360 PSG

Name

360 PSG

Legal name

360 PSG, Inc.

Website

https://360psg.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

360 PSG (ThreeSixty) is a Buffalo, NY-based full-service digital agency that builds websites, licenses two proprietary CMS platforms, and delivers digital marketing services to SMB and select mid-market clients nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design, development, and programming services provided to SMB and mid-market clients. Services include website redesigns, custom applications, responsive design, and e-commerce builds. Revenue is earned through project-based fees and ongoing retainer arrangements.
2. Digital Marketing Services: Ongoing digital marketing services including SEO, search engine marketing (PPC), social media advertising, social media management, conversion rate optimization, reputation management, and email marketing. These are retainer or campaign-based services generating recurring revenue from existing clients.
3. Content Management & Hosting Services: Ongoing website maintenance, technical support, web hosting, and content management services provided to clients using Fission CMS or 360 CMS platforms. Revenue is generated through recurring support and hosting fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

360 PSG is a full-service digital agency that designs, develops, and markets websites for small and medium-sized businesses. The company builds and licenses two proprietary content management systems (Fission CMS and 360 CMS) and delivers accompanying web design, custom programming, SEO, SEM, social media advertising/management, CRO, reputation management, and email marketing services. Revenue is generated through project-based design/development fees plus recurring hosting, support, and digital marketing retainers.

Product overview

360 PSG (also known as ThreeSixty) is a Buffalo, NY-based digital agency offering a dual CMS platform strategy with Fission CMS as the enterprise flagship product and 360 CMS as the streamlined alternative. Both content management systems power client websites, with Fission offering over 100 features for advanced functionality and 360 CMS providing essential website management capabilities including unlimited pages, custom forms, and media libraries. The company provides comprehensive digital marketing services including SEO, search engine marketing, social media advertising/management, reputation management, email management, and conversion rate optimization, alongside web development services for custom programming, content services, logo design, and e-commerce solutions. The products work together as a full-service offering where the CMS platforms serve as the technical foundation for client websites while the digital marketing services drive traffic and customer acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Fission CMS: The company's flagship enterprise-quality content management system with over 100 features and tools for website management.
• 360 CMS

Products and services

• Fission CMS Proprietary enterprise-quality content management system with over 100 features and tools for creating, editing, and managing websites, including unlimited content pages, custom forms, user permissions, file libraries, and automatic server upgrades managed by 360 PSG. Licensed to clients requiring advanced website functionality.
• 360 CMS Proprietary streamlined web platform enabling users to easily maintain websites with unlimited content pages, custom forms, user permissions, and a file library for media and images. Designed as a simpler alternative to Fission CMS for clients with more straightforward needs.
• Website Design Custom website design services delivering responsive websites built for desktop, tablet, and mobile screen sizes. Targeted at small and medium-sized businesses seeking professional-grade sites.
• Custom Programming Custom web development and programming services for building bespoke web applications, information architecture, custom forms, integrations, and specialized interactive components tailored to individual client requirements.
• Search Engine Optimization SEO services to improve client website visibility and rankings in search engine results, supported by tools including Yoast SEO and Google Search Console.
• Search Engine Marketing Paid advertising services including Google Ads and Microsoft Advertising campaign management for clients.
• Social Media Advertising Paid advertising services across social media platforms including Facebook, Instagram, LinkedIn, and Twitter Ads with demographic targeting for client campaigns.
• Social Media Management

Quantifiable outcome

• Over 1,500 businesses served across 19+ years of operation
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Manzella MarketingcoreStrategic or Co-development Partner · 24 August 2023In August 2023, 360 PSG merged with Manzella Marketing, a full-service strategic and creative agency. The merger was announced to create more comprehensive solutions and a better overall agency experience for clients. This represents a significant strategic consolidation combining 360 PSG's web design and digital marketing capabilities with Manzella Marketing's strategic and creative services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Pennsylvania-based full-service digital marketing agency offering web design, SEO, PPC, social media, and CRO. Comparable to 360 PSG in combining website builds with performance marketing retainers, though WebFX operates at significantly greater scale.
• HigherVisibility: Tennessee-based digital marketing agency specializing in SEO, web design, and paid media. Comparable to 360 PSG in serving SMB and mid-market clients with combined web design + search-driven marketing engagements.
• Thrive Internet Marketing Agency: Texas-based digital marketing agency providing web design, SEO, PPC, social media, and reputation management. Comparable in SMB-focused digital agency model with bundled web + marketing services, and competes directly for the same small business customer profile.
• SmartSites: New Jersey-based full-service digital agency offering web design, SEO, PPC, and social media marketing primarily to SMBs. Highly comparable to 360 PSG in target market (small businesses seeking affordable agency-quality work), service mix (web + digital marketing), and project/retainer revenue model.
• Lounge Lizard Worldwide: New York City-based digital agency offering web design, web development, branding, SEO, and digital marketing. Comparable to 360 PSG in offering an integrated web + digital marketing stack and serving clients that span SMB to mid-market, though with a larger footprint and broader geographic reach.
• OuterBox: Ohio-based digital agency offering web design, e-commerce development, and SEO/SEM services. Comparable to 360 PSG in providing bundled web design + digital marketing with a notable emphasis on e-commerce (Shopify/Magento), a service 360 PSG also offers.
• SPINX Digital: California-based full-service digital agency offering web design, development, and digital marketing. Comparable to 360 PSG in combining custom web development with performance marketing for SMB and mid-market clients.
• Lform Design: New Jersey-based web design and development agency offering custom websites, CMS implementations, and digital marketing. Comparable to 360 PSG in custom web development focus, in-house CMS/WordPress expertise, and SMB-to-mid-market client mix.
• Big Drop Inc: Full-service web design and development agency headquartered in New York City, delivering custom websites, branding, and digital marketing. Comparable in service breadth and SMB/mid-market positioning, and competes for similar custom web project work.

Broad incumbents

• Blue Fountain Media (New Engen): Larger full-service digital agency offering web design, development, branding, and marketing, now operating under New Engen. Comparable in service breadth and SMB-to-enterprise client coverage, but with materially greater scale, geographic reach, and broader service portfolio than 360 PSG.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/360psg
• Xx.com/360psg
• LinkedInlinkedin.com/company/360-psg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 PSG