SmartHub

Name

SmartHub

Legal name

Outstanding Technologies OÜ

Website

https://smart-hub.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Programmatic Ad Exchange / AdTech Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)

akta.pro secondary industry

Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Ad exchange platform
• Programmatic advertising
• White label adtech
• Media trading platform
• Demand side integrations

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Tiered SaaS subscription model for ad exchange platforms – AdEx Basic, AdEx Plus, and AdEx Enterprise – providing programmatic advertising infrastructure with varying levels of scalability, features, and customization options.
2. White Label Solutions: Fully customized white label ad exchange platform, from UI personalization to custom on-request feature development, branded under the client's own name.
3. Custom AdTech Development: Custom development of AdTech solutions tailored to client requirements, including bespoke product development for digital marketing.
4. Outstaffing Digital Ad Operations: Providing AdTech talent to enhance clients' core teams, with Attekmi picking the best AdTech professionals for clients.
5. AdTech & Ad Ops Team Training: Training services for improving Ad Ops team skills, sharing Attekmi's experience with clients.
6. Ongoing Support and Service: Professional ongoing assistance and support services for clients throughout their business journey.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SmartHub (now operating as Attekmi) sells a tiered programmatic ad exchange SaaS platform consisting of AdEx Basic, AdEx Plus, AdEx Enterprise, and White Label AdEx, supplemented by an Ad Server product. The platform provides demand-side and supply-side integrations, integrated fraud detection scanners, traffic filtering, targeting, and white-label UI/feature customization for media agencies, ad networks, AdTech startups, and white-label partners. The company also provides related services including custom AdTech development, AdTech talent outstaffing, AdTech and Ad Ops team training, and ongoing professional support.

Product overview

SmartHub (now rebranded as Attekmi) offers a comprehensive AdTech platform consisting of four ad exchange products (AdEx Basic, AdEx Plus, AdEx Enterprise, and White Label AdEx) plus an Ad Server solution. The product portfolio spans from entry-level DIY platforms for newcomers to fully customizable enterprise-grade solutions with white label options. Alongside the core platform products, SmartHub/Attekmi provides complementary services including Custom AdTech Development, Outstaffing Digital Ad Operations, AdTech & Ad Ops Team Training, and Ongoing Support and Service.

Differentiator

Problem solved

Functional benefit

Brands

• AdEx Basic: Entry-level do-it-yourself ad exchange platform for businesses only joining the AdTech industry and requiring basic minimum functionalities
• AdEx Plus
• AdEx Enterprise
• White Label AdEx

Products and services

• AdEx Basic An entry-level do-it-yourself ad exchange platform for businesses only joining the AdTech industry and requiring a basic minimum of functionalities, allowing them to start earning from media trading quickly.
• AdEx Plus An advanced ad exchange solution with additional features for companies looking for extra media trading opportunities and capabilities to operate programmatic businesses at greater scale.
• AdEx Enterprise An ultimately scalable ad exchange platform providing access to the full range of features, including extended settings and new functionalities to grow ad exchange operations across different regions.
• White Label AdEx A fully customized ad exchange with UI personalization and custom on-request feature development, allowing clients to operate media trading under their own brand.
• Ad Server An ad serving solution offered as part of the AdTech product portfolio for managing ad delivery.
• Custom AdTech Development Custom development services for building AdTech solutions tailored to specific client business requirements in digital marketing technology.
• Outstaffing Digital Ad Operations Professional services providing AdTech talent selection and staffing to enhance client core teams with specialized programmatic and ad operations expertise.
• AdTech & Ad Ops Team Training Training services leveraging Attekmi's AdTech and Ad Operations experience to improve client Ad Ops team skills across programmatic operations.
• Ongoing Support and Service Professional assistance and support services delivered through daily, weekly, monthly, and yearly touchpoints that guide clients throughout their business journey.

Quantifiable outcome

• Clients report 371% ROI (Mobupps), 207% revenue growth, 487% ROI in 1 month (ExplorAds), 1637% ROI (StreamKey), 319% ROI (BidderMob)
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature12 records

Partnerships

One partnership is on record.

• ScalarrcoreTechnology or IntegrationScalarr's DeepView anti-fraud technology is embedded in Attekmi solutions through a unique integration, allowing users to get flexible and quick access to DeepView's best-in-class anti-fraud technologies. This partnership strengthens Attekmi's fraud detection capabilities within its ad exchange platforms.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• OpenX: Operates a major programmatic ad exchange connecting demand and supply, sharing Attekmi's exchange model but as a large, established incumbent.
• PubMatic: A large, publicly traded sell-side programmatic platform and exchange; overlaps with Attekmi's programmatic exchange category but at far greater scale and breadth.
• Magnite: The largest independent sell-side programmatic advertising platform, operating exchanges and SSP infrastructure that broadly overlap Attekmi's category.
• Xandr: A Microsoft-owned programmatic advertising marketplace and technology suite offering exchange and DSP/SSP capabilities that overlap with Attekmi's platform offering.

Direct peers

• SmartyAds: Provides full-stack programmatic infrastructure including white-label DSP, SSP, and ad exchange platforms for AdTech businesses, directly overlapping with Attekmi's tiered and white-label ad exchange offering.
• Epom: Offers white-label ad server and programmatic ad exchange technology to networks and agencies, matching Attekmi's core product category and customer base.
• Clearcode: Builds custom AdTech and MarTech platforms including ad exchanges and DSPs, comparable to Attekmi's custom AdTech development and platform services.
• Adcash: Operates a self-serve programmatic advertising platform and exchange serving publishers and advertisers, competing in the same media-trading space as Attekmi.

Emerging players

• Kevel: Provides ad-serving and ad exchange APIs enabling companies to build their own ad platforms, overlapping with Attekmi's white-label and infrastructure-enablement model.
• Bidmatic: A programmatic monetization and supply-side technology provider targeting publishers and networks, overlapping with Attekmi's supply-side integration and yield focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SmartHub_WL
• Facebookfacebook.com/WLsmartHUB
• LinkedInlinkedin.com/company/attekmi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartHub