What Vazco does

Vazco is a Wrocław, Poland-based AI agency founded in 2009 that specializes in custom AI solutions for e-commerce businesses. The firm designs and deploys agentic AI systems, AI-UX experiences, 3D product configurators, and process automation tools aimed at converting browsers into buyers and reducing purchase friction. Core productized offerings include Agentic Shopping Assistants, AI Transformation consulting, and Intelligent Product Configurators, supported by adjacent services such as Agentic Engineering, AI Lean Delivery, AI-UX Audits, AI Process Automation, AI Agentic Systems, AI Training Sessions, and Low-Code/No-Code Automations. The company has delivered 180+ projects over 16+ years with a stated team of 50+ employees, and publishes thought-leadership content through the Port Innowacji podcast hosted by CEO Michał Zacher.

Vazco's technology stack is anchored in agentic AI workflows, generative AI, recommendation engines, and 3D visualization (image modality) for product configurators. Its "AI Lean Delivery" methodology emphasizes rapid concept-to-product cycles measured in weeks, with documented client outcomes including a 100% conversion rate lift for furniture retailer Vetsak, a +59.8% add-to-cart conversion improvement for Livom, and 300% YoY growth for beauty/wellness platform Booksaloon. The firm also executes AI Process Automation engagements and low-code/no-code workflows, extending beyond pure e-commerce into broader enterprise productivity use cases.

The business operates as a professional services firm with project-based, quote-based engagements and no self-serve or marketplace channels. Revenue is generated through direct enterprise sales targeting mid-market and enterprise clients, led by CEO/Founder Michał Zacher and CTO Maciek Stasiełuk. Named customer logos span furniture (Vetsak, Livom), beauty/wellness (Booksaloon), HR technology (Our People), insurance (Sapiens), food services (aleno), real estate (Onyx One, CBRE), publishing (Elsevier), architecture (CallisonRTKL), gaming (GeeGee), retail financing (Resolve), and education (Prenda). Vazco is privately held, founder-led, with no disclosed VC or PE backing, and is geographically concentrated in Europe — Poland, Finland, Germany, the UK, and the Netherlands.

Name

Vazco

Legal name

Vazco P.S.A.

Website

https://vazco.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Vazco is a Wrocław, Poland-based AI agency founded in 2009 that builds custom AI solutions for e-commerce businesses, including agentic shopping assistants, 3D product configurators, and process automation tools. The 50+ person firm delivers project-based services to mid-market and enterprise clients across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. AI Consulting and Implementation Services: Custom AI solution development for e-commerce businesses including agentic shopping assistants, AI transformation, product configurators, and UX optimization. Revenue generated through project-based professional services with measurable ROI focus.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vazco is a Wrocław-based AI agency that designs and builds custom AI solutions for e-commerce businesses, including agentic shopping assistants, AI-UX design, 3D product configurators, and AI process automation. The company delivers engagements through its proprietary AI Lean Delivery methodology, taking e-commerce clients from AI strategy through implementation in weeks. Revenue is generated through project-based consulting, custom development, and integration services.

Product overview

Vazco is an AI agency providing custom AI solutions for e-commerce businesses. The company operates as a services-based AI consultancy with multiple specialized offerings: Agentic Shopping Assistants (AI-powered shopping guidance), AI Transformation (strategic consulting), and Intelligent Product Configurators (3D/e-commerce configurators) serve as core products. Supporting services include Agentic Engineering, AI Lean Delivery, UX for Agentic Solutions, AI Consulting, AI Training Sessions, AI-UX, AI Process Automation, AI-UX Audit, AI Agentic Systems, and Low-Code/No-Code Automations. The portfolio is organized around high-impact AI solutions that improve conversions, automate processes, and optimize digital shopping experiences for e-commerce clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% increase in conversion rate for Vetsak
• +5 more outcomes

Named customers15 records

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Netguru: Polish-origin digital product and software consultancy of comparable scale, offering custom AI, UX, and software engineering services to enterprise clients. Closest direct peer given overlapping geography, service mix, and target customer profile.
• Brainhub: Polish software development and digital product agency serving European and US clients. Comparable on geography, agency structure, and custom web/AI engineering offerings.
• Appsilon: Polish-founded AI and data science consultancy building custom ML/data solutions for Fortune 500 clients. Highly comparable on AI specialization, Polish origin, and bespoke delivery model.
• Elogroup: Polish digital transformation and AI consultancy delivering custom software and data solutions. Comparable as a regional direct peer in the Polish custom-AI services market.
• 10Clouds: Poland-based software house providing custom web, mobile, and AI development. Similar team size, Polish footprint, and project-based delivery for European enterprise clients.

Broad incumbents

• Bloomreach: E-commerce experience platform combining content, search, and personalization with an AI agent layer. Established incumbent that large enterprise e-commerce buyers may select instead of a custom agency build.
• Dept Agency: Large global digital agency with significant e-commerce and AI engineering practices. Competes for the same enterprise transformation mandates but at materially greater scale and breadth.

Emerging players

• Syte: AI product company specializing in visual AI and product discovery for e-commerce retailers. Competes for the same client budget on AI-driven shopping experience optimization, though Syte sells a product while Vazco delivers custom builds.
• Klevu: AI-powered search and personalization platform for e-commerce. Targets the same conversion-optimization outcomes Vazco delivers via configurators and recommendation engines, but through a SaaS model rather than bespoke builds.
• Constructor.io: AI-first product discovery and search platform for e-commerce retailers. Overlaps with Vazco's personalization and shopping-assistant value proposition, competing for the same enterprise e-commerce AI budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@port_innowacji

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vazco