What Richloom Fabrics Group does

Richloom Fabrics Group is a family-owned wholesale textile manufacturer and distributor headquartered in New York, with a fulfillment center in Clinton, South Carolina, and a sales and sourcing office in Shanghai, China. The company sells a catalog of 4,824 fabric SKUs organized into branded collections spanning upholstery, drapery, multipurpose, outdoor, faux leather, velvet, and sheer categories, with sub-brands including Fortress (performance), Platinum (premium), Solarium (outdoor), Tough (faux leather), and specialty lines for RV and horse trailer applications. A separate Richloom Contract division supplies durable, flame-retardant fabrics to the hospitality, cruise, and commercial interiors markets under brand programs with major hotel chains.

The company operates a B2B wholesale model selling to furniture manufacturers, interior designers, RV builders, and craft retailers, with direct retail distribution through partner chains including JoAnn Stores, Hobby Lobby, Michaels, and Calico. Go-to-market is sales-led: regional sales representatives handle yardage orders, while an online portal fulfills free sample requests to approved trade customers with a 48-hour approval process. Marketing is digital-first, supported by an extensive digital lookbook library and a broad social media presence. Products carry a wide stack of sustainability and compliance certifications, including Oeko-Tex 100, Oeko-Tex Step, ISO 14001, Global Recycled Standard, REACH, PFAS Free/AB 1817, C-Zero Finish, and LEED-credit eligibility, which are positioned as procurement assets for commercial specification.

Revenue is generated from one-time wholesale fabric sales priced through direct negotiation with sales representatives; pricing is not publicly disclosed and the company is privately held with no disclosed revenue, funding, or ownership changes. The business runs on a seasonal product launch cadence (Spring 2026 and Fall 2025 collections are active), maintains a global sourcing network anchored in Asia Pacific, and employs between 251 and 500 people. No AI, software-platform, or technology-product revenue streams are present; the business is fundamentally a physical goods wholesaler with a digital marketing and ordering layer.

Name

Richloom Fabrics Group

Legal name

Richloom

Website

https://richloom.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Richloom Fabrics Group is a family-owned US wholesale fabric manufacturer and distributor selling 4,824 SKUs across upholstery, performance, outdoor, and hospitality lines to furniture makers, interior designers, RV builders, retail chains, and major hotel brand programs.

Ownership category

akta.pro rank

Product category

Wholesale Textiles and Upholstery Fabrics

NAICS

Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310), Broadwoven Fabric Mills (313210)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)

akta.pro primary industry

Textiles & Fabric / Piece Goods Wholesale (CRAOADAH)

Keywords

• Wholesale upholstery fabrics
• Performance textile manufacturing
• Hospitality contract fabrics
• Outdoor casual furniture fabrics
• Drapery and decorative textiles

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Fabric Sales: B2B wholesale distribution of fabrics to manufacturers, retailers, and trade professionals. Sales primarily conducted through sales representatives for yardage orders, with samples available through an online portal for approved customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Richloom Fabrics Group is a family-owned wholesale textile manufacturer and supplier with over 65 years of experience, offering a catalog of approximately 4,824 fabric products across residential upholstery, drapery, performance, outdoor, faux leather, RV, and hospitality applications. The company sells yardage through sales representatives to wholesalers, furniture manufacturers, interior designers, and retailers, while operating a separate Richloom Contract division serving hospitality, commercial, and cruise customers with brand programs for major hotel chains.

Product overview

Richloom Fabrics Group is a family-owned wholesale fabric company with over 65 years of experience serving the residential, hospitality, commercial, and cruise industries. The company offers a diversified portfolio of fabric collections organized by application: Fortress (performance indoor/outdoor), Platinum (premium upholstery), Upholstery (core residential), RV (recreational vehicles), Solarium (outdoor furniture), Tough (faux leather), and specialty lines including Hit the Road and Lemieux et Cie. The product line spans drapery, multipurpose, upholstery, faux leather, sheer, and velvet categories with over 4,800 SKUs. Richloom also operates a separate Contract division (richloomcontract.com) serving hospitality, cruise, and commercial interior design professionals with brand programs for major hotel chains. Products are available through wholesale-only distribution with sample ordering via the website and yardage through sales representatives.

