Crawford

Electrical Distributioncrawfordelectricsupply.com

Crawford Electric Supply is a B2B electrical distribution company serving contractors and industrial customers across eight Southeast US states from a Central Distribution Center in Katy, TX. It is a subsidiary of Sonepar and distributes products from Rockwell, Schneider Electric, Siemens, and other tier-1 manufacturers.

Company typePrivate
Founded1990
HeadquartersHouston, United States
Headcount501–1,000
GTM typeB2B
OfferingServices

What Crawford does

Crawford Electric Supply is a B2B wholesale electrical distribution company headquartered in Houston, Texas, with branch operations spanning eight states in the Southeast United States and a Central Distribution Center in Katy, TX. Founded in 1990 and operating with 501–1,000 employees, the company is a subsidiary of Sonepar, a privately-held global electrical distribution conglomerate. Crawford distributes a broad catalog of electrical products organized into more than 20 major categories — including control and automation, power distribution, wiring devices, conduit and raceway, wire and cable, enclosures, safety products, tools and instruments, data and communication systems, electric vehicle charging, and solar products — sourced from tier-1 manufacturers including Rockwell Automation, Schneider Electric (Square D), Siemens, Legrand, Klein Tools, and nVent.

The company's core technology platform combines a full e-commerce storefront (crawfordelectricsupply.com) with digital inventory management and track-and-trace logistics systems. Digital solutions include Material Pick Up Lockers for after-hours order retrieval at branch locations and a Track and Trace system for order visibility. Beyond product distribution, Crawford offers value-added services: Commercial PreFab (prefabrication for commercial electrical projects), Field Services (on-site support), and Pro Logistic Services (professional delivery logistics). The product catalog depth spans thousands of SKUs, with example pricing ranging from commodity items (~$5) to premium equipment (~$3,000 for high-end power tools).

Crawford's business model is sales-led B2B distribution with both physical counter sales at branch locations and digital ordering through its e-commerce platform, supported by authorized distributor relationships with major manufacturers. Revenue is generated primarily through unit-pricing on one-time product sales to two principal customer segments: electrical contractors (serving construction, renovation, and installation projects) and industrial/manufacturing buyers (procuring automation, drives, PLCs, and safety equipment for production operations). Pricing is per-unit transactional with no disclosed subscription or recurring-revenue component. The company operates within the United States only, with a stated Southeast regional focus.

Crawford firmographics

Firmographics

Name: Crawford
Legal name: Crawford Electric Supply
Website: https://crawfordelectricsupply.com
Company type: Private
Founded year: 1990
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Crawford Electric Supply is a B2B electrical distribution company serving contractors and industrial customers across eight Southeast US states from a Central Distribution Center in Katy, TX. It is a subsidiary of Sonepar and distributes products from Rockwell, Schneider Electric, Siemens, and other tier-1 manufacturers.
Ownership category
akta.pro rank

Crawford industry classification

Industry

Product category: Electrical Distribution
NAICS: Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Industrial Supplies Merchant Wholesalers (42384)
SIC: Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
akta.pro primary industry: Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)
akta.pro secondary industry: Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

Electrical distribution
Power distribution supplies
Industrial automation products
Electrical contracting supplies
Control and automation

Where Crawford is headquartered

Location

Headquarters

HQ city: Houston
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Crawford business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Electrical Products Distribution: Crawford Electric Supply generates revenue through the distribution of electrical supplies and components, selling products across categories including control & automation, power distribution, wiring devices, and safety products to contractors and industrial customers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard retail pricing for electrical supplies

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Crawford product offering

Product offering

Core offering

Crawford Electric Supply is a B2B electrical products distributor selling a comprehensive catalog of electrical supplies across categories including control & automation, power distribution, wiring devices, wire/cable, safety products, tools, and lighting to contractors and industrial customers across eight Southeast U.S. states. The company supplements product distribution with value-added services such as commercial prefabrication, field services, pro logistics, and digital solutions including material pickup lockers and track-and-trace.

Product overview

Crawford Electric Supply is a wholesale electrical distribution company operating across eight states in the Southeast United States. The company offers a comprehensive portfolio of electrical products organized into major categories: Control & Automation (including AC/DC drives from brands like Schneider/Square-D ALTIVAR and Siemens SINAMICS, machine safety products, PLCs, and HMI), Power Distribution (circuit breakers, transformers, panelboards, busway), Wire/Cables (building wires, flexible cords, metal clad cables, fiber), Electrical Fittings & Boxes, Safety Products, Solar Products, Tools & Instruments, Data/Communication systems, and Electric Vehicle Charging infrastructure. The company distributes products from major brands including Legrand, Klein Tools, Rockwell Automation, nVent, and Square D (Schneider Electric). In addition to product distribution, Crawford offers value-added services including Commercial PreFab (prefabrication), Field Services, Pro Logistic Services, and Digital Solutions (Material Pick Up Lockers, Track and Trace). The business operates through a B2B e-commerce platform and physical branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

