COMPULIFE
COMPULIFE Software, Inc. is a privately held Kentucky-based software company (founded 1987) that provides life insurance quote comparison software to independent insurance agents, agencies, and insurance websites by aggregating rates from over 100 life insurance carriers.
- Company typePrivate
- Founded1987
- HeadquartersHarrodsburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What COMPULIFE does
COMPULIFE Software, Inc. is a privately held, Kentucky-incorporated software company founded in the United States in 1987 (with Canadian origins dating to 1982). The company develops life insurance quote comparison software that aggregates rate data from over 100 life insurance carriers across Term, Return of Premium, Simplified Issue, and Guaranteed UL products. Its core offering is a Windows-based PC software product, complemented by a responsive Mobile Quoter that runs on any internet-connected device, a Website Quoter add-on for embedding quotes on agent sites, a JSON-based API for custom integrations, an Internet Quote Engine for on-premise Linux/Windows server deployment, and a Batch Analyzer for bulk analytical workflows. Built-in features include the Pick 12 Policy Analysis spreadsheet, Health Analyzer, Preferred Health Analyzer, Interest Adjusted Cost Analysis, Income From Capital Analysis, and Return of Premium Analysis, with A.M. Best ratings licensed and integrated into quotes. The company also operates Term4Sale.com, a consumer-facing website that compares term life rates and routes shoppers to subscribing agents through paid zip code listings.
Revenue is generated entirely through annual subscription fees across a tiered pricing structure: Personal Use PC at $220/year, Agency Use PC at $390/year with bulk sub-licensing at $139–$249, Website Quoter at $105/year add-on, API tiers at $370/$740/$1,110 per year requiring a base subscription, Internet Quote Engine at $1,530/year, Batch Analyzer at $1,985/year, Historical Data at $120/year, and Term4Sale zip code listings at $12–$21/year. A 2-month free trial is offered to first-time subscribers, and multi-year discounts of 10%/20%/30% (2/3/4-year terms) are available. Approximately 2.5% list-price increases took effect in September 2025. Distribution is direct via the company website, phone (800-798-3488), and email, serving independent insurance agents, agencies/brokerages, and insurance websites/lead-generation companies. The company is independently owned by founder Bob Barney, employs 11–50 people, and reports no venture capital, private equity, or parent-company involvement.
COMPULIFE firmographics
Firmographics- Name
- COMPULIFE
- Legal name
- COMPULIFE Software, Inc.
- Website
- https://compulife.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- COMPULIFE Software, Inc. is a privately held Kentucky-based software company (founded 1987) that provides life insurance quote comparison software to independent insurance agents, agencies, and insurance websites by aggregating rates from over 100 life insurance carriers.
- Ownership category
- akta.pro rank
COMPULIFE industry classification
Industry- Product category
- Life Insurance Quoting Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
- akta.pro secondary industries
- Final Expense Term Life Insurance (FSAIAAAI), Level Term Life Insurance (FSAIAAAA)
Keywords
Where COMPULIFE is headquartered
LocationHeadquarters
- HQ city
- Harrodsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
COMPULIFE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- PC Software Subscriptions: Annual subscription-based pricing for PC software with personal use and agency use tiers. Personal use for individual agents at $199-$220/year; agency use at $349-$390/year. Includes mobile quoter at no additional cost.
- Website Quoter Add-on: Additional $105 per year with COMPULIFE subscription for adding instant life insurance quotes to subscriber websites.
- API Access: JSON-based API for developing customized life insurance website quoters with tiered pricing based on monthly quote volume (1,200, 6,000, or 30,000 quotes per month).
- Internet Quote Engine: Server installation option for Linux or Windows servers at $1,495-$1,530/year, allowing complete on-premise deployment.
- Batch Analyzer: Analytical tool for processing multiple quotes at $1,940-$1,985/year.
- TERM4SALE Zip Code Listings: Local zip code listings at $12/year each for agent visibility on consumer website; additional zip codes at $21/year.
- Historical Data: Downloadable product containing past editions of PC software at $115-$120/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal Use PC - Individual agent subscription |
| Subscription | Annual | Agency Use PC - Brokerage/agency license |
| Unit Pricing | Annual | Additional Agent Version (Bulk) |
| Unit Pricing | Annual | Additional Agency Version (Bulk) |
| Subscription | Annual | Website Quoter Add-on |
| Subscription | Annual | API - 1,200 quotes/month |
| Subscription | Annual | API - 6,000 quotes/month |
| Subscription | Annual | API - 30,000 quotes/month |
| Subscription | Annual | Internet Quote Engine |
| Subscription | Annual | Batch Analyzer |
| Subscription | Annual | Historical Data |
| Unit Pricing | Annual | TERM4SALE Local Zip Codes |
| Unit Pricing | Annual | TERM4SALE Additional Zip Codes |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
COMPULIFE product offering
Product offeringCore offering
COMPULIFE develops and sells life insurance quote comparison software that aggregates rates from over 100 life insurance carriers for term, return of premium, simplified issue, and guaranteed UL products. Its software is delivered via Windows PC, mobile-responsive web, embedded Website Quoter, JSON API, and on-premise Internet Quote Engine, and includes built-in analysis tools such as Pick 12 Policy Analysis and Health Analyzer. The company also operates Term4Sale.com, a consumer-facing website that connects shoppers with subscribing insurance agents through paid zip code listings.