Differentiator

Problem solved

Functional benefit

Brands

• Fortress: Performance fabric line including indoor/outdoor and home varieties with stain-resistant properties
• Platinum
• Solarium
• Tough
• Upholstery
• Hit the Road
• Lemieux et Cie for Richloom

Products and services

• Fortress Performance Fabrics High-performance indoor/outdoor fabric collection featuring stain-resistant and weather-resistant properties, with Fortress Performance, Fortress Home, and Fortress Clear sub-lines for casual outdoor furniture and residential use.
• Platinum Premium Upholstery Premium upholstery fabric collection featuring high-quality designer patterns, including Platinum Anthology and Platinum Golden Hour sub-collections for upscale residential interiors.
• Upholstery Fabric Collection Core residential upholstery fabric collection available in Contemporary, Traditional, Transitional, and Modern design styles in various patterns, colors, and textures.
• RV Fabrics Fabric collection designed for recreational vehicles, motorhomes, and manufactured housing, featuring durable materials meeting RV industry specifications.
• Solarium Outdoor Fabrics Outdoor fabric collection designed for casual outdoor furniture and patio applications, with weather-resistant properties and outdoor durability.
• Tough Faux Leathers Durable faux leather (synthetic leather) fabric collection marketed as 'Tough Tiers' for high-wear residential applications.
• Richloom Digital Books Digital lookbooks and product catalogs for browsing and sampling fabric collections, including seasonal releases for Upholstery, Platinum, and RV collections.
• Richloom Contract Fabrics Contract-grade fabrics for hospitality, cruise, and commercial interior design, with brand programs for major hotel chains including Marriott, Hilton, and IHG. Operated as a separate division of Richloom Fabrics Group.

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MarriottcoreStrategic or Co-development PartnerRichloom Contract has developed brand programs with Marriott, providing fabrics for hotel rooms, lobbies, and public spaces. This is a flagship partnership under the Richloom Contract division.
• IHG (InterContinental Hotels Group)coreStrategic or Co-development PartnerRichloom Contract has developed brand programs with IHG, providing fabrics for hotel properties worldwide. This represents a core partnership for the contract division.
• HiltoncoreStrategic or Co-development PartnerRichloom Contract has developed brand programs with Hilton, serving as a preferred fabric supplier for their hotel properties. This is a key strategic partnership for the commercial division.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pindler & Pindler: Wholesale fabric supplier focused on decorative and performance textiles for residential and hospitality interiors. Comparable in catalog depth, trade-channel GTM, and design-segment positioning to Richloom's Platinum and Fortress lines.
• Fabricut: Wholesale distributor of decorative fabrics, trimmings, and wallcoverings serving designers and decorators. Overlaps Richloom's drapery, upholstery, and multipurpose fabric offerings through a similar B2B sales-rep model.
• Scalamandre: Heritage decorative fabric house serving interior designers with high-end upholstery, drapery, and wallcoverings. Comparable to Richloom's Platinum premium line and contract heritage products in the design-trade channel.
• Swavelle Group: Wholesale converter and distributor of decorative and upholstery fabrics with similar catalog breadth and trade-channel go-to-market. Competes head-to-head with Richloom in residential and hospitality fabric categories.
• Kravet Inc. Family-owned wholesaler of decorative fabrics, furniture, and trimmings serving interior designers and the hospitality trade. Directly comparable to Richloom across residential upholstery, drapery, and contract fabric verticals with similar B2B showrooms and brand programs.
• Duralee Fabrics: Wholesale fabric distributor serving interior designers with upholstery, drapery, and outdoor collections including performance lines. Highly comparable product portfolio, design-led positioning, and trade-professional customer base.

Broad incumbents

• Milliken & Company: Diversified global textile manufacturer with hospitality, performance, and specialty fabric divisions. Overlaps Richloom's contract and performance fabric segments but operates across broader industrial textile categories at much larger scale.
• Glen Raven (Sunbrella): Larger textile manufacturer behind the Sunbrella brand, dominant in performance outdoor and indoor-outdoor fabrics. Directly comparable to Richloom's Solarium and Fortress performance lines, but operates at significantly greater scale with broader market reach.

Regional players

• Belgian Mills (Libeco, Verelst): European linen and woven fabric producers distributing into the US hospitality and residential markets. Comparable product category (woven textiles for interiors) and competes for hospitality brand-program business, but primarily serves European-origin specifications.

Emerging players

• Crypton (Performance Fabric Technology): Performance fabric technology company offering stain-resistant, antimicrobial finishes licensed to mills and converters. Relevant peer in the performance fabric technology category where Richloom competes with its Fortress line and C-Zero Finish.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/richloomfabrics
• LinkedInlinkedin.com/company/richloom
• Instagraminstagram.com/richloomfabrics
• Pinterestpinterest.com/richloom

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richloom Fabrics Group