TOGA

What TOGA does

TOGA is a family-owned Australian property development group founded in 1963 in Sydney by Ervin Vidor AM, Charlotte Vidor AM, and Antonino Stillone. Operating as The TOGA Group of Companies, it runs three integrated businesses: TOGA Development & Construction (residential apartments and mixed-use precincts), TFE Hotels (hospitality operator of approximately 80 hotels across Australia, New Zealand, and Europe under brands including Adina Apartment Hotels, Vibe, Travelodge, and Rendezvous), and TOGA Property Investment (commercial, retail, and hospitality asset portfolio). Adjacent subsidiaries include TOGA Procure (FFE sourcing and procurement, 215+ projects delivered) and TOGA Health (mental healthcare facilities). The company is headquartered at 45 Jones Street, Ultimo, a heritage-listed former woolstore it acquired in 2002 and refurbished in 2005.

TOGA is a fully integrated property developer with end-to-end capabilities spanning site selection, feasibility, concept planning, design, construction, leasing, and property management. The core technology is traditional development and construction methodologies, not a software platform. Recent residential launches include The Kensington (2023), Macquarie Rise (2024-11, featuring resort-style amenities and Fisher & Paykel appliances), and Surry Hills Village (2025-02, a mixed-use precinct with Wunderlich Lane retail). The forward pipeline includes The Post House (a 43,000 sqm tech-focused vertical village in Tech Central targeting 2026), Fulcrum Green Square (NABERS 5.5-star commercial workspace), A by Adina Sydney, and The Kirk (adaptive reuse of a 1879 Victorian Gothic church). TOGA holds a Gold Star iCIRT rating from Equifax, the highest available, backed by the NSW Building Commissioner.

Revenue is generated across four streams: one-time residential property sales (apartments, terraces, penthouses at $300K to $4M+, 10% deposit off-the-plan), recurring commercial and retail rental income across ANZ and Europe, recurring hotel accommodation revenue through TFE Hotels, and professional services from TOGA Procure. Go-to-market is sales-led via an internal sales function, project sales executives, display suites, and a dedicated website with property listings; TFE Hotels distributes via its own brand sites and third-party OTAs. Customer segments include individual property buyers (owner-occupiers and investors, mid-market), commercial and retail tenants (enterprise, including Johnson & Johnson, Screen Australia, Sheridan at 45 Jones Street), and hotel guests (consumer/SMB across leisure and business travel). Marketing is multi-channel digital with English, Chinese (togagroup.cn, Weixin), Instagram, LinkedIn, Facebook, and YouTube presence.

Name

TOGA

Legal name

Toga Pty Ltd

Website

https://toga.com.au

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

TOGA is a family-owned Australian property group founded in 1963, operating residential development, hotel operations (TFE Hotels, ~80 hotels), commercial property investment, FFE procurement, and healthcare facilities across Australia, New Zealand, and Europe. It serves property buyers, commercial tenants, and hotel guests.

Ownership category

akta.pro rank

Headquarters

HQ city

Ultimo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: TOGA Development & Construction sells residential apartments, terraces, and penthouses across Australia. The company exclusively sells and on-sells TOGA-built and developed apartments through its internal Sales function. Revenue is generated through one-time property sales at market prices.
2. Commercial and Retail Property Investment: TOGA Property Investment manages a diversified long-term portfolio of commercial, retail, and hospitality assets across Australia, New Zealand, and Europe. Revenue includes rental income from tenants across office, retail, and hospitality spaces.
3. Hotel Operations (TFE Hotels): TFE Hotels operates a portfolio of approximately 80 hotels across Australia, New Zealand, and Europe under brands including Adina Apartment Hotels, Vibe Hotels, Rendezvous Hotels, Travelodge, and TFE Hotels Collection. Revenue generated from hotel accommodations and services.
4. FFE Procurement Services (TOGA Procure): TOGA Procure manages the sourcing, procurement, manufacture, logistics, and installation of FFE (Furniture, Fixtures & Equipment) for TOGA-owned projects and independent owners. With over 50+ years experience and 215+ projects delivered, they provide FFE services as a commercial offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

TOGA is a fully integrated property developer that builds and sells residential apartments, terraces and penthouses across Australian metropolitan markets, and develops mixed-use, commercial, retail and hotel projects. The group also operates approximately 80 hotels under the TFE Hotels umbrella (Adina, Vibe, Rendezvous, Travelodge, A by Adina) and manages a long-term portfolio of commercial, retail and hospitality investment assets across Australia, New Zealand and Europe. TOGA Procure delivers FFE sourcing, procurement, manufacture, logistics and installation services for both internal projects and third-party owners.

