Uncle Giuseppe's

What Uncle Giuseppe's does

Uncle Giuseppe's Marketplace is a family-owned Italian specialty grocery retailer founded in 1998 by brothers Carl and Philip DelPrete (initially as East Meadow Farms) and rebranded under its current name in 2001 in honor of the founders' uncle Giuseppe. The company operates 12 full-service marketplace locations across Long Island, Westchester County, and New Jersey, with a 13th planned for Greenvale (August 2026) and a 14th for Levittown (Q4 2026), plus a seasonal Fire Island pop-up. Its core offering combines traditional supermarket departments (produce, meat, seafood, deli, bakery, dairy) with extensive scratch-made prepared foods — nearly 1,000 in-house items daily — supported by imported Italian production equipment (mozzarella machine) and in-house pasta, bakery, and sushi operations.

Revenue is generated primarily through in-store retail transactions across the 12 stores, supplemented by full-service Italian catering, online ordering with curbside pickup and home delivery via uncleg.com, DoorDash-mediated grocery delivery, nationwide shipping through Goldbelly, gift cards, and the Uncle G's Savings Club loyalty program. Distribution is multi-channel: brick-and-mortar retail, own e-commerce storefront, third-party delivery, and seasonal ferry-based delivery to Fire Island. Headcount stands at 2,700+ employees and the company is privately held with no institutional capital, parent company, or subsidiaries.

The competitive proposition rests on authentic Italian-market ambience, vertical in-store production, an unconditional "Uncle G's Guarantee" (since 2001), and 25 years of earned-media brand equity in the New York tri-state area. Strategic priorities signaled for 2026–2027 include continued Long Island infill, a Westchester scale-up via the relocated Yorktown Heights store, expansion into Fire Island, and a stated intent to expand beyond the tri-state region nationally beginning in 2027.

Name

Uncle Giuseppe's

Legal name

Uncle Giuseppe's, Inc.

Website

https://uncleg.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Family-owned Italian specialty grocery marketplace operating 12 full-service stores across Long Island, Westchester, and New Jersey, serving consumers with scratch-made prepared foods, fresh mozzarella, pasta, catering, and authentic Italian imports, with nationwide shipping via Goldbelly.

Ownership category

akta.pro rank

Product category

Italian Specialty Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

akta.pro secondary industries

Imported & Regional Specialty Food Stores (CRAHAGAL), Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ), Grocery & Specialty Food Marketplaces (CRAFABAE), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Italian specialty grocery
• Fresh prepared foods
• Italian catering services
• Specialty grocery retail
• In-store deli marketplace

Headquarters

HQ city

Melville

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-Store Grocery Sales: Core revenue from retail sales of premium groceries, specialty Italian imports, fresh produce, meats, seafood, and dairy across 12 physical marketplace locations in New York and New Jersey.
2. Prepared Foods and Deli Counter: Revenue from freshly prepared Italian dishes at full-service deli counters, in-store kitchens, rotisserie items, hot foods, and specialty counters (mozzarella, sushi, bakery, candy).
3. Catering Services: Italian catering for parties, holidays, offices, graduations, and family gatherings including pasta trays, antipasto platters, heroes, salads, entrées, and full spreads.
4. Online Ordering with Delivery and Ferriza: Online grocery and catering orders via uncleg.com for next-day ferry delivery to Fire Island and potentially other delivery/pickup services, maintaining in-store pricing parity.
5. Nationwide Shipping via Goldbelly: Partnership with Goldbelly for nationwide shipping of Italian pantry favorites, sauces, pasta, gift boxes, and gourmet specialties. Delivers authentic Italian specialties to customers anywhere in the United States.
6. Gift Cards and Loyalty Program: Gift cards sold in-store and online (never expire, free shipping) and the Uncle G's Savings Club loyalty program providing exclusive deals and discounts.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Uncle Giuseppe's Marketplace is an Italian specialty grocery retailer operating 12 physical marketplace locations plus an e-commerce storefront, offering a multi-department in-store experience (prepared foods, fresh mozzarella, deli, bakery, butcher, seafood, pasta, cheese, produce, sushi, and pasticceria) supported by Italian catering, online ordering with curbside pickup and delivery, Fire Island ferry delivery, and nationwide shipping via Goldbelly.

Product overview

Uncle Giuseppe's Marketplace is a multi-department Italian specialty grocery retailer offering a unified in-store shopping experience across 14 departments: Prepared Foods (nearly 1,000 scratch-made items daily), Fresh Mozzarella (made in-house with imported Italian equipment), Deli Counter, Bakery, Meat/Butcher Shop (featuring Sterling Silver beef), Pizza (Roman-style 20-inch pies), Seafood (fresh daily with live lobster), Pasta Room (fresh daily), Cheese Selection, Produce, Sushi (including the viral Italian Sushi), Candy/Pasticceria, Catering, and Organic/Gluten-Free sections. The company operates 12 physical locations across Long Island, Westchester County NY, and New Jersey, with two additional locations planned for 2026. Beyond brick-and-mortar, services include online shopping with curbside pickup and delivery, nationwide shipping via Goldbelly partnership, Fire Island ferry delivery, catering services, meal delivery, custom gift baskets, and a loyalty program. The 25th anniversary collection highlights 25 founding favorites that built the brand, including fresh mozzarella, specialty cheese, house antipasto, seafood salads, fresh pasta, homemade sauces, baked pasta classics, artisan pizza, and scratch-made baked goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Catering Full-service Italian catering for parties, holidays, offices, graduations, and family gatherings, including pasta trays, antipasto platters, heroes, salads, entrées, and desserts, ordered from Uncle Giuseppe's Marketplace locations.
• Online Grocery Shopping with Curbside Pickup and Delivery Online shop at uncleg.com allowing customers to order fresh food for curbside pickup or delivery from their local Uncle Giuseppe's Marketplace store, available across all marketplace locations.
• Nationwide Shipping via Goldbelly Shipping service through the Goldbelly partnership that delivers Uncle Giuseppe's premium Italian pantry favorites, sauces, pasta, gift boxes, and gourmet specialties, plus gift cards, anywhere in the continental United States.
• Uncle G's Savings Club Loyalty Program Loyalty membership program providing exclusive deals, discounts, and access to discounted circular prices across Uncle Giuseppe's Marketplace locations, signable up in-store or online.
• Fire Island Ferry Delivery Seasonal online grocery and catering ordering with next-day ferry delivery to Fire Island at in-store prices, available for Pines, Cherry Grove, Davis Park, and Ocean Beach, alongside an in-person seasonal pop-up inside Ocean Beach Trading.
• Custom Gift Baskets Custom-built Italian gift basket orders available for pickup from Uncle Giuseppe's Marketplace locations with at least 72 hours' notice.
• Meal Delivery Prepared meal delivery service from Uncle Giuseppe's offering ready-to-eat dinners and family meals made from scratch.
• Weekly Specials and Circular Weekly promotional circular with location-specific specials and discounted items across all departments, accessible online by store location, with Fire Island delivery promotions included.
• Uncle Giuseppe's Marketplace (Italian Specialty Grocery) Italian specialty grocery marketplace operating 12 brick-and-mortar locations across Long Island, Westchester, and New Jersey, offering fresh prepared foods, deli, bakery, butcher, seafood, pasta, cheese, produce, sushi, and pasticceria departments under one roof with an experiential Italian market atmosphere.

Quantifiable outcome

• Nearly 1,000 scratch-made items produced and sold daily across all locations
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• Ocean Beach TradingcoreChannel Partner/ Reseller/ Distributor · 1 April 2025Uncle Giuseppe's operates a seasonal pop-up location inside Ocean Beach Trading on Fire Island for the summer 2026 season, offering fresh prepared foods, Italian favorites, and specialty grocery items. The partnership enables in-person shopping and complements an online ordering system with next-day ferry delivery at in-store prices.
• ECRSS (Point of Sale Solutions)supportingTechnology or Integration · 1 February 2025Uncle Giuseppe's expressed satisfaction with ECRSS point of sale solutions, using their POS technology across store locations for transaction processing.
• News 12 (Television Partnership)supportingGTM or Marketing Partner · 1 January 2025Regular recipe content partnership with News 12's Lily Stolzberg for TV segments featuring Uncle Giuseppe's recipes and products. Coverage on both News 12 Long Island and News 12 New Jersey.
• DoorDashsupportingChannel Partner/ Reseller/ Distributor · 1 April 2020Uncle Giuseppe's partnered with DoorDash for grocery delivery services, enabling customers to order from local stores through the DoorDash platform for home delivery.
• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly handles all nationwide shipping for Uncle Giuseppe's, delivering Italian pantry favorites, sauces, pasta, gift boxes, and gourmet specialties anywhere in the continental United States. All orders are processed and shipped directly through Goldbelly's trusted delivery network to ensure quality and freshness. Gift cards are also available for purchase through the Goldbelly platform.

Scale indicators7 records

Recent moves24 records

Expansion highlights5 records

Broad incumbents

• Wegmans: Large regional supermarket chain with strong prepared foods, scratch-made bakery, in-store dining, and specialty Italian offerings. Aggressively expanding in NY/NJ, directly competing with Uncle Giuseppe's on premium prepared foods and specialty imports.
• Whole Foods Market: Amazon-owned premium/specialty grocery chain with national footprint, strong prepared foods, and specialty cheese/meat counters. Represents the scaled incumbent that Uncle Giuseppe's competes with for the same premium-shopper segment.
• Trader Joe's: National specialty grocery chain with curated private-label assortment, unique prepared foods, and value-positioned specialty items. Competes with Uncle Giuseppe's on discovery-driven specialty grocery trips.

Direct peers

• Stew Leonard's: Family-owned specialty grocery chain in the NY/CT region known for scratch-made prepared foods, in-store experiences, and strong regional brand affinity. Closest direct comparable to Uncle Giuseppe's in business model, scale, and family-ownership structure.
• Zabar's: Iconic NYC Upper West Side specialty grocer with strong prepared foods, cheese, smoked fish, and gourmet imports. Comparable specialty positioning, family-ownership heritage, and NYC-area brand loyalty.
• Balducci's: Specialty gourmet grocer in the NY metro with strong prepared foods, cheese, and Italian imports. Comparable premium positioning, scratch-made prepared foods, and gift/catering programs.
• Di Bruno Bros. Family-owned specialty Italian food retailer with strong cheese, cured meats, and prepared foods program. Directly comparable on Italian-specialty merchandising and family-led operating model, though smaller in scale.
• Fairway Market: Iconic NYC specialty grocer known for imported Italian goods, cheese, prepared foods, and grab-and-go offerings. Directly comparable specialty Italian grocery positioning and metro NY customer base.
• Eataly: Italian marketplace concept combining retail, restaurants, and prepared foods under one roof. Directly comparable to Uncle Giuseppe's on Italian-specialty positioning, scratch-made production, and experiential in-store experience.

Regional players

• King Kullen: America's first supermarket, Long Island-based grocery chain that is the source of two Uncle Giuseppe's takeover locations (North Babylon, Levittown). Regional grocery incumbent whose store closures are creating the real estate pipeline for Uncle Giuseppe's expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw60f0ebmj-sCUAylIHahsQ
• Facebookfacebook.com/unclegiuseppes
• Instagraminstagram.com/unclegiuseppesmarketplace
• Xx.com/unclegiuseppes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uncle Giuseppe's