What Tire Kingdom does

Tire Kingdom is a tire and auto care retail brand founded in 1972 by Chuck Curcio in West Palm Beach, Florida. The company sells and installs tires across all major brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama) and provides a full range of automotive services including oil changes, brake repair, wheel alignment, battery replacement, suspension service, tire rotation and balancing, and state vehicle inspections. The company operates more than 200 company-operated retail locations, primarily concentrated in Florida and parts of the Southeast United States, with the brand explicitly refocused on Florida after a 2015 restructuring that rebranded out-of-state stores under the NTB name.

The underlying operating model is a physical-retail, drive-in service business with no disclosed proprietary technology platform. Digital touchpoints are limited to online appointment scheduling, a store locator, and content marketing through Mavis.com. In June 2023, Mavis Tire acquired Tire Kingdom from TBC Corporation, giving the brand access to a combined network of more than 2,100 locations across 36 states. The revenue model is predominantly transactional: per-visit tire sales with manufacturer rebates and instant savings promotions, per-event service charges (oil changes, alignments, brakes, batteries), financing through the Mavis Credit Card, and a smaller fleet maintenance stream for commercial accounts. The customer base is overwhelmingly individual consumer drivers, with commercial fleet operators as a secondary segment. No AI, software, or data platform is disclosed in the available source material.

Name

Tire Kingdom

Legal name

Mavis Tires and Brakes

Website

https://tirekingdom.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tire Kingdom, founded in 1972 in West Palm Beach, Florida, is a tire and auto care retailer operating 200+ Florida and Southeast locations, now owned by Mavis Tire. It sells major tire brands and provides automotive services to individual drivers and commercial fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Tire and Auto Care Services

NAICS

Tire Dealers (44134), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Tire sales and installation
• Automotive repair services
• Oil change services
• Wheel alignment service
• Fleet maintenance services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales and Installation: Tire Kingdom generates revenue primarily through the sale and installation of tires across all major brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama). This is a one-time transaction model per customer visit, with prices varying by tire brand and type. Promotional rebates and instant savings drive purchases.
2. Automotive Maintenance and Repair Services: Revenue is generated from recurring automotive services including oil changes, brake inspections and repairs, wheel alignments, tire rotation and balancing, battery testing and replacement, steering and suspension service, and state vehicle inspections. These services are charged per service event.
3. Fleet Maintenance Services: Tire Kingdom offers dedicated fleet maintenance services for commercial customers, providing regular vehicle maintenance under commercial account arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tire Kingdom is a tire and auto care retail brand that sells and installs tires across all major brands and provides automotive maintenance and repair services through company-operated service centers. Core offerings include tire sales and installation, oil changes, brake service, wheel alignment, battery testing and replacement, tire rotation and balancing, flat tire repair, steering and suspension service, state vehicle inspections, and financing via the Mavis Credit Card.

Product overview

Tire Kingdom is a tire and auto care retail brand operating as part of the Mavis Tire family. The company offers a unified service model combining tire sales and installation with comprehensive auto maintenance services. The core product is tire sales and installation across multiple major tire brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama), supported by auto repair services including oil changes, brake service, wheel alignment, battery service, and state inspections. Additional offerings include mobile tire service through Mavis My Way, fleet maintenance services for commercial customers, and financing via the Mavis Credit Card. The company operates over 200 locations in Florida and the Southeast, with access to Mavis's over 2,100 total locations across 36 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales and Installation Retail sale and professional installation of new tires across all major brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama) for personal vehicles, with same-day service available at company-operated locations and promotional rebates on select sets of four tires.
• Brake Service Brake inspections, front and rear brake pad and shoe replacement, and labor, with a free visual brake inspection as part of the offering for personal vehicles.
• Oil Change Scheduled maintenance motor oil change using Valvoline Motor Oil, with bundled tire rotation and visual brake inspection for personal vehicles.
• Wheel Alignment Wheel alignment using state-of-the-art equipment with a free alignment check and a 90-day warranty included.
• Flat Tire Repair Repair of punctured or damaged tires to extend tire life and avoid premature replacement.
• Tire Rotation and Balancing Routine tire rotation and wheel balancing services to extend tire life and improve vehicle handling.
• Battery Service Battery testing and replacement service with a free battery check and warranty included.
• Steering and Suspension Service Inspection, repair, and replacement of steering and suspension components, including shocks and struts, to maintain vehicle handling and ride quality.
• State Vehicle Inspection State-mandated vehicle inspections performed at qualifying locations, including NJ, NY, and PA state inspections.
• Mobile Tire Service On-site tire service brought to the customer's location via the Mavis My Way platform, providing tire installation and related service at the convenience of the customer.
• Fleet Maintenance Services Commercial fleet maintenance and management services for business customers with vehicle fleets, providing regular scheduled maintenance, tire replacement, and automotive service under commercial account arrangements.
• Mavis Credit Card Consumer financing program allowing customers to pay for tire purchases and auto services over time at participating locations.
• Air Conditioning Repair Car air conditioning diagnosis and repair service to address AC performance issues and recharge needs.
• Exhaust and Muffler Repair Exhaust system and muffler inspection and repair service to address noise, emissions, and performance issues.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discount Tire (America's Tire): One of the largest independent tire retailers in the US with 1,100+ stores, offering multi-brand tire sales, installation, and related services. Directly comparable to Tire Kingdom in product mix, multi-brand tire strategy, and consumer-focused retail model.
• NTB (National Tire & Battery): Sister brand under Mavis Tire / formerly TBC Corporation, offering the same multi-brand tire and auto service model. Direct peer given shared ownership, overlapping service offerings, and complementary geographic footprint.
• Big O Tires: Franchised tire and auto service retailer with 450+ US locations. Directly comparable to Tire Kingdom in franchise/storefront model, multi-brand tire offering, and bundled auto services.
• Les Schwab Tire Centers: Privately held regional tire retailer with 500+ locations primarily across the Western US. Comparable to Tire Kingdom in family/operator-owned positioning, multi-brand tire strategy, and full-service auto care offering.
• Monro (Mr. Tire / Tire Choice): Monro operates 1,300+ company-owned and franchised locations under Mr. Tire, Tire Choice, and Monro Auto Service brands. Directly comparable to Tire Kingdom in undercar repair and tire retail, with broader national footprint.
• Just Tires (Just Brakes parent family): Specialty tire retailer offering multi-brand tire sales and installation across multiple US markets. Comparable to Tire Kingdom in focused tire-plus-service retail model with simpler service menu.

Broad incumbents

• Firestone Complete Auto Care: Owned by Bridgestone, Firestone Complete Auto Care operates 1,700+ US stores combining tire sales and full automotive service. Comparable to Tire Kingdom in store-level service breadth and tire-plus-auto-service model, with the backing of a major tire manufacturer.
• Goodyear Auto Service: Goodyear's company-owned retail and service network with hundreds of US locations. Comparable to Tire Kingdom in tire-and-service retail, with a manufacturer-backed brand and national footprint.
• Pep Boys: Owned by Icahn Automotive Group, Pep Boys operates 1,000+ service and tire centers nationwide. Comparable to Tire Kingdom in full-service auto care plus tire retail, with a larger national footprint.
• Costco Tire Center: Costco operates tire centers inside its US warehouse clubs, selling multi-brand tires and basic installation. Comparable to Tire Kingdom in multi-brand consumer tire sales, though with a membership-based distribution model and lower service breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tirekingdom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tire Kingdom