Bake Me A Wish
Bake Me A Wish is a New York-based online gourmet bakery gift delivery service founded in 2005, selling cakes, cheesecakes, cookies, brownies, pies, and gift towers direct-to-consumer nationwide, plus corporate gifting. The platform serves individual gift-givers across 25+ occasions, with kosher-certified, gluten-free, and personalized options.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bake Me A Wish does
Bake Me A Wish is a privately held, New York-based online gourmet bakery gift delivery service founded in 2005. The company operates a single direct-to-consumer e-commerce platform at bakemeawish.com that ships fresh, handcrafted bakery products nationwide via UPS with a guaranteed on-time delivery promise. Its catalog spans cakes, cheesecakes, cookies, brownies, pies, cupcakes, gift baskets, and gift towers, with personalization (custom names and photos) and specialty lines including OK Kosher Dairy certified products and gluten-free options.
The platform is built on a standard e-commerce stack (Rackspace hosting, PayPal payments, Listrack email marketing, Trust Pilot reviews, Google Sign-In, Google Analytics) augmented by an AI chatbot ('Jeannie / Wishbot') for customer support and shopping assistance. Products are manufactured by third-party award-winning New York bakeries and distributed exclusively through the company's own storefront, with a dedicated corporate gifting channel for logo cakes, bulk orders, and business gift certificates. Promotional mechanisms include a Subscribe & Save newsletter (up to 50% off), a Daily Deal section, a Gifting Rewards loyalty program (1 Wish Point per $1 spent), a Birthday Club, and the BMAW Cares charitable program that funds Operation: Birthday Cake deliveries for deployed military personnel.
The business sells predominantly to individual gift-givers for occasions such as birthdays, anniversaries, thank-you gestures, sympathy, get-well, and congratulations, with AOVs typically between $34 and $132 per order plus shipping. Revenue is primarily one-time transactional with a partial recurring layer through loyalty redemptions. The company is privately owned with no disclosed funding rounds, and reports 11-50 employees serving the continental US, Alaska, and Hawaii.
Bake Me A Wish firmographics
Firmographics- Name
- Bake Me A Wish
- Legal name
- Bake Me A Wish
- Website
- https://bakemeawish.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bake Me A Wish is a New York-based online gourmet bakery gift delivery service founded in 2005, selling cakes, cheesecakes, cookies, brownies, pies, and gift towers direct-to-consumer nationwide, plus corporate gifting. The platform serves individual gift-givers across 25+ occasions, with kosher-certified, gluten-free, and personalized options.
- Ownership category
- akta.pro rank
Bake Me A Wish industry classification
Industry- Product category
- Online Bakery Gift Delivery
- NAICS
- Baked Goods Retailers (445291)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Bread & Pastry Specialty Stores (CRAHAGAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Bake Me A Wish is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bake Me A Wish business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time transaction-based sales of gourmet bakery products including cakes, cheesecakes, cookies, brownies, pies, and gift baskets. Products are sold at fixed prices with optional add-ons and upgrades.
- Loyalty Rewards Program: Gifting Rewards program where customers earn Wish Points for every $1.00 spent. Points can be redeemed for future purchases, creating partial recurring revenue from repeat customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Bakery Products |
| Unit Pricing | Pay-as-you-go | Personalized Cakes (10-inch) |
| Unit Pricing | Pay-as-you-go | Gift Towers and Baskets |
| Unit Pricing | Pay-as-you-go | Corporate/Bulk Orders |
| Unit Pricing | Pay-as-you-go | Shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Bake Me A Wish product offering
Product offeringCore offering
Bake Me A Wish is an online gourmet bakery gift delivery service that sells fresh, handcrafted cakes, cupcakes, cheesecakes, cookies, brownies, pies, gift baskets, and premium towers produced by award-winning New York bakeries and shipped nationwide via UPS. The company also offers personalized cakes with custom names and photos, kosher-certified and gluten-free options, and corporate gifting programs including custom logo cakes and bulk business gifts.
