Salon and Spa Ultimate

What Salon and Spa Ultimate does

Salon and Spa Ultimate, operating under the legal entity BookedBy, Inc. and the trade name SalonUltimate, is a Boston-founded (2011) vertical SaaS company providing an all-in-one, cloud-based management platform for the salon, spa, barbershop, and medical-aesthetics industries. The platform is built on a modular architecture spanning operational modules (Online Booking, Appointments, Notifications, Self Check-In, Guided & Self Check-Out, Employee Scheduling, Wait Times) and growth modules (Email & SMS Marketing, Memberships, Promotions, Reports), plus franchise-specific capabilities including a Central Management System, Franchise Brand Templates, role-based access controls, and real-time wait-time calculations computed down to individual service providers. The company reports processing over 60 million bookings and check-ins annually across its customer base and operates with roughly 80 employees spanning three continents, with a US office in Austin and engineering hubs in Belgrade, Serbia and Tallinn, Estonia.

The business serves three primary customer tiers on a single platform: independent single-location salon owners, multi-location regional chains, and large franchise operators requiring centralized brand control and franchisee oversight. Named customers skew toward enterprise franchises and regional chains, including Sport Clips, Hairzoo (100+ locations), Zona Salons (29 locations across Texas and Nevada), Perfect Look, James Joseph Salon, Sharkey's Cuts for Kids, and Diesel Barbershop.

Revenue is subscription-recurring, priced per location per month across three tiers: BookedBy on Clover (entry-level SMB solution at $49/location/month, bundled with Clover POS hardware), SalonUltimate Single Store ($159/month), and SalonUltimate Multi-Store ($199/location/month), with additional usage-based SMS fees at $0.03 per message. Go-to-market combines a sales-led enterprise motion with dedicated account management for franchise operators, inside sales for mid-market chains, and a product-led/self-service entry point via the Clover marketplace. The platform integrates with Google Reserve, Tippy, QuickBooks, and the Fiserv/Clover ecosystem.

Name

Salon and Spa Ultimate

Legal name

BookedBy, Inc.

Website

https://salonultimate.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

SalonUltimate (legal entity BookedBy, Inc.) provides an all-in-one, cloud-based management platform for salons, spas, barbershops, and franchises, offering booking, check-in/out, scheduling, marketing, memberships, and multi-location central management on per-location monthly subscriptions.

Ownership category

akta.pro rank

Product category

Salon and Spa Management Software

akta.pro primary industry

Salon Business, Management & Retail Training (HSALANAK)

Keywords

• Salon management software
• Appointment booking platform
• Beauty salon POS
• Spa business software
• Franchise salon technology

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Fees - Multi-Location: Monthly subscription fees per location for SalonUltimate Multi-Store plan at $199/location/month. Revenue scales linearly with customer location count.
2. Subscription Fees - Single Store: Monthly subscription fees for SalonUltimate Single Store plan at $159/month. Entry-level subscription for independent salon operators.
3. Subscription Fees - BookedBy on Clover: Entry-level monthly subscription at $49/location/month targeting small business salon operators on Clover hardware ecosystem.
4. SMS Fees: Per-text fees at $0.03 per additional message for marketing and notification campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SalonUltimate is a cloud-based, all-in-one salon and spa management software platform sold on a monthly subscription basis. It provides online booking, appointment management, employee scheduling, self check-in/out, live wait time display, automated SMS/email notifications and marketing, memberships, promotions, and 100+ reports, with franchise brand templating and centralized multi-location controls. Offerings are priced across three tiers — BookedBy on Clover ($49/location/month), Single Store ($159/month), and Multi-Store ($199/location/month) — and target single-location independents through 100+ location franchise operators.

Product overview

SalonUltimate is an all-in-one beauty software platform offering three pricing tiers: BookedBy on Clover (small business solution at $49/location/month), SalonUltimate Single Store ($159/location/month), and SalonUltimate Multi-Store ($199/location/month). The platform consists of core operational modules (Online Booking, Appointments, Employee Scheduling, Notifications, Self Check-In, Guided and Self Check-Out, Wait Times) and growth modules (Email and SMS Marketing, Memberships, Promotions, Reports), with additional capabilities for franchises and central multi-location management. The platform is designed to scale from single-location salons to nationwide franchises, serving over 60 million bookings and check-ins annually.

Differentiator

Problem solved

Functional benefit

Brands

• BookedBy: Small business solution brand offering salon software on Clover hardware, priced at $49 per location per month.

