Scalarr
Scalarr provides AI-powered mobile ad fraud detection software that identifies fraudulent installs for mobile app publishers, user acquisition teams, and gaming enterprises such as King and Zynga via a tiered SaaS subscription platform.
- Company typePrivate
- Founded2017
- HeadquartersDover, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Scalarr does
Scalarr, Inc. is a Delaware-incorporated, venture-backed software company that provides AI-powered mobile advertising fraud detection. Its flagship product, Scalarr Protection Suite™, analyzes mobile advertising campaigns to identify fraudulent installs caused by bots, phone farms, and other invalid traffic sources, and delivers reports to mobile marketers and user acquisition professionals. The underlying technology combines proprietary Scalarr Neural Networks with unsupervised and semi-supervised machine learning approaches, and a proprietary Key Knowledge Database that catalogs fraud crime ring intelligence to improve detection accuracy.
The company operates a tiered SaaS subscription model anchored by multi-year Insertion Orders with enterprise customers, supplemented by a Freemium tier (capped at 2M installs), a 10-day Free Trial, a one-time Quick Test demonstration, and a basic BlockList reporting subscription. Pricing scales with Maximum Installs analyzed, and fees are subject to annual caps of the greater of 5% or CPI. Go-to-market is sales-led for enterprise, with self-serve online registration for evaluation. Named enterprise customers include King and Zynga in the gaming sector. Scalarr also markets AI EdgeLabs™, a separate cybersecurity AI product line for Edge/IoT critical infrastructure.
Scalarr was founded in 2017 by Inna Ushakova (CEO & President) and Yuriy Yashunin, and has raised funding from OTB Ventures, TMT Investments, Speedinvest, and EBRD Venture Capital (which led a $7.5M round in February 2021; the company was valued at $40M in a prior 2020 round). Engineering and operations were historically based in Kharkiv and Kyiv, Ukraine; following the February 2022 Russian invasion, staff relocated to western Ukraine, Poland, Croatia, France, Latvia, and Georgia. Scalarr holds EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications, supporting its handling of personal data for European customers.
Scalarr firmographics
Firmographics- Name
- Scalarr
- Legal name
- Scalarr, Inc.
- Website
- https://scalarr.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Scalarr provides AI-powered mobile ad fraud detection software that identifies fraudulent installs for mobile app publishers, user acquisition teams, and gaming enterprises such as King and Zynga via a tiered SaaS subscription platform.
- Ownership category
- akta.pro rank
Scalarr industry classification
Industry- Product category
- Mobile Ad Fraud Detection Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Scalarr is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Scalarr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Fee-based Subscription: Core SaaS subscription model where customers pay a subscription fee for access to Scalarr Software and analysis services. Pricing is based on Maximum Installs (number of installs analyzed) with tiered pricing. Subscriptions are governed by Insertion Orders with defined Subscription Terms, Billing Periods, and Payment Terms. Annual fee increases capped at greater of 5% or CPI.
- BlockList Subscription: Basic prevention suite providing BlockList Reports on suspected fraudulent activity. Customers receive periodic reports on fraudulent activity identified in their campaigns.
- Quick Test Subscription: One-time demonstration service where customers provide campaign data in CSV format and receive an Express Test Report. Available only once per customer. Provides limited access to features and may not include all detected fraudulent installs.
- Free Trial Subscription: 10-day free trial period allowing customers to evaluate Scalarr Services. Services may be limited with no full access to all features. Available once per customer.
- Scalarr Freemium Subscription: Free tier with unlimited term until terminated. Analysis limited to 2 million Maximum Installs. Installs from Google Ads and Facebook are not covered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fee-based Subscription with tiered pricing based on install volume |
| Subscription | Annual | BlockList Subscription for basic fraud detection reporting |
| One time/ perpetual license | Pay-as-you-go | Quick Test - one-time demonstration with limited features |
| Freemium | Pay-as-you-go | Free Trial - 10-day evaluation period |
| Freemium | Pay-as-you-go | Freemium - unlimited free tier with limited analysis |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Scalarr product offering
Product offeringCore offering
Scalarr provides AI-powered software that analyzes mobile advertising campaigns to detect unsolicited fraudulent installs (bots, phone farms, invalid traffic) and delivers reports on detected fraud. Its flagship offering, Scalarr Protection Suite™, serves mobile marketers and user acquisition professionals, while a separate sub-brand, AI EdgeLabs™, provides autonomous cybersecurity AI for Edge/IoT critical infrastructure. Revenue is generated primarily through tiered SaaS subscriptions priced by the volume of installs analyzed.
Product overview
Scalarr offers a unified product portfolio centered on AI-powered mobile ad fraud detection. The flagship product is Scalarr Protection Suite™, an Advanced AI-Enabled Anti-Fraud Toolkit that analyzes mobile advertising campaigns and detects fraudulent installs using neural networks and machine learning. Supporting the core platform are multiple subscription tiers (Fee-based, Quick Test, Free Trial, Freemium, and BlockList) providing flexibility from demonstration to enterprise deployment. A related sub-brand, AI EdgeLabs™, extends the company's AI capabilities into cybersecurity for Edge/IoT infrastructure protection. The technology stack leverages Scalarr Neural Networks, Unsupervised ML, Semi-Supervised ML, and a Key Knowledge Database for comprehensive fraud pattern detection.
