Emerson Rogers
Emerson Rogers is a U.S. wholesale general agent for employee benefits, serving 10,000+ broker partners and 100,000+ employer groups through a broker-facing technology platform for quoting, commissions, and carrier comparison, earning revenue via carrier commissions on $10B+ in insured premium.
- Company typePrivate
- Founded2023
- HeadquartersBlue Bell, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Emerson Rogers does
Emerson Rogers, LLC is a privately held U.S. wholesale general agent (GA) for employee benefits, formed in early 2023 through the merger of Emerson Reid and Rogers Benefit Group. Operating exclusively through an indirect distribution model, the company serves more than 10,000 broker partners who in turn place coverage for over 100,000 employer groups, generating $10 billion+ in insured premium — claimed as the largest such book in the U.S. The company is headquartered in Blue Bell, Pennsylvania, with a regional office in Chicago, Illinois added through the October 2023 acquisition of Flexible Benefit Service LLC's wholesale division. The employee base is stated at 251-500.
The core product is a broker-facing technology platform anchored by small-group quoting tools (Benefix and Rating Hub) that produce multi-carrier proposals with rates and benefit summaries, complemented by a Commission Portal for statement retrieval, a Market IQ carrier-comparison engine, a Digital Marketing Center for branded client campaigns with tracking, and a Broker Transparency tool that builds compensation disclosure reports for compliance. These digital tools are supplemented by specialized internal departments dedicated to specific lines of business — stop loss, voluntary benefits, COBRA, HSAs/HRAs, and supplemental products such as Progyny's fertility benefits. An HR Advisory resource library and educational training content (videos, podcasts) round out the broker enablement stack.
Revenue is generated exclusively through commissions paid by insurance carriers on benefits products placed through Emerson Rogers' broker network; the company does not charge brokers directly. Distribution is 100% indirect — no direct-to-employer sales channel. Marketing is conducted through the corporate website, LinkedIn, the in-platform Digital Marketing Center, and educational content. The company has no disclosed external institutional investment, no public financials, and no stated AI or machine-learning capabilities within its platform.
Emerson Rogers firmographics
Firmographics- Name
- Emerson Rogers
- Legal name
- Emerson Rogers, LLC.
- Website
- https://emersonrogers.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Emerson Rogers is a U.S. wholesale general agent for employee benefits, serving 10,000+ broker partners and 100,000+ employer groups through a broker-facing technology platform for quoting, commissions, and carrier comparison, earning revenue via carrier commissions on $10B+ in insured premium.
- Ownership category
- akta.pro rank
Emerson Rogers industry classification
Industry- Product category
- Employee Benefits Wholesale Distribution
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where Emerson Rogers is headquartered
LocationHeadquarters
- HQ city
- Blue Bell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Emerson Rogers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commission-based Revenue (Wholesale General Agent): Emerson Rogers operates as a wholesale general agent generating revenue through commissions paid by insurance carriers on employee benefits products sold through their broker partner network. The company does not charge brokers directly; revenue flows from carriers based on premium volume placed through the distribution network. The company reports $10 billion+ in insured premium book of business.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Emerson Rogers product offering
Product offeringCore offering
Emerson Rogers is the wholesale general agent for employee benefits in the United States, formed in early 2023 from the merger of Emerson Reid and Rogers Benefit Group. The company connects 10,000+ insurance brokers with carrier relationships and provides a proprietary technology platform for small group quoting, commission management, carrier comparison, marketing automation, and compensation disclosure. It supports 100,000+ employer groups with $10 Billion+ in insured premium through broker-partner distribution only.
Product overview
Emerson Rogers operates as a wholesale general agent of employee benefits, formed in early 2023 through the combination of Emerson Reid and Rogers Benefit Group. The company offers a platform of broker-focused tools including Small Group Quoting (accessed via Benefix or Rating Hub) and a Commission Portal, complemented by specialized departments for stop loss, voluntary benefits, COBRA, and HSAs/HRAs. Additional modules include the Market IQ Tool for carrier comparisons, Digital Marketing Center for branded campaigns, Broker Transparency for compensation disclosure reports, HR Advisory Resource as a best practice library, and Instant Marketing Documents for client-ready content creation. The company serves 10,000+ broker partners and 100,000+ employer groups with $10 Billion+ insured premium.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Group Quoting Platform (Benefix / Rating Hub)
- Commission Portal
Quantifiable outcome
- National reach with local expertise through combination of two leading general agents
- +1 more outcomes
Companies that use Emerson Rogers
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Emerson Rogers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Emerson Rogers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ProgynycoreEmerson Rogers serves as a general agent distributing Progyny's supplemental fertility and family building benefits plan (Progyny Select) to small U.S. employers through broker partners. This partnership extends Progyny's value-based care model to approximately 50 million people employed at small businesses. The relationship positions Emerson Rogers as a key distribution channel for innovative supplemental benefits products.