Product overview
Bake Me A Wish is an online gourmet bakery gift delivery service founded in 2005, operating as a single unified platform that connects customers to a portfolio of fresh, handcrafted bakery products. The core offering centers on cakes (Chocolate Mousse Torte, Red Velvet, Carrot Cake), cheesecakes (New York, Cookies and Cream, Vesuvius, Black Forest, seasonal Pumpkin and Eggnog varieties), cookies (Classic Gourmet assortments, Chocolate Chip, seasonal Springtime Cookies), brownies, pies, gift baskets, and towers. Personalization is a key differentiator, with customizable cakes featuring names and photos available in 10-inch round and quarter sheet formats. The platform also serves business customers through corporate gifting solutions, and offers specialized product lines including Kosher-certified items and Gluten-Free options. Supporting programs include a Gifting Rewards loyalty program, Birthday Club, Daily Deal promotions, and the BMAW Cares charitable initiative. All products are made by award-winning New York bakeries and shipped fresh nationwide with guaranteed on-time delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Cakes Gourmet birthday cakes and celebration cakes delivered fresh nationwide, including signature flavors like Chocolate Mousse Torte, Red Velvet, Carrot Cake, and Salted Caramel Chocolate Cake.
- Cupcakes Gourmet cupcake deliveries available in various flavors and configurations, such as 9pc Gourmet Cupcake Favorites and 12pc Mini Cupcake Favorites.
- Cheesecakes Artisan cheesecakes including New York Cheesecake, Cookies and Cream Cheesecake, Vesuvius Cheesecake, Black Forest Cheesecake, Pumpkin Cheesecake, Eggnog Cheesecake, and seasonal varieties.
- Cookies Handcrafted gourmet cookies available in various assortments including 12pc Classic Gourmet Cookies, 12pc Chocolate Chip Cookies, 24pc Classic Gourmet Cookies, Springtime Cookies, and 8pc Gourmet Stuffed Cookies.
- Brownies Gourmet brownie selections including 12pc JUMBO Brownie Favorites and Gourmet Brownie Sampler, featuring various flavors and textures.
- Pies Artisan pies including Country Apple Pie, Berry Cheesecake Pie, Key Lime Pie, Lemon Meringue Pie, and Premiere Pie Quartet.
- Gift Baskets Curated gift basket combinations featuring bakery treats, fruit, snacks, and seasonal items for various occasions.
- Towers and Boxes Premium gift towers and bakery boxes including Solid Gold Bakery Tower, Platinum Tower, Signature Bakery Tower, Happy Birthday! Bakery Box, and Incredible Bakery Tower.
- Personalized Cakes Customizable cakes with personalized messages and photos including Personalized 10-inch Chocolate Cake, Personalized 10-inch Vanilla Cake, Personalized 10-inch Red Velvet Cake, Personalized 10-inch Carrot Cake, and Personalized Sheet Cakes.
- Sheet Cakes Large format cakes available in 10-inch and quarter sheet sizes for serving larger groups, including personalized options.
- Gluten-Free Bakery Gifts Selection of gluten-free cake and treat options including Gluten-Free Red Velvet Cake and Gluten-Free Vanilla Cake for customers with dietary restrictions.
- Kosher Cakes and Gifts Certified Kosher Dairy products marked with OK Kosher certification, marketed as the largest selection of Kosher Dairy baked goods available online.
- Corporate Gift Delivery Business gifting solutions including Corporate Logo Cakes, Custom Business Gifts, Business Holiday Gifts, and Corporate Gift Certificates for employee and client appreciation.
Quantifiable outcome
- Thousands of verified customer reviews averaging 4.6+ stars on products
Companies that use Bake Me A Wish
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Bake Me A Wish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature1 record
Bake Me A Wish partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- UPScorePrimary shipping and delivery partner for nationwide package delivery. Bake Me A Wish guarantees on-time delivery or provides free shipping. The partnership enables next-day and 2-day delivery options across the continental US, Alaska, and Hawaii.
- UPS/FedEx/USPScoreShipping carriers referenced in privacy policy as third-party service providers for delivery of goods. UPS is the primary carrier mentioned for perishable gift delivery.
