Insureio

What Insureio does

Insureio Technologies, Inc. is a Roseville, California-based SaaS company that provides a cloud-based CRM and marketing automation platform purpose-built for life insurance agents, agencies, brokerages, and carrier distribution teams. Founded in September 2012 (originally as DataRaptor Technologies, Inc., rebranded in May 2016), the company sells a modular product suite including lead management, client management, application fulfillment (a one-page app quoting 30–40+ carriers across term life, permanent life, LTC, disability, and annuities), case management, communications, marketing automation, reporting, and sales tools, complemented by the agent-branded consumer-facing InsuranceDivision.com marketing website and the legacy EZLifeSales.com / CLU platform acquired from Pinney Insurance in February 2014.

The platform is built on a Ruby on Rails backend with an AngularJS frontend, hosted on Amazon Web Services, with HIPAA-style encrypted data at rest and in transit, 128-bit SSL, TLS email via Microsoft Office 365, and e-signature integrations with DocuSign, iGo, and Marketech. A REST API is exposed for lead import, case management, and carrier lookups, and additional integrations include IXN (cross-platform quoting leads), Compulife (rate data), Pinney Insurance (application fulfillment services), and 3CX (telephony).

Insureio monetizes via a tiered monthly subscription: Basic at $25/month, Marketing at $50/month, Marketing & Agency Management at $75/month, plus an undisclosed Agency Management tier and add-ons for Bulk Email ($10 per 10,000 sends) and Team View ($5 per team member). Distribution is hybrid — a 30-day free trial and self-serve signup at app.insureio.com support product-led acquisition for individual agents, while inside/field sales and channel partnerships with national carriers (Encova, National Mutual Benefit, BetterLife) and BGAs target mid-market and enterprise accounts. No external funding rounds are disclosed and ownership remains opaque, with the company operating with a 1–10 person team.

Name

Insureio

Legal name

Insureio Technologies, Inc.

Website

https://insureio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Insureio provides a cloud-based CRM and marketing automation platform purpose-built for life insurance agents, agencies, and carriers, offering lead management, carrier application fulfillment, case management, and agent-branded consumer websites. Founded in 2012 and headquartered in Roseville, California.

Ownership category

akta.pro rank

Product category

Insurance CRM Software

NAICS

Software Publishers (513210), Insurance Agencies and Brokerages (524210), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Success & Account Management CRM (HDAEAFAD), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Insurance CRM software
• Lead management automation
• Insurance marketing automation
• Insurance application fulfillment
• Case management software

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Basic, Marketing, Agency Management, Marketing & Agency Management): Tiered monthly subscription model with four main plans: Basic ($25/mo) for e-application and drop-ticket functionality, Marketing ($50/mo) adds personalized e-marketing website and campaigns, Agency Management for lead routing and team management, and Marketing & Agency Management ($75/mo) combining both. Annual billing available with automatic renewal. All plans include a 30-day free trial.
2. Add-on Services: Optional add-ons including Bulk Email ($10 per 10k sends with no recipient limits) and Team View ($5 per team member for shared data pools). These provide upsell opportunities from base subscription tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Insureio sells a cloud-based, insurance-specific CRM SaaS platform (Insureio CRM) that combines lead management, client management, application fulfillment via a one-page app to 40+ carriers, case/policy management, multi-channel communications, marketing automation, reporting, and sales tools. It is sold primarily to life insurance agents and agencies on a tiered monthly subscription (Basic $25, Marketing $50, Marketing & Agency Management $75) with a 30-day free trial, plus optional add-ons for bulk email and team collaboration.

Product overview

Insureio is a cloud-based insurance-specific CRM platform built by and for life insurance agents, offering a modular architecture with the core Insureio CRM supplemented by multiple functional modules: Lead Management, Client Management, Application Fulfillment, Case Management, Communications, Marketing, Reporting, and Sales Tools. The platform is available across four subscription tiers (Basic at $25/mo, Marketing at $50/mo, Agency Management, and Marketing & Agency Management at $75/mo) with optional add-ons for bulk email and team view. A key companion product is InsuranceDivision.com — an agent-branded consumer-facing marketing website with quoting widgets that feeds leads directly into the CRM. The company also acquired and continues to distribute the EZLifeSales.com and CLU platforms originally from Pinney Insurance. The platform integrates with third-party tools for e-signatures (DocuSign, iGo, Marketech), telephony (3CX), and lead generation (IXN), and offers a REST API for lead import and case management.

Differentiator

Problem solved

Functional benefit

Brands

• InsuranceDivision.com: Pre-built marketing website with customizable quoter for consumer-facing insurance marketing
• EZLifeSales.com
• Insureio Academy

Products and services

• Insureio CRM (Core Platform) Cloud-based customer relationship management platform built specifically for life insurance agents, agencies, BGAs, and insurance carriers. Provides integrated lead management, client management, application fulfillment (one-page app to 40+ carriers for term life, permanent life, LTC, disability, and annuities), case management, multi-channel communications, marketing automation, reporting, and sales tools. Available via tiered monthly subscriptions with a 30-day free trial.
• InsuranceDivision.com Agent-branded, consumer-facing insurance marketing website with a customizable quoting widget and lead capture form that feeds leads directly into the Insureio CRM. Supports cross-marketing of disability and LTC modules and creates a closed-loop marketing system for insurance agents.
• EZLifeSales.com / CLU (Client Lead Utility) Front-end lead generation and quoting platform for agents (EZLifeSales.com) combined with a back-end client lead utility (CLU) for case processing, acquired from Pinney Insurance in February 2014 with over 9,000 individual users and continued under Insureio.

Quantifiable outcome

• More sales, less paperwork, and happier clients through systematized, automated approach
• +1 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• BetterLifeflagshipStrategic or Co-development Partner · 1 January 2021After National Mutual Benefit and Western Fraternal Life merged to become BetterLife, Insureio worked with them on product expansion including final expense insurance, expanded marketing capabilities, and telephony support with 3CX integration.
• Encova Insurance (formerly Motorists Life)flagshipStrategic or Co-development Partner · 1 December 2020More than two years after initial partnership, Encova (formerly Motorists Life) selected Insureio to digitize their life insurance distribution process. Strong partnership that expanded and developed over time.
• National Mutual BenefitflagshipStrategic or Co-development Partner · 1 June 2020National Mutual Benefit asked Insureio to create a customized back-end and interface for their call center's digital sales and application process, in conjunction with service partners IXN and ESP (Elite Service Professionals). Deepened existing integration with IXN and brought Insureio to another national carrier.
• IXNcoreTechnology or Integration · 1 August 2019Partnership with IXN, the leading provider of cross-platform digital quoting solutions for the life insurance industry, launched an integration allowing agents to import and manage leads generated through the IXN website quoter platform. Agents can better track, manage and automate their IXN lead flow, resulting in more sales and better service.
• Motorists Life (now Encova)flagshipStrategic or Co-development Partner · 1 July 2018Initial partnership launched Motorists Life's Real-Time Term On-Behalf-Of (RTT OBO) program, enabling P&C agents to offer life insurance to clients with 100% online quote, apply, and pay process.
• Pinney InsurancecoreImplementation/ SI/ Consulting PartnerExclusive partnership offering highly trained staff to handle e-Application, carrier case requirements, and e-Policy delivery process. Their Application & Case Management team works with customers as virtual assistants on every case.
• CompulifecoreTechnology or IntegrationCompulife provides carrier, product, and rate information displayed by the Website Quoting Widget. Non-Compulife subscribers receive inaccurate rate and product information. Offered at $96/year discounted rate for Insureio users (2/3 discount).
• DocuSign, iGo, MarketechcoreTechnology or IntegrationThird-party HIPAA-compliant e-application and e-signature processes integrated into Insureio for secure electronic completion of life insurance applications.
• Microsoft Office 365coreTechnology or IntegrationEmail service provider adhering to HIPAA, FedRAMP/FISMA, ISO 27001, SSAE 16, and GLBA requirements. Provides secure TLS encryption for email transmission.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Vertafore: Major insurance technology provider serving agencies, carriers, and MGAs with CRM, agency management, and rating solutions. A scaled incumbent with overlapping product surface to Insureio across the life insurance distribution chain.
• Pipedrive: Sales-focused CRM with pipeline management commonly used by SMB insurance producers. Adjacent competitor on lead management and sales tracking functionality, lacking Insureio's deep insurance workflow and carrier integrations.
• Applied Epic: Largest agency management system for insurance brokerages, offering CRM, accounting, and carrier connectivity. Broader and more enterprise-focused than Insureio but targets the same insurance agency customers with overlapping functionality.
• Salesforce Financial Services Cloud: Enterprise CRM platform with a Financial Services Cloud vertical for insurance and wealth management. Competes indirectly with Insureio for larger agencies and carriers seeking a customizable, enterprise-grade CRM rather than a vertical SaaS solution.
• HubSpot CRM: General-purpose CRM with marketing automation and sales tools increasingly adopted by insurance agencies. Competes on the marketing automation layer that Insureio offers natively, though without Insureio's insurance-specific carrier and application workflows.
• Zoho CRM: Broad CRM and business applications suite targeting SMBs across industries including insurance agencies. Competes on pricing and modularity with Insureio's tiered SaaS, though lacking native insurance-specific application processing.

Direct peers

• EZLynx: Insurance agency software platform offering comparative raters, CRM, and agency management for personal and commercial lines. Overlaps Insureio on quoting automation, lead management, and carrier connectivity for independent agents.
• Radius Bob: Cloud-based CRM and marketing automation platform built for insurance agents and agencies. Closely comparable to Insureio on features like drip campaigns, automated workflows, and pipeline management for life and P&C producers.
• AgencyBloc: CRM and management system built specifically for health, life, and annuity insurance agencies. Direct competitor with comparable workflow automation, lead tracking, and carrier integration capabilities targeting similar agency customers.
• Redtail Technology: Cloud-based CRM purpose-built for insurance and financial services professionals, with workflows for life insurance, annuities, and financial advisors. Direct competitor to Insureio's vertical CRM focus with a similar SMB-to-mid-market GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insureio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insureio