Commercial PreFab Services

Companies that use Crawford

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Crawford technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Crawford partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

Rockwell AutomationcoreChannel Partner/ Reseller/ DistributorCrawford Electric Supply is an authorized Rockwell Automation distributor and authorized service provider, offering Rockwell's automation and control products including drives, PLCs, motor controls, and safety equipment.
Schneider Electric (Square D)coreChannel Partner/ Reseller/ DistributorAs an authorized Square D distributor, Crawford offers Schneider Electric's residential and commercial electrical distribution products including circuit breakers, panelboards, and motor controls.
SiemenscoreChannel Partner/ Reseller/ DistributorCrawford Electric Supply distributes Siemens industrial automation and electrical distribution products including drives, safety switches, and motor control components.
LegrandminorChannel Partner/ Reseller/ DistributorFeatured brand partner offering wiring devices, cable management, and residential/commercial electrical infrastructure products.
Klein ToolsminorChannel Partner/ Reseller/ DistributorFeatured brand partner offering professional hand tools, meters, and equipment for electrical work.
nVentminorChannel Partner/ Reseller/ DistributorFeatured brand partner offering electrical enclosures, cable management, and thermal management solutions.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Crawford competitors and assessment

Company assessment

Direct peers

WESCO International: WESCO is one of the largest electrical, communications, and utility distributors in North America with a national footprint. Directly comparable to Crawford as a B2B electrical distributor serving contractors and industrial customers, though operating at materially larger scale.
Graybar: Graybar is a leading North American distributor of electrical, communications, and data networking products serving contractors, industrial, and commercial customers across the US. Directly comparable to Crawford in product mix and customer focus, with a broader national footprint and employee-ownership structure.
Rexel USA: Rexel is a global electrical distribution company with significant US operations. Directly comparable to Crawford as a B2B electrical distributor serving contractors and industrial customers; notably a direct competitor to Crawford's parent Sonepar in the US market.
Border States Electric: Border States Electric is an employee-owned electrical distributor serving customers across multiple US states with similar product portfolio and customer segments. Closely comparable to Crawford as a regional B2B electrical distributor with strong contractor and industrial customer focus.
Crescent Electric Supply: Crescent Electric Supply is an employee-owned electrical distributor serving the Midwest and other US regions. Comparable to Crawford as a regional B2B electrical distributor with similar product mix, customer segments, and value-added services.
Stuart C. Irby Co. Stuart C. Irby is a Sonepar-owned electrical distributor serving the Southeastern US, making it a sister company to Crawford under the same parent. Highly comparable in product offering, customer base, and operating model, operating in overlapping geographies.
Elliott Electric Supply: Elliott Electric Supply is a regional electrical distributor serving Texas, Oklahoma, and surrounding states. Comparable to Crawford as a regional B2B electrical distributor with similar product portfolio, contractor focus, and branch-based service model.
French Gerleman: French Gerleman is a regional electrical and automation distributor serving the Midwest US. Comparable to Crawford as a B2B electrical distributor serving contractors and industrial customers with similar product categories and value-added services.
Dealers Electrical Supply: Dealers Electrical Supply is a regional electrical distributor serving the southern US with B2B focus on contractors and industrial customers. Comparable to Crawford in product mix, customer segments, and regional branch-based distribution model.

Broad incumbents

Kaman Industrial Technologies: Kaman Industrial Technologies is an industrial distribution company offering automation, motion control, and fluid power products. Comparable to Crawford's industrial automation segment, though broader in scope and less focused on electrical distribution as a primary line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Crawford financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Crawford leadership team

Management profile

Number of profiles

Crawford funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Crawford M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crawford

What does Crawford do?

Is Crawford a public or private company?

Crawford is a private company. It is classified as corporate owned and is currently operating.

When was Crawford founded?

Crawford was founded in 1990. It employs 501 to 1,000 people.

Where is Crawford based?

Crawford is headquartered in Houston, United States, in the North America region.

How does Crawford make money?

One revenue line is on record: electrical Products Distribution.

Who are Crawford's main competitors?

Direct peers on record are WESCO International, Graybar, Rexel USA, Border States Electric, Crescent Electric Supply, Stuart C. Irby Co., Elliott Electric Supply, French Gerleman and Dealers Electrical Supply. Kaman Industrial Technologies is listed as a broad incumbent.

Does Crawford have an API?

No public API is recorded for Crawford.

What industry is Crawford in?

Crawford's product category is Electrical Distribution. Its primary akta.pro industry code is CRAIADAE, Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit), with a secondary code of CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 42361 and its SIC code is 5063.