- Flexible Benefit Service LLCcoreEmerson Rogers acquired Flexible Benefit Service LLC's wholesale employee benefits division in Chicago, Illinois. This acquisition expands Emerson Rogers' services and strengthens its Midwest presence. Flex continues to operate its benefits administration division independently. The deal represents Emerson Rogers' strategy to grow through acquisition of complementary wholesale operations.
- Emerson Reid (Legacy Company)coreIn early 2023, Emerson Reid and Rogers Benefit Group combined resources and expertise to form Emerson Rogers. The merger created the nation's largest employee benefits General Agent with national reach, unique specialized departments, exclusive programs, and innovative technology.
- Rogers Benefit Group (Legacy Company)coreIn early 2023, Emerson Reid and Rogers Benefit Group combined resources and expertise to form Emerson Rogers. The merger created the nation's largest employee benefits General Agent with national reach, unique specialized departments, exclusive programs, and innovative technology.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Emerson Rogers competitors and assessment
Company assessmentDirect peers
- Crump Life Insurance Services (CRC Group): One of the largest US wholesale insurance distributors serving brokers with life, health, and benefits products. Direct competitor to Emerson Rogers in the wholesale general agent / MGA channel for employee benefits.
- Sun Life Financial (US Group Benefits / WGA division): Major US group benefits carrier that also operates wholesale distribution to brokers for dental, vision, disability, and life products. Comparable WGA-style distribution model and broker focus.
- BenefitMall: Wholesale general agent and benefits technology provider serving brokers and employers with quoting, enrollment, and carrier access. Directly comparable WGA business model and broker-customer base.
- IBS Group (Insurance Brokerage Services): National wholesale insurance broker and general agent offering life, health, and employee benefits products through a broker distribution network. Closely comparable in scale and channel to Emerson Rogers.
- USI Insurance Services: Large US insurance brokerage with significant employee benefits practice serving mid-market and large employers. Comparable in benefits product focus and carrier relationship model, though also serves clients directly.
- Alliant Insurance Services: National insurance brokerage with strong employee benefits and specialty practices. Comparable product mix and broker-driven distribution, competing for broker and employer wallet share.
- Hub International: Large North American insurance brokerage with substantial employee benefits practice and a broker-to-carrier distribution model that overlaps with Emerson Rogers' channel.
Broad incumbents
- NFP (an Aon company): Large US insurance broker and benefits consultancy acquired by Aon, providing employee benefits solutions through both retail and wholesale channels. Comparable scale in benefits but with broader service portfolio.
- Brown & Brown: National insurance brokerage with a sizable employee benefits segment and a roll-up acquisition strategy. Comparable broker-distribution approach but operates a wider range of commercial and personal lines.
- Amwins: Large specialty wholesale insurance distributor with strong broker relationships across multiple product lines, including benefits. Comparable wholesale-distribution DNA though broader in specialty P&C.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Emerson Rogers social profiles
Digital presenceEmerson Rogers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emerson Rogers leadership team
Management profileNumber of profiles
Emerson Rogers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emerson Rogers M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emerson Rogers
What does Emerson Rogers do?
Emerson Rogers is the wholesale general agent for employee benefits in the United States, formed in early 2023 from the merger of Emerson Reid and Rogers Benefit Group. The company connects 10,000+ insurance brokers with carrier relationships and provides a proprietary technology platform for small group quoting, commission management, carrier comparison, marketing automation, and compensation disclosure. It supports 100,000+ employer groups with $10 Billion+ in insured premium through broker-partner distribution only.
Is Emerson Rogers a public or private company?
Emerson Rogers is a private company. It is classified as management employee owned and is currently operating.
When was Emerson Rogers founded?
Emerson Rogers was founded in 2023. It employs 251 to 500 people.
Where is Emerson Rogers based?
Emerson Rogers is headquartered in Blue Bell, United States, in the North America region.
How does Emerson Rogers make money?
One revenue line is on record: commission-based Revenue (Wholesale General Agent).
Who are Emerson Rogers's main competitors?
Direct peers on record are Crump Life Insurance Services (CRC Group), Sun Life Financial (US Group Benefits / WGA division), BenefitMall, IBS Group (Insurance Brokerage Services), USI Insurance Services, Alliant Insurance Services and Hub International. Broad incumbents are NFP (an Aon company), Brown & Brown and Amwins.
Does Emerson Rogers have an API?
No public API is recorded for Emerson Rogers.
What industry is Emerson Rogers in?
Emerson Rogers's product category is Employee Benefits Wholesale Distribution. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 524210 and its SIC code is 6411.