A Sales Guy

What A Sales Guy does

A Sales Growth Company, operating as "A Sales Guy" (ASG), is a Denver-based, founder-led B2B sales training and consulting firm built around its proprietary Problem Centric™ methodology. Founded in 2011, the company targets enterprise sales organizations experiencing low conversion rates, long sales cycles, and failed prior training investments, while also serving individual sellers and small teams through self-paced channels. Named customers include Emburse, Televerde, Cart.com, ARMS Reliability, Verizon, Palo Alto Networks, Citrix, Pitchbook, General Electric, and Intel.

The company's core technology is the Problem Centric™ Operating System, a three-layer go-to-market architecture that connects a Skills Layer (live training programs), an Opportunity Layer (deal execution and pipeline management), and a Forecast Layer (revenue prediction and validation). Supporting components include the trademarked Problem Identification Chart (PIC)™ diagnostic tool, the AI Keenan / Gap Up AI coaching product, and the Noted Analytics performance measurement platform. The published methodology is anchored by the Gap Selling book (150,000+ copies in circulation), with Gap Prospecting and Gap Revenue Performance launching in 2026.

ASG operates a hybrid revenue model across six streams: enterprise instructor-led training and Problem Centric OS consulting (professional services, multi-year contracts), online self-paced courses and AI Keenan coaching (subscription), book sales (one-time), and sales organization assessments. Distribution combines a direct enterprise field-sales motion (with 30-minute diagnostic calls and "Book Keenan" consultations) with a product-led growth motion at gapsellingonlinetraining.com and a free-trial AI offering at roster.replicatelabs.ai. The company is privately held, employs 1-10 people, and is led by CEO Jim Keenan, with no disclosed external funding, M&A activity, or institutional ownership.

Name

A Sales Guy

Legal name

A Sales Growth Company

Website

https://asalesguy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

A Sales Growth Company (DBA A Sales Guy) is a Denver-based B2B sales training and consulting firm that delivers its proprietary Problem Centric™ methodology through enterprise workshops, AI coaching, published books, and self-paced online courses for sales organizations, individual sellers, and small teams.

Ownership category

akta.pro rank

Product category

Sales Training and Consulting

NAICS

Educational Support Services (61171), Professional, Scientific, and Technical Services (54)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

akta.pro secondary industries

Account Management & Key Account Growth (EDABABAF), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Sales Leadership & Revenue Executive Coaching (EDABANAL), Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• Sales training services
• Sales consulting
• Sales methodology
• Sales coaching
• B2B training

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Enterprise Sales Training: Live instructor-led training programs for enterprise sales teams including Gap Selling for Account Executives, Gap Prospecting for SDRs, and Gap Manager for frontline leaders. Delivered as multi-day or multi-session engagements.
2. Problem Centric OS Consulting: Full operating system implementation including auditing current state, designing three-layer architecture, installing coaching cadences, deal review frameworks, and inspection processes. Premium engagement for organizations that have tried training before.
3. Online Self-Paced Training: Self-paced online courses for Gap Selling and Gap Prospecting available at gapsellingonlinetraining.com. Subscription or one-time access model for individual sellers and small teams.
4. AI Keenan / Gap Up: 24/7 AI coaching platform providing scalable reinforcement of Problem Centric selling methodology. Software delivery with potential subscription or usage-based pricing.
5. Books and Publications: Sale of published books including Gap Selling (150,000+ copies), Gap Prospecting, and upcoming Gap Revenue Performance. One-time purchase revenue.
6. Sales Organization Assessment: Diagnostic assessments for evaluating current sales organization capabilities and identifying gaps before full implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

A Sales Growth Company (ASG) provides B2B sales training, consulting, and AI-powered coaching services built around its proprietary Problem Centric™ operating system. Core deliverables include live instructor-led training (Gap Selling, Gap Prospecting, Manager Training), self-paced online courses, full Problem Centric OS implementation consulting, the AI Keenan/Gap Up coaching platform, diagnostic tools (PIC), analytics (Noted Analytics), and published methodology books.

Product overview

A Sales Growth Co. (ASG) is a B2B sales training and consulting company offering a unified platform built around its proprietary Problem Centric™ OS. The core offering consists of three interconnected layers: Skills Layer (training programs including Gap Selling, Gap Prospecting, and Manager Training), Opportunity Layer (AI-powered coaching via AI Keenan/Gap Up), and Forecast Layer (deal review and inspection frameworks). The system is supported by published books (Gap Selling, Gap Prospecting, upcoming Gap Revenue Performance), diagnostic tools (PIC™), and consulting/implementation services. The company also offers self-paced online training and analytics through Noted Analytics. The architecture is platform-plus-services, with the Problem Centric™ OS serving as the unifying operating system and training, AI coaching, and consulting as distinct delivery mechanisms for the same methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Gap Selling: B2B sales methodology and training program focused on problem-centric selling, with over 150,000 copies of the book in circulation.
• Gap Prospecting
• Problem Centric™ OS
• AI Keenan
• Gap Up
• The Problem Identification Chart (PIC)™

Products and services

• Problem Centric OS

Quantifiable outcome

• 140% More Bookings
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandler Training: Largest global sales training franchise offering a proprietary B2B sales methodology, certified trainer network, and enterprise sales training engagements — directly named by ASG's own customers as an evaluated competitor before choosing Gap Selling.
• Challenger: Sales training and customer engagement firm built around the Challenger Sale methodology; explicitly cited in ASG customer testimonials (Cart.com) as a prior methodology the customer had used before switching to Gap Selling.
• Miller Heiman: Long-established enterprise sales methodology firm (Strategic Selling, Conceptual Selling); explicitly named in ASG's Televerde case study as a competitor the prospect evaluated before choosing Gap Selling.
• Huthwaite (SPIN Selling): SPIN Selling methodology and broader sales negotiation/influence training; referenced in ASG customer testimonials as an evaluated competitor in the same B2B sales training procurement cycle.
• JBarrows: B2B sales training and outbound prospecting enablement firm offering instructor-led workshops and sales kickoffs — closely comparable audience (AEs, SDRs, sales leaders) and similar enterprise workshop delivery model.
• Winning by Design: B2B sales methodology and enablement company offering training, certification, and operating-system-style frameworks for SaaS sales teams — directly overlaps with ASG's Problem Centric OS three-layer architecture and customer segment.
• Force Management: Enterprise sales transformation firm with a proprietary methodology (Force Management Framework), certified practitioner network, and premium enterprise consulting engagements — directly comparable GTM and customer type.
• Corporate Visions: Enterprise sales messaging, skills training, and customer conversation enablement firm with proprietary methodology frameworks — comparable audience (enterprise sales orgs), comparable delivery model (instructor-led + consulting), and overlapping value proposition around connected skills-to-execution systems.

Broad incumbents

• Dale Carnegie & Associates: Established global training provider covering sales, leadership, and professional development; competes for enterprise sales training budget though broader and less specialized than ASG's Problem Centric niche.

Emerging players

• Gong: AI-driven conversation intelligence and sales coaching platform; overlapping AI sales coaching use case with AI Keenan / Gap Up, though Gong is broader (call analytics, deal intelligence) while ASG focuses on methodology-specific coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/a-sales-growth-company
• Instagraminstagram.com/gapsellingbykeenan
• Xx.com/asalesguy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Sales Guy