Dr. Grandel

What Dr. Grandel does

Dr. Grandel, legally "GRANDEL - The Beautyness Company," is a privately held German manufacturer of cosmetics, personal care, skincare and nutritional health products, founded in 1947 by Dr. phil. nat. Felix Grandel in Augsburg and now in its third generation of family ownership under managing directors Dr. Gabriel Duttler and Ariane Grandel. The company develops and produces its entire product range at its original Pfladermühle site in Augsburg, operating an in-house formulation laboratory and manufacturing facility that supports five proprietary brand lines: DR. GRANDEL Kosmetik (premium skincare including ampoules, anti-aging and hydration series), PHYRIS (professional skin-concept brand built around "Beauty Reisen" treatment journeys), DR. GRANDEL Health Products (vitamins, minerals, amino acids, wheat-germ derivatives and beauty-from-within supplements), ARABESQUE (eye, lip and complexion make-up), and the licensed or affiliated RUDY PROFUMI and GEHWOL lines covering fragrance, body care and foot care. Technologically, the company's spine is its 75-year proprietary formulation library and ampoule manufacturing expertise dating to 1957, supplemented by a computer-vision skin-analysis tool (KI-Hautanalyse / [SKI]NAssistant) that delivers personalized product recommendations from a consumer selfie.

The commercial model is hybrid and dual-channel. Direct-to-consumer revenue flows through the grandel.de e-commerce shop with pay-as-you-go unit pricing, product subscriptions, newsletter-driven promotions and €10 voucher incentives; professional beauty revenue flows through a separate B2B portal (b2b.grandel.de) operating on subscription or multi-year contract pricing, supported by an owned external field-sales organization (Außendienst) that supplies beauty salons, spas and dermatologists. Pricing on the consumer side sits in the premium tier, with facial SKUs priced between approximately €14.90 and €55 and supplements between €4.90 and €31. International distribution reaches more than 50 countries via subsidiaries and foreign representatives, with no public revenue disclosure and no external institutional investors identified. The business is operating, family-controlled and reinvesting in digital tooling and brand portfolio expansion but has not signaled venture-style acceleration, large M&A, or capital-raising activity in the available record.

Name

Dr. Grandel

Legal name

GRANDEL - The Beautyness Company

Website

https://grandel.de

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Dr. Grandel is a third-generation, family-owned German manufacturer of premium skincare, cosmetics, nutritional supplements, make-up, fragrance and foot-care products developed in-house at its Augsburg headquarters and sold in more than 50 countries through DTC e-commerce, a dedicated B2B portal and a professional beauty field-sales organization.

Ownership category

akta.pro rank

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail (B2C): Direct-to-consumer online sales through official grandel.de shop with consumer pricing for cosmetics and health products
2. B2B Professional Sales: B2B portal serving professional beauty customers including salons, spas, and dermatologists with professional product lines and pricing
3. Product Subscription: Subscription model for regular product deliveries (Produkte abonnieren)
4. Health Supplements: Dietary supplements and health products under DR. GRANDEL Health Products brand

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DR. GRANDEL develops, produces, and distributes premium German-made cosmetics, skincare, makeup, fragrance, foot care, and dietary supplements under six sub-brands (DR. GRANDEL Kosmetik, PHYRIS, DR. GRANDEL Health Products, ARABESQUE, RUDY PROFUMI, GEHWOL). Products are sold directly to consumers via the grandel.de online shop and to professional beauty customers (salons, spas, dermatologists) via its B2B portal and external field sales force, distributed in more than 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• DR. GRANDEL Kosmetik: Premium skincare cosmetics brand with anti-aging, hydration, and active ingredient formulations. Includes series like Beautygen, Hydro Active, Smart Nature, Timeless, High Excellence, Pro Collagen, and Vitamin Infusion.
• PHYRIS
• DR. GRANDEL Health Products
• ARABESQUE
• RUDY PROFUMI
• GEHWOL

Products and services

• DR. GRANDEL Kosmetik Premium skincare cosmetics brand including series Beautygen, Hydro Active, Smart Nature, Timeless, High Excellence, Pro Collagen, Vitamin Infusion, Elements of Nature, Hydro Lipid, Nutri Sensation, Phyto Care, Experts, Ampullen, and Reinigung, covering anti-aging, hydration, active-ingredient formulations, and natural cosmetics. Sold via the grandel.de B2C shop and through professional B2B channels.
• PHYRIS Skin care concept brand for face and body care featuring product lines including AQUActive, SeeCHANGE, Blossom, Time Release, SOMI, Sensitive, Skin Control, Triple A (Retinol), Eye Zone, FoREST, Luxesse, Re, Derma Control, SPICEup, and Trendline. Sold via the grandel.de B2C shop and through professional beauty channels (salons and spas) under the Beauty Journeys treatment concept.
• DR. GRANDEL Health Products Nutritional supplements and health products including vitamins and bioflavonoids, minerals and trace elements, amino acids, enzymes and coenzymes, phyto specialties, wheat germs and fiber, beauty specials (e.g., Perfect Skin Hyaluron), and joint, memory, and building & strengthening formulas such as Aminogran immun, Cerola C-plus-Zink Taler, MOLAT, K2nochenstark, Gelenk plus Hyaluron, Memory PS, and Vollgran Weizenkeime. Sold via the grandel.de B2C shop.
• ARABESQUE Make-up collection offering products for Augen (eyes), Lippen (lips), and Teint (complexion), plus Zubehör (accessories). Sold via the grandel.de B2C shop.
• RUDY PROFUMI Italian-inspired body and home fragrance line including Bade- & Duschgel (shower gels), Flüssige Handseife (liquid hand soaps), Handcreme (hand creams), and Raumduft (room fragrances) presented in a charming Majolica style. Sold via the grandel.de B2C shop.
• GEHWOL Traditional German foot and nail care brand (Fußpflege) using natural active ingredients for modern foot care. Sold via the grandel.de B2C shop and through professional podiatry/foot care channels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Beiersdorf: German personal-care multinational (Nivea, Eucerin, La Prairie) with direct overlap in mass and premium skincare. Comparable because both are German-headquartered skincare companies selling through professional and retail channels globally, though Beiersdorf is vastly larger and more diversified.
• Clarins: French premium skincare group with strong natural-ingredient heritage and broad professional/retail presence. Comparable premium positioning and spa-channel DNA, though at meaningfully larger scale and broader portfolio.
• L'Oréal: World's largest beauty company with skincare brands (Lancôme, SkinCeuticals, La Roche-Posay) overlapping across mass, professional and premium tiers. Relevant broad incumbent competing for the same professional and consumer skincare demand.

Direct peers

• Weleda: German/Swiss natural cosmetics and anthroposophic medicines manufacturer. Highly comparable as a European natural-and-clean beauty brand with overlapping premium positioning, DTC and professional channels, and similar Mittelstand-style ownership heritage.
• Wala / Dr. Hauschka: German natural cosmetics brand (Dr. Hauschka) owned by Wala Heilmittel. Direct peer in natural-premium skincare, with shared emphasis on in-house formulation, professional beauty channel distribution, and plant-based ingredients.
• Babor: German professional skincare company specializing in ampoule concentrates and salon-grade cosmetics. Highly comparable product portfolio (notably ampoules), exclusive professional-beauty distribution model, and similar premium positioning.
• Caudalie: French natural premium skincare brand built on botanical actives (grape-derived). Comparable as a clean-and-natural, premium-priced European skincare brand with DTC, spa, and selective retail distribution.
• Gehwol (brand) / Eduard Gerlach GmbH: Actually owned by the same family/group as part of the Grandel portfolio's foot-care line, but as a standalone comparable, Gerlach is a German foot-care specialist. Useful as a category-specific adjacent comparable for the GEHWOL sub-brand.
• Sebamed: German pH-balanced skincare brand with dermatologist-channel presence and scientific-active positioning. Comparable as a German-made, science-led skincare brand with professional (dermatologist/pharmacy) channel heritage.
• Annemarie Börlind: German natural cosmetics manufacturer with similar premium positioning, in-house production, and DTC plus professional channel distribution. Closely comparable as a German Mittelstand natural-beauty company of similar size profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrGrandel
• Facebookfacebook.com/dr.grandel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Grandel