Differentiator

Problem solved

Functional benefit

Brands

• TFE Hotels: Hotel operator with portfolio of around 80 hotels across Australia, New Zealand and Europe operating brands including Adina Apartment Hotels, Vibe, Travelodge, Rendezvous Hotels
• TOGA Development & Construction
• TOGA Property Investment
• TOGA Procure
• TOGA Health
• iCIRT

Products and services

• Macquarie Rise Luxury residential apartment development in Macquarie Park featuring 1, 2 and 3 bedroom residences with resort-style amenities (Club Rise co-working, gym, heated lap pool, yoga studio). Targeted at owner-occupiers and investors seeking premium Sydney metropolitan product.
• Surry Hills Village Mixed-use precinct in Surry Hills, Sydney combining penthouses, terraces and apartments with the Wunderlich Lane retail and dining precinct. Provides both residential product and integrated retail/dining amenity for owner-occupiers, investors and visitors.
• The Kensington Premium residential development in Kensington, Sydney's Eastern Suburbs, offering 1, 2 and 3 bedroom apartments plus SOHO (small office/home office) units. Located approximately 4km south of Sydney CBD and marketed to higher-end owner-occupiers.
• MADE Marrickville Commercial/creative workspace development in Marrickville comprising 40 creative industrial workspaces sized 73-202 sqm with double-height mezzanines, 24 drive-up storage units and 1,360 sqm of ground floor retail. Targeted at small creative and industrial businesses.
• Oxford & Foley Heritage-inspired commercial and retail development on Oxford Street, Surry Hills delivering 7,600 sqm of office net lettable area and 2,300 sqm of retail space, anchored by a new hospitality laneway. Targeted at office tenants and retail operators.
• TFE Hotels Hotel operating business of TOGA, operating approximately 80 hotels across Australia, New Zealand and Europe under brands including Adina Apartment Hotels, Vibe Hotels, Rendezvous Hotels, Travelodge, TFE Hotels Collection and A by Adina. Provides accommodation and hotel services to leisure and business travellers.
• TOGA Procure Commercial FFE (Furniture, Fixtures & Equipment) sourcing, procurement, manufacture, logistics and installation service. With 50+ years of experience and 215+ projects delivered, TOGA Procure serves both internal TOGA-owned projects and independent property owners as a paid service offering.
• TOGA Property Investment Long-term property investment business managing a diversified portfolio of commercial, retail and hospitality assets across Australia, New Zealand and Europe. Generates recurring rental income from office tenants, retail operators and hotel operators.

