Wheel
Wheel provides white-label virtual care infrastructure — a 50-state clinician network, AI-powered Wheel Horizon platform, and 70+ care programs — embedded inside Fortune 50 brands across digital health, pharma, retail, and AI health.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Wheel does
Wheel (Wheel Health, Inc.) is a healthcare technology company founded in 2018 in Austin, Texas, that provides white-label, enterprise-grade virtual care infrastructure to digital health companies, pharma and life sciences firms, health plans, retailers, and AI health companies. The company operates a 50-state independent clinician network (Wheel Provider Group) plus a separate clinical governance body (Wheel Medical Group), and embeds these clinical operations inside partner brands rather than building a direct-to-consumer brand of its own.
The core technology is Wheel Horizon, a modular, API-first, HIPAA/SOC 2/HITRUST-aligned care enablement platform that combines patient intake, scheduling, synchronous and asynchronous visit modalities, integrated EMR workflows, remote patient monitoring, and a library of 70+ evidence-based care programs. In February 2026, Wheel expanded Horizon with an AI-Native Clinical Action Layer that ingests context from LLM chat histories, personal health records, lab results, and wearable data, and orchestrates downstream clinical actions (prescriptions, lab orders, referrals, follow-ups). The company also launched WheelX, an enterprise exchange that distributes AI-native health experiences from third-party builders to enterprise healthcare buyers under a shared revenue model.
Wheel monetizes across multiple streams: enterprise platform licensing (B2B SaaS with quote-based, multi-year contracts), managed clinical services through the Wheel Provider Group, white-label/OEM embedded care for brands such as Amazon Clinic, GoodRx Care, and Walmart Better Care Services, per-visit clinical delivery billing, and WheelX front-end licensing with revenue share. Pricing is not publicly disclosed; customers engage via "Contact Sales" and "Request a demo" CTAs. Through 2022, the company raised approximately $216M across four funding rounds led by Lightspeed Venture Partners, Tiger Global, CRV, and Tusk Ventures, with a Series C of $150M in January 2022.
Wheel firmographics
Firmographics- Name
- Wheel
- Legal name
- Wheel Health, Inc.
- Website
- https://wheel.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wheel provides white-label virtual care infrastructure — a 50-state clinician network, AI-powered Wheel Horizon platform, and 70+ care programs — embedded inside Fortune 50 brands across digital health, pharma, retail, and AI health.
- Ownership category
- akta.pro rank
Wheel industry classification
Industry- Product category
- Virtual Care Platform
- NAICS
- Home Health Care Services (62161), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL)
- akta.pro secondary industries
- Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Wheel is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wheel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Platform Licensing (B2B SaaS): Wheel sells its Horizon virtual care platform and clinical operations to enterprise clients (digital health, pharma, health plans, retailers, AI health) via quote-based sales. Recurring platform licensing with white-label or co-branded deployment.
- Clinical Services / Managed Services: Wheel monetizes its nationwide clinician network and clinical operations on a managed services basis — delivering care on behalf of clients through the Wheel Provider Group and Wheel Medical Group.
- WheelX Exchange / AI Health Distribution: WheelX operates a shared success model with front-end licensing and revenue share with AI-native builders distributed via the enterprise exchange to healthcare buyers.
- White-Label / OEM Embedded Care: Wheel provides white-labeled care delivery infrastructure to brands like Amazon Clinic, GoodRx Care, Walmart Better Care Services, Best Buy, and Owlet — embedding its clinical services into partner-branded experiences.
- Per-Visit / Usage-Based Clinical Delivery: Wheel's clinicians are paid per patient visit (or by the hour in some cases), and Wheel in turn monetizes clinical delivery on a per-visit basis with client partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise / Quote-Based |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels11 records
Wheel product offering
Product offeringCore offering
Wheel provides a white-label, API-first virtual care enablement platform (Wheel Horizon) that combines a 50-state independent clinician network, integrated clinical operations, an AI-powered Clinical Action Layer, 70+ evidence-based care programs, and connected services (labs, pharmacy, insurance, payments) to power enterprise telehealth programs. The platform is sold to digital health companies, pharma and life sciences firms, health plans, retailers, and AI health companies on a quote-based, multi-year subscription basis, with clinical delivery available as a managed service.
