What Oobj does

Oobj (legal entity Oobj Tecnologia da Informação Ltda., now operating as 'Oobj by Avalara' following its January 2025 acquisition by Avalara) is a Brazilian software company founded in March 2008 and headquartered in Goiânia, GO, with a regional office in São Paulo. The company builds fiscal document messaging and electronic invoice software for the Brazilian market, supporting the full range of electronic fiscal document types — NFe, NFCe, NFSe, NFCom, NF3e, CTe, and MDFe — with both SaaS and In-House (on-premise) deployment modalities. Its core platform, branded as Mensageria 2.0 and complemented by Emissão DFe (issuance), Recebimento DFe (reception), AvaTax Brasil (tax calculation), Tax Central, Tax Compliance, Tax Docs 2.0, and a DF-e Client desktop application, integrates into client ERPs via REST API, database tables (Oracle, SQL Server, PostgreSQL, DB2), TXT, XML, and DLL interfaces. Oobj also offers point-of-sale integrations with Micros RES 3700 and Cielopos, plus an API testing collection (Oobj Postman) and a database extraction tool (Oobj Exploder). The company claims 1,000+ active clients across all Brazilian states, with 36M+ fiscal documents processed and 3M+ taxes calculated. Regulatory-specific differentiators include automatic contingency activation when SEFAZ is unavailable, immediate rejection handling, event alerting, and document lifecycle management.

Oobj monetizes through three revenue streams: (1) a SaaS subscription on monthly billing with volume-based tiers, (2) In-House one-time licenses for clients requiring local deployment, and (3) professional services for implementation, integration, and support. Go-to-market is sales-led, combining direct enterprise sales for larger accounts, channel sales through Software House (ERP/SI) partners that embed Oobj into their offerings, and — post-acquisition — distribution through Avalara's global partner network. Customer segmentation is horizontal across Brazilian companies that must comply with SEFAZ electronic fiscal document obligations; named references include Paquetá Calçados, Calçados Ramarim, Coca-Cola Bandeirantes, Produtos Químicos Guaçu, Transpaper Transportes, and Siacon, spanning footwear, beverages, chemicals, logistics, and technology. The company is LGPD-compliant, with a named Data Protection Officer (Geraldine Mirabile), and is classified as a limited liability company (sociedade limitada) under Brazilian jurisdiction. Headcount sits in the 51–100 range and the company runs as a remote-friendly organization with most of the team working outside the Goiânia headquarters.

Name

Oobj

Legal name

Oobj Tecnologia da Informação Ltda.

Website

https://oobj.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Oobj (now Oobj by Avalara) is a Brazilian software company that builds fiscal document messaging and electronic invoice solutions (NFe, NFCe, NFSe, CTe, MDFe, and related types) for 1,000+ enterprise and mid-market clients across all Brazilian states, delivered via SaaS and on-premise deployments integrated with major ERPs and POS systems.

Ownership category

akta.pro rank

Product category

Tax Compliance Software

NAICS

Software Publishers (513210), Software Publishers (5132), Public Finance Activities (921130)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO)

akta.pro secondary industries

OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Fiscal document management
• Electronic invoice software
• Tax compliance software
• SPED fiscal solutions
• DFe messaging platform

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based subscription model for fiscal document management solutions with different tiers based on volume and features
2. In House License: On-premise installation option for enterprise clients requiring local deployment
3. Professional Services: Implementation, integration, and technical support services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Oobj develops and delivers fiscal document management software for the Brazilian market, covering electronic invoice (NF-e), electronic transport knowledge (CT-e), NFSe and other SPED-mandated documents. Its offerings include SaaS (Web) and In-House deployment modes for issuing, receiving, storing, and managing fiscal documents, plus automated tax calculation through AvaTax Brasil.

