Noosa Labs

What Noosa Labs does

Noosa Labs is a private holding company that acquires and operates small, profitable SaaS businesses. Founded and led by Pascal Levy-Garboua (formerly the first executive at Checkr and an angel investor in 120 startups), the firm targets micro-SaaS assets in the $200k–$800k ARR band with 60%+ profit margins excluding founder salaries, primarily serving SMB customers and prosumers. Noosa Labs is incorporated as Noosa Labs Inc in Miami, Florida, with a French operating entity (Noosa Labs SASU) in Paris, and runs a fully remote operating team across seven countries on four continents. Its acquisition process is publicly documented: LOI within 10 business days of initial discussion, approximately one-month due diligence, and 3–6 months of weekly office hours post-close to support the transition.

The company's stated portfolio comprises Sendtric, an email open and engagement tracking SaaS, and Evalart, a Latin American skill assessment platform acquired in April 2024 with FE International as exclusive advisor, marking its entry into Latin America and the HR tech vertical. Noosa Labs differentiates from typical PE-style acquirers by publicly committing to a "never flip" long-term holding model, under which products are maintained, supported, and grown rather than resold. Go-to-market for the holding entity is founder-network-driven: deal sourcing depends on Pascal's relationships as a Checkr alumnus, angel investor in 120 startups (combined market cap north of $30B), and venture partner at Long Journey Ventures, supplemented by direct outreach and a publicly disclosed acquisition process on the company website. End-user distribution runs through each portfolio product's own channels; Noosa Labs does not sell to end customers directly and discloses no pricing, revenue, ARR, or funding information.

Name

Noosa Labs

Legal name

Noosa Labs Inc

Website

https://noosalabs.com

Company type

Private

Operating status

Operating

Short description

Noosa Labs is a private holding company that acquires and operates small, profitable SaaS businesses (typically $200k–$800k ARR, 60%+ margins) targeting SMB and prosumer customers, with a publicly stated commitment to long-term ownership rather than resale.

Ownership category

akta.pro rank

Product category

SaaS Holding and Acquisition Services

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Small-Cap / Micro-Buyout (FSANABAD)

akta.pro secondary industry

Network Operations Outsourcing (NOC Services) (BPAEAMAD)

Keywords

• SaaS business acquisition
• SaaS holding company
• Micro-SaaS buyouts
• Portfolio operations
• Long-term SaaS stewardship

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. SaaS Business Acquisition and Value Creation: Noosa Labs acquires profitable SaaS businesses at various ARR levels, with typical targets being $200k-$800k ARR companies. The company focuses on organic growth, profitability (60%+ margins), and builds on top of acquired products to grow their portfolio. Revenue is generated through operating and growing the acquired SaaS businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Noosa Labs acquires and operates small profitable SaaS businesses—typically those with $200k–$800k in ARR, 60%+ profit margins (excluding founders' salaries), organic growth, and stable codebases—primarily in the marketing lifecycle management space. Rather than flipping acquired companies, the firm commits to long-term holding, improving products, supporting customers, and building on top of acquired software. Its current portfolio includes Sendtric (email analytics/tracking) and Evalart (HR skill assessment software).

Product overview

Noosa Labs operates as a SaaS acquisition and holding company that purchases small profitable SaaS businesses ($200k-$800k ARR) targeting SMB customers and prosumers. The portfolio includes Sendtric (email analytics and tracking) and Evalart (skill assessment software for HR tech in Latin America). The company maintains acquired products rather than flipping them, focusing on organic growth and 60%+ profit margins.

Differentiator

Problem solved

Functional benefit

Brands

• Sendtric: SaaS product in the portfolio of Noosa Labs
• Evalart

Products and services

• Sendtric Email analytics and tracking SaaS that provides email open and engagement tracking services. It is part of the Noosa Labs portfolio and is used by SMB customers and prosumers.
• Evalart Skill assessment software for HR and talent evaluation, providing skill assessment capabilities to organizations. It is a Latin American SaaS product in the Noosa Labs portfolio.

Quantifiable outcome

• LOI within 10 business days after initial discussion
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FE InternationalcoreOthers · 2 April 2024FE International served as the exclusive advisor for the sale of Evalart to Noosa Labs. This was a strategic acquisition marking Noosa Labs' entry into Latin America and the HR tech sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Acquire.com: Acquire.com is a marketplace for buying and selling startups and small SaaS businesses; not a direct acquirer but a sourcing channel Noosa Labs could leverage or compete against for deal flow.
• FE International: FE International advised on Noosa Labs' Evalart acquisition and is a leading M&A advisor for SaaS businesses, making it an indirect peer through deal intermediation rather than direct competition.
• Quiet Light Brokerage: Quiet Light is a SaaS-focused M&A brokerage in the same micro-SaaS segment Noosa Labs targets; an indirect peer through shared deal flow rather than direct competitive overlap.
• Latka Capital: Latka operates an angel network and software portfolio that acquires and operates small SaaS assets; thematic adjacency to Noosa Labs' long-term hold strategy in the SMB SaaS micro-segment.

Direct peers

• Empire Flippers: Empire Flippers acquires, operates, and resells small profitable online businesses including SaaS — overlapping with Noosa Labs on target customer profile, deal size, and SMB/prosumer end-markets.
• Main Street ROI: Main Street ROI acquires and operates small profitable SaaS businesses, typically in the same ARR band and SMB customer profile that Noosa Labs targets, with a similar long-term hold philosophy.
• Tiny: Tiny acquires, operates, and holds small profitable SaaS businesses targeting SMB customers — the closest direct competitor to Noosa Labs' micro-buyout model with similar ARR and margin underwriting criteria.
• SaaS Equity Group: SaaS Equity Group is an M&A advisory and micro-acquirer focused on small SaaS businesses in the sub-$5M ARR range, comparable to Noosa Labs on target profile and SMB vertical focus.
• Centurica: Centurica acquires and operates small SaaS and online businesses, often in the $200k-$1M ARR range, applying a long-term hold philosophy comparable to Noosa Labs' stated approach.
• SaaS Ventures: SaaS Ventures is a micro-private-equity firm that acquires and operates profitable SaaS businesses in the SMB segment — a direct comparable on model, target ARR range, and long-term orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noosa Labs