Noise Pop Industries
Noise Pop Industries is a privately held, San Francisco-based independent music and arts event promoter founded in 1993 that produces hundreds of concerts and festivals annually across 25+ Bay Area and Northern California venues, also operating the DoTheBay event discovery platform and NPI WHTLBL B2B event services brand.
- Company typePrivate
- Founded1993
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Noise Pop Industries does
Noise Pop Industries is a privately held, founder-led independent music and arts event promotion company headquartered in San Francisco and founded in 1993 by Kevin Arnold and Jordan Kurland. The company operates as the longest-running independent music and arts promoter in the San Francisco Bay Area, producing hundreds of concerts and events annually across more than two dozen venues in Northern California. Its product portfolio spans the flagship 11-day, 160+ band Noise Pop Music & Arts Festival, a growing portfolio of branded festivals and series (Mill Valley Music Festival, 20th Street Block Party, Due South concert series, Sundown Cinema, Summer of Music), venue programming partnerships (Quarry Amphitheater, SFMOMA Rooftop Radio, The Guild Theatre), and dedicated nonprofit-benefit programming with the SF Parks Alliance.
The business generates revenue through multiple streams: (1) ticket sales distributed via direct website sales on noisepop.com and events.noisepop.com powered by Tixr integration, supplemented by Ticketmaster and venue box office channels, with ticket prices ranging from free RSVP events to approximately $57 per ticket; (2) corporate sponsorships and brand partnerships, including a February 2026 inaugural cannabis-sector partnership with Bay Area dispensary Solful; (3) event programming and marketing services offered to external clients (businesses, nonprofits, civic organizations) through the wholly-owned NPI WHTLBL brand; and (4) merchandise sales through a dedicated e-commerce platform. Consumer-facing audience development is reinforced by the DoTheBay event discovery platform, part of the DoStuff network spanning 20 North American cities.
The core technology consists of an event promotion and programming platform supporting multi-venue festival coordination and ticketing infrastructure, with no proprietary AI/ML, patents, or certifications disclosed. The company serves three primary segments: Bay Area music and arts enthusiasts (primary consumer segment), corporate sponsors seeking cultural brand visibility, and partner venues and cultural organizations seeking programming and audience reach. Founder oversight remains in place, the firm is bootstrapped with no institutional funding rounds or M&A activity disclosed, and operational scale is consistent with an 11-50 employee independent promoter rather than a venture-backed platform business.
Noise Pop Industries firmographics
Firmographics- Name
- Noise Pop Industries
- Legal name
- Noise Pop Industries
- Website
- https://noisepop.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noise Pop Industries is a privately held, San Francisco-based independent music and arts event promoter founded in 1993 that produces hundreds of concerts and festivals annually across 25+ Bay Area and Northern California venues, also operating the DoTheBay event discovery platform and NPI WHTLBL B2B event services brand.
- Ownership category
- akta.pro rank
Noise Pop Industries industry classification
Industry- Product category
- Live Event Promotion and Festival Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Noise Pop Industries is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Noise Pop Industries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Festival and Event Ticket Sales: Revenue generated from ticket sales for the annual Noise Pop Festival, Mill Valley Music Festival, Quarry Amphitheater events, and hundreds of concerts produced throughout the Bay Area at partner venues.
- Sponsorship and Brand Partnerships: Corporate sponsorships for events including the Noise Pop Festival and various concert series. The company actively seeks brand partners looking for creative visibility at their events.
- NPI WHTLBL Event Services: Event programming and marketing services offered to businesses, nonprofits, and civic organizations through their WHTLBL brand.
- Merchandise Sales: Online merchandise sales through their dedicated shop platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free events with RSVP |
| Unit Pricing | Pay-as-you-go | General admission paid events |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Noise Pop Industries product offering
Product offeringCore offering
Noise Pop Industries is an independent music and arts event promoter that produces and operates a portfolio of festivals, multi-venue concert series, and venue programming across the San Francisco Bay Area and Northern California. Its flagship is the annual Noise Pop Music & Arts Festival, which spans roughly 11 days with 160+ bands, 80+ events, and 25+ venues; the company also runs the Mill Valley Music Festival, 20th Street Block Party, Quarry Amphitheater programming, Due South, Sundown Cinema, Summer of Music, and Noise Pop Presents concerts. The company monetizes through ticket sales, sponsorships, B2B event programming and marketing services via NPI WHTLBL, and direct merchandise e-commerce, supported by the DoTheBay event discovery platform.
Product overview
Noise Pop Industries operates as a multi-platform independent music and arts organization comprising its flagship annual Noise Pop Festival, multiple branded music festivals (Mill Valley Music Festival, 20th Street Block Party), venue programming (Quarry Amphitheater, Due South, Sundown Cinema, Summer of Music), event production services through WHTLBL, and the DoTheBay event discovery platform. The portfolio spans festival production, concert promotion, marketing services, and local entertainment discovery across the Bay Area.
Differentiator
Problem solved
Functional benefit
Brands
- NPI WHTLBL: Event + marketing services brand providing event programming and production services to external clients including businesses, nonprofits, and civic organizations.
- DoTheBay
Products and services
- Noise Pop Music & Arts Festival Flagship annual independent music and arts festival spanning 11 days with 160+ bands, 80+ events, and 25+ venues across the San Francisco Bay Area.
- Noise Pop Presents Concert production and event promotion arm producing hundreds of concerts and unique events annually throughout the Bay Area and Northern California at more than two dozen partner venues.
- Mill Valley Music Festival Annual multi-day music festival in Mill Valley set against the backdrop of the city's most iconic venue, featuring a diverse lineup of renowned and emerging artists.
- 20th Street Block Party One-day neighborhood showcase in San Francisco's 20th Street micro-hood highlighting local small businesses, food, music, and art.
- Quarry Amphitheater Concert Series Historic outdoor concert series at the Quarry Amphitheater on the UC Santa Cruz campus, often described as 'Red Rocks in the Redwoods,' featuring an eclectic mix of concerts.
- Due South Concert Series Seasonal concert series at the Jerry Garcia Amphitheater in McLaren Park featuring a diverse lineup that reflects local neighborhoods, with proceeds supporting the San Francisco Parks Alliance.
- Sundown Cinema Outdoor film screening series celebrating San Francisco parks, combining food, drinks, music, and neighborhood programming with proceeds supporting SF Parks Alliance.
- Summer of Music Seasonal summer music programming initiative produced in partnership with the San Francisco Parks Alliance.
- NPI WHTLBL Event and Marketing Services Wholly owned services brand providing event programming and production, business strategy, and brand development services for businesses, nonprofits, and civic organizations seeking authentic event experiences.
- DoTheBay Event Discovery Platform Wholly owned online event discovery platform serving as the San Francisco Bay Area's premier local nightlife and entertainment guide and part of the DoStuff network covering 20 North American cities.
- Noise Pop Merchandise Shop Direct-to-consumer online merchandise store selling Noise Pop branded apparel and event-related merchandise.
Companies that use Noise Pop Industries
Customer profileSegments3 records
Ideal customer profiles3 records
Noise Pop Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Noise Pop Industries partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- SolfulminorFirst official cannabis collaboration for Noise Pop, partnering with Bay Area dispensary Solful on a limited-edition pre-roll product called 'Snap, Crackle, Noise Pop.' Partnership includes ticket discounts, badge pickup event at Solful's San Francisco location, and exclusive festival happy hours at dispensary locations.
- DoTheBaycoreDoTheBay is the San Francisco Bay Area's premier event discovery platform and part of the DoStuff network spanning 20 cities across North America. Operated by Noise Pop Industries, helping hundreds of thousands of Bay Area residents find events.
- NPI WHTLBLcoreEvent and marketing services brand providing fresh take on traditional business strategy infused with event programming and production background. Partners with businesses, nonprofits, civic organizations to create authentic events.
- Mill Valley Music FestivalcoreAnnual music festival produced by Noise Pop Industries, set against the backdrop of the city's most iconic venue, featuring diverse lineup of renowned and emerging artists.
- 20th Street Block PartyminorOne-day neighborhood showcase event in San Francisco's 20th Street micro-hood, highlighting local small businesses, food, music, and art.
- SFMOMAminorPartnership for SFMOMA Rooftop Radio events at the San Francisco Museum of Modern Art.
- Quarry AmphitheaterminorHistoric venue at UC Santa Cruz campus, referred to as 'Red Rocks in the Redwoods.' Noise Pop produces eclectic mix of concerts at this outdoor venue.
- Due South Concert SeriesminorConcert series at Jerry Garcia Amphitheater in McLaren Park, with proceeds supporting San Francisco Parks Alliance.
- Sundown CinemaminorOutdoor cinema series celebrating SF parks with food, drinks, music, and film. Proceeds donated to SF Parks Alliance to preserve community spaces.
- TixrcorePrimary ticketing platform integration for event ticket sales across Noise Pop events.
- SF Parks AllianceminorNonprofit receiving proceeds from Due South and Sundown Cinema events to preserve San Francisco parks.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Noise Pop Industries competitors and assessment
Company assessmentRegional players
- Goldenvoice: Southern California-based festival and concert promoter (Coachella, Stagecoach). Comparable multi-festival independent promoter model with iconic flagship festival; competes for the same artist touring pool but operates primarily outside Noise Pop's Bay Area territory.
- SFJAZZ: San Francisco-based performing arts presenter operating its own venue (SFJAZZ Center) and producing concerts/festivals. Comparable as a Bay Area live music presenter, though focused on jazz specifically and operating as a nonprofit.
Direct peers
- Another Planet Entertainment: Bay Area-based independent concert and festival promoter (Outside Lands, Greek Theatre). Directly comparable to Noise Pop as a regional independent promoter in the same geography with a similar festival/concert portfolio and artist-driven brand.
- C3 Presents: Austin-based independent festival and concert promoter (Austin City Limits Music Festival, Lollapalooza). Comparable as an independent festival organizer running multi-day, multi-stage flagship events with diversified concert production.
- Superfly Presents: Independent experiential events producer (Bonnaroo, Outside Lands co-production). Comparable festival business model and curatorial positioning toward independent/emerging artists, similar to Noise Pop's identity.
Broad incumbents
- Live Nation Entertainment: Global live entertainment giant with ticketing (Ticketmaster), venue ownership, and festival promotion. Comparable across Noise Pop's ticketing, concert promotion, and festival production activities, but at vastly greater scale and as part of a vertically integrated platform.
- AEG Presents: One of the world's largest live entertainment promoters, operating festivals and venue networks globally (Coachella alongside Goldenvoice, plus own festivals). Comparable festival/concert promotion activity, but as part of a massive diversified portfolio with national infrastructure Noise Pop cannot match.
- Townsquare Media: Multi-platform media and live event company with festival promotion (e.g., Bonnaroo via partnership) and local market media properties. Comparable in mixing live events with audience/media monetization, though at much greater scale.
Others
- DoStuff Media: Parent of the 20-city DoStuff event discovery network, of which Noise Pop's DoTheBay is the San Francisco member. Directly comparable as an event discovery / local media platform; a network partner and adjacent ecosystem player.
- Impossible Foods (event activation analog): Not a direct peer — included as an example of the type of Bay Area brand that engages Noise Pop's audience via sponsorship. Better substituted with Bay Area event/experiential peers; recommend de-prioritizing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Noise Pop Industries social profiles
Digital presenceNoise Pop Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noise Pop Industries leadership team
Management profileNumber of profiles
Profiles2 records
Noise Pop Industries subsidiaries and ownership
Company hierarchySubsidiaries2 records
Noise Pop Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noise Pop Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noise Pop Industries
What does Noise Pop Industries do?
Noise Pop Industries is an independent music and arts event promoter that produces and operates a portfolio of festivals, multi-venue concert series, and venue programming across the San Francisco Bay Area and Northern California. Its flagship is the annual Noise Pop Music & Arts Festival, which spans roughly 11 days with 160+ bands, 80+ events, and 25+ venues; the company also runs the Mill Valley Music Festival, 20th Street Block Party, Quarry Amphitheater programming, Due South, Sundown Cinema, Summer of Music, and Noise Pop Presents concerts. The company monetizes through ticket sales, sponsorships, B2B event programming and marketing services via NPI WHTLBL, and direct merchandise e-commerce, supported by the DoTheBay event discovery platform.
Is Noise Pop Industries a public or private company?
Noise Pop Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noise Pop Industries founded?
Noise Pop Industries was founded in 1993. It employs 11 to 50 people.
Where is Noise Pop Industries based?
Noise Pop Industries is headquartered in San Francisco, United States, in the North America region.
How does Noise Pop Industries make money?
Four revenue lines are on record. Festival and Event Ticket Sales are the primary driver. The others are sponsorship and Brand Partnerships, NPI WHTLBL Event Services and merchandise Sales.
Who are Noise Pop Industries's main competitors?
Regional players on record are Goldenvoice and SFJAZZ. Direct peers are Another Planet Entertainment, C3 Presents and Superfly Presents. Broad incumbents are Live Nation Entertainment, AEG Presents and Townsquare Media. Others are DoStuff Media and Impossible Foods (event activation analog).
Does Noise Pop Industries have an API?
No public API is recorded for Noise Pop Industries.
What industry is Noise Pop Industries in?
Noise Pop Industries's product category is Live Event Promotion and Festival Production. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 7113 and its SIC code is 7990.