Product overview
Wheel operates a platform-plus-modules architecture anchored by Wheel Horizon, its core virtual care platform that combines technology, services, and the Wheel Provider Group clinician network. The Wheel Medical Group provides clinical oversight across all programs. On top of Horizon, Wheel offers a portfolio of care program modules — Weight Management, Menopause Care, Sexual Health, Convenience Care, Urgent Care, Condition Care, Custom Care, and Behavioral Health — that enterprises can deploy to address specific patient populations. Wheel Clinic is the direct-to-consumer surface for these programs, while WheelX, the newest addition, is an enterprise exchange that extends Horizon with an AI-Native Clinical Action Layer, ingesting context from LLM chat histories, PHRs, lab results, and wearables to orchestrate multi-step clinical actions across the care journey.
Differentiator
Problem solved
Functional benefit
Brands
- Wheel Horizon: Wheel Horizon™ is the company's AI-powered virtual care platform providing end-to-end telehealth infrastructure including care enablement, integrated clinical operations, and data/insights.
- WheelX
- Wheel Provider Group
Products and services
- Wheel Horizon Platform Wheel's core virtual care enablement platform that combines technology, a nationwide clinician network, integrated clinical operations, and evidence-based care programs to power enterprise telehealth programs across synchronous and asynchronous care. Supports intake, scheduling, visit modalities, patient messaging, remote monitoring, EMR workflows, and real-time dashboards.
- WheelX Enterprise AI Health Exchange An enterprise exchange connecting AI-native health builders with enterprise healthcare buyers across pharma, digital health, retail, and employer segments. Operates on a shared success model with front-end licensing and revenue share, built on the Horizon platform, and extends Horizon with an AI-Native Clinical Action Layer.
- Wheel Clinic Wheel's direct-to-consumer virtual care service, providing patients with on-demand access to clinicians across a range of care programs delivered through the Wheel platform.
- Weight Management Program A virtual care program for weight management delivered through the Wheel Horizon platform, combining clinician visits with integrated pharmacy and lab services, including GLP-1 access through partner pharmacies.
- Menopause Care Program A virtual care program for menopause symptom management, providing specialized clinician support and treatment options via the Wheel platform. Powers Kenvue's Versalie direct-to-consumer menopause platform.
- Convenience Care Program A virtual care program for low-acuity, on-demand health needs, providing quick access to clinicians for common conditions such as birth control refills, UTIs, and other convenience care needs.
- Urgent Care Program A virtual care program for urgent but non-emergency health concerns, providing timely clinician access for acute conditions.
- Condition Care Program A virtual care program for ongoing management of chronic and acute conditions, providing longitudinal clinician relationships and care plans.
- Behavioral Health Program A virtual care program for mental and behavioral health, integrating with Talkspace to connect patients with mental health professionals alongside Wheel's clinician network. Addresses mental and physical health needs holistically.
- Prescription Digital Therapeutics Program A virtual care program supporting prescription digital therapeutics, powering products such as Otsuka/Click Therapeutics' Rejoyn for major depressive disorder (MDD) delivered via smartphone with Wheel's virtual care infrastructure.
Quantifiable outcome
- 7+ million patient visits delivered (homepage); 7.5 million patient visits with 21 million patient messages (expand services page)
- +10 more outcomes
Companies that use Wheel
Customer profileNamed customers14 records
Ideal customer profiles5 records
Wheel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature10 records
Wheel partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- b.well Connected HealthflagshipStrategic partnership to create AI-native virtual care infrastructure by integrating b.well's consumer health data platform with Wheel's Horizon™ platform for clinical delivery and nationwide clinician operations. Combined offering addresses the 'Action Gap' in virtual care where health data fails to translate into actual clinical visits, prescriptions, or follow-ups. Initial availability is expected through Wheel Clinic featured in Walmart's Better Care Services marketplace.
- WalmartflagshipWheel is one of five third-party providers on Walmart's Better Care Services digital health platform. Walmart expanded the platform in April 2026 to include weight management support for customers using or exploring GLP-1 therapies, with Wheel delivering virtual care, nutrition services, and pharmacy access across Walmart's nearly 4,600 pharmacy locations nationwide.
