The Crypto App
The Crypto App is a mobile cryptocurrency tracking and portfolio management application with over 5.3 million downloads, serving retail crypto traders and enthusiasts globally with real-time price data across 10,000+ coins, multi-chain wallet tracking, AI-powered news, and premium Pro/Pro+ subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersStranice, Slovenia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What The Crypto App does
The Crypto App is a mobile cryptocurrency tracking, portfolio management, and news application developed and operated as part of the TrustSwap corporate family (legal entity 12170639 CANADA INC. DBA TRUSTSWAP, headquartered in Canada, with a developer office in Dubai DMCC). Founded in 2017, the product is distributed globally via Google Play and Apple App Store and has accumulated over 5.3 million downloads and 84,000+ reviews at a 4.5/5 average rating. The platform aggregates real-time price data across 10,000+ coins on 100+ exchanges, integrates with multi-chain wallets (BTC, ERC20, Polygon, BSC), and delivers curated crypto news via partnerships with media outlets such as U.Today, CryptoPotato, The Defiant, and Benzinga.
The app is built on a multi-source data aggregation architecture that combines price aggregators, exchange APIs, news publishers, and raw blockchain nodes. Core features include a Coin Tracker with customizable watchlists, a Portfolio Manager with read-only API connectivity to exchanges and on-chain wallet tracking, home-screen widgets, customizable price alerts with push notifications, and TCA AI—an in-house NLP system that produces weekly news rundowns and token sentiment summaries from 500+ articles. The product surface is offered in 11 languages.
The company operates a freemium B2C model. The free tier provides basic tracking, news, and alerts; the Pro plan is priced at $8.99/month and adds TradingView-enhanced candlestick charts and advanced research, while the Pro+ tier at $14.99/month layers in Messari professional research and TrustSwap launchpad VC allocation opportunities. A secondary revenue stream comes from affiliate and referral arrangements displayed in-app. The primary customer base is retail cryptocurrency traders, long-term investors, and crypto enthusiasts; Pro+ subscribers form a distinct power-user segment seeking institutional-grade research and exclusive token-sale access.
The Crypto App firmographics
Firmographics- Name
- The Crypto App
- Legal name
- 12170639 CANADA INC.
- Website
- https://thecrypto.app
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Crypto App is a mobile cryptocurrency tracking and portfolio management application with over 5.3 million downloads, serving retail crypto traders and enthusiasts globally with real-time price data across 10,000+ coins, multi-chain wallet tracking, AI-powered news, and premium Pro/Pro+ subscriptions.
- Ownership category
- akta.pro rank
Where The Crypto App is headquartered
LocationHeadquarters
- HQ city
- Stranice
- HQ country
- Slovenia
- HQ region
- Europe
Offices2 records
Markets served
The Crypto App business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription Revenue (Pro & Pro+): Monthly subscription tiers providing access to premium features including TradingView-enhanced candlestick charts, professional research from Messari, and exclusive promotions like 'Be The VC' with TrustSwap launchpad partners
- Freemium Base Tier: Core tracking, news, and alert features offered free to drive user acquisition and platform engagement
- Affiliate/Referral Revenue: Revenue generated through affiliate partnerships and referral arrangements with third-party crypto services and promotions displayed in-app
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic tracking features |
| Subscription | Monthly | Pro Plan - Advanced charting and research |
| Subscription | Monthly | Pro+ Plan - Full premium experience with exclusive deals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Crypto App product offering
Product offeringCore offering
The Crypto App is a cross-platform mobile application that aggregates real-time price data for 10,000+ cryptocurrencies across 100+ exchanges, providing retail users with portfolio management, customizable price alerts, multi-chain wallet tracking, AI-curated crypto news, and home-screen widgets. It monetizes via Pro ($8.99/month) and Pro+ ($14.99/month) subscriptions that unlock an ad-free experience, real-time push notifications, exclusive alpha calls, and integrated Messari Pro institutional research.
