Unity Payments
Unity Payments is a Canadian payment processing company headquartered in Toronto that provides POS terminals, virtual terminals, eCommerce gateways, and the Taliup Register POS solution to over 10,000 small businesses across 200+ Canadian cities, operating under an Interchange Plus pricing model and an ISO/Partner Program.
- Company typePrivate
- Founded2012
- HeadquartersNorth York, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Unity Payments does
Unity Payments is a Canadian payment processing company founded in 2012 and headquartered in Toronto, Ontario, serving over 10,000 small businesses across more than 200 Canadian cities through approximately 275 employees distributed across five Canadian offices. The company provides a unified portfolio of payment acceptance solutions spanning in-person point-of-sale terminals (Poynt C, Newland 910/950, Ingenico Move/Desk 5000), virtual terminals that convert any web or mobile device into a card acceptor, an eCommerce payment gateway integrated with eight shopping cart platforms, and the proprietary Taliup Register POS application with QuickBooks synchronization. Underlying technology is a cloud-based processing platform leveraging an Interchange Plus pricing engine, with PCI-PTS v6.0 certified hardware, 3D Secure-enabled remote payments, and tokenized card-on-file storage.
Unity Payments generates revenue primarily through transaction-based interchange-plus margins on every payment processed (1.75% + $0.08 for in-person and 2.35% + $0.08 for online), supplemented by an optional $10/month billing and invoicing add-on, hardware resale margin on terminals, and lifetime residual income paid to ISO partners. The company operates with no contracts, no monthly fees, and no cancellation fees as a deliberate value proposition against incumbent processors, and is registered as an MSP/ISO of Elavon Canada and U.S. Bank National Association Canadian Branch. Distribution is hybrid: direct-to-merchant via website-driven lead capture and outbound call-back, plus an indirect channel through a white-labeled ISO/Partner Program with proprietary CRM, DocuSign, and Click2Call tooling. The company processes over $2B annually and maintains a 4.5/5 average merchant rating.
Unity Payments firmographics
Firmographics- Name
- Unity Payments
- Legal name
- Unity Payments
- Website
- https://unitypayments.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unity Payments is a Canadian payment processing company headquartered in Toronto that provides POS terminals, virtual terminals, eCommerce gateways, and the Taliup Register POS solution to over 10,000 small businesses across 200+ Canadian cities, operating under an Interchange Plus pricing model and an ISO/Partner Program.
- Ownership category
- akta.pro rank
Unity Payments industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Computer Terminals (3575)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
Keywords
Where Unity Payments is headquartered
LocationHeadquarters
- HQ city
- North York
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Unity Payments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain
Revenue model
- Payment Processing Transaction Fees: Revenue generated through an Interchange Plus model where merchants pay a percentage plus a per-transaction fee on every payment processed. Rates vary by channel: 1.75% + 8 cents for in-person (card-present) and 2.35% + 8 cents for online (card-not-present) transactions. Additional monthly fee of $10 for billing and invoicing add-on service.
- Partner Program Residual Income: ISO/partner resellers earn unlimited lifetime residual income from merchant transaction volume they onboard. Partners also access financing options, working capital support, and annual compensation tied to business management performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | In-Person (Card-Present) Rate: 1.75% + $0.08 per transaction |
| Transaction based/ take rate | Pay-as-you-go | Online/eCommerce (Card-Not-Present) Rate: 2.35% + $0.08 per transaction |
| Subscription | Monthly | Billing and Invoicing Add-on: $10/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Unity Payments product offering
Product offeringCore offering
Unity Payments provides payment processing services to Canadian small businesses, including POS hardware terminals (Poynt C, Newland 910/950, Ingenico Move/Desk 5000), a web and mobile virtual terminal, an online payment gateway with shopping-cart and QuickBooks integrations, and the Taliup Register POS application. The company operates on an Interchange Plus pricing model with no contracts, no monthly fees, and no cancellation fees, and offers a white-labeled ISO/Partner Program with lifetime residual income for resellers.
Product overview
Unity Payments is a Canadian payment processing company offering a unified portfolio of payment acceptance solutions for small businesses. The core product suite consists of: (1) Payment Terminals - smart POS hardware including Poynt C, Newland 910, Newland 950, Ingenico Move 5000, and Ingenico Desk 5000; (2) Virtual Terminals - software that turns any device into a payment terminal; (3) Payment Gateway/eCommerce - online payment processing integrated with 8 major shopping cart platforms (Bigcommerce, Magento, WooCommerce, Ultracart, 3Dcart, PrecisionWeb, PinnacleCart, Cartmanager) plus QuickBooks; and (4) Taliup Register - a POS-enabled add-on with inventory management, employee timesheets, appointment scheduling, and business insights. Supporting services include next-day funding, fraud prevention, and a Partner Program for white-labeled reselling. The company uses an Interchange Plus pricing model with rates starting at 1.75% + 8 cents for in-person transactions and 2.35% + 8 cents for online transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Taliup Register: A POS-enabled smart terminal solution featuring inventory management, employee timesheets, appointment scheduling, business insights, QuickBooks integration, and streamlined checkout capabilities.
Products and services
- Payment Terminals (Hardware POS) Physical point-of-sale terminals for in-person card-present payments. The portfolio includes smart terminals (Poynt C, Newland 910, Newland 950, Ingenico Move 5000, Ingenico Desk 5000) supporting EMV chip, contactless NFC, Interac, and mobile wallet payments.
- Virtual Terminals Web and mobile (iOS/Android) application that converts any device into a credit/debit card terminal, supporting invoicing, billing, product catalog management, recurring payments, and customer profile storage with tokenization.
- Payment Gateway / eCommerce Online payment gateway for website integration that enables secure credit card transactions, with card-on-file storage, billing/invoicing, product catalog management, reporting, sales intelligence, fraud protection, staff access controls, and compatibility with major shopping cart platforms and digital wallets (Google Pay, Apple Pay, PayPal).
- Taliup Register POS-enabled solution pre-installed on smart terminals (Poynt C, Newland 910). Features include inventory management, employee timesheets, appointment scheduling, business insights, real-time reporting, QuickBooks integration, and dual-screen streamlined checkout.
- Poynt C Smart Terminal All-in-one cloud-based Android smart terminal with dual interactive touchscreens, PCI-PTS v6.0 certification, built-in thermal printer, 4G/Wi-Fi connectivity, and 6250mAh battery, supporting EMV, contactless NFC, Interac, Apple Pay, and mobile POS.
- Ingenico Move 5000 Wireless payment terminal with touchscreen display, extended battery life, Wi-Fi and 4G connectivity, automatic updates, and support for chip (EMV), swipe (magstripe), and contactless (NFC) payments.
- Newland 950 Smart Terminal Smart payment terminal added to Unity Payments' hardware portfolio, expanding the in-person terminal options available to Canadian merchants.
Quantifiable outcome
- 10,000+ Canadian merchants served across 200+ cities
- +4 more outcomes
Companies that use Unity Payments
Customer profileNamed customers2 records
Ideal customer profiles2 records
Unity Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
Unity Payments partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Elavon PaymentscoreUnity Payments is an Elavon Payments Partner and Registered MSP/ISO of Elavon Canada Company. This partnership enables Unity Payments to offer payment processing services under Elavon's regulatory umbrella, providing the licensing and infrastructure needed to onboard and service Canadian merchants.
- U.S. Bank National Association Canadian BranchcoreUnity Payments is a Registered MSP/ISO of U.S. Bank National Association Canadian Branch, operating under the bank's regulatory framework to provide payment processing services in Canada.
- Poynt (Terminal Manufacturer)coreUnity Payments offers Poynt C and Poynt Smart Terminals as part of its payment hardware portfolio. Poynt terminals feature dual screens, Android OS, PCI-PTS v6.0 certification, and cloud-based management through the Poynt HQ portal.
- Newland (Terminal Manufacturer)coreUnity Payments offers Newland 910 and Newland 950 smart payment terminals, providing wireless and countertop options for Canadian merchants.
- Ingenico (Terminal Manufacturer)coreUnity Payments offers Ingenico Move 5000 and Ingenico Desk 5000 payment terminals, covering wireless mobile and countertop fixed-use cases for Canadian merchants.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Unity Payments competitors and assessment
Company assessmentDirect peers
- Helcim: Canadian payment processor targeting SMBs with transparent interchange-plus pricing, virtual terminals, online gateways, and POS hardware. Helcim is the closest head-to-head competitor to Unity Payments, matching it on geography, pricing model, target segment, and product breadth.
- Moneris: Canada's largest domestic payment processor, jointly owned by RBC and BMO, offering POS terminals, e-commerce gateways, and merchant services to SMBs and enterprises. Moneris is the incumbent that Unity Payments directly challenges on transparency and pricing in the Canadian SMB market.
- Square (Block): Global SMB payments and POS provider offering card-present terminals, virtual terminals, e-commerce processing, and an integrated software ecosystem with transparent bundled pricing. Square competes with Unity Payments for the same Canadian small-business merchants across in-person and online channels.
- Stripe: Global online payment processor with developer-friendly APIs, gateway, and growing in-person/terminal offerings targeting SMBs and platforms. Stripe competes directly with Unity Payments' eCommerce gateway, virtual terminal, and developer integration story.
- SumUp: Global SMB-focused payment processor offering low-cost card readers, transparent pricing, and integrated POS features for small merchants. SumUp is a direct competitor in the affordable, transparent-pricing SMB hardware-and-processing niche that Unity Payments occupies.
Broad incumbents
- Global Payments: Large multinational payments and commerce-enablement provider offering merchant acquiring, POS, gateways, and software across SMB and enterprise segments. Global Payments is a broad incumbent with overlapping SMB and Canadian exposures that competes across Unity Payments' full stack.
- Toast: Vertical SaaS + payments platform for restaurants combining POS software with built-in payment processing. Toast competes with Unity Payments in the integrated POS + payments category, particularly for restaurant SMBs targeted by Taliup Register.
- Worldpay (FIS): Global merchant acquirer and payment processor serving SMBs through ISOs and direct channels with gateways, terminals, and commerce solutions. Worldpay is a broad incumbent in the same SMB acquiring category as Unity Payments and a potential future acquirer partner.
- Clover (Fiserv): Integrated POS and payments platform from Fiserv providing hardware terminals, app marketplace, and merchant processing for SMBs. Clover competes with Unity Payments' Taliup Register and Poynt-based integrated POS offering for small merchants.
Regional players
- Lightspeed Commerce: Canadian-headquartered commerce platform providing POS, payments, and e-commerce software to retail and hospitality SMBs primarily across North America. Lightspeed is a geographically overlapping competitor with overlapping POS-plus-payments bundling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unity Payments social profiles
Digital presenceUnity Payments compliance and trust
Trust signalCompliance3 records
Unity Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unity Payments leadership team
Management profileNumber of profiles
Profiles9 records
Unity Payments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unity Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unity Payments
What does Unity Payments do?
Unity Payments provides payment processing services to Canadian small businesses, including POS hardware terminals (Poynt C, Newland 910/950, Ingenico Move/Desk 5000), a web and mobile virtual terminal, an online payment gateway with shopping-cart and QuickBooks integrations, and the Taliup Register POS application. The company operates on an Interchange Plus pricing model with no contracts, no monthly fees, and no cancellation fees, and offers a white-labeled ISO/Partner Program with lifetime residual income for resellers.
Is Unity Payments a public or private company?
Unity Payments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unity Payments founded?
Unity Payments was founded in 2012. It employs 11 to 50 people.
Where is Unity Payments based?
Unity Payments is headquartered in North York, Canada, in the North America region.
How does Unity Payments make money?
Two revenue lines are on record. Payment Processing Transaction Fees are the primary driver. The others are partner Program Residual Income.
Who are Unity Payments's main competitors?
Direct peers on record are Helcim, Moneris, Square (Block), Stripe and SumUp. Broad incumbents are Global Payments, Toast, Worldpay (FIS) and Clover (Fiserv). Lightspeed Commerce is listed as a regional player.
Does Unity Payments have an API?
No public API is recorded for Unity Payments.
What industry is Unity Payments in?
Unity Payments's product category is Payment Processing. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 52232 and its SIC code is 3575.