Differentiator
Problem solved
Functional benefit
Brands
- Scalarr Protection Suite™: Advanced AI Enabled Anti-Fraud Toolkit for Mobile Marketers and User Acquisition PROs.
- AI EdgeLabs™
Products and services
- Scalarr Protection Suite™ Advanced AI-enabled anti-fraud toolkit that analyzes mobile advertising campaigns and detects unsolicited fraudulent installs using neural networks and machine learning. Provides reports on detected fraud from bots, phone farms, and other invalid traffic. Designed for mobile app publishers, user acquisition managers, and mobile marketers.
- AI EdgeLabs™ Autonomous cybersecurity AI solution that protects Edge/IoT critical infrastructure in real time with 99% claimed accuracy. A separate product line under the Scalarr umbrella focused on endpoint and infrastructure security.
Quantifiable outcome
- 99% accuracy for AI EdgeLabs cybersecurity solution (related product)
Companies that use Scalarr
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Scalarr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Scalarr partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Amazon Web ServicesminorAWS is used as a sub-processor for cloud hosting services. Scalarr has a Data Processing Agreement with AWS and the relationship is governed by written contracts ensuring appropriate data protection.
- Hetzner Robot / Hetzner CloudminorHetzner Online GmbH is used as a sub-processor for cloud hosting services. Included in Scalarr's list of approved sub-processors under the Data Processing Agreement.
- Google DriveminorGoogle Drive (Google LLC) is used as a sub-processor for data storage services. Included in Scalarr's list of approved sub-processors under the Data Processing Agreement.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Scalarr competitors and assessment
Company assessmentDirect peers
- Singular: Marketing analytics and attribution platform with native fraud prevention capabilities. Comparable to Scalarr in serving mobile UA teams with install validation and fraud filtering.
- Kochava: Mobile attribution and analytics platform with fraud prevention tools competing for the same mobile advertiser budget as Scalarr Protection Suite.
- AppsFlyer: Leading mobile measurement platform with built-in Protect360 fraud detection suite serving the same mobile app advertiser/UA-manager buyer as Scalarr. Directly comparable product category (mobile ad fraud) and customer base.
- Adjust: Mobile attribution and fraud prevention platform with Fraud Prevention Suite, serving app marketers and UA teams. Directly competes with Scalarr Protection Suite for the same mobile ad fraud detection budget.
- Branch Metrics: Mobile linking and measurement platform offering fraud and invalid traffic filters. Competes with Scalarr in mobile attribution with fraud detection for app marketers.
- CHEQ: AI-driven ad fraud and go-to-market security platform covering invalid traffic, lead fraud, and brand safety. Overlaps with Scalarr on mobile ad fraud prevention for performance marketers.
Broad incumbents
- DoubleVerify: Public ad verification and fraud prevention leader covering display, video, CTV, and mobile. Broad incumbent in the broader ad-fraud space where Scalarr focuses narrowly on mobile install fraud.
- Integral Ad Science (IAS): Public media measurement and optimization company with ad fraud detection across digital channels. Operates broadly in fraud detection where Scalarr specializes in mobile.
Emerging players
- Interceptd: Specialized mobile ad fraud detection and prevention company targeting mobile app advertisers. Niche direct competitor to Scalarr Protection Suite with overlapping buyer personas.
- Pixalate: Cross-channel ad fraud intelligence and protection platform with focus on CTV, mobile, and OTT. Comparable analytics-first fraud detection approach to Scalarr's neural-network methodology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Scalarr social profiles
Digital presenceScalarr compliance and trust
Trust signalCompliance3 records
Scalarr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scalarr leadership team
Management profileNumber of profiles
Profiles2 records
Scalarr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scalarr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scalarr
What does Scalarr do?
Scalarr provides AI-powered software that analyzes mobile advertising campaigns to detect unsolicited fraudulent installs (bots, phone farms, invalid traffic) and delivers reports on detected fraud. Its flagship offering, Scalarr Protection Suite™, serves mobile marketers and user acquisition professionals, while a separate sub-brand, AI EdgeLabs™, provides autonomous cybersecurity AI for Edge/IoT critical infrastructure. Revenue is generated primarily through tiered SaaS subscriptions priced by the volume of installs analyzed.
Is Scalarr a public or private company?
Scalarr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Scalarr founded?
Scalarr was founded in 2017. It employs 51 to 100 people.
Where is Scalarr based?
Scalarr is headquartered in Dover, United States, in the North America region.
How does Scalarr make money?
Five revenue lines are on record. Fee-based Subscription is the primary driver. The others are blockList Subscription, quick Test Subscription, free Trial Subscription and scalarr Freemium Subscription.
Who are Scalarr's main competitors?
Direct peers on record are Singular, Kochava, AppsFlyer, Adjust, Branch Metrics and CHEQ. Broad incumbents are DoubleVerify and Integral Ad Science (IAS). Emerging players are Interceptd and Pixalate.
Does Scalarr have an API?
No public API is recorded for Scalarr.
What industry is Scalarr in?
Scalarr's product category is Mobile Ad Fraud Detection Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 51321 and its SIC code is 7372.