Elevation
Elevation Group, LLC is a Washington, DC–based digital agency founded in 2007 that exclusively designs, develops, and markets websites for nonprofit organizations, serving 500+ nonprofit clients via WordPress builds, recurring maintenance, Google Ad Grant management, SEO, and branding.
- Company typePrivate
- Founded2007
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elevation does
Elevation Group, LLC is a Washington, DC–headquartered digital agency founded in 2007 by co-founders Nicolas (CEO) and Nate (CMO) that exclusively serves nonprofit and social-sector organizations. Operating as Elevation (also "Elevation Web"), the firm offers a full-service portfolio built around WordPress-based custom web development, including UX design, branding, SEO, email marketing, social media management, and Google Ad Grant management for U.S. 501(c)(3) clients. The company has served more than 500 nonprofit organizations cumulatively (including YMCA, United Way, Habitat for Humanity, ACLU, Alzheimer's Foundation of America, and Treatment Advocacy Center) and maintains 150+ clients on recurring site-sustainability plans, supported by a distributed global team operating in a 11–50 employee band.
The firm's technology stack is centered on WordPress (chosen for zero licensing cost, security, and editability by nonprofit clients), with mobile-first responsive design, Basecamp-based project management, and a hybrid Agile/Waterfall methodology. A newer productized offering, Altru AI, applies AI to automate the production of nonprofit annual reports, representing a modest expansion from pure services into software. The firm is an authorized Google for Nonprofits / Google Ad Grant management partner and integrates with donation platforms (Qgiv, Fundraise Up, Bonterra), email service providers (Constant Contact, Mailchimp, HubSpot), and analytics tooling (Google Analytics, Tag Manager, Looker Studio, Search Console).
Elevation generates revenue through a mix of one-time project fees (custom web builds, rebrands, UX projects) and a growing stack of recurring monthly subscriptions (Google Ad Grant plans at $449–$799/month, SEO at $499–$899/month, email marketing at $349–$509/month, and site-sustainability / WordPress maintenance at up to $999/month), with a 10% multi-product bundle discount and 12-month cancellation fees on maintenance plans that support retention. Distribution is direct, sales-led, and supplemented by content marketing, webinars, referral fees (5% donation to referrer), and event-driven thought leadership targeted at the global nonprofit segment.
Elevation firmographics
Firmographics- Name
- Elevation
- Legal name
- Elevation Group, LLC
- Website
- https://elevationweb.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elevation Group, LLC is a Washington, DC–based digital agency founded in 2007 that exclusively designs, develops, and markets websites for nonprofit organizations, serving 500+ nonprofit clients via WordPress builds, recurring maintenance, Google Ad Grant management, SEO, and branding.
- Ownership category
- akta.pro rank
Elevation industry classification
Industry- Product category
- Nonprofit Digital Agency Services
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Elevation is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elevation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development Services: Custom website design and development services for nonprofit organizations, including UX, content strategy, copywriting, accessibility compliance, and responsive websites.
- Branding and Design Services: Logo creation, brand guidelines, graphic design services including video, email templates, infographics, stationery, business cards, and annual reports.
- Marketing Services: SEO for nonprofits, Google Ad Grant management, social media management, and digital marketing strategy services offered as consultations or ongoing plans.
- Site Sustainability Plans: Monthly website maintenance and support plans including plugin updates, security, backups, performance optimization, and developer/design hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Google Ad Grant Plan |
| Subscription | Monthly | Professional Google Ad Grant Plan |
| Subscription | Monthly | Premium Google Ad Grant Plan |
| Subscription | Annual | Starter SEO Plan |
| Subscription | Monthly | Professional SEO Plan |
| Subscription | Monthly | Advanced SEO Plan |
| Subscription | Monthly | Starter Email Marketing Plan |
| Subscription | Monthly | Professional Email Marketing Plan |
| Subscription | Monthly | Essential Website Maintenance Plan |
| Subscription | Annual | Standard Website Maintenance Plan |
| Subscription | Monthly | Deluxe Website Maintenance Plan |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Elevation product offering
Product offeringCore offering
Elevation is a full-service digital agency exclusively serving nonprofit organizations, offering custom WordPress website design and development, UX design, branding, digital marketing (SEO, Google Ad Grant management, email, social media), and ongoing site sustainability/maintenance plans. The company also offers Altru AI, an AI-powered platform for creating nonprofit annual reports.
Product overview
Elevation is a full-service digital agency exclusively serving nonprofit organizations, founded in 2007. The company operates a unified service portfolio centered on WordPress-based web development, complemented by digital marketing and branding modules. Core offerings include custom website design and development (Web Development Services), UX design, nonprofit marketing, Google Ad Grant management, SEO, email marketing, branding, and site sustainability/maintenance plans. The company also offers Altru AI, an AI-powered annual report platform for nonprofits. Services are available à la carte or bundled, with pricing tiers for Google Ad Grant management, SEO, email marketing, and website maintenance. Project management is conducted through Basecamp using hybrid Agile/Waterfall methodologies. The company has served over 500 nonprofits and operates a referral program offering 5% donation to referring organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development Services Custom nonprofit website design and development using WordPress as the content management system, including content strategy, UX, visual design, responsive/mobile-optimized templates, and development using a hybrid Agile and Waterfall methodology. For nonprofit organizations.
- Branding & Design Services Nonprofit branding services including brand strategy, logo design, brand style guide creation, and graphic design for brand collateral such as infographics, email templates, business cards, and annual reports. For nonprofit organizations.
- Nonprofit Marketing Services Full suite of digital marketing tools for nonprofits including strategic marketing consultation, Google Ad Grant management, nonprofit SEO, and social media management. For nonprofit organizations.
