Senseily

What Senseily does

Senseily is a private software company operating dual platforms under the legal entity SENSEILY SL, a Spanish Sociedad Limitada. The company's PETE platform (pete.com) is an AI-powered workforce training and knowledge activation system targeting frontline and deskless workers — explicitly positioned for the "80% of workers who never sit at a desk." PETE is structured as three integrated modules: Train (AI-powered course creation from SOPs, documents, videos, and transcripts with built-in assessments and certifications), Practice (AI video avatar simulations for role-playing and conversational practice), and Perform (real-time knowledge support via the Ask Me Anything feature that retrieves answers from uploaded content and captured team artifacts). The complementary Senseily platform (senseily.com) serves individual creators and educators who want to build and sell online courses, coaching sessions, and webinars.

The business model is subscription-based across both platforms, with three publicly disclosed tiers — Starter at $9/month ($7.50/month annual), Pro at $39/month ($32.50/month annual), and Ultimate at $149/month ($124.16/month annual) — plus custom enterprise pricing. A roughly 2% transaction fee applies to payments processed through Stripe. GTM is hybrid: self-serve PLG with a 30-day free trial for SMBs/creators and a sales-led motion with "Request a demo" CTAs for enterprise frontline buyers. Named enterprise customers include Orlando City SC/Orlando Pride, Falcon Farms (1,200 field employees), City of Orlando, iGPS, Phoenix Health Services, Camping World Stadium, and KIA Center. The company operates from Orlando, Florida (US headquarters) with a regional office in Vilanova del Camí, Barcelona region, Spain.

The company appears to be bootstrapped with 1-10 employees, no disclosed external funding rounds, and two named leaders (Jacques Fu as co-founder and Luis Garcia as president). Core technology partnerships include DigitalOcean (hosting), Stripe and PayPal (payments), Vimeo (video delivery), Let's Encrypt (SSL), Mailchimp, ActiveCampaign, and Zoom, indicating a multi-vendor SaaS architecture rather than vertically integrated infrastructure.

Name

Senseily

Legal name

SENSEILY SL

Website

https://senseily.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Senseily operates two AI-powered platforms under SENSEILY SL: PETE, a workforce training system for frontline and deskless workers, and Senseily, a course creation and selling platform for creators, both delivered via tiered subscription pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model (Starter, Pro, Ultimate) with monthly and annual billing options. All plans include unlimited courses, lessons, and enrolled students. Revenue is recurring with annual plans offering 30% savings.
2. Transaction Processing Fee: Approximately 2% fee charged on payment transactions processed through the platform (passed through from Stripe payment provider)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Senseily is a web-based SaaS platform that lets creators and organizations build, deliver, and sell online courses, 1-on-1 coaching sessions, and webinars, with integrated Stripe/PayPal payment processing and multi-tenant school/team management. Under the same Spanish operating entity (SENSEILY SL), the company also sells PETE, an AI-powered workforce training and productivity platform for frontline and deskless workers that combines AI course creation, AI-avatar practice simulations, and on-the-job knowledge retrieval into a single Train–Practice–Perform loop.

Product overview

PETE operates as a unified workforce training platform built for frontline teams, consisting of three integrated modules: Train (for AI-powered course creation and knowledge assessment), Practice (for AI avatar-based simulations and role-playing), and Perform (for real-time knowledge support and instant answers). The platform is complemented by Senseily's creator-focused features including Online Courses, Coaching/1-on-1 Sessions, and Webinars. The platform leverages AI throughout for automated content creation, knowledge retrieval via the Ask Me Anything feature, and personalized learning through AI video avatars. PETE is primarily positioned for deskless/frontline industries while Senseily serves broader course creator markets.

Differentiator

Problem solved

Functional benefit

Brands

• PETE: Workforce training and productivity platform for frontline teams, turning company knowledge into training, practice, and on-the-job support.
• PETE

Products and services

• PETE Workforce training and productivity platform built for frontline teams and deskless workers. PETE turns company knowledge into structured training, real-world practice, and on-the-job support through AI-powered tools that automate content creation and knowledge delivery. The product comprises the Train, Practice, and Perform modules and is sold on a subscription basis with enterprise direct sales.
• Senseily Course Platform Web platform that empowers creators and organizations to build, deliver, and sell online courses, 1-on-1 coaching sessions, and webinars. Supports video, text, audio, and mixed-media lesson types, multi-tenant schools and teams, custom branding, roles and permissions, EU VAT, SMTP, and webhook/API access on higher tiers. Payments are processed through connected Stripe or PayPal accounts of the school owner.

Quantifiable outcome

• Improves execution, maintains productivity, and prepares teams for the next level
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• DigitalOceancoreTechnology or IntegrationDigitalOcean is listed as the cloud infrastructure provider powering the PETE platform, providing the hosting and computing resources for the service.
• StripecoreTechnology or IntegrationStripe is the primary payment processing partner, enabling schools to collect payments for courses and coaching sessions. A 2% transaction fee applies to payments processed.
• Let's EncryptcoreTechnology or IntegrationLet's Encrypt provides free SSL certificates for securing all platform pages and protecting user data.
• VimeocoreTechnology or IntegrationVimeo is the video hosting and streaming partner used for course video content delivery.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Teachable: Leading creator-focused course creation and selling platform. Directly comparable to the Senseily side of Senseily/PETE, with course authoring, coaching, and built-in payments for individual creators and small schools.
• Workramp: All-in-one learning platform for customer and employee training. Directly comparable to PETE on the enterprise workforce training side, with AI-powered content creation and role-based enablement.
• TalentLMS: Cloud-based LMS targeted at SMBs with course authoring, assessments, and integrations. Directly comparable to PETE's lower-tier offering and Senseily's SMB course creation use case.
• Thinkific: Course creation and selling platform targeting creators, educators, and SMBs. Comparable to Senseily's online courses, coaching, and webinar feature set with tiered SaaS pricing.
• Podia: All-in-one platform for creators to sell courses, downloads, webinars, and coaching. Closely comparable to the Senseily creator offering, particularly around coaching scheduling and webinar hosting.
• Kajabi: All-in-one platform for creators to build and sell courses, coaching, memberships, and webinars. Closely overlaps with Senseily's bundled creator offering and comparable subscription tiers.
• LearnWorlds: Online course platform for creators and SMBs with built-in course builder, coaching, and community tools. Overlaps with Senseily's creator marketplace positioning and feature set.
• 360Learning: Collaborative learning platform that turns internal expertise into structured training courses. Closely comparable to PETE's approach of ingesting company knowledge and turning it into frontline-ready training.

Broad incumbents

• Cornerstone OnDemand: Large enterprise talent and learning management suite used by global enterprises. Broad incumbent competing with PETE in the corporate workforce training category with deeper HRIS integrations.
• Docebo: Public, AI-powered enterprise LMS with learning management, content creation, and a creator marketplace. Broader and more established competitor to PETE on the corporate training side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/senseily
• YouTubeyoutube.com/@petelearning
• Facebookfacebook.com/senseily
• LinkedInlinkedin.com/company/senseily
• Instagraminstagram.com/pete.learning
• TikToktiktok.com/@petelearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senseily