Kudoboard
Kudoboard is a Denver-based, cloud-based employee recognition and group greeting card platform founded in 2015. It serves businesses, healthcare, universities, and non-profits with subscription plans enabling collaborative digital cards, eCards, corporate gifting, integrations with Slack and Teams, and automation of workplace recognition milestones.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Kudoboard does
Kudoboard is a cloud-based employee recognition and group greeting card platform founded in 2015 and headquartered in Denver, Colorado. The company's core product enables multiple contributors to collaboratively create digital cards enriched with messages, photos, GIFs, and videos for occasions including birthdays, work anniversaries, retirements, farewells, holidays, and peer-to-peer recognition. The platform extends beyond digital cards into adjacent modules: eCards, Corporate Gifts (250,000+ gift options with global fulfillment), Gift Card collection pots, Book & Poster Print keepsakes, Online Memorial pages, Collages, and Slideshows. Native integrations with Slack, Microsoft Teams, HRIS platforms, and SSO providers allow recognition workflows to run inside existing workplace tools. A public Kudoboard API supports programmatic and partner-built extensions, and an AI-powered message-styling feature (Shakespearean, haiku, etc.) was introduced in 2025 using third-party LLMs.
The business operates a hybrid product-led and sales-assisted go-to-market model. Self-serve plans target small teams (Business at $39/month or $299/year; Pro at $59/month or $449/year, both sized for 1–50 employees), while larger organizations move to a custom-priced Enterprise tier requiring sales contact and offering custom branding, admin controls, bulk creation, advanced integrations, and dedicated support. Pricing is predominantly recurring subscription, with supplemental transaction revenue from corporate gifting and physical print orders. Marketing is driven by content marketing, SEO, community programs (ambassadors, "Kudoboard of the Month"), and integration marketplaces for Slack and Microsoft Teams. Named enterprise customers include T-Mobile, Airbnb, Coca-Cola, Atlassian, GoFundMe, Gusto, and University of Arizona. The company is led by co-founder and CEO Aaron Rubens and co-founder and CTO Kyler Deutmeyer, and claims 10 million+ customers across 180 countries and over 75 million appreciation messages shared, alongside a 4.8/5 G2 rating across 1,008 reviews.
Kudoboard firmographics
Firmographics- Name
- Kudoboard
- Legal name
- Kudoboard, Inc.
- Website
- https://kudoboard.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kudoboard is a Denver-based, cloud-based employee recognition and group greeting card platform founded in 2015. It serves businesses, healthcare, universities, and non-profits with subscription plans enabling collaborative digital cards, eCards, corporate gifting, integrations with Slack and Teams, and automation of workplace recognition milestones.
- Ownership category
- akta.pro rank
Kudoboard industry classification
Industry- Product category
- Employee Recognition Software
- NAICS
- Greeting Card Publishers (513191), Software Publishers (513210)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
Keywords
Where Kudoboard is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Kudoboard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Kudoboard generates revenue primarily through tiered subscription plans. The Business plan at $39/month or $299/year covers 1-50 employees with unlimited boards and workplace appreciation features. The Pro plan at $59/month or $449/year adds integrations, automation, and expanded recognition features. The Enterprise plan offers custom pricing for larger organizations with advanced needs, purchasing options, and dedicated support. All plans are subscription-based with recurring billing on monthly or annual cycles.
- Corporate Gifting: Revenue is generated through corporate gifting services with over 250,000 gift options from leading brands. The platform facilitates gift card collections and global fulfillment, potentially including transaction fees or commissions from gift partnerships.
- Print Products: Additional revenue stream from printing services that convert digital boards into physical hard-bound books or posters, with shipping fees for domestic and international delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Plan - Core recognition features for small to mid-sized teams |
| Subscription | Annual | Business Plan Annual - Core recognition with annual billing discount |
| Subscription | Monthly | Pro Plan - Enhanced features with integrations and automation |
| Subscription | Annual | Pro Plan Annual - Enhanced features with annual billing discount |
| Subscription | Multi-year contract | Enterprise Plan - Custom solution for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Kudoboard product offering
Product offeringCore offering
Kudoboard provides a cloud-based employee recognition and online group greeting card platform that enables teams to collaboratively create digital cards celebrating workplace milestones and personal occasions. Multiple contributors add messages, photos, GIFs, and videos to shared boards, with add-on services including corporate gifting, gift card collections, and printed book/poster keepsakes. The platform is sold via tiered subscriptions (Business, Pro, Enterprise) and serves both organizations for workplace recognition and individuals for personal celebrations.
Product overview
Kudoboard is an employee recognition and group greeting card platform offering a unified product ecosystem centered around collaborative digital cards. The core Kudoboard platform enables teams to create online group cards for milestones and occasions, with eCards serving as the primary digital greeting product. Additional modules include Corporate Gifts (250,000+ gift options with global fulfillment), Gift Cards (collection pot feature), Book & Poster Prints (physical keepsakes), Online Collages, Online Slideshows, and Online Memorial services. Recognition-specific features include Shout Out Boards for peer-to-peer recognition, Automation for recurring moments, Analytics & Insights for tracking, Custom Branding for white-labeling, and The Kudoboard API for developer integrations. The platform is offered across three pricing tiers: Business ($39/month), Pro ($59/month), and Enterprise (custom), with features like Slack/Microsoft Teams/HRIS integrations, SSO, and advanced admin controls available on higher tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Kudoboard
Quantifiable outcome
- 92% of people who receive Kudoboard are happier at work
- +4 more outcomes
Companies that use Kudoboard
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles5 records
Kudoboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature14 records
Kudoboard partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SlackcoreNative integration with Slack enables users to invite contributors, send notifications, and incorporate recognition into daily Slack workflows. Available on Pro and Enterprise plans, allowing recognition to happen within the communication tools teams already use.
