Crawford
Crawford Electric Supply is a B2B electrical distribution company serving contractors and industrial customers across eight Southeast US states from a Central Distribution Center in Katy, TX. It is a subsidiary of Sonepar and distributes products from Rockwell, Schneider Electric, Siemens, and other tier-1 manufacturers.
- Company typePrivate
- Founded1990
- HeadquartersHouston, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Crawford does
Crawford Electric Supply is a B2B wholesale electrical distribution company headquartered in Houston, Texas, with branch operations spanning eight states in the Southeast United States and a Central Distribution Center in Katy, TX. Founded in 1990 and operating with 501–1,000 employees, the company is a subsidiary of Sonepar, a privately-held global electrical distribution conglomerate. Crawford distributes a broad catalog of electrical products organized into more than 20 major categories — including control and automation, power distribution, wiring devices, conduit and raceway, wire and cable, enclosures, safety products, tools and instruments, data and communication systems, electric vehicle charging, and solar products — sourced from tier-1 manufacturers including Rockwell Automation, Schneider Electric (Square D), Siemens, Legrand, Klein Tools, and nVent.
The company's core technology platform combines a full e-commerce storefront (crawfordelectricsupply.com) with digital inventory management and track-and-trace logistics systems. Digital solutions include Material Pick Up Lockers for after-hours order retrieval at branch locations and a Track and Trace system for order visibility. Beyond product distribution, Crawford offers value-added services: Commercial PreFab (prefabrication for commercial electrical projects), Field Services (on-site support), and Pro Logistic Services (professional delivery logistics). The product catalog depth spans thousands of SKUs, with example pricing ranging from commodity items (~$5) to premium equipment (~$3,000 for high-end power tools).
Crawford's business model is sales-led B2B distribution with both physical counter sales at branch locations and digital ordering through its e-commerce platform, supported by authorized distributor relationships with major manufacturers. Revenue is generated primarily through unit-pricing on one-time product sales to two principal customer segments: electrical contractors (serving construction, renovation, and installation projects) and industrial/manufacturing buyers (procuring automation, drives, PLCs, and safety equipment for production operations). Pricing is per-unit transactional with no disclosed subscription or recurring-revenue component. The company operates within the United States only, with a stated Southeast regional focus.
Crawford firmographics
Firmographics- Name
- Crawford
- Legal name
- Crawford Electric Supply
- Website
- https://crawfordelectricsupply.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Crawford Electric Supply is a B2B electrical distribution company serving contractors and industrial customers across eight Southeast US states from a Central Distribution Center in Katy, TX. It is a subsidiary of Sonepar and distributes products from Rockwell, Schneider Electric, Siemens, and other tier-1 manufacturers.
- Ownership category
- akta.pro rank
Crawford industry classification
Industry- Product category
- Electrical Distribution
- NAICS
- Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Industrial Supplies Merchant Wholesalers (42384)
- SIC
- Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)
- akta.pro secondary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Crawford is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crawford business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Electrical Products Distribution: Crawford Electric Supply generates revenue through the distribution of electrical supplies and components, selling products across categories including control & automation, power distribution, wiring devices, and safety products to contractors and industrial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for electrical supplies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Crawford product offering
Product offeringCore offering
Crawford Electric Supply is a B2B electrical products distributor selling a comprehensive catalog of electrical supplies across categories including control & automation, power distribution, wiring devices, wire/cable, safety products, tools, and lighting to contractors and industrial customers across eight Southeast U.S. states. The company supplements product distribution with value-added services such as commercial prefabrication, field services, pro logistics, and digital solutions including material pickup lockers and track-and-trace.
Product overview
Crawford Electric Supply is a wholesale electrical distribution company operating across eight states in the Southeast United States. The company offers a comprehensive portfolio of electrical products organized into major categories: Control & Automation (including AC/DC drives from brands like Schneider/Square-D ALTIVAR and Siemens SINAMICS, machine safety products, PLCs, and HMI), Power Distribution (circuit breakers, transformers, panelboards, busway), Wire/Cables (building wires, flexible cords, metal clad cables, fiber), Electrical Fittings & Boxes, Safety Products, Solar Products, Tools & Instruments, Data/Communication systems, and Electric Vehicle Charging infrastructure. The company distributes products from major brands including Legrand, Klein Tools, Rockwell Automation, nVent, and Square D (Schneider Electric). In addition to product distribution, Crawford offers value-added services including Commercial PreFab (prefabrication), Field Services, Pro Logistic Services, and Digital Solutions (Material Pick Up Lockers, Track and Trace). The business operates through a B2B e-commerce platform and physical branch locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial PreFab Services
Companies that use Crawford
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Crawford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crawford partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Rockwell AutomationcoreCrawford Electric Supply is an authorized Rockwell Automation distributor and authorized service provider, offering Rockwell's automation and control products including drives, PLCs, motor controls, and safety equipment.