Quantifiable outcome

• Gold Star iCIRT rating awarded following rigorous review across Character, Capability, Conduct, Capacity, Capital, and Counterparties categories
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Danias GroupcoreStrategic or Co-development Partner · 1 January 2020Danias Group partnered with TOGA on the Wicks Place development in Marrickville, a major urban renewal project. The partnership combined TOGA's development expertise with Danias Group's local knowledge and vision for the area, creating a vibrant mixed-use precinct with over 250 new homes, retail, and commercial spaces.
• Turner StudiocoreStrategic or Co-development PartnerTurner Studio served as the architect for Wicks Place Marrickville precinct and The Kensington development. The architectural firm designed the urban village concept, building design with heritage-inspired materials, and residential layouts optimized for natural light and views.
• Richards Stanisich (Interiors)minorStrategic or Co-development PartnerSydney interior architecture studio Richards Stanisich designed interior palettes and concepts for Wicks Place display suite, creating relaxed, earthy, and accessible interiors with natural materials including terracotta, linen, and wool.
• Bates SmartcoreStrategic or Co-development PartnerAward-winning architectural firm Bates Smart designed several TOGA developments including Harbourfront Balmain and Fulcrum Green Square. The firm brought design excellence to residential and commercial projects with focus on sustainability and contemporary workplace design.
• OzHarvestminorOthersOzHarvest partnered with TOGA for the Meanwhile Use community initiatives, providing food services at community housing projects like The Addison Project, helping feed vulnerable individuals and families.
• Orange Sky LaundryminorOthersOrange Sky partnered with TOGA's Meanwhile Use projects providing shower and laundry facilities at The Addison Project, supporting homeless individuals with essential services.
• Thread TogetherminorOthersThread Together partnered with TOGA to provide new clothing to people experiencing hardship at Meanwhile Use sites including The Addison Project and The Central Project, restoring dignity and fostering self-confidence.
• BanishminorOthersBanish partnered with TOGA at The Central Project providing sustainable retail options and educational sessions for the broader community, exemplifying corporate responsibility and recycling initiatives.
• My Foundations Youth HousingminorOthersMy Foundations Youth Housing managed residential accommodation at The Addison Project, providing shelter for vulnerable young people in partnership with TOGA's Meanwhile Use initiative.
• Women's Community ShelterminorOthersWomen's Community Shelter partnered with TOGA for community housing initiatives, helping provide safe temporary housing for women in need.
• Jewish HouseminorOthersJewish House partnered with TOGA for Meanwhile Use housing initiatives, contributing to providing accommodation for homeless individuals in Sydney.
• ReLoveminorOthersReLove partnered with TOGA at The Kirk Pop-Up retail space, transforming vacant commercial space into a retail shop selling pre-loved designer furniture. Every piece sold helps fund ReLove's operations to furnish homes for people in need.
• Project Net ZerominorOthersProject Net Zero partnered with TOGA to place quality furniture from hotel refurbishments in shelters and the Indigenous Community, supporting sustainability and social impact goals.
• TFE Hotels (Part of TOGA Group)coreStrategic or Co-development PartnerTFE Hotels (TOGA Far East Hotels) operates approximately 80 hotels under brands including Adina Apartment Hotels, Vibe, Travelodge, Rendezvous, and TFE Hotels Collection across Australia, New Zealand, and Europe. It is an integral part of The TOGA Group of Companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mirvac Group: ASX-listed Australian property developer with diversified residential, commercial, retail, and mixed-use developments across Australia. Most directly comparable to TOGA on integrated development + investment platform and Australian geographic focus.
• Meriton: Large privately-owned Sydney-based apartment developer with a long operating history and high-rise residential focus. Closest direct competitor to TOGA's Sydney apartment development and sales business.
• Lendlease: Australian-headquartered global property and infrastructure group developing residential apartments, mixed-use precincts, and commercial assets. Comparable to TOGA on integrated development, construction, and investment capabilities across multiple geographies.
• GPT Group: ASX-listed Australian property group with retail, office, and logistics portfolios plus a development pipeline. Comparable to TOGA Property Investment's commercial and retail asset management and development activities.
• Stockland: ASX-listed Australian diversified property developer active in residential land and apartments, commercial, retail, and retirement living. Comparable to TOGA on multi-sector Australian property development and long-term asset ownership.
• Brookfield Multiplex: Major Australian construction and property developer with a strong Sydney project track record (e.g., Adelaide Treasury redevelopment alongside TOGA). Comparable to TOGA on integrated construction and large-scale mixed-use delivery.
• Crown Group: Sydney-based residential property developer known for architecturally distinctive apartment towers and mixed-use precincts. Comparable to TOGA on premium Sydney apartment development with design-led positioning.
• Event Hospitality & Entertainment: ASX-listed Australian hospitality and entertainment group operating hotels and event venues. Comparable to TOGA through TFE Hotels on Australian hospitality operations, though Event is entertainment-led rather than development-led.
• Greenland Australia: Australian subsidiary of China Greenland Group developing large-scale residential and mixed-use projects primarily in Sydney and Melbourne. Comparable to TOGA on Sydney-focused high-rise residential apartment development.
• Frasers Property Australia: Australian arm of Frasers Property, a multinational property developer active in residential, commercial, retail, and industrial assets. Comparable to TOGA on integrated multi-sector property development with international backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjaoVjX7kexaqsjMESCXY1A
• Facebookfacebook.com/TogaAu/?ref=bookmarks
• LinkedInlinkedin.com/company/toga
• Instagraminstagram.com/toga_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOGA