What SC Thrive does

SC Thrive is a South Carolina 501(c)(3) nonprofit organization, incorporated in January 2014 after spinning off from the South Carolina Office of Rural Health (where it had operated as 'The Benefit Bank of South Carolina' since 2009). Headquartered at 120 Research Drive, Columbia, SC, with approximately 30 staff, the organization connects South Carolinians to state and federal benefits — including SNAP, Medicaid, TANF, Medicare Savings Programs, Welvista prescription assistance, and free tax filing — through a statewide Contact Center (800-726-8774), on-site partner presence, and self-service access. Its service area spans all five SC regions (Lowcountry, Midlands, Upstate, Grand Strand, Pee Dee), and the organization has cumulatively connected more than 417,000 individuals to benefits and resources, with milestones of 100,000+ people served, 80,000+ applications completed, and $1 billion returned to South Carolina in tax refunds and work supports announced at Annual Training 2024.

The organization's core technology is Thrive Hub, a secure cloud-based case management and benefits application platform that enables a single-interview application process across multiple programs, with integrated SDoH evaluations, closed-loop referrals, case notes, alerts, custom forms, and a searchable resource directory. Thrive Hub integrates directly with the South Carolina Department of Health and Human Services (SCDHHS), the South Carolina Department of Social Services (SCDSS), Welvista Medication Assistance Pharmacy, and Tax Slayer (for free federal/state tax e-filing for filers with AGI ≤ $89,000). The platform was historically available only through certified partner organizations; in March 2025, SC Thrive expanded it to direct individual self-service. Supporting programs include Mental Health First Aid certification (SC's leading provider), Interactive Simulations (Poverty and Caregiver), Financial Health and Personal Wellness trainings, the THRIVE Students youth leadership initiative (~500 students annually), the Food FARMacy fresh-produce program in Richland County, the Healthy Bucks farmers' market SNAP incentive, and the SCVets Guide resource for veterans.

SC Thrive operates as a community-led, relationship-based nonprofit. End-user services are free; revenue derives from charitable contributions, foundation grants (historical founders include BlueCross BlueShield Foundation of SC, Palmetto Institute, and The Duke Endowment), corporate sponsorships, and fee-based professional training programs. GTM is driven by cross-sector partnerships (healthcare providers, faith-based groups, government agencies, nonprofits), annual events (Annual Training conference at Hilton Myrtle Beach Resort), and regional youth leadership conferences. Leadership is governed by a Board of Directors with representation from Halliday Schwartz & Co., Inspire Agency, BlueCross BlueShield of South Carolina, Mauldin & Jenkins, Winthrop University, McMillan Pazdan Smith, Pope Flynn LLC, The Ritedose Corporation, and Lexington Medical Center. Casey Pash was appointed President and CEO effective January 5, 2026, succeeding prior CEO leadership.

Name

SC Thrive

Legal name

SC Thrive

Website

https://scthrive.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SC Thrive is a South Carolina 501(c)(3) nonprofit that connects residents to state and federal benefits (SNAP, Medicaid, TANF, tax filing, prescription assistance) via its cloud-based Thrive Hub platform, statewide Contact Center, partner network, and training programs serving all five SC regions.

Ownership category

akta.pro rank

Product category

Social Services and Benefits Navigation

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Health Systems Strengthening & Primary Care Development (HLAJAKAJ)

akta.pro secondary industries

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• Benefits navigation services
• Social services platform
• Case management software
• Community health programs
• Nonprofit benefit assistance

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: SC Thrive is a 501(c)(3) nonprofit organization that relies on tax-deductible donations from individuals, corporations, and foundations to fund operations. The Donate page explicitly invites gifts to support partner organizations and South Carolinians in need.
2. Grants and Foundation Funding: SC Thrive receives grant funding from foundations and corporate sponsors. Historical funders include BlueCross BlueShield Foundation of South Carolina, Palmetto Institute, and The Duke Endowment. The organization also pursues program-specific partnerships and corporate sponsorships for events such as the Annual Training conference.
3. Social Enterprise / Fee-for-Service (Partner Training): Revenue is generated through professional training programs offered to partner organizations and community members, including Mental Health First Aid certification, Benefits Training, Financial Health Training, and Interactive Simulations. Organizations with 60+ participants can bring SC Thrive's simulations (Poverty Simulation, Caregiver Simulation) to their location for a fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

SC Thrive is a nonprofit organization that connects South Carolinians to essential benefits and resources (SNAP, Medicaid, Medicare Savings Programs, TANF, free tax filing, Welvista prescriptions) through the Thrive Hub cloud-based case management platform, a statewide Contact Center, and a network of certified partner organizations. It also delivers fee-based professional training programs (Mental Health First Aid, Interactive Simulations, Financial Health, Personal Wellness) and youth leadership initiatives (Thrive Students) to build partner capacity. The organization operates as a 501(c)(3) and combines technology, training, and human support to reduce barriers to benefits access.

Product overview

SC Thrive operates primarily as a benefits navigation and social services organization rather than a traditional software company. Its core technology product is Thrive Hub, a secure, cloud-based case management and benefits application platform that enables single-interview applications for multiple programs including SNAP, Medicaid, TANF, and Welvista prescription assistance. Thrive Hub serves both individual self-service users (launched March 2025) and certified case managers at partner organizations. Supporting services include free tax filing integrated with Tax Slayer, food access programs (Healthy Bucks, Food FARMacy), and training programs (Mental Health First Aid, Interactive Simulations, Financial/Wellness trainings). SC Thrive also operates an annual conference, youth leadership program (THRIVE Students), and veterans resource guide.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Hub: A secure, cloud-based online portal that streamlines benefit applications, enables case management, and connects clients with essential services. Allows case managers to apply for multiple programs during a single interview.
• THRIVE Students
• Food FARMacy
• SCVets Guide

Products and services

• Thrive Hub A secure, cloud-based benefits application and case management platform that enables individuals to apply for multiple state and federal benefit programs (SNAP, Medicaid, TANF, Welvista prescription assistance) through a single streamlined interview. For case managers and community partners, it provides tools for benefits applications, social determinants of health evaluations, case notes, alerts, closed-loop referrals, custom forms, and a searchable resource directory.
• Free Tax Filing Service Free federal and state tax e-filing service integrated into Thrive Hub through a Tax Slayer partnership, available to filers with Adjusted Gross Income (AGI) of $89,000 or less. Taxpayers complete a screening questionnaire in Thrive Hub and are routed to Tax Slayer at no charge, with direct deposit refunds available.
• Healthy Bucks (Farmers' Market Incentive) A SNAP incentive program where recipients who spend $5 with their EBT card at participating farmers' markets receive a $15 bonus in Healthy Bucks tokens redeemable for additional fruits and vegetables, effectively quadrupling purchasing power for produce.
• Elderly Simplified Application Project (ESAP) A simplified SNAP application pathway for seniors aged 60 or older with no earned income who are not already receiving SNAP benefits, reducing paperwork and barriers to food assistance access.
• Food FARMacy A food access initiative that distributes fresh produce and health education directly to families in need, operating in partnership with healthcare and community organizations in Richland County to address food insecurity alongside clinical care.
• Mental Health First Aid Training An 8-hour certification course offered in both adult and youth versions teaching participants to recognize and respond to signs of mental health and substance use challenges. Graduates receive a 3-year certification. SC Thrive is South Carolina's leading provider of this training.
• Interactive Simulations (Poverty Simulation & Caregiver Simulation) Immersive, hands-on training experiences for organizations with 60+ participants. The Poverty Simulation places attendees in a simulated month of living in poverty, navigating housing, employment, transportation, and services. The Caregiver Simulation lets participants experience the complexities of caring for individuals with conditions such as autism, cancer, or Parkinson's disease. Simulations are brought to organizational locations.
• Personal Wellness Trainings A suite of 1-hour courses covering self-care, emotional intelligence, stress management, effective communication, and empathy, designed to strengthen mental and emotional well-being in personal and professional settings.
• Financial Health Trainings Three 2-hour courses focused on budgeting, credit improvement, and wealth-building strategies for long-term financial stability, covering debt management, income maximization, retirement planning, and legacy building.
• Annual Training Conference SC Thrive's flagship annual professional development event bringing together hundreds of nonprofit, healthcare, government, education, and community leaders from across South Carolina for keynotes, breakout workshops, and networking. The 2026 event in Myrtle Beach features keynote speakers, breakout sessions, and learning tracks covering Social Care in Action, Culture & Capacity, Leaders Learning Lab, and Community Forward.
• Thrive Students (Youth Leadership Program) A youth leadership and service-learning initiative (formerly Students in Action) engaging nearly 500 students annually across South Carolina's five regions. The program includes regional Winter Leadership Conferences featuring the Poverty Simulation, bias awareness sessions, and reflection activities, culminating in an annual showcase.
• Benefits Training Certification training that certifies individuals to use Thrive Hub to assist clients applying for state and federal benefits including SC Healthy Connections Medicaid, SNAP, TANF, and Welvista. Offered both virtually and in-person at SC Thrive's Columbia office, with prerequisites including age (18+), organizational affiliation, background check, and eLearning modules.
• Welvista Medication Assistance Pharmacy (MAP) A nonprofit prescription assistance program operated by SC Thrive partner Welvista, providing free medications to qualifying uninsured South Carolina residents. SC Thrive helps connect eligible individuals to this program through Thrive Hub.
• SCVets Guide A resource guide connecting South Carolina veterans to benefits, financial aid, and support programs, provided by SC Thrive as part of its services for military members and veterans.

Quantifiable outcome

• 100,000+ people served
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, partner, minor and historical/founding.

