What ROIRocket does

ROI Rocket (legal entity ROIRocket.com, LLC) is a Denver-based, privately held full-service market research firm founded in 2002 that supplies enterprise clients with verified survey respondents and end-to-end research execution. The company's core offering is its proprietary, third-party-validated panel infrastructure: double opt-in communities of business decision makers (18,000+ active panelists with verified access to CEOs, CFOs, and CTOs), healthcare professionals and patients (80,000+ physicians, 250,000+ allied health professionals, 850,000+ patients under the Medical Decision Makers brand), and consumers (including the Ask Mom panel of ~28,000 moms and moms-to-be growing by 2,000+ members per month). Panelists are validated using credit bureaus, industry associations, government licensure boards, and business networks, with 200+ data points collected at registration and an active-engagement requirement within 90 days.

Beyond panel access, ROI Rocket delivers a full research services portfolio — quantitative and qualitative studies, market segmentation, Bain-certified NPS benchmarking across 9 retail categories, full-service in-home product testing (IHUTs) with an 85%+ recall rate, digital brand positioning, and tracking research — staffed by senior researchers averaging 25+ years of industry experience. In January 2026 the firm added a hybrid human-plus-synthetic B2B research capability through an exclusive partnership with Qualtrics Edge Audiences, where ROI Rocket serves as Qualtrics' B2B data provider for its synthetic AI model.

The firm monetizes through project-based professional-services engagements and recurring panel/sample access revenue, sold via a consultative enterprise field-sales motion. It serves 2,000+ clients — primarily management consulting firms, market research agencies, private equity firms, and corporate brands — with over 85% of new clients acquired through referrals. ROI Rocket maintains privacy compliance across GDPR, CCPA, and multiple U.S. state regimes, and operates from Denver with personnel placed across the United States and Europe.

Name

ROIRocket

Legal name

ROIRocket.com, LLC

Website

https://roirocket.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

ROI Rocket is a Denver-based, privately held full-service market research firm (founded 2002) that supplies enterprise clients — consulting firms, PE firms, market research agencies, and corporate brands — with proprietary validated B2B, healthcare, and consumer panels plus end-to-end research execution.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research services
• B2B panel research
• Consumer panel research
• Healthcare market research
• Survey sample sourcing

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Market Research Services: Full-service market research firm providing qualitative and quantitative research solutions including survey respondent sourcing, custom panel recruitment, IHUT (In-Home Use Testing) services, NPS benchmarking, market segmentation, and digital brand positioning. Services are project-based with engagement scope ranging from consultations to complex multi-mode engagements.
2. Panel Access and Sample Services: Access to proprietary validated panel communities for market research surveys. Revenue generated through panel-based survey completions and respondent sourcing for research projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ROI Rocket is a vertically integrated, full-service market research firm that recruits, verifies, and manages its own proprietary panel communities across B2B decision makers, healthcare professionals, and consumer segments. It sells custom qualitative and quantitative research engagements — including market segmentation, NPS benchmarking, in-home product testing (IHUTs), digital brand positioning, and reliable tracking studies — to consulting firms, private equity due-diligence teams, market research agencies, and corporate brands.

Product overview

ROI Rocket is a vertically integrated, full-service market research firm offering a portfolio of proprietary validated research panels and end-to-end research services. The core offering includes verified B2B panels, verified Healthcare panels, and verified Consumer panels (including sub-brands Ask Mom, Medical Decision Makers, and Business Decision Makers). Research services span quantitative and qualitative methodologies including market segmentation, NPS benchmarking, in-home product testing (IHUTs), digital brand positioning, and tracking research. The company partners with Qualtrics to offer synthetic data capabilities alongside human respondents. Services are delivered by senior researchers averaging 25+ years of industry experience, with proprietary panel validation through 200+ data points and triple verification methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Ask Mom: A custom market research panel made up of only moms and moms-to-be, with approximately 28,000 members as of the source date, growing by over 2,000 members per month, comprised of 99% millennials.
• Business Decision Makers
• Medical Decision Makers