Products and services

• BookedBy on Clover Small business salon software and hardware bundle priced at $49 per location per month, combining SalonUltimate software with Clover POS hardware shipped directly to the business. Includes online booking, check-in and check-out, employee scheduling, customer management, service and pricing management, inventory maintenance, standard reporting, email and SMS marketing, and unlimited support and training. Targeted at single-location salon operators on the Clover ecosystem.
• SalonUltimate Single Store Full-featured single-location salon management subscription priced at $159 per month. Includes all BookedBy on Clover capabilities plus recurring appointments, appointments bookable across all locations, referral rewards, surveys, cross-store customer history, discount reasons, promotion maintenance, membership maintenance and billing, package maintenance, purchase orders, and 100+ reports. Built for independent salon operators seeking advanced functionality.
• SalonUltimate Multi-Store Premium multi-location salon management subscription priced at $199 per location per month. Includes all Single Store capabilities plus centralized management capabilities for multi-location businesses and franchises, enabling franchisors and chains to manage pricing, services, memberships, and settings across all stores from one central screen.
• Online Booking Branded booking portal that allows guests to book services from anywhere at any time on mobile or browser. Includes custom branding with brand colors, logos, and services, walk-in and appointment support, and group bookings for up to four additional guests. Built for salons and spas seeking to capture direct bookings without marketplace commissions.
• Branded Apps Custom-branded mobile applications developed for individual salon and spa businesses on the SalonUltimate platform. Enables businesses to offer their own app for booking, client engagement, and loyalty under their own brand.
• Franchises Franchise management capability that maintains brand consistency across franchisee locations through brand templates and custom controls. Includes standardized offerings, system-wide updates, map view with live wait times, role-based access controls for franchisor versus franchisee users, and real-time audit trails. Built for franchisors managing dozens to hundreds of locations.
• Central Management Centralized multi-location management capability providing remote access to all store data from a single interface. Includes centralized pricing, services, and memberships settings, role-based access controls, regular security audits, and real-time updates. Designed for multi-location operators managing multiple stores from headquarters.
• Appointments Appointment and staff scheduling capability with drag-and-drop scheduling, client queue management, walk-in support, live wait times, client notifications, appointment reminders, and group appointments for up to four additional guests. Built for salons and spas managing high-volume appointment books.
• Notifications Automated SMS and email notification capability for appointment confirmations and reminders. Includes two-way appointment confirmations, automatic reminders, personalized messages, and granular automation settings. Designed to reduce no-shows and front desk workload.
• Self Check-In Self-service iPad kiosk capability for appointment and walk-in check-in using phone number lookup. Includes customizable branding, support for multiple iPad setups, walk-in service selection, provider selection, and upsell and rebook prompts. Built for high-volume salons and spas to reduce front desk bottlenecks.
• Guided and Self Check-Out

Quantifiable outcome

• 60 million+ bookings and check-ins processed annually across customer base
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Sport ClipsflagshipStrategic or Co-development Partner · 1 March 2023Exclusive 7-year partnership announced March 2023. Sport Clips Haircuts, a major hair salon franchise, uses SalonUltimate powered by BookedBy across their locations. This is a flagship partnership demonstrating enterprise-scale deployment capability.
• FiservcoreTechnology or Integration · 1 October 2022Fiserv announced Clover partnership with SalonUltimate in their Q3 2022 earnings call. SalonUltimate integrates with Clover POS hardware and ecosystem.
• TippycoreTechnology or Integration · 1 April 2022Tippy's integrated tipping software provides salon industry access to faster tips. Integration enables instant tip payout to staff through the SalonUltimate checkout flow.
• Google ReservecoreTechnology or IntegrationGoogle Reserve integration allows customers to book appointments directly from Google search results, increasing discoverability and booking conversion for SalonUltimate customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Square Appointments: Block's appointment booking product for service businesses, integrating tightly with Square's POS hardware ecosystem. Competes with SalonUltimate's BookedBy on Clover entry tier for small salons seeking bundled POS-plus-booking software.
• Phorest Salon Software: Salon-focused management platform strong in client retention, marketing automation, and multi-location salon chains. Heads-up comparable for SalonUltimate's Multi-Store franchise offering and customer-rebooking features.
• GlossGenius: Beauty-professional-focused booking, payments, and client management platform gaining traction with solo stylists and small salons. Competes with SalonUltimate's entry-level BookedBy on Clover tier for the small-business end of the market.
• Mangomint: Modern cloud-based salon and spa software with front-desk automation, online booking, and multi-location support. Targets the same forward-leaning independent and multi-location operator customer as SalonUltimate's mid-tier plans.
• Boulevard: Premium salon and spa management software with self-check-in, checkout, and client management capabilities. Closely comparable to SalonUltimate on self-service modules (Self Check-In, Guided & Self Check-Out) and the upscale independent chain segment.
• Booker by Mindbody: Cloud-based booking and business management platform for salons, spas, and other service businesses, now part of Mindbody. Overlaps with SalonUltimate on online booking, checkout, and franchise-style multi-location scheduling for mid-market chains.
• Vagaro: Subscription-based salon, spa, and fitness management platform with booking, POS, marketing, and multi-location features across SMB through mid-market. Targets the same independent and small-chain salon owner customer base as SalonUltimate's Single Store and entry tiers.
• Fresha: Free, marketplace-driven salon and spa booking software that has scaled aggressively with a zero-price entry offer. Overlaps heavily with SalonUltimate on online booking, payments, and appointment management for independent and small-chain beauty businesses.
• Mindbody: Long-standing market leader in salon, spa, and fitness business management software with online booking, payments, and marketing tools. Directly competes with SalonUltimate across the same customer segments (franchises, regional chains, independent owners) and overlaps substantially on core appointment and multi-location management functionality.

Broad incumbents

• Zenoti: Enterprise-grade salon, spa, and wellness platform serving larger multi-location chains and medspas with broader functionality across retail and membership. Comparable to SalonUltimate's Multi-Store offering but positioned further upmarket into enterprise wellness chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/salonultimate
• Facebookfacebook.com/salonultimate
• LinkedInlinkedin.com/company/salonultimate
• Xx.com/salonultimate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon and Spa Ultimate