Product overview
The Crypto App is a comprehensive cryptocurrency portfolio tracking and news application available as iOS and Android mobile apps. The core product (The Crypto App) offers real-time price alerts, coin tracking for 10,000+ coins across 100+ exchanges, portfolio management connecting via exchange API keys and blockchain public addresses, customizable watchlists, advanced charting with technical indicators, a curated news feed, and home screen widgets. The company offers two premium tiers: Pro ($8.99/month) adds TradingView-enhanced candlestick charts and professional research tools, while Pro+ ($14.99/month) includes full Messari research reports. A proprietary AI system called TCA AI generates weekly news summaries and token highlights through natural language processing and sentiment analysis. Additional features include Automatic Wallet Connect for seamless portfolio syncing and multi-language support.
Differentiator
Problem solved
Functional benefit
Products and services
- The Crypto App Cross-platform mobile application (iOS, Android, desktop widgets, watchOS) that aggregates real-time price data for 10,000+ cryptocurrencies across 100+ exchanges, providing portfolio management, customizable price alerts, multi-chain wallet tracking, AI-curated news, and home-screen widgets for retail crypto investors and traders.
- TCA AI Proprietary AI-powered content generation system that produces automated weekly crypto news summaries, token highlights, and market sentiment outputs using NLP and sentiment analysis trained on news articles, academic papers, and expert opinions, delivered inside The Crypto App experience.
Quantifiable outcome
- Track over 10,000 coins across 100+ exchanges in real-time
- +3 more outcomes
Companies that use The Crypto App
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Crypto App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
The Crypto App partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered secondary, flagship, core and minor.
- Pink Moon StudiossecondaryMarketing partnership for 'WOKtober' campaign celebrating the 'World of Kogaea' gaming launch. Included interwoven quests between platforms, joint prize pools, and cross-promotional visibility across both user bases. Users tasked with capturing KMON token screenshots in The Crypto App for XP rewards.
- TrustSwapflagshipTrustSwap is the parent company and corporate family of The Crypto App. The partnership provides Pro+ subscribers exclusive access to TrustSwap launchpad opportunities including VC allocation spots in token sales (e.g., 'Be The VC' promotion with stabble). The Crypto App operates under 12170639 CANADA INC. DBA TRUSTSWAP.
- MessaricoreMessari provides professional-grade crypto market intelligence and research reports available to Pro+ subscribers. Reports cover consumer sector briefs, isolated lending, Layer-1/Layer-2 valuations, and emerging protocol analysis.
- TradingViewcoreTradingView provides enhanced candlestick charting capabilities integrated into Pro and Pro+ plans, enabling advanced technical analysis for traders.
- CryptoComparecoreCryptoCompare serves as a data provider powering market data and price aggregation within the platform.
- CoinGeckocoreCoinGecko provides cryptocurrency data including prices, market cap, and rankings integrated into The Crypto App's tracking features.
- U.TodayminorMedia partner providing crypto news content and editorial coverage for The Crypto App ecosystem.
- CryptoPotatominorMedia partner delivering crypto news and analysis content to The Crypto App platform.
- The DefiantminorMedia partner contributing crypto news and DeFi content to The Crypto App news feed.
- BenzingaminorMedia partner providing financial and crypto news content for The Crypto App platform.
- DailycoinminorMedia partner delivering crypto news and analysis to The Crypto App ecosystem.
- CoinpediaminorMedia partner providing crypto news content to The Crypto App platform.
- BTC EchominorGerman-language crypto media partner providing European market coverage.
- Krypto GuruminorMedia partner contributing crypto content to The Crypto App platform.
- RealvisionminorMedia partner providing financial and crypto content to The Crypto App ecosystem.
- webitcoinminorMedia partner providing crypto news coverage to The Crypto App platform.
- livecoinsminorLatin American media partner providing regional crypto news coverage.