• CareSouth CarolinacoreStrategic or Co-development PartnerCareSouth Carolina is a healthcare partner that uses Thrive Hub to provide a range of programs and assistance to patients. SC Thrive collaborated with CareSouth Carolina and Protech Solutions to win the national ACL Social Care Referrals Challenge, demonstrating a deep integrated partnership in social care delivery.
• WelvistacoreStrategic or Co-development PartnerWelvista is an SC Thrive nonprofit partner that provides prescription drugs to qualifying individuals without healthcare coverage through its Medication Assistance Pharmacy (MAP). SC Thrive helps connect eligible individuals to Welvista's services and features Welvista representatives in training sessions.
• South Carolina Department of Health and Human Services (SCDHHS)coreStrategic or Co-development PartnerSCDHHS administers Medicaid, SNAP, and other state benefit programs. SC Thrive serves as a benefits application intermediary, helping South Carolinians apply for Healthy Connections Medicaid and other SCDHHS programs through Thrive Hub. SC Thrive also supports Medicaid Annual Eligibility Reviews.
• LRMCpartnerStrategic or Co-development PartnerLRMC (Laurens County Hospital) is one of the partner organizations featured on the SC Thrive partners page, indicating a working relationship in connecting patients to community resources and benefits.
• FoodShare South CarolinacoreStrategic or Co-development PartnerFoodShare South Carolina partners with SC Thrive by hosting Community Health Workers who connect FoodShare participants to SNAP and other assistance programs. This partnership integrates food access with benefits support in one location, increasing impact for shared clients.
• Hilton Myrtle Beach ResortminorOthersThe Hilton Myrtle Beach Resort is the venue for SC Thrive's Annual Training 2026 conference (October 19–20, 2026). SC Thrive hosts its flagship annual event at this venue.
• Furman UniversityminorOthersFurman University serves as a venue host for the 2026 Thrive Students Winter Leadership Conference in the Upstate region.
• Horry-Georgetown Technical CollegeminorOthersHorry-Georgetown Technical College serves as a venue host for the 2026 Thrive Students Winter Leadership Conference in the Grand Strand region.
• Colonial Life OfficesminorOthersColonial Life Offices in Columbia serves as a venue host for the 2026 Thrive Students Winter Leadership Conference in the Midlands region.
• The Continuum (Lake City)minorOthersThe Continuum in Lake City serves as a venue host for the 2026 Thrive Students Winter Leadership Conference in the Pee Dee region.
• South Carolina Office of Rural Healthhistorical/foundingStrategic or Co-development PartnerSC Thrive originated as 'The Benefit Bank of South Carolina,' a program of the South Carolina Office of Rural Health. SC Thrive later spun off as its own independent organization in January 2014.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Unite Us: Unite Us provides a coordinated care platform for health and social services with closed-loop referrals across multiple states. It is a direct competitor to Thrive Hub in the SDoH technology and benefits navigation space.
• findhelp (formerly Aunt Bertha): findhelp operates a national social care network that connects people to benefits and resources via a searchable directory and closed-loop referrals. It is the most direct analogue to SC Thrive's Thrive Hub platform, but operates nationally rather than in a single state.
• Health Leads: Health Leads operates programs and technology addressing social determinants of health by connecting patients to resources like food, housing, and benefits. Its SDoH focus and partnership-driven model closely align with SC Thrive's approach.
• Benefits Data Trust: Benefits Data Trust is a nonprofit that uses data and technology to help low-income individuals access SNAP, Medicaid, and other public benefits. Its mission, target population, and benefits-navigation focus closely mirror SC Thrive's core work.
• Code for America: Code for America builds digital tools that simplify access to government benefits, including SNAP and Medicaid applications. Its GetCalFresh and integrated benefits access work parallels SC Thrive's single-interview Thrive Hub workflow.

Regional players

• Feeding America: Feeding America is the largest U.S. hunger-relief nonprofit operating food banks nationwide. While it focuses on food distribution rather than benefits navigation, SC Thrive's SNAP application support and Food FARMacy program overlap with its mission space.

Broad incumbents

• WellSky Social Care (formerly Healthify): WellSky acquired Healthify to offer an enterprise SDoH platform with resource directories and referral workflows. It targets health systems and plans at greater scale than SC Thrive but operates in the same closed-loop referral technology category.
• 211 (United Way Worldwide): 211 provides free, confidential 24/7 information and referral services for essential needs including food, housing, and healthcare. SC Thrive's statewide Contact Center (800-726-8774) competes directly with 211's referral services in South Carolina.

Others

• National Council for Mental Wellbeing (Mental Health First Aid USA): The National Council develops and licenses the Mental Health First Aid (MHFA) curriculum that SC Thrive delivers. SC Thrive is SC's leading MHFA training provider, making the National Council both a curriculum supplier and ecosystem peer.
• Foodshare (Toronto, Canada): Foodshare is a food justice organization focused on food access and community-based solutions. While geographically distinct (Canada) and not a direct competitor, SC Thrive's FoodShare SC partner program and broader SNAP-focused food security work share thematic alignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SCThrive
• Instagraminstagram.com/scthrive
• YouTubeyoutube.com/scthrive
• LinkedInlinkedin.com/company/scthrive
• Xx.com/scthrive

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Thrive