The Slanted Door
The Slanted Door is a privately held, founder-owned modern Vietnamese restaurant group operating three full-service Bay Area locations and a sandwich sub-brand, with supplemental revenue from catering, retail meal kits, a membership program, and cookbooks.
- Company typePrivate
- Founded1995
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
The Slanted Door firmographics
Firmographics- Name
- The Slanted Door
- Legal name
- The Slanted Door
- Website
- https://slanteddoor.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Slanted Door is a privately held, founder-owned modern Vietnamese restaurant group operating three full-service Bay Area locations and a sandwich sub-brand, with supplemental revenue from catering, retail meal kits, a membership program, and cookbooks.
- Ownership category
- akta.pro rank
The Slanted Door industry classification
Industry- Product category
- Vietnamese Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where The Slanted Door is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Slanted Door business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Restaurant Dining: Full-service dine-in restaurant operations at three locations offering modern Vietnamese cuisine. Revenue generated through à la carte menu items, prix fixe menus, and beverage sales including craft cocktails, wine, and specialty teas.
- Catering Services: Lunch catering services offered through ezCater platform for corporate and private events.
- Meal Kits and Retail Products: Pre-packaged meal kits and prepared sauces sold through Good Eggs, Bi-Rite Market, and Neon retail partners for at-home cooking.
- Supper Club Membership: Subscription-based Supper Club program offering exclusive culinary experiences and products to members.
- Cookbook Sales: Sale of two cookbooks authored by Charles Phan: Vietnamese Home Cooking and The Slanted Door.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Lunch Prix Fixe Menu |
| Other | Pay-as-you-go | Dinner Prix Fixe Menu |
| Unit Pricing | Pay-as-you-go | Corkage Fee |
| Other | Pay-as-you-go | Service Charge |
| Unit Pricing | Pay-as-you-go | Cake Cutting Fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
The Slanted Door product offering
Product offeringCore offering
The Slanted Door is a multi-location modern Vietnamese restaurant group operating full-service dine-in restaurants in San Francisco, San Ramon, and Napa, offering brunch, lunch, dinner, and happy hour service featuring modern Vietnamese cuisine with local organic ingredients, craft cocktails, and a curated wine program. The business also operates the Chuck's Takeaway sandwich shop, sells at-home meal kits through retail partners, runs a paid Supper Club membership, publishes cookbooks, and offers lunch catering via ezCater.
Product overview
The Slanted Door is a multi-location modern Vietnamese restaurant group founded in San Francisco in 1995 by Charles Phan. The company operates its flagship restaurant at the San Francisco Ferry Building, along with additional locations in Napa and San Ramon, plus Chuck's Takeaway sandwich shop. The portfolio includes a Supper Club membership program, at-home meal kits available through retail partners (Good Eggs, Bi-Rite, Neon), two cookbooks, and catering services. The restaurants serve modern Vietnamese cuisine featuring local organic produce, sustainably sourced meats, craft cocktails, and curated wine programs, with menus spanning brunch, lunch, dinner, and happy hour offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Chuck's Takeaway: A Vietnamese sandwich shop operated by The Slanted Door group.
Products and services
- The Slanted Door (San Francisco) Flagship modern Vietnamese restaurant offering brunch, lunch, dinner, and happy hour service with craft cocktails and a wine program, currently located at the San Francisco Ferry Building.
Companies that use The Slanted Door
Customer profileSegments1 record
Ideal customer profiles2 records
The Slanted Door technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Slanted Door partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Cream Co. (Cream Co. Meats)coreMeat supplier providing ecologically and humanely raised meats, game, and poultry for the restaurant's menu.
- River Dog FarmscoreLocal organic produce supplier supporting the restaurant's commitment to sustainable ingredients.
- Dirty Girl ProducecoreSupplier of local organic produce for the restaurant's menu.
- KJ OrchardscoreOrchard supplier providing fresh produce for the restaurant.
- Zuckerman's FarmscoreFarm supplier supporting the restaurant's sustainable sourcing commitment.
- GulfishcoreSeafood supplier providing wild Gulf shrimp and other fresh fish for the menu.
- Saint Frank CoffeecoreCoffee supplier providing specialty coffee for the restaurant's Vietnamese coffee and other coffee beverages.
- SON FISH SAUCEcorePremium fish sauce supplier providing authentic Vietnamese fish sauce for traditional recipes.
- Good EggscoreOnline grocery marketplace distributing The Slanted Door meal kits and prepared sauces for at-home cooking.