- Digital Medicine Society (DiMe)coreWheel is a founding partner of DiMe's 'Optimizing Direct-to-Patient (DTP) Strategies for Pharma' initiative, alongside PHIL Inc., Welldoc, Ypsomed, and other digital health and pharma companies. The initiative develops operational, regulatory, and evidence-based foundations for scaling direct-to-patient healthcare models responsibly.
- Amazon Pharmacy (Amazon)flagshipWheel and Amazon Pharmacy announced an integrated medication fulfillment and delivery solution (June 2025). Amazon Pharmacy now offers Wegovy with collaborations including Wheel, WeightWatchers, and 9amHealth. Wheel also powers Amazon Clinic nationwide for common conditions like acne, hair loss, and migraines.
- WeightWatchersminorWeightWatchers is collaborating with Amazon Pharmacy alongside Wheel and 9amHealth to expand access to Wegovy (oral GLP-1) weight-loss pill for cash-paying consumers.
- 9amHealthminor9amHealth is collaborating with Amazon Pharmacy alongside Wheel and WeightWatchers to expand access to Wegovy (oral GLP-1) weight-loss pill for cash-paying consumers.
- Novo Nordisk (Wegovy)coreAmazon Pharmacy (with Wheel) is offering Novo Nordisk's FDA-approved Wegovy weight-loss pill for cash-paying consumers ($149/month) and as little as $25 for eligible commercially insured customers, leveraging Wheel among the telehealth collaborators.
- HumacoreHuma and Wheel partnered to deliver a Direct-to-Consumer Platform-as-a-Service for pharma and life sciences. The collaboration combines Huma's remote patient monitoring with Wheel's virtual care infrastructure, enabling customers to launch comprehensive, consumer-ready virtual care programs more efficiently for pharma commercialization.
- OwletminorOwlet tapped Wheel to bring its infant monitoring device (FDA-cleared BabySat pulse oximeter) to parents through telehealth, providing rapid access to telehealth prescription in as few as four hours through the Wheel-powered telehealth service.
- Health GorillacoreHealth Gorilla joined Wheel's virtual care ecosystem to extend diagnostic ordering. Through the partnership, customers using the Wheel platform can access lab ordering services from Health Gorilla, reducing complexity and improving operational flexibility.
- Cost Plus Drugs (Mark Cuban Cost Plus Drug Company)coreCost Plus Drugs joined Wheel's virtual care ecosystem in March 2024 to provide home delivery pharmacy services to Wheel platform customers, enhancing medication access for virtual care patients.
- TalkspacecoreTalkspace & Wheel partnered for holistic virtual healthcare addressing mental and physical needs. The partnership provides Talkspace and Wheel clients — including payers, life sciences companies, and more — with a single solution to more effectively screen for and support patients. Talkspace also joined Wheel's virtual care ecosystem in March 2024.
- Best BuyminorBest Buy carries continuous glucose monitoring devices that require a prescription through a partnership with Wheel, opening the door to future healthcare product offerings ordered by physicians for patients.
- Amazon ClinicflagshipAmazon rolled out its virtual health clinic nationwide with Wheel in August 2023, helping patients connect with telemedicine providers for common conditions like acne, hair loss, and migraines.
- GoodRx (Acquisition)flagshipWheel acquired GoodRx Care's backend virtual care technology in November 2022 for $20 million, strengthening Wheel's virtual-first care platform. Wheel had previously powered GoodRx Care's technology and clinicians for several years.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Wheel competitors and assessment
Company assessmentBroad incumbents
- Included Health: Included Health (formed via Doctor On Demand + Grand Rounds combination) offers virtual primary care, behavioral health, and care navigation for employers and health plans. Comparable to Wheel in virtual care delivery but with a broader navigation/advocacy layer that Wheel does not directly replicate.
- Evolent Health: Evolent partners with health plans to deliver specialty care management, including virtual care enablement and chronic condition programs. Comparable to Wheel's health plan segment (cited 5M visits delivered) and chronic condition management offerings.
