AdDent
AdDent is a privately held dental device manufacturer in Danbury, Connecticut, producing ten specialized LED-based diagnostic, composite warming, and shade matching instruments sold to dentists and dental educators through e-commerce and a 50+ country distributor network.
- Company typePrivate
- Founded1990
- HeadquartersDanbury, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What AdDent does
AdDent is a Danbury, Connecticut-based dental device manufacturer founded by Dr. Joshua Friedman in the late 1990s, operating from a 6,500 sq. ft. ISO 13485:2016-certified manufacturing and R&D facility. The company designs and produces ten specialized dental instruments organized around three core technology areas: composite warming (Calset, Compex HD, CoMax), transillumination and fluorescence diagnostics (Bio/Screen, Microlux Mini, Microlux DW, Microlux 2), and shade matching (Rite-Lite PRO), supported by Trimax and Vac-Tak composite placement instruments. Underlying technology combines LED optics, 405nm fluorescence, white-light transillumination, and thermal composite management, with over 30 patents attributable to the founder.
The company monetizes through one-time hardware sales to dental professionals — general and cosmetic dentists, dental hygienists, and dental educators — with entry-level diagnostic products priced under $500 (Microlux DW). Go-to-market combines a direct Shopify e-commerce storefront with an international distributor network covering 50+ countries, augmented by CE-accredited webinars, the 'Advancing Dentistry' podcast, YouTube demonstrations, and key opinion leader endorsements from professors at Columbia University and the University of Maryland School of Dentistry. AdDent is privately held with no institutional investment, no acquisitions, and no disclosed revenue.
In 2025-2026, AdDent has launched four new products (Microlux Mini, Compex HD, Vac-Tak, and the Calset Universal Tray accessory), signaling continued incremental expansion of its product portfolio within its established specialty dental channel.
AdDent firmographics
Firmographics- Name
- AdDent
- Legal name
- AdDent, Inc.
- Website
- https://addent.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdDent is a privately held dental device manufacturer in Danbury, Connecticut, producing ten specialized LED-based diagnostic, composite warming, and shade matching instruments sold to dentists and dental educators through e-commerce and a 50+ country distributor network.
- Ownership category
- akta.pro rank
AdDent industry classification
Industry- Product category
- Dental Diagnostic and Restorative Instruments
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)
- akta.pro secondary industry
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)
Keywords
Where AdDent is headquartered
LocationHeadquarters
- HQ city
- Danbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdDent business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Dental Instrument Sales: Sale of dental diagnostic and restorative instruments including transilluminators, composite warmers/dispensers, oral cancer screening devices, and shade matching lights
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional dental instruments for clinical use |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AdDent product offering
Product offeringCore offering
AdDent manufactures and sells advanced dental diagnostic and restorative instruments for dental professionals worldwide. The product portfolio spans composite warming systems (Calset, Compex HD, CoMax), transillumination and fluorescence diagnostic devices (Bio/Screen, Microlux Mini, Microlux DW, Microlux 2), shade matching lights (Rite-Lite PRO), and composite placement instruments (Trimax, Vac-Tak), all produced at the company's 6,500 sq. ft. manufacturing and R&D facility in Danbury, Connecticut.
Product overview
AdDent is a dental products manufacturer offering a portfolio of 10 advanced diagnostic and restorative dental devices. The product line centers on three core technology areas: composite warming (Calset, Compex HD, CoMax), transillumination and fluorescence diagnostics (Bio/Screen, Microlux Mini, Microlux DW, Microlux 2), and shade matching (Rite-Lite PRO). Supporting instruments include Trimax (composite contact) and Vac-Tak (veneer placement). All products are manufactured at the company's 6,500 sq. ft. facility in Danbury, Connecticut.
Differentiator
Problem solved
Functional benefit
Products and services
- Bio/Screen Oral cancer screening tool using fluorescence visualization technology with optical filter and 5 high-power LEDs to help dentists identify lesions and abnormalities without requiring patient rinses.
- Calset Composite warming system that heats dental composite materials to improve flow properties, polymerization, and physical properties. Includes a warmer unit with interchangeable trays.
- CoMax Composite dispenser with patented ergonomic mechanism that minimizes dispensing force needed to express heavily filled composites. Fits most manufacturer's compules.
- Compex HD All-in-one heated composite dispenser that saves space and moves room to room. Features fast compule heating, insertion and ejection, with infection control via autoclavable silicone sleeves and disposable barrier bags.
- Microlux Mini Compact diagnostic light for enhanced visualization during dental exams, using white light transillumination for detecting caries, cracks and calculus.
- Microlux DW Dual wavelength diagnostic device using white light transillumination and blue light fluorescence to detect caries, calculus, cracks, bacteria, plaque and biofilm quickly and safely.
- Microlux 2 Transilluminator device that enhances visualization of cracks, microleakage, fractures, and caries before procedures, reducing the need for and exposure to X-rays.
- Rite-Lite PRO Shade matching light using diffused LED technology to simulate various lighting conditions for accurate tooth and dental restoration color matching. Used by dental professionals and dental ceramists.