- Bi-Rite MarketcoreLocal Bay Area grocery retailer carrying The Slanted Door meal kits and prepared sauces.
- NeoncoreRetail partner distributing The Slanted Door meal kits and prepared sauces.
- ezCaterminorCatering marketplace platform for The Slanted Door's lunch catering services.
Scale indicators3 records
Recent moves12 records
Expansion highlights6 records
The Slanted Door competitors and assessment
Company assessmentDirect peers
- State Bird Provisions: Award-winning (James Beard Best New Restaurant 2013) Bay Area full-service restaurant operating in San Francisco. Comparable chef-driven concept serving an elevated, ingredient-forward menu in a similarly premium-priced, single-metro footprint.
- Foreign Cinema: Iconic long-running Mission District full-service restaurant offering prix-fixe and à la carte menus alongside a film-screening format. Comparable to The Slanted Door as a longstanding San Francisco destination restaurant with a strong evening/celebration occasion base.
- Zuni Café: Thirty-plus-year-old San Francisco destination restaurant known for rustic-elevated California cuisine and a high-end wine list. Comparable to The Slanted Door as a heritage Bay Area full-service concept with similar pricing and brand longevity.
- Nopa: High-volume San Francisco upscale-casual restaurant with strong bar program, late-night hours, and a similar per-check band to Slanted Door. Direct comparable on operating model (full-service with strong beverage revenue) and Bay Area positioning.
- Commis: Oakland-based Michelin-starred fine-dining restaurant operating a multi-course tasting menu at premium per-cover pricing. Comparable to The Slanted Door Napa on chef-driven, high-check-count East Bay positioning.
- Bodega SF: Vietnamese-inspired restaurant in San Francisco with a modern dining-room concept. Most direct cuisine-overlap peer in the same metro, serving contemporary Vietnamese at a similar per-check band.
Regional players
- House of Prime Rib: Heritage San Francisco full-service restaurant operating since 1949 with a classic menu and white-tablecloth service. Comparable as an iconic, single-metro Bay Area full-service destination with brand longevity similar to Slanted Door's 30-year tenure.
Broad incumbents
- The French Laundry: Benchmark U.S. fine-dining destination operating in Yountville (Napa Valley). Comparable to Slanted Door Napa on Napa wine-country destination dynamics and to the broader group on chef-driven multi-location expansion within California.
- Atelier Crenn: Two-Michelin-star chef-owned fine-dining restaurant in San Francisco. Comparable to The Slanted Door as a founder-led, James Beard-recognized Bay Area fine-dining destination with curated beverage pairings.
Others
- Blue Apron: Direct-to-consumer meal kit operator. Comparable to Slanted Door as a channel-overlap peer given The Slanted Door's at-home meal kit distribution through Good Eggs, Bi-Rite Market, and Neon — the same DTC meal-kit commerce model at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Slanted Door social profiles
Digital presenceThe Slanted Door financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Slanted Door leadership team
Management profileNumber of profiles
Profiles3 records
The Slanted Door subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Slanted Door funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Slanted Door M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Slanted Door
What does The Slanted Door do?
The Slanted Door is a multi-location modern Vietnamese restaurant group operating full-service dine-in restaurants in San Francisco, San Ramon, and Napa, offering brunch, lunch, dinner, and happy hour service featuring modern Vietnamese cuisine with local organic ingredients, craft cocktails, and a curated wine program. The business also operates the Chuck's Takeaway sandwich shop, sells at-home meal kits through retail partners, runs a paid Supper Club membership, publishes cookbooks, and offers lunch catering via ezCater.
Is The Slanted Door a public or private company?
The Slanted Door is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Slanted Door founded?
The Slanted Door was founded in 1995. It employs 51 to 100 people.
Where is The Slanted Door based?
The Slanted Door is headquartered in San Francisco, United States, in the North America region.
How does The Slanted Door make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are catering Services, meal Kits and Retail Products, supper Club Membership and cookbook Sales.
Who are The Slanted Door's main competitors?
Direct peers on record are State Bird Provisions, Foreign Cinema, Zuni Café, Nopa, Commis and Bodega SF. House of Prime Rib is listed as a regional player. Broad incumbents are The French Laundry and Atelier Crenn. Blue Apron is listed as an others.
Does The Slanted Door have an API?
No public API is recorded for The Slanted Door.
What industry is The Slanted Door in?
The Slanted Door's product category is Vietnamese Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.