Product overview

Oobj is a fiscal document messaging company that operates as a unified platform-plus-modules architecture, providing SaaS and In-House solutions for Brazilian electronic fiscal documents. The core offering consists of document issuance (Emissão) and document receipt (Recebimento) capabilities for NFe, NFCe, NFSe, CTe, MDFe, NFCom, and NF3e. These are complemented by Avalara's AvaTax for tax calculation, Tax Central and Tax Compliance for ongoing tax obligations management, and Tax Docs 2.0 for document storage. Oobj also offers the DF-e Client desktop application, the Oobj MDe for recipient manifest operations, and the Oobj Recebe NFSe for service invoice receipt across multiple municipality formats. The platform processes fiscal documents via REST API, database tables, TXT files, or XML formats, serving over 1,000 clients with 36 million processed documents and 3 million calculated taxes.

Differentiator

Problem solved

Functional benefit

Products and services

• AvaTax Brasil
• Emissão DFe
• Recebimento DFe
• Mensageria 2.0
• Tax Central
• Tax Compliance
• Tax Docs 2.0

Quantifiable outcome

• 1000+ clients served across all Brazilian states
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• AvalaracoreStrategic or Co-development Partner · 1 January 2025Oobj was acquired by Avalara in January 2025 and now operates as 'Oobj by Avalara'. This acquisition brings together Oobj's expertise in Brazilian fiscal document management with Avalara's global tax automation platform. Oobj continues to serve its 1000+ Brazilian clients while benefiting from Avalara's international resources and distribution network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Crystal Clear Software: Crystal Clear Software is a Brazilian fiscal compliance software vendor offering NFe, NFCe, NFSe, CTe, and MDFe solutions to mid-market and enterprise clients. It directly competes with Oobj in the Brazilian fiscal messaging space and serves as a regional peer with similar product focus.
• Omie: Omie is a Brazilian cloud-based ERP and management platform for SMBs and mid-market with embedded fiscal document issuance and tax compliance features. It competes for similar Brazilian customer budgets and represents the localized ERP+compliance alternative to Oobj's dedicated messaging platform.
• Conta Azul: Conta Azul is a Brazilian SaaS business management platform for SMBs that includes fiscal and tax compliance features. While focused on smaller customers than Oobj, it represents a regional SaaS competitor in the Brazilian fiscal compliance category and could expand upmarket over time.

Broad incumbents

• SAP: SAP is the global ERP leader with embedded tax and compliance capabilities (including Brazil localization). While SAP serves broader enterprise resource planning needs, its fiscal compliance modules overlap with Oobj's messaging offerings and compete for the same Brazilian enterprise IT budgets.
• TOTVS: TOTVS is Brazil's largest ERP and business software vendor, offering fiscal compliance modules that overlap with Oobj's messaging capabilities. TOTVS represents the embedded-ERP competitive threat and serves the same Brazilian enterprise and mid-market customer base that Oobj targets with its dedicated fiscal messaging solution.
• Avalara: Avalara is the parent company that acquired Oobj in January 2025 and is the global leader in cloud-based tax compliance automation. While Oobj is now a subsidiary, Avalara remains the most direct comparable given overlapping product categories (tax calculation, compliance, e-invoicing) and serves as both benchmark and distribution channel.
• Thomson Reuters (ONESOURCE): Thomson Reuters ONESOURCE is a global indirect tax compliance platform serving multinational corporations. It overlaps with Oobj in tax determination, compliance management, and e-invoicing categories, and serves as a comparable scaled tax-tech incumbent for large enterprise customers.

Emerging players

• Clicksign: Clicksign is a Brazilian digital signature and electronic document platform serving businesses with document workflow automation. While not a direct fiscal messaging competitor, it operates in adjacent electronic document processing in Brazil and serves overlapping enterprise digital transformation needs.

Direct peers

• Sovos: Sovos is a global tax compliance platform with deep Latin American presence and electronic invoice/fiscal document offerings. Like Oobj, Sovos focuses on regulatory-driven compliance software for tax authorities worldwide, including Brazil, and serves similar enterprise customers with continuous compliance challenges.
• Vertex Inc. Vertex is a global indirect tax technology company offering tax determination, compliance, and e-invoicing solutions. It directly competes with Oobj-Avalara in the tax calculation and compliance category and serves similar mid-market and enterprise customers with cross-border tax obligations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oobj
• YouTubeyoutube.com/@AvalaraBrasil
• Facebookfacebook.com/oobjti
• LinkedInlinkedin.com/company/avalara-brasil
• Instagraminstagram.com/avalarabrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oobj