- PayPalcorePayment processing partner. PayPal cookies are used to track visitors and process payments when PayPal is chosen as a payment option.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bake Me A Wish competitors and assessment
Company assessmentDirect peers
- Goldbelly: National gourmet food marketplace delivering specialty foods (including bakery items) from acclaimed restaurants and bakeries. Closest direct peer - same DTC nationwide gifting model with curated third-party artisan supply, similar occasion positioning, and comparable AOV.
- Cheryl's Cookies: Cookies, brownies, and dessert gift delivery brand owned by 1-800-Flowers. Directly comparable product mix (cookies, brownies, gift stacks), occasion-based gifting model, and nationwide shipping via third-party bakeries.
- FoodyDirect: Online marketplace shipping gourmet, regional, and perishable specialty foods (including bakery items) nationwide. Comparable DTC model with curated third-party artisan supply and nationwide cold-chain shipping.
- Manhattan Fruitier: New York-based premium gourmet gift basket brand shipping curated food gifts (including bakery and dessert items) nationwide. Highly comparable premium DTC gifting positioning, curated third-party sourcing, and NYC origin.
- Cookies By Design: Cookie and dessert bouquet franchise with nationwide delivery, focused on celebratory gifting occasions. Direct overlap with BMAW on cookie products and gifting occasions; smaller scale and retail-franchise-driven versus BMAW's pure e-commerce.
- Mrs. Fields: Iconic cookie and baked-goods gifting brand with nationwide delivery and a franchised retail network. Directly competes on cookies, gift towers, and occasion-based gifting, though Mrs. Fields owns more of its production.
- Edible Arrangements: National fruit-based edible gift delivery franchise targeting the same occasions (birthdays, thank-you, sympathy). Similar DTC occasion-driven model with franchise storefronts and nationwide same-day delivery; product category differs (fruit vs. bakery) but customer use case is highly comparable.
Broad incumbents
- Harry & David: Premium gourmet food gift brand (owned by 1-800-Flowers) shipping fruit, baked goods, and gift towers nationwide. Overlaps on premium-priced gourmet gifting with towers/baskets but spans broader food categories beyond bakery.
- 1-800-Flowers.com: Large publicly-traded gourmet gifting conglomerate owning Cheryl's Cookies, Harry & David, and other food gifting brands. Competes directly via subsidiaries but operates a broader portfolio (flowers, plants, gourmet food) rather than specializing in bakery gifts.
Others
- The Popcorn Factory: Gourmet snack gift delivery brand (part of 1-800-Flowers) shipping popcorn, snacks, and curated gift towers. Adjacent category (snacks vs. bakery) but operates in the same occasion-gifting DTC channel with similar pricing and corporate gifting programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bake Me A Wish social profiles
Digital presenceBake Me A Wish compliance and trust
Trust signalCompliance4 records
Bake Me A Wish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bake Me A Wish leadership team
Management profileNumber of profiles
Profiles1 record
Bake Me A Wish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bake Me A Wish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bake Me A Wish
What does Bake Me A Wish do?
Bake Me A Wish is an online gourmet bakery gift delivery service that sells fresh, handcrafted cakes, cupcakes, cheesecakes, cookies, brownies, pies, gift baskets, and premium towers produced by award-winning New York bakeries and shipped nationwide via UPS. The company also offers personalized cakes with custom names and photos, kosher-certified and gluten-free options, and corporate gifting programs including custom logo cakes and bulk business gifts.
Is Bake Me A Wish a public or private company?
Bake Me A Wish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bake Me A Wish founded?
Bake Me A Wish was founded in 2005. It employs 11 to 50 people.
Where is Bake Me A Wish based?
Bake Me A Wish is headquartered in New York, United States, in the North America region.
How does Bake Me A Wish make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are loyalty Rewards Program.
Who are Bake Me A Wish's main competitors?
Direct peers on record are Goldbelly, Cheryl's Cookies, FoodyDirect, Manhattan Fruitier, Cookies By Design, Mrs. Fields and Edible Arrangements. Broad incumbents are Harry & David and 1-800-Flowers.com. The Popcorn Factory is listed as an others.
Does Bake Me A Wish have an API?
No public API is recorded for Bake Me A Wish.
What industry is Bake Me A Wish in?
Bake Me A Wish's product category is Online Bakery Gift Delivery. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies). Its NAICS code is 445291.