Ainsley

What Ainsley does

Ainsley & Co. is a founder-owned, full-service strategic marketing and advertising agency headquartered in Baltimore, Maryland, with a satellite office in Raleigh, North Carolina opened in June 2019. Founded on January 14, 2010 by Tom Ainsley, the firm serves B2B companies, mid-market organizations, credit unions and credit-union service organizations (CUSOs), and nonprofits across sectors including healthcare, financial services, government contractors, technology, biotech, manufacturing, and workforce development. Over 13+ years the agency has served hundreds of organizations and maintains anchor relationships spanning nearly a decade (e.g., Martz Bus, ~10 years). The firm operates through a flexible delivery model that assembles bespoke teams from staff, partners, and independent contractors per project, with no proprietary technology platform of its own.

The agency delivers professional services across three categories: Strategy & Positioning (Fractional CMO engagements, marketing strategy, brand development, story development, copywriting, ROI analysis, campaign planning); Design + Digital (website design/development, website audits/maintenance, customer journey mapping, print design, collateral creation); and Integrated Campaigns (media planning/buying across radio/TV/print/outdoor, SEO, PPC, paid and organic social media, video production, content marketing, direct mail, trade show support). Its delivery stack relies on standard industry tools including WordPress on WP Engine, HubSpot for marketing automation and CRM, Google Ads and LinkedIn Ads for paid media, CallRail for call tracking, Formilla for AI-powered chat, and Adobe Creative Cloud for creative production. Technology partnerships with HubSpot, Google, WP Engine (preferred partner), CallRail, and Formilla are formalized; the firm also collaborates with AWS marketing teams via client Think|Stack, a two-time AWS Nonprofit Partner of the Year.

Revenue is generated through project-based fees and monthly retainer engagements, with published indicative pricing of $5,000–$15,000 per month for Fractional CMO work and $8,000–$20,000 per month for fully outsourced/managed marketing relationships. The go-to-market motion is sales-led, combining direct outreach, referrals, industry conferences, and thought-leadership content. Ainsley is privately held, founder-controlled, and bootstrapped, with no institutional investment, M&A activity, or funding rounds disclosed.

Name

Ainsley

Legal name

Ainsley & Co.

Website

https://ainsleyagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ainsley & Co. is a founder-owned, full-service marketing and advertising agency headquartered in Baltimore, Maryland with a Raleigh satellite office, serving B2B companies, mid-market firms, credit unions, and nonprofits with fractional CMO engagements, website design, digital marketing, video production, and integrated campaign execution.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Marketing agency services
• Advertising agency
• Brand development
• Digital marketing
• Website design

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services / Agency Retainers: The agency generates revenue through project-based fees and monthly retainer engagements. Typical Fractional CMO engagements range $5k-$15k/month; wholly outsourced marketing engagements range $8-$20k/month, varying by client scale and urgency of needs.
2. Creative and Digital Services: Revenue from website design/development, video production, copywriting, SEO, PPC, social media management, and collateral creation billed as part of project retainers or discrete project fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Ainsley & Co. is a full-service strategic marketing and advertising agency that delivers end-to-end marketing solutions to B2B organizations. The agency sells Fractional CMO engagements, website design and development, digital marketing (PPC, SEO, social media), video production, copywriting, brand development, and media planning/buying under monthly retainer and project-fee engagement models. It combines strategy development with creative and digital execution across online and offline channels, acting as an embedded marketing partner rather than a transactional vendor.