- Microsoft TeamscoreNative integration with Microsoft Teams allows recognition to be integrated into Teams workflows. Available on Pro and Enterprise plans, enabling organizations using Microsoft ecosystems to embed recognition into existing communication patterns.
- HRIS PlatformscoreIntegrations with HRIS platforms enable automated recognition workflows based on employee data, including birthdays, work anniversaries, and new hire information syncing directly into the recognition system.
- SSO ProviderscoreSingle sign-on provider integrations allow enterprise organizations to authenticate users through existing identity management systems, improving security and reducing login friction for large deployments.
- StripecoreStripe serves as the payment processor for handling subscription payments and transactions. Financial information including credit/debit card data is stored through Stripe rather than on Kudoboard servers, following security best practices for payment processing.
Scale indicators9 records
Expansion highlights6 records
Kudoboard competitors and assessment
Company assessmentBroad incumbents
- Workhuman: Workhuman is the largest enterprise recognition provider (with platforms like Kudos and the Workhuman Cloud) and was the editorial source naming Kudoboard a Top 20 recognition platform for 2026 — a broad incumbent whose scale and product breadth dwarf Kudoboard's.
Direct peers
- WorkTango: WorkTango offers recognition plus employee surveys and insights, overlapping Kudoboard's recognition boards, automation, and analytics features for HR leaders managing engagement programs.
- Kudos: Kudos is an employee recognition and engagement suite covering milestones, peer-to-peer recognition, and analytics — overlapping directly with Kudoboard's eCards, automation, and analytics modules for SMB and enterprise customers.
- Motivosity: Motivosity is a people-first recognition, feedback, and rewards platform that competes for the same HR and people-ops buyers as Kudoboard's Business, Pro, and Enterprise tiers.
- Awardco: Awardco is a recognition and rewards platform with global fulfillment, directly comparable to Kudoboard's combined boards + corporate gifting marketplace (250,000+ SKUs) + analytics stack.
- Snappy: Snappy provides digital gifting and recognition experiences with a curated gift catalog, paralleling Kudoboard's Corporate Gifts, Gift Cards, and eCard products for employer appreciation use cases.
- Bonusly: Bonusly is a peer-to-peer employee recognition platform where employees send micro-bonuses and recognition messages, directly competing with Kudoboard's Shout Out Boards and recognition workflows for HR and people-ops buyers.
- Nectar Recognition: Nectar combines peer recognition, rewards, and wellness into one HR platform, competing head-to-head with Kudoboard's recognition, gifting, and corporate gift card offering for mid-market employers.
Emerging players
- Yaymaker (formerly Paint Nite) / Group Greeting Card Sites: Group Greeting (and similar online group card sites) compete at the consumer/team-eCard layer with Kudoboard's free and SMB use cases for birthday, farewell, and retirement cards.
- HeyTaco: HeyTaco delivers peer recognition and rewards inside Slack and Teams, an emerging lightweight player overlapping Kudoboard's Slack/Teams-integrated Shout Out and eCard workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Kudoboard social profiles
Digital presenceKudoboard compliance and trust
Trust signalCompliance2 records
Kudoboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kudoboard leadership team
Management profileNumber of profiles
Profiles1 record
Kudoboard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kudoboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kudoboard
What does Kudoboard do?
Kudoboard provides a cloud-based employee recognition and online group greeting card platform that enables teams to collaboratively create digital cards celebrating workplace milestones and personal occasions. Multiple contributors add messages, photos, GIFs, and videos to shared boards, with add-on services including corporate gifting, gift card collections, and printed book/poster keepsakes. The platform is sold via tiered subscriptions (Business, Pro, Enterprise) and serves both organizations for workplace recognition and individuals for personal celebrations.
Is Kudoboard a public or private company?
Kudoboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kudoboard founded?
Kudoboard was founded in 2015. It employs 11 to 50 people.
Where is Kudoboard based?
Kudoboard is headquartered in Denver, United States, in the North America region.
How does Kudoboard make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are corporate Gifting and print Products.
Who are Kudoboard's main competitors?
Workhuman is listed as a broad incumbent. Direct peers are WorkTango, Kudos, Motivosity, Awardco, Snappy, Bonusly and Nectar Recognition. Emerging players are Yaymaker (formerly Paint Nite) / Group Greeting Card Sites and HeyTaco.
Does Kudoboard have an API?
Yes. Kudoboard offers a public API that allows developers to build products or partner with Kudoboard. There is an API access request form where users can indicate if they are a Kudoboard customer planning internal use or a developer looking to build a product or partner with Kudoboard. Specific technical details such as authentication method, rate limits, or versioning are not provided in the available source data. Developer documentation is at www.kudoboard.com/features/api.
What industry is Kudoboard in?
Kudoboard's product category is Employee Recognition Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 513191 and its SIC code is 2771.