- User Experience (UX) Design UX design services for nonprofit websites including discovery phase, user group identification, persona construction, navigation pathways, sitemap creation, wireframes, usability research, and user interface design. For nonprofit organizations.
- Site Sustainability Plans (WordPress Web Support) Ongoing WordPress website maintenance and support bundles for nonprofits covering plugin updates, performance optimization, security monitoring, malware cleanup, backup services, hosting (99.999% uptime), and technical fixes. Available in Essential, Standard, and Deluxe subscription tiers.
- Google Ad Grant Management Management of Google's $10,000/month free advertising grant for eligible nonprofits, including grant applications, account setup, keyword research, ad development, campaign optimization, and compliance monitoring by Google Ads certified team members. Available in Starter, Professional, and Premium tiers.
- SEO for Nonprofits Search engine optimization services for nonprofits including SEO audits, keyword research, competitive analysis, on-site optimization, off-site SEO, Google Analytics and Search Console setup, backlinking research, content planning, and monthly monitoring and reporting. Available in Starter, Professional, and Advanced subscription tiers.
- Email Marketing for Nonprofits Email marketing services for nonprofits including strategy consultation, email template design with drag-and-drop platform, ESP integration (Constant Contact, Mailchimp, HubSpot), and monthly performance analysis. Available in Starter and Professional subscription tiers.
- Privacy Solution Donor data privacy compliance solution helping nonprofits comply with privacy legislation including CCPA and GDPR requirements.
- Altru AI AI-powered platform that creates custom, professional annual reports for nonprofits by simplifying data input, streamlining report creation, and producing visually stunning personalized reports tailored to unique branding.
Quantifiable outcome
- 500+ nonprofit websites built since 2007
- +3 more outcomes
Companies that use Elevation
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles1 record
Elevation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature3 records
Elevation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WordPresscoreWordPress is the primary content management system used for all Elevation client websites. As open-source software with zero licensing costs, WordPress provides security, robustness, and full customizability. Elevation builds all websites in WordPress to empower nonprofits to make future edits themselves.
- Google for NonprofitscoreElevation serves as an authorized Google Ad Grant management service provider, helping nonprofits apply for and manage their $10,000/month in-kind advertising grant. Team members are Google Ads certified and specialize in nonprofit grant compliance and optimization.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Elevation competitors and assessment
Company assessmentDirect peers
- Firespring: Firespring provides web design, printing, and marketing services with a strong nonprofit vertical focus, including Google Ad Grant management and website maintenance — directly overlapping Elevation's core offerings.
- Wired Impact: Wired Impact is a digital agency that builds websites and provides online marketing services exclusively for nonprofit organizations — almost identical positioning to Elevation in scope, customer, and delivery model.
- ThinkShout: ThinkShout is a digital agency specializing in nonprofit web design and development (primarily Drupal and WordPress), email marketing, and CRM integrations — directly comparable to Elevation's nonprofit digital services.
- M+R Strategic Services: M+R is a major marketing and advocacy agency serving nonprofits and progressive causes, offering digital strategy, fundraising campaigns, and creative services — a larger, more established peer in the same vertical.
- Brooks Digital: Brooks Digital is a digital agency focused on the nonprofit sector, offering website design, branding, and digital marketing — closely comparable to Elevation in customer focus and service mix.
- Blue State: Blue State is a digital agency focused on nonprofits, causes, and advocacy organizations, offering creative, marketing, and fundraising services — directly comparable to Elevation's nonprofit specialization, at a larger scale.
- imc (Integrated Marketing & Communications): imc is a full-service marketing agency with significant nonprofit and association sector focus, offering branding, digital, and integrated campaigns — directly comparable in customer base and service breadth.
- Charity Dynamics: Charity Dynamics provides digital fundraising, web design, and marketing services for nonprofits — a direct competitor in the same customer segment with overlapping web and digital marketing offerings.
Broad incumbents
- Bonterra: Bonterra (parent of Network for Good, GivingDays, and other nonprofit tech brands) is a broad software and services platform serving nonprofits — overlapping with Elevation on donation processing integrations and broader sector infrastructure.
Emerging players
- Classy: Classy is a leading nonprofit fundraising platform that integrates with donor CRMs and donation flows — an adjacent peer in the nonprofit digital stack that Elevation integrates with rather than directly competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elevation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elevation leadership team
Management profileNumber of profiles
Profiles4 records
Elevation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elevation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elevation
What does Elevation do?
Elevation is a full-service digital agency exclusively serving nonprofit organizations, offering custom WordPress website design and development, UX design, branding, digital marketing (SEO, Google Ad Grant management, email, social media), and ongoing site sustainability/maintenance plans. The company also offers Altru AI, an AI-powered platform for creating nonprofit annual reports.
Is Elevation a public or private company?
Elevation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elevation founded?
Elevation was founded in 2007. It employs 11 to 50 people.
Where is Elevation based?
Elevation is headquartered in Washington, United States, in the North America region.
How does Elevation make money?
Four revenue lines are on record. Web Design and Development Services are the primary driver. The others are branding and Design Services, marketing Services and site Sustainability Plans.
Who are Elevation's main competitors?
Direct peers on record are Firespring, Wired Impact, ThinkShout, M+R Strategic Services, Brooks Digital, Blue State, imc (Integrated Marketing & Communications) and Charity Dynamics. Bonterra is listed as a broad incumbent. Classy is listed as an emerging player.
Does Elevation have an API?
No public API is recorded for Elevation.
What industry is Elevation in?
Elevation's product category is Nonprofit Digital Agency Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies. Its SIC code is 7311.