank/Amplar.
• Ramsay Health Care: Australia's largest private hospital operator, comparable to Amplar's hospital JV portfolio (iMH, Adeney, East Sydney). Both invest in private acute and mental health hospitals with surgeon-led joint ventures.
• Healthscope: Major Australian private hospital operator recently restructured under new ownership. Comparable as a private hospital operator and as a participant in Australia's acute care market alongside Amplar's hospital investments.
• Calvary Health Care: Not-for-profit provider of public and private hospitals, aged care, and community care in Australia. Comparable as a multi-site provider of hospital, aged, and home-based care services.
• nib Holdings: Australian and New Zealand health insurer expanding into care management and health services delivery. Comparable to Medibank/Amplar's strategy of insurance-led integration of healthcare services.
• Healius (formerly Primary Health Care): ASX-listed operator of pathology, imaging, and primary care (formerly Primary Health Care). Comparable to Amplar's diversified care platform spanning primary care, diagnostic, and adjacent services.

Emerging players

• Eucalyptus: Australian telehealth platform operating direct-to-consumer virtual clinics across multiple therapeutic areas. Comparable to Amplar Health Online Doctor in the consumer telehealth segment.

Direct peers

• ForHealth Group: ASX-listed operator of large-scale GP and primary care clinic networks in Australia, including the SmartClinics and HealthHub brands. Direct peer to Amplar's MyHealth and Better Medical primary care network (168 clinics).
• Doctors on Demand: Australian telehealth platform providing on-demand GP video consultations. Direct comparison to Amplar Health Online Doctor as a consumer-facing Australian virtual care provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amplar-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplar Health