Products and services

• Ask Mom A proprietary consumer panel of mothers maintained by ROI Rocket for qualitative and quantitative research engagements targeting mom-driven household, CPG, and consumer purchase decisions.
• Medical Decision Makers (MDMs) A proprietary panel of verified healthcare professionals (physicians, nurses, and allied health practitioners) used for primary research with healthcare, life sciences, and pharmaceutical clients.
• Business Decision Makers (BDMs) A proprietary panel of verified B2B decision makers used for primary research with management consulting, private equity, and corporate clients needing business-side survey respondents.
• Verified Healthcare Panels A category of verified healthcare professional panels providing access to a broad network of vetted HCPs for primary healthcare market research.
• Verified B2B Panels A category of verified B2B panels providing access to vetted business professionals for primary research with enterprise clients.
• Custom Consumer Panels Custom-built consumer panels tailored to specific client audiences, demographics, or use cases for project-based primary research engagements.
• Reliable Tracking Research Longitudinal tracking studies delivered using primary qualitative and quantitative data from ROI Rocket's verified panels, supporting brand health, market, and category tracking over time.
• Market Segmentation Quantitative and qualitative segmentation research using verified panel respondents to define and profile customer or audience segments for brand and consulting clients.
• NPS Benchmarking Net Promoter Score benchmarking studies using verified panel respondents, providing comparative NPS data for brands and enterprise clients.
• In-Home Product Testing (IHUTs) In-home product testing service in which products are shipped to verified panelists' homes for usage and feedback, with full logistics management and an 85%+ recall rate benchmark.
• Digital Brand Positioning Digital brand positioning research using verified panel respondents to assess and refine brand positioning across digital channels.

Quantifiable outcome

• 70-75% re-contact rate vs. industry standard 40-50%
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• QualtricscoreTechnology or Integration · 1 January 2026ROI Rocket selected Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selected ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model. Partnership combines ROI Rocket's verified B2B panels with Qualtrics' synthetic AI capabilities to deliver faster, more scalable B2B research. ROI Rocket becomes exclusive synthetic offering partner for complex B2B research programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cint: Cint operates a global panel exchange and sample marketplace connecting researchers with respondents, competing with ROI Rocket in the supply of verified B2B and consumer sample for market research buyers.
• Toluna: Toluna provides a global technology-led panel and research services platform serving enterprise brands with consumer and B2B sample and full-service research, directly comparable to ROI Rocket's panel and full-service model.
• Dynata: Dynata is the largest global first-party data and insights platform, operating massive proprietary consumer and B2B panels and offering sample access and full-service research capabilities that directly overlap ROI Rocket's core panel-based offering.
• Lucid: Lucid runs a major research technology platform and sample marketplace used by enterprises to access consumer and B2B respondents, directly competing with ROI Rocket's sample/panel supply business.
• Prodege: Prodege operates large proprietary consumer panels and offers market research solutions alongside its rewards-based engagement platform, directly comparable to ROI Rocket's panel-based consumer research services.
• Schlesinger Group: Schlesinger Group is a global data collection and qualitative research provider operating proprietary panels and qualitative facilities, competing with ROI Rocket for enterprise sample and qualitative engagement work.
• InnovateMR: InnovateMR is a full-service B2B and healthcare market research provider combining proprietary panels with full-service execution, directly comparable to ROI Rocket's vertically integrated B2B and HCP offering.

Broad incumbents

• Kantar: Kantar is a global data, insights, and consulting company offering brand tracking, consumer research, and panel-based analytics; it overlaps with ROI Rocket's enterprise research work while operating at a far larger scale.
• Ipsos: Ipsos is a global market research and analytics leader offering consumer, B2B, and healthcare research across a broad portfolio; it competes with ROI Rocket for enterprise research budgets while offering capabilities well beyond panel-based sample.
• NielsenIQ: NielsenIQ is a large-scale consumer measurement and analytics company with broader retail and shopper research capabilities that compete with ROI Rocket for brand-side consumer and tracking engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SignalandNoise-z2d7y
• LinkedInlinkedin.com/company/3152843

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROIRocket