Loft Realty
Loft Realty is a privately held residential real estate brokerage founded in 2018 in Milford, Delaware, that helps individuals buy and sell homes and provides related marketing services.
- Company typePrivate
- Founded2018
- HeadquartersMilford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Loft Realty firmographics
Firmographics- Name
- Loft Realty
- Website
- https://loftteamde.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- Loft Realty is a privately held residential real estate brokerage founded in 2018 in Milford, Delaware, that helps individuals buy and sell homes and provides related marketing services.
- Ownership category
- akta.pro rank
Loft Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Loft Realty is headquartered
LocationHeadquarters
- HQ city
- Milford
- HQ country
- United States
- HQ region
- North America
Markets served
Loft Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Loft Realty product offering
Product offeringCore offering
Loft Realty is a residential real estate firm that helps clients buy and sell homes. The firm also provides real estate marketing services to support property listings and sales activity for individual homeowners and buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Home Buying Assistance Service helping individual consumers purchase residential properties through Loft Realty's brokerage support.
- Residential Home Selling Assistance Service assisting individual homeowners with listing and selling their residential properties.
- Real Estate Marketing Services Marketing services for residential property listings provided to clients buying or selling homes.
Companies that use Loft Realty
Customer profileIdeal customer profiles1 record
Loft Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loft Realty competitors and assessment
Company assessmentDirect peers
- Compass: Compass is a tech-enabled residential real estate brokerage operating across the U.S. with agent-centric tools, an in-house marketing platform (Compass Concierge), and aggressive agent recruitment. It is directly comparable to Loft Realty because both compete for the same residential agents and seller clients on the basis of marketing, technology, and brand, and because Compass is expanding into smaller secondary markets like Milford-adjacent areas.
- Redfin: Redfin is a tech-enabled residential brokerage and consumer-facing home search platform that employs and partners with agents in many U.S. markets. It is directly comparable to Loft Realty because it targets the same buyer and seller clients in mid-Atlantic markets with a digital-first marketing and service model.
- HomeSmart: HomeSmart is one of the largest U.S. residential brokerages by agent count, operating with a low-overhead, technology-supported model that aggressively recruits agents nationwide. It is comparable to Loft Realty because it competes for residential agents and sellers in Delaware-adjacent markets and offers high commission splits as a recruitment lever.
- eXp Realty: eXp Realty is a cloud-based residential brokerage that recruits agents nationwide on a high commission split with minimal brick-and-mortar overhead. It is directly comparable to Loft Realty because it competes for the same residential agents in Delaware and similar secondary markets via an asset-light, technology-led model.
Others
- The Real Estate Book: The Real Estate Book is a long-running listing-publication and marketing-services provider for residential real estate agents. It is comparable to Loft Realty through its marketing-services angle rather than brokerage competition, since Loft explicitly bundles marketing with its residential offering.
Broad incumbents
- Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning global residential brokerage network with significant East Coast presence. It is comparable to Loft Realty because affiliates operate in the same Delaware and mid-Atlantic luxury and primary-residence segments and compete for high-end sellers that boutique brokerages also pursue.
- Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a franchised residential brokerage network with strong mid-Atlantic and southern footprint. It is comparable to Loft Realty because its franchisees compete for the same residential buy/sell clients and recruit agents in secondary markets like Milford with national-brand support.
- Coldwell Banker: Coldwell Banker is a large franchised residential brokerage network with nationwide coverage and brand recognition. It is comparable to Loft Realty because its franchised affiliates serve the same residential buy/sell clients in markets like Delaware, and smaller brokerages often compete for listings against Coldwell Banker–affiliated agents.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchised residential brokerage network with extensive mid-Atlantic presence. It is comparable to Loft Realty because its network agents transact in the same Delaware residential market, compete for the same listings, and operate with similar brokerage-plus-marketing service bundles.
Regional players
- Weichert Realtors: Weichert Realtors is a mid-Atlantic-rooted residential brokerage with deep presence in New Jersey, Pennsylvania, Delaware, and Maryland. It is a highly comparable regional peer to Loft Realty because both operate primarily in the Delaware/mid-Atlantic residential market with similar boutique-to-mid-sized brokerage structures.
Market position
Customer concentration
Loft Realty social profiles
Digital presenceLoft Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loft Realty leadership team
Management profileNumber of profiles
Profiles1 record
Loft Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loft Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loft Realty
What does Loft Realty do?
Loft Realty is a residential real estate firm that helps clients buy and sell homes. The firm also provides real estate marketing services to support property listings and sales activity for individual homeowners and buyers.
When was Loft Realty founded?
Loft Realty was founded in 2018. It employs 11 to 50 people.
Where is Loft Realty based?
Loft Realty is headquartered in Milford, United States, in the North America region.
Who are Loft Realty's main competitors?
Direct peers on record are Compass, Redfin, HomeSmart and eXp Realty. The Real Estate Book is listed as an others. Broad incumbents are Sotheby's International Realty, Better Homes and Gardens Real Estate, Coldwell Banker and Berkshire Hathaway HomeServices. Weichert Realtors is listed as a regional player.
Does Loft Realty have an API?
No public API is recorded for Loft Realty.
What industry is Loft Realty in?
Loft Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.