FedUp Foods
FedUp Foods is a North Carolina-based B2B manufacturer of fermented and functional RTD beverages, providing turnkey private label and co-packing services for top global retailers with in-house R&D and SQF Level 3 certification.
- Company typePrivate
- Founded2008
- HeadquartersMarshall, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What FedUp Foods does
FedUp Foods is a private benefit corporation and B2B fermented beverage manufacturer founded in 2008 and headquartered in Marshall, North Carolina. The company operates three production facilities (Marshall, NC; Wilmington, NC; Erwin, TN) and provides turnkey private label manufacturing and co-packing services for organic functional RTD beverages, including kombucha, prebiotic sodas, and now cold brew coffee. Its technology stack is built on proprietary fermentation biotechnology with an in-house lab and dedicated R&D team, supported by regenerative ingredient sourcing and SQF Level 3 certification. The company also operates a consumer-facing brand called Buchi for direct-to-consumer kombucha sales.
The company's business model is a B2B enterprise sales motion targeting top global retailers for private label beverage programs. Revenue is generated through manufacturing fees and product sales from custom formulation, production, testing, packaging, and fermentation services. Notable customers include Aldi (producing the Summit Popz prebiotic soda line at nearly 22,000 cans daily) and Sky High Farm Universe (a 6-year relationship). The GTM emphasizes category management support and data-driven insights to help retailers develop functional drink lines, combined with sustainability positioning through zero-waste manufacturing, solar-power offsets, and partnerships with One Tree Planted and Global Organics. Pricing is custom and not publicly disclosed, with quotes based on volume, formulation complexity, and packaging requirements.
FedUp Foods firmographics
Firmographics- Name
- FedUp Foods
- Legal name
- FedUp Foods
- Website
- https://fedupfoods.co
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FedUp Foods is a North Carolina-based B2B manufacturer of fermented and functional RTD beverages, providing turnkey private label and co-packing services for top global retailers with in-house R&D and SQF Level 3 certification.
- Ownership category
- akta.pro rank
FedUp Foods industry classification
Industry- Product category
- Private Label Beverage Manufacturing
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro industry
- Kombucha & Other Fermented Non-Alcoholic BeveragesAgriculture & Food Production/Beverage Production/Non-Alcoholic Beverage Production (Soft Drinks, Juice, RTD)Fermented/Probiotic Beverage Co-Packing (Kombucha, Kefir, Culture Drinks)
Keywords
Where FedUp Foods is headquartered
LocationHeadquarters
- HQ city
- Marshall
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FedUp Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Private Label Manufacturing: Turnkey private label beverage manufacturing for retailers, encompassing ideation, formulations, production, testing, packaging, and fermentation services. Revenue is generated through manufacturing fees and product sales to retail partners.
- Co-packing Services: Contract manufacturing and co-packing services for branded beverage products
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
FedUp Foods product offering
Product offeringCore offering
FedUp Foods is a contract manufacturer that produces organic, fermented, functional ready-to-drink beverages (kombucha, prebiotic sodas, cold brew coffee) on a turnkey private label and co-packing basis for top global retailers. The offering spans ideation, formulation, production, fermentation, testing, and packaging, supported by regenerative ingredient sourcing, in-house R&D, and SQF Level 3 certified manufacturing. The company also operates a consumer-facing brand called Buchi.
Product overview
FedUp Foods operates as a turnkey private label beverage manufacturer offering two core services: Private Label manufacturing (scalable, cost-effective production of organic functional RTD beverages for retailers) and Innovative Solutions (custom end-to-end beverage development from ideation through fermentation and packaging). The company also maintains a consumer-facing brand called Buchi, and has launched a Regenerative Organic Certified® Cold Brew Coffee Line. The portfolio is unified by the company's focus on fermented, functional, organic beverages with regenerative and sustainable sourcing.
Differentiator
Problem solved
Functional benefit
Brands
- Buchi: Customer-facing brand for fermented beverage products.
Products and services
- Private Label Beverage Manufacturing
- Innovative Solutions (Custom Beverage Development)
- Buchi (Consumer-Facing Fermented Beverage Brand)
- Regenerative Organic Certified Cold Brew Coffee Line
Quantifiable outcome
- Nearly 22,000 cans of Summit Popz sold daily
Companies that use FedUp Foods
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
FedUp Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FedUp Foods partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- One Tree PlantedcoreFedUp Foods donates a percentage of sales to One Tree Planted to support reforestation of the Appalachian bioregion, aligning with their sustainability mission and environmental commitment.
- Global OrganicscoreFedUp Foods sources Fair Trade Certified sugar from Global Organics, supporting regenerative and ethical sourcing practices in their supply chain.
- Sky High Farm UniversestrategicCollaborative partnership with shared core values centered on people and planet. Sky High Farm Universe has been a customer for 6 years.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
FedUp Foods competitors and assessment
Company assessmentDirect peers
- Health-Ade Kombucha: Premium kombucha brand with proprietary brewing and co-packing capabilities. Directly comparable to FedUp Foods in fermentation technology and functional RTD positioning, though more brand-led than private label-focused.
- GT's Living Foods: Largest US kombucha brand and pioneer of the category. Comparable to FedUp Foods in fermentation expertise and functional beverage positioning, with a much larger brand-led distribution footprint.
- Humm Kombucha: Kombucha manufacturer with private label capabilities. Directly comparable to FedUp Foods in fermented beverage manufacturing and co-packing services for retail customers.
- Lifeway Foods: Manufacturer of fermented dairy beverages including kefir and probiotic drinks. Comparable to FedUp Foods in fermentation technology, functional beverage positioning, and contract manufacturing for retail partners.
- Polar Beverages: Privately held beverage manufacturer operating both branded and private label carbonated soft drinks. Comparable to FedUp Foods in B2B private label manufacturing for major retailers.
- TalkingRain Beverage Company: Manufacturer of Sparkling Ice and private label flavored sparkling waters. Comparable to FedUp Foods in private label beverage co-packing for major retail chains and focus on functional/low-sugar beverages.
- Suja Life: Functional and cold-pressed beverage brand with private label capabilities. Comparable to FedUp Foods in functional RTD beverage manufacturing, sustainable sourcing, and retailer-focused go-to-market motion.
Broad incumbents
- KeVita (PepsiCo): Kombucha and probiotic drink brand owned by PepsiCo. Comparable in fermentation technology and functional RTD beverages, but with substantially greater capital and distribution via PepsiCo's retail network.
- Refresco: One of the world's largest independent beverage co-packers with significant private label capabilities. Comparable to FedUp Foods in contract manufacturing for retailers, though spanning a much broader beverage portfolio.
- Cott Corporation: Large-scale private label beverage manufacturer serving retailers globally. Comparable to FedUp Foods in B2B co-packing model for retailers, though with a much broader non-alcoholic beverage portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FedUp Foods social profiles
Digital presenceFedUp Foods compliance and trust
Trust signalCompliance1 record
FedUp Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
FedUp Foods leadership team
Management profileNumber of profiles
FedUp Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FedUp Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FedUp Foods
What does FedUp Foods do?
FedUp Foods is a contract manufacturer that produces organic, fermented, functional ready-to-drink beverages (kombucha, prebiotic sodas, cold brew coffee) on a turnkey private label and co-packing basis for top global retailers. The offering spans ideation, formulation, production, fermentation, testing, and packaging, supported by regenerative ingredient sourcing, in-house R&D, and SQF Level 3 certified manufacturing. The company also operates a consumer-facing brand called Buchi.
Is FedUp Foods a public or private company?
FedUp Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FedUp Foods founded?
FedUp Foods was founded in 2008. It employs 101 to 250 people.
Where is FedUp Foods based?
FedUp Foods is headquartered in Marshall, United States, in the North America region.
How does FedUp Foods make money?
Two revenue lines are on record. Private Label Manufacturing is the primary driver. The others are co-packing Services.
Who are FedUp Foods's main competitors?
Direct peers on record are Health-Ade Kombucha, GT's Living Foods, Humm Kombucha, Lifeway Foods, Polar Beverages, TalkingRain Beverage Company and Suja Life. Broad incumbents are KeVita (PepsiCo), Refresco and Cott Corporation.
Does FedUp Foods have an API?
No public API is recorded for FedUp Foods.
What industry is FedUp Foods in?
FedUp Foods's product category is Private Label Beverage Manufacturing. Its primary akta.pro industry code is AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages, with a secondary code of AFAFAIAG, Fermented/Probiotic Beverage Co-Packing (Kombucha, Kefir, Culture Drinks). Its NAICS code is 311 and its SIC code is 2090.