- Accolade: Accolade provides care navigation, advocacy, and virtual primary care to employers and health plans. Comparable to Wheel in the employer-sponsored care space, particularly adjacent to Wheel's navigation and digital front door capabilities.
Emerging players
- Maven Clinic: Maven Clinic operates a virtual care platform focused on women's and family health — directly comparable to Wheel's menopause and women's hormonal wellness programs (e.g., Versalie for Kenvue). Both serve enterprise clients and integrate with pharma and employer channels.
- Cerebral: Cerebral provides virtual mental health and behavioral health services. Compares to Wheel's Behavioral Health Program (integrated with Talkspace) as a competitor for mental health virtual care demand and a potential partner for similar enterprise distribution.
- Sesame: Sesame is a cash-pay virtual care marketplace connecting patients with clinicians across primary care, urgent care, weight management, and specialty conditions. Compares to Wheel Clinic as a direct-to-consumer virtual care surface, though Sesame is marketplace-driven while Wheel is platform/white-label.
Direct peers
- Amwell: Amwell provides a white-label telehealth platform and clinician network for health systems, health plans, and innovators — directly competing with Wheel Horizon in the enterprise virtual care enablement category. Both monetize through platform licensing plus clinical services revenue.
- Teladoc Health: Teladoc is the largest publicly traded telehealth platform offering enterprise virtual care across many of the same conditions Wheel covers. Both sell enterprise virtual care infrastructure and clinician networks to health plans, employers, and providers, with overlapping chronic condition, behavioral health, and urgent care programs.
- Ro: Ro is a direct-to-consumer virtual care company operating across weight management (Ro Body), men's and women's health, and primary care with vertically integrated pharmacy. Like Wheel, Ro combines telehealth visits with prescription fulfillment and lab services, though primarily under its own brand rather than white-label.
- Hims & Hers Health: Hims & Hers is a direct-to-consumer virtual care platform for weight management (GLP-1), men's and women's health, dermatology, and mental health — overlapping Wheel's weight management, menopause, sexual health, and convenience care programs from the consumer side.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Wheel social profiles
Digital presenceWheel compliance and trust
Trust signalCompliance3 records
Wheel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheel leadership team
Management profileNumber of profiles
Profiles9 records
Wheel funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheel
What does Wheel do?
Wheel provides a white-label, API-first virtual care enablement platform (Wheel Horizon) that combines a 50-state independent clinician network, integrated clinical operations, an AI-powered Clinical Action Layer, 70+ evidence-based care programs, and connected services (labs, pharmacy, insurance, payments) to power enterprise telehealth programs. The platform is sold to digital health companies, pharma and life sciences firms, health plans, retailers, and AI health companies on a quote-based, multi-year subscription basis, with clinical delivery available as a managed service.
Is Wheel a public or private company?
Wheel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wheel founded?
Wheel was founded in 2018. It employs 251 to 500 people.
Where is Wheel based?
Wheel is headquartered in Austin, United States, in the North America region.
How does Wheel make money?
Five revenue lines are on record. Enterprise Platform Licensing (B2B SaaS) is the primary driver. The others are clinical Services / Managed Services, wheelX Exchange / AI Health Distribution, white-Label / OEM Embedded Care and per-Visit / Usage-Based Clinical Delivery.
Who are Wheel's main competitors?
Broad incumbents on record are Included Health, Evolent Health and Accolade. Emerging players are Maven Clinic, Cerebral and Sesame. Direct peers are Amwell, Teladoc Health, Ro and Hims & Hers Health.
Does Wheel have an API?
Yes. Wheel offers API-based infrastructure for care enablement. The platform supports white-labeled or API-first solutions that integrate into existing tech stacks. Wheel promotes "Open Ecosystem & Native Partner Integrations" and provides secure APIs for integration. API Terms of Use are referenced in the site footer, indicating an established API program for partner/enterprise use.
What industry is Wheel in?
Wheel's product category is Virtual Care Platform. Its primary akta.pro industry code is HLALAFAL, Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management), with a secondary code of BPAMAHAH, Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing). Its NAICS code is 62161 and its SIC code is 7372.