With Grace

What With Grace does

With Grace, trading as the umbrella brand of UK-registered Companies With Grace Ltd, is a direct-to-consumer online platform founded in 2015 that enables individuals and families to design, customize, and order bespoke funeral stationery. The company's core offering is a web-based design editor that lets customers produce printed products—including Order of Service booklets, Attendance cards, commemorative Bookmarks, and Portraits—typically featuring the customer's own photos, with free next-day delivery on all printed orders. The platform is headquartered in Hemel Hempstead, England, operates with 1–10 employees, and serves the UK market exclusively.

The platform extends beyond single-transaction stationery into a broader memorial event experience. A free Digital Flipbook companion lets users share stationery online via Facebook, Instagram, Twitter, or email; an Attendance Page manages RSVP and guest list confirmation; and personalized Memorial Pages allow families to host online tributes. The company also offers "Plan with Grace," a bespoke funeral pre-planning service for individuals arranging their own end-of-life arrangements, which provides the only recurring-revenue angle in the product mix. The platform supports social login via Facebook and Google OAuth, and With Grace holds accredited membership in the National Association of Funeral Directors (NAFD), the leading UK trade body for funeral professionals.

The business model is primarily transactional e-commerce: revenue is generated through one-time purchases of printed stationery, complemented by recurring revenue from funeral-plan subscriptions. Pricing is not publicly disclosed on the website. The company does not reveal revenue, headcount growth, ownership, or investor backing; only two 2015 funding rounds (totalling roughly $702,810) are recorded, with no investors or lead investors identified. GTM is exclusively direct-to-consumer via the company's own website, supported by Trustpilot reviews, organic content marketing on bereavement advice, and a community Facebook page.

Name

With Grace

Legal name

Companies With Grace Ltd

Website

https://withgrace.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

With Grace is a UK-based direct-to-consumer platform that lets families design and order bespoke funeral stationery (Order of Service, Attendance cards, Bookmarks, Portraits) and create personalized memorial and RSVP pages online, with funeral pre-planning services as a complement.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Death Care Services (8122)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Funeral stationery
• Memorial pages
• Funeral planning
• Digital flipbook
• RSVP management

Headquarters

HQ city

Berkshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Funeral Stationery Sales: Sale of bespoke funeral stationery products including Order of Service booklets, Attendance cards, Bookmarks, and Portraits. Customers design products using the online editor and purchase printed materials with free next-day delivery.
2. Funeral Planning Services: Plan with Grace service offering bespoke funeral plans that assist individuals in planning ahead for their own funerals, taking specific needs and requirements into account.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

With Grace operates an online platform that enables individuals to design and order bespoke funeral stationery, including Order of Service booklets, Attendance cards, commemorative Bookmarks, and Portraits, with free next-day delivery. The platform also offers a free digital flipbook companion for sharing, an Attendance Page for managing funeral RSVPs, personalized Memorial Pages for tributes, and Plan with Grace, a funeral pre-planning service.

Product overview

With Grace is a funeral stationery and memorial services platform offering a unified portfolio of products. The core offering centers on Funeral Stationery (bespoke templates for Order of Service, Attendance cards, Bookmarks, and Portraits), complemented by a free Digital Flipbook for digital sharing. Additional core products include an Attendance Page for RSVP management and Memorial Pages for online tributes. The platform also offers Plan with Grace as a funeral pre-planning service. All stationery products feature free next-day delivery and the company is accredited by the National Association of Funeral Directors.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Stationery Bespoke funeral stationery templates including Order of Service booklets, Attendance cards, commemorative Bookmarks, and Portraits. Users design products using their own photos via the online editor; high-quality printing with free next-day delivery is provided. Targeted at families organizing funerals or memorials in the UK.
• Digital Flipbook A free digital companion to printed funeral stationery that lets users share a digital flipbook version via Facebook, Instagram, Twitter, or email with relatives and friends as an alternative to printing.
• Attendance Page An online RSVP and guest list management tool that simplifies tracking funeral or memorial attendees with one-click confirmation. Designed for families organizing funeral events.
• Memorial Page Personalized memorial pages that allow users to pay tribute to a loved one's life and commemorate their memory online.
• Plan with Grace A funeral plan provider service that helps individuals plan their own funeral in advance, creating a bespoke funeral plan that takes specific needs, requests, and requirements into account. Aimed at individuals pre-planning their own end-of-life arrangements.

Quantifiable outcome

• Free next-day delivery on all printed stationery

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• National Association of Funeral Directors (NAFD)coreStrategic or Co-development PartnerWith Grace is an accredited member of the NAFD, the UK's leading professional association for funeral directors. This membership provides credibility and trust within the funeral industry, indicating adherence to professional standards and codes of practice.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Funeral Zone: UK-based digital platform providing funeral director websites, online obituaries, and tribute pages. Closely comparable to With Grace as it serves the UK funeral market with a similar digital self-serve model, though focused primarily on funeral home websites rather than consumer-facing stationery.
• Obitus: UK funeral technology provider offering webcasting, tribute pages, and memorial services for funeral directors. Comparable to With Grace in delivering memorial and remembrance technology to UK bereaved families via funeral director channels.
• MuchLoved: UK-based memorial tribute website platform that allows families to create online memorials with photos, candles, and guest books. Direct competitor to With Grace's Memorial Pages product, serving the same UK bereaved family customer base.
• GatheringUs: US-based online funeral planning and memorial platform offering livestreaming, RSVP management, and obituary creation. Directly comparable to With Grace in modernizing funeral logistics through self-serve digital tools, though primarily serving the US market.
• Tribute (Tribute Brands): Memorial and remembrance technology platform offering tribute pages, obituary hosting, and funeral support tools. Comparable to With Grace in building digital memorial experiences for bereaved families, with similar product structure across stationery and memorialization.
• ForeverMissed: Online memorial platform allowing families to create tribute pages with photos, videos, and guest books. Direct competitor to With Grace's Memorial Pages product, with similar functionality and target customer.

Broad incumbents

• Legacy.com: Largest obituary and memorial network globally, partnering with newspapers and funeral homes. While not focused on physical stationery, it competes with With Grace's Memorial Pages and represents a broad incumbent in the online memorialization space.

Emerging players

• Kudoboard: Group ecard and memory-sharing platform used for celebrations, retirements, and memorials. Comparable to With Grace's digital flipbook and memorial features, though focused more broadly on group occasions including life events and bereavement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rememberwithgrace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about With Grace