Kumo
Kumo is a Nottingham-based digital marketing agency offering SEO and PPC services to UK small and medium-sized businesses. As an accredited Google and Microsoft Advertising Partner, it manages search, display, remarketing, shopping, and social campaigns across major ad platforms.
- Company typePrivate
- Founded2011
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kumo does
Kumo is a Nottingham-based digital marketing agency operating as TWDG Limited, a private limited company incorporated in England and Wales (company number 07865143) and trading since 2011. The agency delivers two core service lines — SEO and PPC — to UK small and medium-sized businesses across the service sector and eCommerce verticals. Its SEO offering spans technical optimization, content strategy, link building, local and national SEO, penalty recovery, and consultancy, while its PPC offering covers search ads, display, remarketing, shopping campaigns, and social media advertising across Google Ads, Microsoft Advertising, Meta, LinkedIn, Twitter, and YouTube platforms.
The company's underlying technology stack is built on third-party advertising and analytics platforms rather than proprietary infrastructure. Kumo manages campaigns through Google Ads, Bing Ads, Google Analytics, and integrates with eCommerce platforms including WordPress, Magento, and Shopify. Operational infrastructure relies on Heart Internet (hosting), Microsoft (email), and GoCardless (payments). The firm holds accredited Google Partner status (recognized among the top 30 UK digital agencies by Google's Elevator programme) and Microsoft Advertising Partner accreditation, with team members certified across multiple Google and Bing credentials.
Kumo's revenue model is service-based, generating income through monthly retainer agreements, one-off consultancy engagements, and ongoing campaign management. The go-to-market is sales-led and digitally driven, leveraging the company's own SEO-optimized website, active blog content, and partner badges to attract prospects, with free initial SEO/PPC audits used as lead-conversion tools. The firm serves a distributed base of UK SMB clients with no disclosed enterprise accounts, and operates from a single headquarters in Nottingham with a team of 1-10 employees.
Kumo firmographics
Firmographics- Name
- Kumo
- Legal name
- TWDG Limited
- Website
- https://kumodigital.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kumo is a Nottingham-based digital marketing agency offering SEO and PPC services to UK small and medium-sized businesses. As an accredited Google and Microsoft Advertising Partner, it manages search, display, remarketing, shopping, and social campaigns across major ad platforms.
- Ownership category
- akta.pro rank
Kumo industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
Keywords
Where Kumo is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Kumo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Digital Marketing Services: Kumo generates revenue by providing SEO, PPC, and related digital marketing services to businesses. Services include monthly retainer agreements, one-off consultancy, and ongoing campaign management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kumo product offering
Product offeringCore offering
Kumo is a Nottingham-based digital marketing agency that delivers SEO and PPC services to UK businesses. Its SEO offering covers technical optimization, content strategy, link building, local and national search optimization, AI search optimization, and penalty recovery. Its PPC offering covers paid search, display, remarketing, shopping, and social media advertising managed across Google Ads, Microsoft Advertising, and social platforms, delivered through monthly retainer agreements and one-off consultancy engagements.
Product overview
Kumo is a Digital Marketing Agency based in Nottingham, UK, operating as an accredited Google Partner and Microsoft Advertising Partner. The company offers a suite of digital marketing services centered around two core offerings: SEO Services and PPC Services. SEO Services include technical SEO, content strategy, link building, local and national SEO, AI SEO optimization, Google Penalty Recovery, and SEO auditing/consultancy. PPC Services encompass search ads, display network advertising (Google Display Network), remarketing campaigns, shopping campaigns for eCommerce, social media advertising on platforms including LinkedIn, Twitter, and Meta, and dedicated eCommerce PPC management. The agency works with various content management systems including WordPress, Magento, and Shopify, and manages advertising campaigns across Google Ads, Microsoft/Bing Ads, and social media platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Services Search engine optimisation services for UK businesses, including technical SEO, content strategy, link building, local and national SEO, AI SEO optimization for ChatGPT, Google AI and Microsoft Copilot search results, Google Penalty Recovery, SEO auditing, and SEO consultancy. Delivered to service sector and eCommerce clients to improve organic visibility and search rankings.
- PPC Services Pay-per-click advertising management across Google Ads, Microsoft/Bing Ads, Google Display Network, Shopping campaigns, remarketing, and social media advertising on LinkedIn, Twitter, Meta (Facebook/Instagram), and YouTube. Includes eCommerce PPC management for online retailers on WordPress, Magento, and Shopify platforms. Delivered to maximise advertising budgets and return positive ROI.
Companies that use Kumo
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Kumo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Kumo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreKumo is an accredited Google Partner and Microsoft Ads Partner. They utilize Google's advertising platforms (Google Ads, Google Analytics) for client campaigns and maintain official partner status through Google's partner programme.
- MicrosoftcoreAccredited Microsoft Advertising Partner utilizing Bing Ads platform for client campaigns alongside Google Ads.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Kumo competitors and assessment
Company assessmentDirect peers
- The SEO Works: UK-based digital marketing agency offering SEO, PPC, and content services to SMB and mid-market clients, with a similar Sheffield/Northern England operating base and accredited Google Partner status.
- Hallam Internet: Nottingham-based multi-award-winning digital marketing agency providing SEO, PPC, paid social, and content services to UK businesses — overlapping geography and service mix.
- Evoluted: UK digital agency specialising in SEO, PPC, and data-driven digital marketing for SMB and enterprise clients, with similar accredited partner credentials.
- Custard Online Marketing: Nottingham-based digital marketing agency offering SEO, PPC, content, and digital PR services — direct local competitor with overlapping UK SMB customer base.
- Push Group: UK digital marketing agency focused on performance marketing, SEO, and PPC for ecommerce and service-sector brands, comparable in service breadth and target market.
- Digitaloft: UK-based SEO and digital PR agency serving SMB and mid-market clients, with similar accreditation-driven positioning and content-led growth strategy.
Broad incumbents
- Croud: Larger UK-headquartered digital marketing agency offering SEO, PPC, content, and programmatic across enterprise clients — broader portfolio but overlapping service lines and partner credentials.
- BoutiqueSEO (now part of Journey Further): UK digital agency with strong SEO and PPC heritage, now scaled into a broader performance marketing group — comparable offering but larger scale and enterprise focus.
Regional players
- Eskimoz: European (France-headquartered) SEO and digital marketing agency serving SMB and mid-market clients — comparable service model, different primary geography.
Others
- GoCardless: Direct debit payment processor used by Kumo for client billing — adjacent ecosystem relationship rather than a competitor; relevant as enabling infrastructure rather than peer offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Kumo social profiles
Digital presenceKumo compliance and trust
Trust signalCompliance4 records
Kumo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kumo leadership team
Management profileNumber of profiles
Kumo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kumo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kumo
What does Kumo do?
Kumo is a Nottingham-based digital marketing agency that delivers SEO and PPC services to UK businesses. Its SEO offering covers technical optimization, content strategy, link building, local and national search optimization, AI search optimization, and penalty recovery. Its PPC offering covers paid search, display, remarketing, shopping, and social media advertising managed across Google Ads, Microsoft Advertising, and social platforms, delivered through monthly retainer agreements and one-off consultancy engagements.
Is Kumo a public or private company?
Kumo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kumo founded?
Kumo was founded in 2011. It employs 1 to 10 people.
Where is Kumo based?
Kumo is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Kumo make money?
One revenue line is on record: digital Marketing Services.
Who are Kumo's main competitors?
Direct peers on record are The SEO Works, Hallam Internet, Evoluted, Custard Online Marketing, Push Group and Digitaloft. Broad incumbents are Croud and BoutiqueSEO (now part of Journey Further). Eskimoz is listed as a regional player. GoCardless is listed as an others.
Does Kumo have an API?
No public API is recorded for Kumo.
What industry is Kumo in?
Kumo's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management. Its NAICS code is 5418.