Right at Home

What Right at Home does

Right at Home UK is a franchisor of domiciliary homecare services headquartered in Waterloo, Liverpool. Operating under the legal entity Senior Care at Home Ltd (Company Number 07064895), the company is the UK arm of the international Right at Home brand and runs a network of 80+ locally-owned franchise offices delivering in-home care to individuals and families across England, Scotland and Wales. The offering covers visiting care, live-in care, 24-hour care, respite care, companionship, personal care, hospital-to-home support, and specialist services including dementia care (with the proprietary 'Dementia DELAY' programme), Alzheimer's care, cancer care at home, and end-of-life care. Franchised offices are regulated by the Care Quality Commission in England, the Care Inspectorate in Wales, and the Care Inspectorate in Scotland, with the company reporting that more than 30% of CQC-inspected offices are rated Outstanding versus a 3% national average.

The operating technology stack is assembled from third-party tools rather than proprietary systems: the marketing website runs on Umbraco 8, scheduling and rota management is handled via PeoplePlanner/Webroster/PITCH (Access Group), electronic monitoring and care planning through Access Mobizio/Access Care Planner with GPS-linked CareGiver tracking, accounting and payroll on Xero, email via Mailchimp, social via Hootsuite, and applicant tracking via Teamtailor. CareGiver training is delivered through the Right at Home Training Academy, an Advantage Accreditation approved centre that partners with My Learning Cloud to offer 100+ CPD-certified courses and runs a Train the Trainer programme which won the Princess Royal Training Award 2023.

The commercial model is a franchise-licensing structure. Right at Home UK sells the right to operate a branded, locally-owned homecare office, charging an initial franchise fee of £39,000 + VAT with a total investment of up to £145,000 per territory, supplemented by ongoing royalties and service fees that fund National Office functions including training, regulatory registration support, marketing, and systems. Customers are two-sided: prospective franchisees (values-led individuals, 95% of whom join without prior care sector experience) and end-clients (predominantly elderly individuals needing personal, dementia, complex, or end-of-life care). End-client pricing is bespoke per Care and Support Plan, determined by location, hours, and complexity of care, with payments processed via GoCardless direct debit.

Name

Right at Home

Legal name

Senior Care at Home Ltd

Website

https://rightathome.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Right at Home UK is a Liverpool-based franchisor of in-home care services operating 80+ locally-owned offices across England, Scotland, and Wales. It sells franchises to prospective owners and supports the delivery of visiting, live-in, dementia, and specialist homecare to elderly individuals and families.

Ownership category

akta.pro rank

Product category

Homecare Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Care Staffing & Nurse Registry Services (HLAFAEAK)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

Keywords

• Homecare services
• Domiciliary care
• Elderly care
• Dementia care
• Live-in care

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Fees: Right at Home UK generates revenue by franchising its homecare brand and operating model. Prospective franchise owners pay an initial franchise fee of £39,000 + VAT, with total investment of up to £145,000 including working capital of up to £100,000. Ongoing franchise fees fund training, support, systems, and network-building initiatives.
2. Homecare Service Fees: Franchisees operating local Right at Home offices deliver paid homecare services to Clients. Fees are determined per-client based on level of care required, hours of service, and location. The company operates a franchise model where each locally-owned office charges Clients directly for care services including Visiting Care, Live-in Care, 24-Hour Care, Respite Care, and specialist care.

Pricing tiers

Distribution channels3 records

Marketing channels10 records

Core offering

Right at Home UK is a franchisor of homecare services operating through 80+ locally-owned offices across England, Scotland, and Wales. The company provides person-centred in-home care services including visiting care, live-in care, 24-hour care, respite care, dementia care, and elderly care. It also sells franchise licences to prospective business owners, providing them with the brand, training, regulatory guidance, and operational support to operate their own Right at Home homecare office.

Product overview

Right at Home UK is a franchised network of homecare agencies operating across England, Scotland, and Wales through 80+ locally-owned offices. The core offering is a suite of person-centred homecare services built around five primary care types: Visiting Care (hourly scheduled visits), Live-in Care (full-time resident Carer), 24-Hour Care (shift-based continuous care), and Respite Care (short-term cover). These are supplemented by specialist services including Dementia Care (encompassing Alzheimer's Disease Care), Cancer Care at Home, and End of Life Care at Home, alongside foundational services such as Companionship & Support, Personal Care Services, Hospital-to-Home, Elderly Care, and Complex Care. The Right at Home Training Academy delivers in-house accredited training to CareGivers and managers across the network. As a franchisor, Right at Home also sells franchise licences — the Right at Home UK Franchise — enabling entrepreneurs to open a locally-run homecare office under the brand. The business also provides supporting tools including a Care Salary Calculator and a Careers in Care Quiz to support recruitment and career development. The proprietary 'Dementia DELAY' programme and the RightStart Training Programme for franchisees are key branded elements. Right at Home is regulated by the CQC (England), Care Inspectorate (Scotland), and Care Inspectorate Wales.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• >30% of CQC-inspected offices rated Outstanding (vs 3% national average)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dementia AdventurecoreStrategic or Co-development PartnerOfficial charity partner of Right at Home UK. Collaboration includes the Big Green Picnic initiative raising awareness and funds. Dementia Adventure provides specialist dementia care outings and support, which Right at Home promotes and integrates into its dementia care service offering. The partnership enhances Right at Home's dementia care specialism and community engagement.
• WorkBuzzminorOthersThird-party employee satisfaction survey provider. WorkBuzz administers satisfaction surveys on behalf of Right at Home to gather employee feedback and benchmark workplace experience. Results support the WorkBuzz 5-Star Employer Award recognition.
• Homecare AssociationcoreOthersProfessional association for homecare providers in the UK (formerly UKHCA). Right at Home is a member, displaying the Homecare Association logo on its website. Membership signifies professional standards and regulatory compliance in the homecare sector.
• British Franchise Association (BFA)coreOthersTrade body for franchising in the UK. Right at Home holds BFA Established status and actively participates in BFA HSBC UK British Franchise Awards, having won multiple awards including European Franchisor of the Year 2025. The BFA provides credibility and governance standards for the franchise.
• Neathouse PartnersminorImplementation/ SI/ Consulting PartnerHR consultancy partner providing human resources support and guidance to Right at Home franchisees and National Office.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home Instead Senior Care UK: UK franchised homecare network focused on personalised elderly care, dementia support, and companionship. Closest direct competitor to Right at Home UK with a similar franchise-driven, locally-owned office model serving older adults across England, Scotland, Wales, and Northern Ireland.
• Bluebird Care: UK franchised homecare provider offering visiting care, live-in care, dementia care, and personal care through a network of locally-owned offices. Directly comparable franchise model, customer base (elderly and vulnerable adults), and service menu to Right at Home UK.
• Caremark: UK domiciliary care franchise providing personal care, dementia care, respite, and live-in services. Overlaps with Right at Home UK in franchise structure, service breadth, and target customer segments (older adults, family carers, local authority clients).
• Radfield Home Care: UK family-run homecare franchise network offering visiting, live-in, dementia and complex care. Comparable franchise model, geographic coverage across multiple UK regions, and customer segments to Right at Home UK's office network.
• Helping Hands Home Care: One of the UK's largest homecare providers offering visiting, live-in, complex, dementia, and end-of-life care. Directly comparable service offering, although Helping Hands is largely company-owned rather than franchised; it is a key competitor for Right at Home UK in the live-in and complex care segments.
• Visiting Angels UK: International homecare franchise expanding in the UK with visiting, dementia, and personal care services. Comparable franchise positioning and service menu to Right at Home UK, with growing but smaller UK footprint.

Emerging players

• Nurse Next Door: International homecare franchise with a UK presence offering elderly, dementia, and complex home-based care. Comparable service categories and franchise-style operating model, but a smaller UK footprint than Right at Home UK.
• Comfort Keepers UK: International homecare franchise with UK offices providing elderly care, dementia support, and companionship services. Overlaps with Right at Home UK on core services and franchise structure, but with a smaller UK network.

Regional players

• Bright Care: Scotland-focused homecare provider offering visiting and live-in care with a quality-led brand. Comparable service offering to Right at Home UK, but limited geographic overlap, operating primarily in Scotland rather than nationally.

Broad incumbents

• BAYADA Home Health Care: Large, established US-headquartered home health provider with international presence offering paediatric, adult, and senior home care services. Comparable at the category level (home health/care) but materially broader, more clinically focused, and not a UK franchise player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RightatHomeUK
• Facebookfacebook.com/RightatHomeUK
• Instagraminstagram.com/rightathomeuknational
• Xx.com/rahhatfield
• LinkedInlinkedin.com/company/right-at-home-welwyn-hatfield-st-albans

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right at Home