- The Crypto BasicminorMedia partner contributing crypto news content to The Crypto App platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Crypto App competitors and assessment
Company assessmentDirect peers
- CoinStats: CoinStats is a crypto portfolio tracker and DeFi wallet with exchange and wallet integrations across mobile and desktop. It is a direct substitute for The Crypto App's portfolio and price-alert feature set.
- Crypto Pro: Crypto Pro is a mobile-first portfolio and price-tracking app for crypto assets with multi-exchange API support. It competes directly with The Crypto App across tracking, alerting, and mobile UX for iOS and Android users.
- Delta: Delta is a multi-asset portfolio tracker app for crypto, stocks, and ETFs with exchange and wallet integrations. It competes head-on with The Crypto App's portfolio manager and watchlist functionality for retail and prosumer users.
- CoinMarketCap: CoinMarketCap is the largest crypto market data platform, now under Binance. It directly competes with The Crypto App on price tracking, exchange coverage, and portfolio features, and benefits from being bundled into the Binance ecosystem.
- CoinGecko: CoinGecko is a global cryptocurrency data aggregator with a mobile app covering thousands of coins across exchanges, tracking, portfolio, and news. It is the closest head-to-head competitor to The Crypto App on data breadth, mobile UX, and freemium pricing.
- Blockfolio: Blockfolio was a leading crypto portfolio and signal app (now part of the FTX estate). It is included as a historical direct peer because it competed head-to-head with The Crypto App on portfolio tracking, alerts, and news during the same retail window.
Broad incumbents
- Messari: Messari is a crypto research, data, and intelligence platform serving institutional and retail clients. It is both an upstream content supplier (Pro+ integration) and a broader competitor in market intelligence for the same crypto-trader audience The Crypto App targets.
- TradingView: TradingView is a broad financial charting and social platform with crypto data and a Pro/Pro+ subscription model. The Crypto App embeds TradingView's charting, but TradingView itself is a broader incumbent offering overlapping analytics and screening capabilities across asset classes.
Emerging players
- Zerion: Zerion is a DeFi-native portfolio and wallet tracker covering tokens across EVM chains and L2s. It is an emerging competitor on the DeFi/wallet portion of The Crypto App's portfolio manager, particularly for the prosumer user trading across chains.
- CoinTracker: CoinTracker is a crypto portfolio and tax tracking platform with multi-exchange and wallet integrations. It overlaps with The Crypto App's portfolio manager for users who also need tax reporting, making it a functional adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Crypto App social profiles
Digital presenceThe Crypto App financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Crypto App leadership team
Management profileNumber of profiles
Profiles2 records
The Crypto App funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Crypto App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Crypto App
What does The Crypto App do?
The Crypto App is a cross-platform mobile application that aggregates real-time price data for 10,000+ cryptocurrencies across 100+ exchanges, providing retail users with portfolio management, customizable price alerts, multi-chain wallet tracking, AI-curated crypto news, and home-screen widgets. It monetizes via Pro ($8.99/month) and Pro+ ($14.99/month) subscriptions that unlock an ad-free experience, real-time push notifications, exclusive alpha calls, and integrated Messari Pro institutional research.
Is The Crypto App a public or private company?
The Crypto App is a private company. It is classified as corporate owned and is currently operating.
When was The Crypto App founded?
The Crypto App was founded in 2017. It employs 1 to 10 people.
Where is The Crypto App based?
The Crypto App is headquartered in Stranice, Slovenia, in the Europe region.
How does The Crypto App make money?
Three revenue lines are on record. Subscription Revenue (Pro & Pro+) is the primary driver. The others are freemium Base Tier and affiliate/Referral Revenue.
Who are The Crypto App's main competitors?
Direct peers on record are CoinStats, Crypto Pro, Delta, CoinMarketCap, CoinGecko and Blockfolio. Broad incumbents are Messari and TradingView. Emerging players are Zerion and CoinTracker.
Does The Crypto App have an API?
No public API is recorded for The Crypto App.