- Trimax Composite contact instrument designed for deep restorations and tight anatomical contact areas, enabling polymerization with correct proximal anatomy.
- Vac-Tak Veneer placement instrument that streamlines the process with tailored suction tips and Microlux transilluminator compatibility for precise composite application.
Quantifiable outcome
- Composite heated to 130°F results in only 2.9°F pulpal temperature rise
- +2 more outcomes
Companies that use AdDent
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
AdDent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AdDent partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Demetron Research CorporationcoreFounded by Dr. Joshua Friedman before AdDent; pioneered the first truly handheld curing light and curing light radiometer - industry standard tools
- International Distributors (50+ countries)majorExtensive global distribution network including Dental Evolution (Argentina), Amalgadent (Australia), Deprophar (Belgium), Bazzi Internacional (Brazil), Zenith Dental (Denmark), Plandent Oyi (Finland), C'DENTAIRE (France), Sigma Dental Systems (Germany), GC India Dental (India), J. Morita Corporation (Japan), SWEDE DENTAL (Sweden), and many others covering Europe, Asia, Americas, and Middle East
- Durrill Pinto (International Sales Rep)majorInternational sales representative handling USA and International markets, contactable at [email protected]
- Gary S. Kientzler (Asia Sales Rep)majorSales representative for Asia region, contactable at [email protected]
- Emergo by UL (EU Representative)minorAppointed EU representative for GDPR compliance purposes, contactable through emergobyul.com
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AdDent competitors and assessment
Company assessmentDirect peers
- Ultradent Products: Privately held U.S. manufacturer of dental materials, instruments, and equipment used in restorative and cosmetic dentistry. Highly comparable to AdDent as a founder-driven dental device company serving general and cosmetic dentists with specialty instruments.
- Parkell: U.S.-based dental device manufacturer producing small equipment and instruments for restorative, endodontic, and hygiene procedures. Directly comparable in size, focus, and target customer base of general dentists and specialists.
- DentLight: U.S.-based dental device company focused on fluorescence, transillumination, and light-curing diagnostic technologies. Closest direct competitor to AdDent in the dental diagnostic/transillumination niche.
- VOCO: German dental materials manufacturer specializing in restoratives, composites, and preventive products. Comparable as a focused dental device/materials company serving general and cosmetic dentists globally.
- SDI Limited: Australian dental manufacturer of restoratives, whitening, and specialty materials with global distribution. Comparable as a specialty dental manufacturer serving similar clinical workflows.
- DMG America: U.S. subsidiary of German dental manufacturer DMG, producing restoratives and preventive products. Comparable in focus on restorative dental materials and small-format dental devices.
- Premier Dental: U.S.-based dental products manufacturer offering restoratives, preventive, and instrument lines. Comparable as a specialty dental device manufacturer serving general dental practices.
Broad incumbents
- Kerr (Envista Holdings): Major dental manufacturer under Envista Holdings producing composites, bonding agents, and instruments used in restorative dentistry. Competes with AdDent via broader portfolio and larger sales coverage.
- Ivoclar Vivadent: Swiss dental manufacturer of restoratives, prosthetics, and equipment with global distribution. Comparable through its restorative product lines used in the same clinical workflows as AdDent's products.
- GC Corporation: Japanese dental manufacturer producing restoratives, preventive products, and equipment with global subsidiaries including GC India (an AdDent distributor). Competes with AdDent across multiple dental product categories at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AdDent social profiles
Digital presenceAdDent compliance and trust
Trust signalCompliance1 record
AdDent financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdDent leadership team
Management profileNumber of profiles
Profiles1 record
AdDent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdDent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdDent
What does AdDent do?
AdDent manufactures and sells advanced dental diagnostic and restorative instruments for dental professionals worldwide. The product portfolio spans composite warming systems (Calset, Compex HD, CoMax), transillumination and fluorescence diagnostic devices (Bio/Screen, Microlux Mini, Microlux DW, Microlux 2), shade matching lights (Rite-Lite PRO), and composite placement instruments (Trimax, Vac-Tak), all produced at the company's 6,500 sq. ft. manufacturing and R&D facility in Danbury, Connecticut.
Is AdDent a public or private company?
AdDent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdDent founded?
AdDent was founded in 1990. It employs 11 to 50 people.
Where is AdDent based?
AdDent is headquartered in Danbury, United States, in the North America region.
How does AdDent make money?
One revenue line is on record: dental Instrument Sales.
Who are AdDent's main competitors?
Direct peers on record are Ultradent Products, Parkell, DentLight, VOCO, SDI Limited, DMG America and Premier Dental. Broad incumbents are Kerr (Envista Holdings), Ivoclar Vivadent and GC Corporation.
Does AdDent have an API?
No public API is recorded for AdDent.
What industry is AdDent in?
AdDent's product category is Dental Diagnostic and Restorative Instruments. Its primary akta.pro industry code is HLABAFAE, Aesthetic/Cosmetic Restorative Dentistry (Smile Design), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 339114 and its SIC code is 3843.