SURF

What SURF does

SURF operates as Surfsight, a video telematics product line and brand owned by Lytx, Inc., a US-incorporated corporation. The original SURF entity was founded in 1996 and is headquartered in Yoqne`am `illit, Israel, with a headcount of 11-50 employees. Surfsight sells an AI-driven video safety platform that combines the Surfsight AI-Series dash cameras, asset trackers, and the Surfsight Cloud platform for fleet device management, all built on the proprietary MV+AI (Machine Vision + Artificial Intelligence) technology trained on the largest driver behavior dataset of its kind. The product detects risky driving behavior in real time (distracted driving, lane departure, following distance, and other ADAS features), provides in-cab driver alerts, and supports incident reconstruction through live and recorded video.

Surfsight operates as a B2B2B business, distributing its solution exclusively through a global reseller network of telematics service providers, insurance partners, and fleet technology companies that embed Surfsight video safety into their own product portfolios via an open API suite and the Lytx Integration Network. End customers operate across verticals including Construction, Transit, Distribution, Utilities, Field Services, Trucking and Local, and Retail fleets. Pricing is quote-based for resellers with annual billing cadence; no public price list is disclosed.

The revenue model combines hardware sales (dash cams and asset trackers) with recurring cloud/subscription services for device management, video storage, and AI analytics, supplemented by channel-driven partner enablement revenue. Strategic integrations include the Lytx+ co-branded solution with Geotab, the Lytx Vision Platform for custom partner integrations, and an insurance partner program positioning Surfsight as a risk-reduction tool for commercial fleet policyholders. The company is recognized as #1 in Video Telematics by ABI Research (2026) and 2025 Global Company of the Year by Frost & Sullivan.

Name

SURF

Legal name

Lytx, Inc.

Website

https://surfsolutions.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

SURF (operating as Surfsight, a Lytx brand) sells AI-driven video telematics hardware, cloud software, and APIs exclusively through a global reseller network of telematics service providers, insurance partners, and fleet technology companies serving commercial fleet operators across multiple verticals.

Ownership category

akta.pro rank

Product category

Multimedia Communications Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Satellite Telecommunications (517410)

SIC

Computer Communications Equipment (3576), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Disaster Recovery, Redundancy & Continuity (Backup Playout) (MPAHAKAI)

akta.pro secondary industry

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)

Keywords

• Multimedia communications
• Codec interoperability
• Video transcoding
• Legacy network integration
• Real-time media platforms

Headquarters

HQ city

Yoqne`am `illit

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of Surfsight AI-Series dash cameras and asset trackers to reseller partners and end customers
2. Cloud/Subscription Services: Ongoing subscription-based services for cloud platform access, video storage, real-time monitoring, and AI analytics. Supported by Surfsight Cloud platform for device and fleet management
3. Partner/Reseller Enablement: Revenue from channel partners including telematics service providers and insurance partners who integrate Surfsight into their offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SURF enables modern multimedia communications by bridging between next-generation platforms and codecs with legacy deployments across all networks. The company provides software-based interoperability technology that allows telecom operators, service providers, and enterprises to integrate new multimedia codecs and platforms with existing legacy infrastructure without requiring full network replacement.

Product overview

SURF (operating as Surfsight, a Lytx brand) offers a video telematics platform consisting of Surfsight AI-Series dash cams (smart cameras with built-in AI for risk detection), the Surfsight Cloud platform for device management, and the Lytx Vision Platform for custom integrations. The core Surfsight Reseller Solution enables fleet technology providers to embed AI-driven video safety into their product portfolios through extensive API and integration capabilities. Additional offerings include Asset Trackers for GPS visibility. The portfolio is designed for B2B2B distribution exclusively through resellers and strategic partners.

Differentiator

Problem solved

Functional benefit

Brands

• Surfsight AI-Series Cameras: Smart dash cams sold exclusively by trusted strategic partners
• Surfsight Reseller Solution
• Surfsight Cloud
• Surfsight Partner Portal

Products and services

• Multimedia Interoperability Platform

Quantifiable outcome

• Real-time risk detection with in-cab alerts
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• GeotabcoreTechnology or IntegrationGeotab and Lytx Surfsight partnership delivering integrated video telematics solutions. The Lytx+ solution integrates best-in-class video safety with Geotab telematics. Customers like 3 Sister Logistics have used the integration for incident exoneration and driver safety monitoring.
• Telematics Service ProviderscoreChannel Partner/ Reseller/ DistributorTelematics service providers can add video safety capabilities to their existing telematics software offerings through the Surfsight Reseller Solution. Partners access the Partner Portal to manage their device ecosystem and access training and support.
• Insurance PartnersmajorChannel Partner/ Reseller/ DistributorInsurance companies participate in the insurance partner program to help their customers reduce risk through video telematics. The program enables insurers to offer video-based risk reduction solutions to their commercial fleet clients.
• Lytx Integration Network PartnersmajorTechnology or IntegrationThe Lytx Integration Network provides seamless integration with other industry-leading fleet management tools and telematics platforms, enabling customers to leverage existing investments while adding video safety capabilities.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• VBrick Systems: Enterprise video streaming and communications platform with transcoding and distribution capabilities. Overlaps with SURF on the video communications/streaming infrastructure layer.
• VITEC (a Vitec Group company): Provider of video encoding, decoding, and IPTV/streaming hardware and software for broadcast and enterprise. Comparable to SURF's video/communications infrastructure and codec technology.
• AudioCodes: Israel-based provider of voice, video, and unified communications solutions for enterprises and service providers. Directly comparable as a fellow Israeli vendor of multimedia communications and codec/bridging technology across IP networks.
• Radvision (now part of Avaya): Historical Israeli video conferencing and SIP/multimedia communications vendor, now within Avaya. Overlaps with SURF on video/voice protocol bridging and unified communications infrastructure.
• Vidyo (Enghouse Systems): Video conferencing and embedded video communications platform with codec-aware adaptive video layering. Comparable in providing video communications infrastructure that integrates with broader enterprise platforms.
• Poly (formerly Polycom): Long-standing vendor of voice and video collaboration endpoints and infrastructure. Comparable multimedia communications offering across enterprise networks, including codec-based video systems.

Broad incumbents

• Cisco (Webex): Broad incumbent offering a full UCaaS/video collaboration stack including endpoints, cloud service, and codec interoperability. Competes with SURF on enterprise multimedia communications but as part of a much wider portfolio.
• Microsoft (Teams): Hyperscaler-led UC platform that has absorbed most video/voice communications workloads. Competes with any standalone multimedia communications vendor by bundling codec, conferencing, and interoperability features into Teams.
• Harmonic: Major provider of video infrastructure (encoders, decoders, cloud playout) to broadcasters and service providers. Adjacent to SURF's video communications/codec positioning but serving broadcast customers.
• Imagine Communications: Broad vendor of broadcast and media technology including playout, encoding, and advertising management. Provides broadcasting infrastructure comparable to SURF's video communications layer, but on a much larger enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/surfsolution
• LinkedInlinkedin.com/company/8952

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SURF