- Schneider Electric (Square D)coreAs an authorized Square D distributor, Crawford offers Schneider Electric's residential and commercial electrical distribution products including circuit breakers, panelboards, and motor controls.
- SiemenscoreCrawford Electric Supply distributes Siemens industrial automation and electrical distribution products including drives, safety switches, and motor control components.
- LegrandminorFeatured brand partner offering wiring devices, cable management, and residential/commercial electrical infrastructure products.
- Klein ToolsminorFeatured brand partner offering professional hand tools, meters, and equipment for electrical work.
- nVentminorFeatured brand partner offering electrical enclosures, cable management, and thermal management solutions.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
Crawford competitors and assessment
Company assessmentDirect peers
- WESCO International: WESCO is one of the largest electrical, communications, and utility distributors in North America with a national footprint. Directly comparable to Crawford as a B2B electrical distributor serving contractors and industrial customers, though operating at materially larger scale.
- Graybar: Graybar is a leading North American distributor of electrical, communications, and data networking products serving contractors, industrial, and commercial customers across the US. Directly comparable to Crawford in product mix and customer focus, with a broader national footprint and employee-ownership structure.
- Rexel USA: Rexel is a global electrical distribution company with significant US operations. Directly comparable to Crawford as a B2B electrical distributor serving contractors and industrial customers; notably a direct competitor to Crawford's parent Sonepar in the US market.
- Border States Electric: Border States Electric is an employee-owned electrical distributor serving customers across multiple US states with similar product portfolio and customer segments. Closely comparable to Crawford as a regional B2B electrical distributor with strong contractor and industrial customer focus.
- Crescent Electric Supply: Crescent Electric Supply is an employee-owned electrical distributor serving the Midwest and other US regions. Comparable to Crawford as a regional B2B electrical distributor with similar product mix, customer segments, and value-added services.
- Stuart C. Irby Co. Stuart C. Irby is a Sonepar-owned electrical distributor serving the Southeastern US, making it a sister company to Crawford under the same parent. Highly comparable in product offering, customer base, and operating model, operating in overlapping geographies.
- Elliott Electric Supply: Elliott Electric Supply is a regional electrical distributor serving Texas, Oklahoma, and surrounding states. Comparable to Crawford as a regional B2B electrical distributor with similar product portfolio, contractor focus, and branch-based service model.
- French Gerleman: French Gerleman is a regional electrical and automation distributor serving the Midwest US. Comparable to Crawford as a B2B electrical distributor serving contractors and industrial customers with similar product categories and value-added services.
- Dealers Electrical Supply: Dealers Electrical Supply is a regional electrical distributor serving the southern US with B2B focus on contractors and industrial customers. Comparable to Crawford in product mix, customer segments, and regional branch-based distribution model.
Broad incumbents
- Kaman Industrial Technologies: Kaman Industrial Technologies is an industrial distribution company offering automation, motion control, and fluid power products. Comparable to Crawford's industrial automation segment, though broader in scope and less focused on electrical distribution as a primary line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crawford social profiles
Digital presenceCrawford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crawford leadership team
Management profileNumber of profiles
Crawford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crawford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crawford
What does Crawford do?
Crawford Electric Supply is a B2B electrical products distributor selling a comprehensive catalog of electrical supplies across categories including control & automation, power distribution, wiring devices, wire/cable, safety products, tools, and lighting to contractors and industrial customers across eight Southeast U.S. states. The company supplements product distribution with value-added services such as commercial prefabrication, field services, pro logistics, and digital solutions including material pickup lockers and track-and-trace.
Is Crawford a public or private company?
Crawford is a private company. It is classified as corporate owned and is currently operating.
When was Crawford founded?
Crawford was founded in 1990. It employs 501 to 1,000 people.
Where is Crawford based?
Crawford is headquartered in Houston, United States, in the North America region.
How does Crawford make money?
One revenue line is on record: electrical Products Distribution.
Who are Crawford's main competitors?
Direct peers on record are WESCO International, Graybar, Rexel USA, Border States Electric, Crescent Electric Supply, Stuart C. Irby Co., Elliott Electric Supply, French Gerleman and Dealers Electrical Supply. Kaman Industrial Technologies is listed as a broad incumbent.
Does Crawford have an API?
No public API is recorded for Crawford.
What industry is Crawford in?
Crawford's product category is Electrical Distribution. Its primary akta.pro industry code is CRAIADAE, Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit), with a secondary code of CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 42361 and its SIC code is 5063.