Product overview

Ainsley & Co. is a strategic marketing and advertising agency offering a comprehensive suite of marketing services organized into three main categories: Strategy & Positioning (including Fractional CMO Engagements, Marketing Strategy, Brand Development, and ROI Analysis), Design + Digital (including Website Design + Development, Customer Journey Mapping, and Print Design), and Integrated Campaigns (including Media Planning/Buying, Digital Marketing/SEO/PPC, Social Media, Video Production, Content Marketing, Direct Mail, and Tradeshow Support). The agency operates as a service-based firm rather than a software product, providing end-to-end marketing solutions from strategy development through campaign execution across digital, print, and traditional media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO Engagements Subscription-style engagement providing experienced marketing leadership on a fractional basis for organizations that need a CMO without hiring one full-time; includes marketing audits, strategic planning, and execution oversight.
• Website Design + Development End-to-end responsive website design and development services, including website audits, redesigns, and new site builds, hosted on WP Engine for B2B and nonprofit clients.
• Digital Marketing Comprehensive digital marketing services including search engine marketing (PPC), paid and organic social media, SEO, and content marketing for lead generation and brand awareness.
• Video Production + Editing Professional video production and editing services covering brand videos, sales videos, trade show content, and promotional materials.
• Copywriting Strategic copywriting services covering story development, content creation, brand messaging, and campaign planning across digital and offline channels.
• Brand Development Brand strategy, logo design, and identity development services including market positioning and message development for new brands and rebrands.
• Media Planning/Buying Media planning and buying across radio, TV, print, and outdoor channels as part of integrated campaign management.
• Marketing Clarity Workshops One-day intensive workshop that helps organizations reset their marketing strategy and align it with business goals, covering audience definition, objectives, and action planning.
• Marketing Tech Review Consulting service reviewing and recommending marketing technology tools including CRM, marketing automation, website hosting, SEO/SEM software, and call tracking platforms.
• Direct Mail Premium direct mail campaign design and execution including custom packages and promotional materials used for strategic outreach to prospects and executives.
• Tradeshow Support Trade show marketing support covering booth materials, collateral design, promotional items, and on-site execution to drive event lead generation.
• Website Maintenance Plans Recurring website maintenance service covering monthly software updates, backups, security monitoring, SSL certification, and performance analytics reporting.

Quantifiable outcome

• Fully outsourced marketing engagements generate measurable lead generation and revenue growth for clients
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• WeWorkminorOthers · 3 June 2019Agency leases private office space at WeWork's One Glenwood location in Raleigh, NC with ability to expand as the company grows. WeWork provides co-working environment with access to events, perks, and community programming.
• WP EnginecoreTechnology or IntegrationWP Engine is identified as the agency's preferred hosting partner for WordPress websites. Ainsley & Co. is a preferred partner referral source and sends all clients to WP Engine for hosting. The agency recommends WP Engine for its speed, security, daily backups, and WordPress-specific optimization.
• AWS (Amazon Web Services)coreStrategic or Co-development PartnerThink|Stack is named AWS Nonprofit Partner of the Year for two consecutive years. Ainsley & Co. works directly with AWS marketing team in support of joint marketing efforts with Think|Stack, including managing Marketing Development Fund submissions and tracking.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SmartBug Media: Full-service B2B inbound marketing agency offering Fractional CMO, content, design, and HubSpot-centric services. Closely comparable to Ainsley in target market (mid-market B2B), service mix (strategy + creative + digital), and partner-led delivery model.
• Square 2 Marketing: Mid-sized B2B marketing agency focused on revenue-driven strategy, marketing automation, and integrated campaigns for services and technology firms. Comparable to Ainsley in mid-market B2B positioning and full-service execution.
• New Breed Marketing: B2B revenue-focused marketing agency offering strategy, demand generation, sales enablement, and HubSpot implementation. Highly comparable to Ainsley's embedded, full-service mid-market B2B model.
• Ironpaper: B2B marketing and sales agency specializing in demand generation, content, and web development for technology and industrial firms. Similar mid-market B2B focus and integrated campaign services as Ainsley.
• TBH Creative: B2B web design and digital marketing agency offering strategy, design, development, and inbound marketing for mid-market companies. Comparable service stack and target customer profile to Ainsley.
• KlientBoost: Performance marketing agency focused on paid media, CRO, and creative for SaaS and B2B brands. Comparable to Ainsley in B2B mid-market digital campaign execution, though more performance-media-skewed.
• Huemor: B2B website design and development agency with integrated digital marketing services for mid-market and enterprise brands. Comparable to Ainsley's web + digital + brand development focus.

Broad incumbents

• Walker Sands: Larger B2B marketing agency offering PR, demand generation, branding, and integrated campaigns for technology and B2B clients. Comparable service breadth but at a substantially larger scale than Ainsley.

Emerging players

• GinzaMetrics: SEO and content performance agency serving B2B and mid-market clients. Comparable as a digital marketing peer, though more narrowly focused on organic search than Ainsley's full-service offering.
• Tilt Metrics: B2B digital marketing and HubSpot agency serving SaaS and mid-market technology firms. Comparable mid-market B2B positioning and HubSpot-centric delivery, though smaller in scale than Ainsley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AinsleyAgency
• LinkedInlinkedin.com/company/ainsley
• Instagraminstagram.com/ainsleyagency
• Xx.com/ainsleyagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ainsley