Mariani Packing Co., Inc.

What Mariani Packing Co., Inc. does

Mariani Packing Co., Inc. is a four-generation, family-owned dried fruit company founded in 1906 and headquartered on a 58-acre campus in Vacaville, California. The company is vertically integrated across the three largest dried fruit categories — raisins, prunes, and cranberries — handling fruit from orchard through packaging, and operates additional production facilities in Wisconsin, Mexico, Thailand, and Australia for year-round supply. Mariani sells a broad portfolio of dried fruits spanning traditional formats (apricots, cherries, blueberries, mangoes, dates, pineapple, banana chips, cranberries, raisins, prunes), functional products featuring BC30 probiotic cultures (Probiotic Prunes, Probiotic Apricots, Probiotic Mango Chunks, Probiotic Prunes Plus), the Fruit Kookies sub-brand, and pocket-sized Snack Packs. The company has historically led category packaging and processing innovation — introducing the mechanized prune dehydrator (1919), rehydrated ready-to-eat dried fruit (1949), the stand-up gusseted pouch with resealable zipper and clear window (1989), and the TouchLock easy-seal closure (2010) — and now offers a DTC subscription service, a 'Build Your Custom Dried Fruit Box' configurator with up to 8% off, and a B2B bulk and ingredients channel for food manufacturers and food service operators.

Revenue is generated through three principal streams: (1) retail/grocery wholesale distribution led by Walmart across 2,700+ stores plus Albertsons, Safeway, and Shaw's; (2) DTC e-commerce via mariani.com with a 10% subscription discount, free shipping over $59, and shipping across the 48 contiguous states, Alaska, and Hawaii; and (3) bulk and ingredient sales to food manufacturers and food service operators under multi-year contracts, alongside dedicated international commodity sales coverage for Japan and China. Customer segments span health-conscious consumers, families with children (via Snack Packs), organic and premium buyers, and B2B food service and manufacturing buyers, with a horizontal segmentation approach. The company holds comprehensive food-safety and quality certifications (GFSI, BRC, Organic, Non-GMO Project Verified, HALAL, RSPO, FSPCA Preventive Controls, Kosher, GMP, HACCP) and operates sustainability programs including a 1.1 MW solar array supplying 25% of facility electricity, a recycling program that has diverted 15M+ pounds of waste, and water reclamation totaling 8M+ gallons saved.

Mariani is privately held with no venture capital, private equity, or public market ownership; ownership has remained continuously within the founding family across four generations. Leadership comprises George Sousa Jr. as President, Mark Mariani as CEO (since 1979), a Senior Director of Global Commodity Sales (Steve Sousa), Asia sales coverage (Todd Garcia), and a fourth-generation marketing strategist (Natalie Mariani Kling). The company is celebrating 120 years in 2026 and has remained actively operating with no disclosed structural changes, M&A, or external funding events.

Name

Mariani Packing Co., Inc.

Legal name

Mariani Packing Co., Inc.

Website

https://mariani.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

251–500 employees

Short description

Mariani Packing Co., Inc. is a four-generation, family-owned dried fruit company founded in 1906 and based in Vacaville, California. It vertically integrates the three largest dried fruit categories — raisins, prunes, and cranberries — and sells through Walmart, major grocers, DTC e-commerce with subscriptions, and B2B bulk ingredients.

Ownership category

akta.pro rank

Product category

Dried Fruit Snacks

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industries

Dried & Dehydrated Foods Manufacturing (AFAKACAK), Fruit Snacks & Dried Fruit (CRADABAJ), Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

Keywords

• Dried fruit products
• Probiotic dried fruit
• Bulk fruit ingredients
• Organic dried fruits
• Packaged snack fruit

Headquarters

HQ city

Vacaville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through mariani.com website with subscription/auto-delivery option. Customers purchase directly with 10% subscription discount and free shipping over $59.
2. Retail/Grocery Distribution: Wholesale distribution through major retailers including Walmart (2,700+ stores), Albertsons, Safeway, and Shaw's. Products sold through traditional grocery channel.
3. Bulk Ingredients B2B: Bulk and ingredients sales to food manufacturers, restaurants, and food service operators for use in production and food preparation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Mariani Packing Co., Inc. processes, packages, and distributes a wide range of dried fruit products including prunes, raisins, cranberries, apricots, mangoes, cherries, blueberries, dates, peaches, pineapples, bananas, and strawberries under the Mariani brand. The company sells consumer-sized packaged products through its own e-commerce site and major U.S. retailers, and also supplies bulk dried fruit ingredients to food manufacturers and industrial customers domestically and internationally.

Product overview

Mariani Packing Co., Inc. is a four-generation family-owned dried fruit company founded in 1906, offering a diverse portfolio of dried fruit products. The company's core offerings include traditional dried fruits (apricots, bananas, blueberries, cherries, cranberries, dates, mangos, peaches, pineapples, prunes, raisins, strawberries) across multiple sub-brands including Probiotic Dried Fruit (Probiotic Prunes, Probiotic Apricots, Probiotic Mango Chunks), Fruit Kookies (chewy fruit bites), Snack Packs (pocket-sized single servings), No Sugar Added, Organics, and Family Sized products. The company pioneered probiotic-infused dried fruits and offers customization through its Build Your Box platform. Mariani also provides subscription/auto-delivery services for recurring orders.

Differentiator

Problem solved

Functional benefit

Brands

• Mariani: Primary brand for dried fruit products including apricots, bananas, blueberries, cherries, cranberries, dates, mangos, peaches, pineapples, prunes, raisins, and strawberries.

Products and services

• Mariani Probiotic Dried Fruit

Quantifiable outcome

• Probiotic products contain 500 million CFU's per serving
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• California Raisin Marketing BoardcoreStrategic or Co-development Partner · 1 January 1998Created by State Marketing Order in 1998, 100% grower funded. Conducts market development activities, sponsors crop production, nutrition, and market research, and works to expand worldwide demand for California Raisins.
• Cranberry Marketing CommitteecoreStrategic or Co-development Partner · 1 January 1962Established as Federal Marketing Order in 1962 to ensure stable, orderly supply of good quality cranberry product. Authority under Agricultural Marketing Agreement Act of 1937.
• California Prune BoardcoreStrategic or Co-development Partner · 1 January 1952Created in 1952, represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers. Conducts advertising, public relations, promotion, nutrition research, crop management, sustainability research, and issues management under California Secretary of Food and Agriculture authority.
• California League of Food Producers (CLFP)coreStrategic or Co-development Partner · 1 January 1905Voice and advocate for California's food producing industry since 1905. Represents interests of large and small food processors and beverage producers throughout California.
• International Nut & Dried Fruit Council (INC)minorStrategic or Co-development PartnerInternational umbrella organization for nut and dried fruit industry with over 800 member companies from 75+ countries representing 85% of world's commercial trade value. Leading organization on health, nutrition, statistics, food safety, and international standards.
• Produce for Better Health Foundation (PBH)minorStrategic or Co-development PartnerCommitted to transforming how people think about fruits and vegetables through the Have A Plant Movement. Inspires consumers with compelling reasons to believe in the role of fruits and vegetables for healthy lifestyles.
• Treasure8minorStrategic or Co-development PartnerPartnership to deliver superior nutrition to a global audience. Treasure8 aims to evolve the food system and reduce food waste.
• America's HeartlandminorGTM or Marketing PartnerPBS television show celebrating farmer stories in all 50 states. Mariani Family featured in Season 2, showcasing four-generation family farming heritage.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sunsweet Growers: Sunsweet is the largest prune grower cooperative in the world and a direct competitor in dried fruit, overlapping with Mariani's prune and dried fruit portfolio across retail and ingredients channels.
• Sun-Maid Growers of California: Sun-Maid is a heritage brand in raisins and dried fruit snacking, directly competing with Mariani's raisin-heavy product line in retail channels such as Walmart and Albertsons.
• Ocean Spray Cranberries: Ocean Spray is the dominant cranberry cooperative and a direct competitor in dried cranberries, Craisins, and juice, with overlapping retail distribution and B2B ingredient sales.
• Wonderful Pistachios & Dried Fruit: Wonderful is a major branded dried fruit and nut company backed by The Wonderful Company, competing with Mariani in premium dried fruit snacks and B2B ingredients.
• Made In Nature: Made In Nature is a leading organic dried fruit brand with a comparable organic and no-sugar-added positioning, competing directly with Mariani's Organic and No Sugar Added product lines.
• Bare Snacks: Bare Snacks produces baked and dried fruit crisps (apple, banana, pineapple), directly competing with Mariani's Fruit Kookies and banana chips in the better-for-you snack fruit category.
• Diamond of California (Diamond Foods): Diamond Foods is a major shelf-stable snacks company with dried fruit and nut products overlapping with Mariani's portfolio, particularly in the trail mix and topper categories.

Emerging players

• Mavuno Harvest: Mavuno Harvest is a smaller, organic dried fruit brand focused on single-ingredient tropical fruits, partially overlapping with Mariani's Philippine Mango and tropical fruit lines.
• Peeled Snacks: Peeled Snacks specializes in organic dried fruit single-serve packs, directly competing with Mariani's Snack Packs in the on-the-go, portion-controlled healthy snacking segment.
• Bergin Fruit and Nut Company: Bergin is a smaller dried fruit and nut company with retail and B2B ingredients distribution, comparable to Mariani's commodity and bulk ingredient business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marianifamily
• Facebookfacebook.com/marianifamily
• LinkedInlinkedin.com/company/mariani-packing-co.-inc.
• Instagraminstagram.com/themarianifamily
• Pinterestpinterest.com/themarianifamily

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariani Packing Co., Inc.