Push Group Marketing
Push Group Marketing is a UK-founded digital marketing agency that delivers AI-augmented performance marketing — paid search, paid social, SEO, CRO, and creative — to enterprise and mid-market clients across eCommerce, B2B, fashion, travel, and nonprofit verticals via proprietary Dial360 tooling and elite Google, Microsoft, Meta and TikTok platform partnerships.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Push Group Marketing does
Push Group Marketing is a UK-headquartered, multi-award winning digital marketing agency founded in 2007, operating across London, Athens, Dubai and the USA. The firm delivers AI-augmented performance marketing services — paid search, paid social, SEO, CRO, creative production, social media management, and emerging channels — managing over $100M in annual client ad spend across Google, Microsoft, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and Amazon platforms. Its proprietary technology stack centres on the DIAL (Digital Innovation Acceleration Lab) and Dial360 platform, which performs real-time asset-level performance monitoring, automated creative rotation, and AI-driven bidding optimization across Meta, TikTok and Google simultaneously.
The company differentiates on AI creative production at scale (approximately five UGC-style video variants delivered in under 24 hours versus a traditional 4–6 week cycle, and roughly 150 assets produced per two-month campaign) and on a suite of adjacent AI products including an AI Sales Agent, Generative Engine Optimisation (GEO) for AI-powered search environments, an AI Marketing Audit, AI Adoption Services, and a Performance-based Pay Per Lead offering. Push holds elite partner certifications that restrict competitive replication: Google Premier Partner (Top 3% in EMEA), Microsoft Elite Partner (one of only four in the UK), TikTok Gold Partner, and Meta Business Partner.
The business model combines professional services retainers, percentage-based management fees on managed media spend, project-based creative fees, and performance-based Pay Per Lead pricing. Go-to-market is hybrid: direct enterprise field sales supported by platform-partner referral channels and an event-driven webinar program. The company serves enterprise and mid-market clients across eCommerce, B2B (manufacturing, hospitality, healthcare), fashion and jewellery, travel and hospitality, and nonprofit verticals — with named customers including Clarks, BRITA, HILTI, Missoma, Vinci Hair Clinic, Fantasy Football Hub, Golfbreaks, Oralieve, Natural History Museum, and Muslim Hands. There is no disclosed external funding; the business is founder-owned and operated.
Push Group Marketing firmographics
Firmographics- Name
- Push Group Marketing
- Legal name
- Push Group
- Website
- https://pushgroup.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Push Group Marketing is a UK-founded digital marketing agency that delivers AI-augmented performance marketing — paid search, paid social, SEO, CRO, and creative — to enterprise and mid-market clients across eCommerce, B2B, fashion, travel, and nonprofit verticals via proprietary Dial360 tooling and elite Google, Microsoft, Meta and TikTok platform partnerships.
- Ownership category
- akta.pro rank
Push Group Marketing industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Paid Social Advertising Management (MPAAACAC), Performance Marketing Automation & Bid Management Services (MPAAACAM), Paid Social Media Buying (BPAFABAD)
Keywords
Where Push Group Marketing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Push Group Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Agency Services: Full-service digital marketing agency providing AI-powered performance marketing, paid social, paid search, SEO, creative services, CRO, and social media management. Revenue generated through retainer agreements, project fees, and ongoing campaign management.
- Campaign Management Fees: Handles over $100M in annual ad spend for clients, likely earning percentage-based management fees or performance-based retainers.
- Training and Consultancy: Enterprise training programs, workshops, on-demand courses, and marketing consultancy services including their Pulse consultancy offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Push Group Marketing product offering
Product offeringCore offering
Push Group Marketing is a multi-award-winning digital marketing agency that provides AI-powered performance marketing services including Paid Search (Google, Microsoft), Paid Social (Meta, TikTok, LinkedIn, Pinterest, Snapchat), SEO, Conversion Rate Optimisation, and Creative production. It supplements client services with proprietary AI tooling (DIAL innovation lab and Dial360 real-time asset optimisation platform), AI Sales Agents, Generative Engine Optimisation (GEO), Pay Per Lead, training academy, and senior-led consultancy. The agency manages over $100M in annual ad spend for eCommerce, B2B, and enterprise clients.
Product overview
Push Group Marketing operates as a full-service digital marketing agency platform with a modular architecture combining core performance marketing services (Paid Search, Paid Social, SEO, CRO, Creative) with proprietary AI technology (Dial360, DIAL innovation lab) and add-on services (AI Agents, GEO, Training, Consultancy). The company manages over $100M in annual ad spend across Google, Meta, TikTok, LinkedIn, Microsoft, Pinterest, Snapchat, and Amazon channels. The platform is structured around an integrated service model where AI capabilities (generative AI content, autonomous agents, predictive analytics) are embedded across all service lines, with specialized offerings including the DIAL innovation lab for emerging technology development, a dedicated AI Sales Agent product, and Generative Engine Optimisation for AI search environments. The offering also includes training academy, consultancy services, and website design as complementary modules.
Differentiator
Problem solved
Functional benefit
Brands
- DIAL (Digital Innovation Acceleration Lab): AI-driven innovation lab focused on developing proprietary AI tools and technologies for digital marketing optimization.
Products and services
- AI Marketing Agency Services Comprehensive AI-powered digital marketing services combining 18 years of performance marketing expertise with AI technology for campaign management across all major channels, for enterprise, mid-market, and eCommerce clients.
- Performance Marketing Integrated performance marketing including paid search, paid social, media buying, and creative services with AI-optimized campaign management and attribution, for brands seeking full-funnel performance delivery.
- Dial360 Proprietary AI-powered campaign optimization and asset management platform that monitors performance at the asset level in real time, scales winning creatives within 24 hours, and automatically rotates fatigue-prone creative, used internally by Push and for client campaigns across Meta, TikTok, and Google.
- DIAL (Digital Innovation Acceleration Lab) Internal innovation hub developing proprietary AI tools for campaign automation, creative generation, and emerging technology testing before client deployment, accessible to Push clients as a differentiated service.
- Generative Engine Optimisation (GEO) AI-powered search optimization service designed for AI-powered search environments including Google AI Overviews, helping brands maintain visibility in generative search results.
- AI Sales Agent Autonomous AI agent for sales automation, lead qualification, and customer engagement using natural language processing and predictive analytics, delivered as a managed service to clients.
- AI Marketing Audit
- AI Adoption Services
- AI Training Academy
- Pay Per Lead Performance-based lead generation service using AI-optimized targeting, scoring, and qualification to deliver high-quality leads at predictable costs.
- SEO Agency Services
- Conversion Rate Optimisation (CRO)
- Paid Search / PPC Agency
- Paid Social Agency
- Creative Services Agency
- Website Design Agency
- Marketing Consultancy (Pulse)
- Push Training Academy
- International Growth Services
- Emerging Channels
- Social Media Management
- Media Buying
- Integrated Marketing
Quantifiable outcome
- +110% conversions for BRITA B2B with -44% CPA and 55.08% impression share
- +5 more outcomes
Companies that use Push Group Marketing
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Push Group Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability13 records
Feature4 records
Push Group Marketing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GooglecorePremier Partner status (Top 3% in EMEA), six consecutive years of award recognition including Google Global Award for Mobile Innovation and European Highest Customer Satisfaction award. Provides platform access, support, and client referrals.
- Microsoft AdvertisingcoreElite Partner status (one of only four in UK), six consecutive years of recognition including Microsoft Advertising Account Team of the Year and Independent Partner of the Year awards.
- TikTokcoreGold Partner status recognized for expert knowledge of TikTok solutions. Partnership provides access to latest BETAs, incentives, and high-level support for TikTok advertising campaigns.
- Meta (Facebook/Instagram)coreMeta Partner status providing platform access, advertising solutions, and co-marketing opportunities for Facebook and Instagram advertising services.
- GS1 UKminorJoint webinar partnership with GS1 UK (the barcode people) for eCommerce digital strategy education, helping businesses with social channels, website conversion, and PPC budget planning.
- FosphaminorPartner for Transform Your Fashion & Jewellery Marketing webinar, specializing in advanced marketing measurement and optimization.
- ConversiominorPartner for Transform Your Fashion & Jewellery Marketing webinar, specializing in CRO expertise for fashion and jewellery brands.
- ProdosminorTechnology partner for GA4 migration services, offering fast, affordable, high-quality solutions for website analytics transitions.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Push Group Marketing competitors and assessment
Company assessmentDirect peers
- Croud: UK-headquartered digital performance marketing agency offering paid search, paid social, programmatic, SEO, and content with proprietary Croud tech stack. Highly comparable as a similarly-sized UK agency competing for the same enterprise and mid-market clients with a technology-led value proposition.
- Hallam: UK multi-award-winning digital marketing agency providing paid media, SEO, content, and CRO services. Comparable given shared UK base, mid-market to enterprise focus, and similar performance-led service portfolio.
- Brainlabs: UK-founded digital marketing agency with strong emphasis on paid media, SEO, programmatic, and analytics, using proprietary data science and automation tooling. Directly comparable given shared UK roots, technology-first positioning, and performance marketing focus.
- Impression Digital: UK performance digital marketing agency offering paid search, paid social, SEO, and programmatic services. Comparable as a similarly-sized, UK-headquartered competitor pursuing enterprise clients with a similar full-service performance offering.
- Wpromote: US-headquartered independent digital marketing agency offering paid media, SEO, creative, and analytics with Polaris, its proprietary AI-driven intelligence platform. Comparable as a similarly-sized, independent, tech-forward performance agency competing for similar enterprise clients.
Broad incumbents
- Dept Agency: European digital agency offering performance marketing, creative, and technology services across multiple geographies. Comparable given shared multi-regional delivery and enterprise client base, but operates at larger scale post several acquisitions.
- iProspect (Dentsu): Global performance marketing agency within Dentsu, focused on paid search, paid social, SEO, and CRO. Comparable overlap in performance marketing services, but operates as part of a global holding company with deeper resources and broader client reach.
- Jellyfish (Brandtech Group): Global digital marketing agency (part of Brandtech Group) offering media, creative, and technology services at much larger scale. Comparable as a competitor for the same enterprise performance marketing RFPs, but with significantly broader geographic and capability footprint.
- Kinesso (IPG Mediabrands): Performance marketing arm of IPG Mediabrands focused on data-driven media, programmatic, and analytics. Comparable in performance marketing capabilities and AI-driven optimization, but backed by a global holding company.
- Merkle (Dentsu): Global performance marketing and customer experience agency within Dentsu, specialising in data-driven media, SEO, CRO, and analytics. Comparable overlap in data-led performance marketing, but with much larger scale and holding-company backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Push Group Marketing social profiles
Digital presencePush Group Marketing compliance and trust
Trust signalCompliance5 records
Push Group Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Push Group Marketing leadership team
Management profileNumber of profiles
Profiles17 records
Push Group Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Push Group Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Push Group Marketing
What does Push Group Marketing do?
Push Group Marketing is a multi-award-winning digital marketing agency that provides AI-powered performance marketing services including Paid Search (Google, Microsoft), Paid Social (Meta, TikTok, LinkedIn, Pinterest, Snapchat), SEO, Conversion Rate Optimisation, and Creative production. It supplements client services with proprietary AI tooling (DIAL innovation lab and Dial360 real-time asset optimisation platform), AI Sales Agents, Generative Engine Optimisation (GEO), Pay Per Lead, training academy, and senior-led consultancy. The agency manages over $100M in annual ad spend for eCommerce, B2B, and enterprise clients.
Is Push Group Marketing a public or private company?
Push Group Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Push Group Marketing founded?
Push Group Marketing was founded in 2007. It employs 101 to 250 people.
Where is Push Group Marketing based?
Push Group Marketing is headquartered in London, United Kingdom, in the Europe region.
How does Push Group Marketing make money?
Three revenue lines are on record. Digital Marketing Agency Services are the primary driver. The others are campaign Management Fees and training and Consultancy.
Who are Push Group Marketing's main competitors?
Direct peers on record are Croud, Hallam, Brainlabs, Impression Digital and Wpromote. Broad incumbents are Dept Agency, iProspect (Dentsu), Jellyfish (Brandtech Group), Kinesso (IPG Mediabrands) and Merkle (Dentsu).
Does Push Group Marketing have an API?
No public API is recorded for Push Group Marketing.
What industry is Push Group Marketing in?
Push Group Marketing's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAC, Paid Social Advertising Management. Its NAICS code is 54181 and its SIC code is 7311.