Product overview
COMPULIFE is a life insurance quote software platform offering a portfolio of interconnected products. The core offering is the PC Software, which provides full-featured quoting capabilities with rates from over 100 life insurance carriers for Term, Return of Premium, Simplified Issue, and Guaranteed UL products. The Mobile Quoter extends access to any internet-connected device, while the Website Quoter and API add-on modules enable agents to embed or customize quotes on their own websites. Additional modules include the Internet Quote Engine for server-based deployment, Batch Analyzer for analytical needs, and Historical Data for archival purposes. The TERM4SALE Zip Code Listings connect agents with consumer leads. Built-in analysis tools like Pick 12 Policy Analysis and Health Analyzer are included with the core software at no extra charge. Pricing is subscription-based with tiered options for Personal Use ($220/year), Agency Use ($390/year), and various add-on modules.
Differentiator
Problem solved
Functional benefit
Brands
- Term4Sale.com: Consumer-facing website for life insurance rate comparisons where consumers can obtain quotes and connect with agents.
- TERM4SALE Zip Code Listings
- COMPULIFE Mobile Quoter
- COMPULIFE PC Software
- COMPULIFE Website Quoter
- COMPULIFE API
- COMPULIFE Internet Quote Engine
- Batch Analyzer
Quantifiable outcome
- One agent reports selling over 100 policies per month using COMPULIFE
- +4 more outcomes
Companies that use COMPULIFE
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
COMPULIFE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
COMPULIFE partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
COMPULIFE competitors and assessment
Company assessmentDirect peers
- iPipeline: Provides a suite of insurance software solutions including quoting, e-application, and illustration tools to carriers, agents, and brokerages. Closely comparable to COMPULIFE as a B2B insurance software vendor serving the distribution channel with life insurance quoting capabilities.
- Tarmika: Cloud-native commercial and personal lines quoting platform built specifically for independent insurance agents. Highly comparable to COMPULIFE's core value proposition of aggregating multi-carrier rates, but with a modern cloud and agency-management-integrated architecture.
- AccuQuote: Online term life insurance brokerage that uses COMPULIFE as its rate aggregation backbone. Comparable because it operates in the same term life comparison/lead-generation niche and is explicitly a long-term COMPULIFE customer; demonstrates the agent-side use case COMPULIFE enables.
- Efinancial: Online life insurance comparison and lead generation platform that connects consumers with carriers and agents. Comparable to COMPULIFE's Term4Sale.com consumer-facing lead generation model and term life specialization.
Broad incumbents
- SelectQuote: Large direct-to-consumer term life insurance comparison and distribution company. Operates in the same end-customer life insurance comparison category as COMPULIFE's Term4Sale.com, but at much greater scale and as a carrier-distributing entity rather than a neutral software provider.
- EverQuote: Public online insurance lead generation marketplace connecting consumers with agents and carriers across multiple lines. Comparable in the insurance lead-generation model, with Term4Sale.com as a smaller, more focused analog, though EverQuote is significantly larger and broader in scope.
- Policygenius: Online insurance marketplace for life, home, auto, and disability insurance, with strong direct-to-consumer brand. Comparable in the life insurance comparison and distribution category, though Policygenius operates a much broader multi-line product strategy.
- GoHealth: Health insurance marketplace and lead generation platform with a large agent network. Comparable in operating an insurance comparison and lead distribution model, though predominantly focused on Medicare and health rather than term life.
Others
- MediaAlpha: Programmatic customer acquisition platform for insurance and other verticals. Comparable as a participant in the insurance lead generation ecosystem (similar to Term4Sale.com's role), but operates as B2B infrastructure rather than a consumer-facing quote comparison site.
- QuinStreet: Performance marketing and online lead generation company with significant insurance vertical exposure, including life and auto. Comparable as a peer in insurance-focused online customer acquisition, though QuinStreet is a broader performance marketing operator rather than a vertical-specific SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
COMPULIFE social profiles
Digital presenceCOMPULIFE financial estimates
Financial estimateRevenue estimate
Valuation estimate
COMPULIFE leadership team
Management profileNumber of profiles
Profiles2 records
COMPULIFE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COMPULIFE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COMPULIFE
What does COMPULIFE do?
COMPULIFE develops and sells life insurance quote comparison software that aggregates rates from over 100 life insurance carriers for term, return of premium, simplified issue, and guaranteed UL products. Its software is delivered via Windows PC, mobile-responsive web, embedded Website Quoter, JSON API, and on-premise Internet Quote Engine, and includes built-in analysis tools such as Pick 12 Policy Analysis and Health Analyzer. The company also operates Term4Sale.com, a consumer-facing website that connects shoppers with subscribing insurance agents through paid zip code listings.
Is COMPULIFE a public or private company?
COMPULIFE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was COMPULIFE founded?
COMPULIFE was founded in 1987. It employs 11 to 50 people.
Where is COMPULIFE based?
COMPULIFE is headquartered in Harrodsburg, United States, in the North America region.
How does COMPULIFE make money?
Seven revenue lines are on record. PC Software Subscriptions are the primary driver. The others are website Quoter Add-on, API Access, internet Quote Engine, batch Analyzer, TERM4SALE Zip Code Listings and historical Data.
Who are COMPULIFE's main competitors?
Direct peers on record are iPipeline, Tarmika, AccuQuote and Efinancial. Broad incumbents are SelectQuote, EverQuote, Policygenius and GoHealth. Others are MediaAlpha and QuinStreet.
Does COMPULIFE have an API?
Yes. The COMPULIFE API allows developers to build a fully customized life insurance website quoter that returns data in JSON format. The API is available as an add-on subscription. Pricing tiers include API-1,200/m (returns JSON data), API-6,000/m, and API-30,000/m, each requiring additional subscriptions to core COMPULIFE products.
What industry is COMPULIFE in?
COMPULIFE's product category is Life Insurance Quoting Software. Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces), with a secondary code of FSAIAAAI, Final Expense Term Life Insurance. Its NAICS code is 5242 and its SIC code is 6411.