OnBrand24

What OnBrand24 does

OnBrand24 is a privately held BPO and call-center outsourcing company founded in 1993 (formerly operating as Mass Markets) and headquartered in Beverly, Massachusetts. It operates as a subsidiary of MCI, LC, and is positioned within that parent's portfolio of eight BPO brands with a combined workforce exceeding 8,000 across North America, the Philippines, and South Africa. OnBrand24 itself supports 5,000+ agents and serves 370+ enterprise customers across 14 verticals, with delivery nodes in the US, Canada, Mexico, Honduras, South Africa, the Philippines, and the United Kingdom.

The company's core offering is CX outsourcing, organized around inbound services (customer service, order taking, technical support, multilingual support) and outbound services (B2B/B2C lead generation, appointment setting, customer win-back, database cleansing, market research). The platform rests on cloud-based contact-center infrastructure integrated with Connect First and Five9, augmented by intelligent call routing, AI-driven chatbots for routine inquiries, and real-time performance dashboards with transparent KPI reporting. Internal methodology claims include 17-22 calls/hour per agent, 2.5x contact-rate improvement, and 5:1 ROI on B2B lead-generation pilots.

Commercially, OnBrand24 sells directly to enterprise and mid-market clients through field sales, inside sales, and website self-service (quote requests, 15-minute consultations). Pricing is predominantly quote-based; a disclosed pilot program for B2B lead generation is priced at $35/hour with a 200-hour minimum on monthly billing. The company holds PCI Level 1 certification and trade memberships (SOCAP, PACE, DRMA), and was recognized on the Inc. 500 and the 2025 OA500 Fastest Growing BPO list. Revenue is not publicly disclosed.

Name

OnBrand24

Legal name

OnBrand24 Inc.

Website

https://onbrand24.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

OnBrand24 is a private Beverly, MA-based BPO and call-center outsourcing provider delivering inbound, outbound, technical, and multilingual customer-experience services to enterprise and mid-market clients across 14 verticals, operating as a subsidiary of MCI, LC.

Ownership category

akta.pro rank

Product category

Call Center Outsourcing Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Telephone Answering Services (561421)

SIC

Services-Help Supply Services (7363), Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ), Brand Experience (BX) & Service Design (BPAFAEAI), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), Customer Experience (CX) & Service Excellence (EDABACAB)

Keywords

• Call center outsourcing
• Customer experience services
• BPO services
• Inbound call center
• Outbound telemarketing

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. BPO and Call Center Managed Services: OnBrand24 provides outsourced customer experience and call center services as managed BPO engagements. Services include inbound customer service, outbound sales and lead generation, technical support, and multilingual support delivered across onshore, nearshore, and offshore delivery centers. Revenue is generated through service contracts with clients, typically priced hourly or per-program basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OnBrand24 provides outsourced call center and customer experience (CX) services delivered through onshore, nearshore, and offshore delivery centers. Its core offering encompasses inbound customer service and order taking, outbound B2B and B2C lead generation and appointment setting, technical support and help desk, multilingual support across 8+ countries, live chat and social media support, and back office support. Services are delivered under managed BPO engagements billed hourly or per-program and supported by cloud contact center technology, intelligent call routing, and AI-driven chatbots.

Product overview

OnBrand24 is a premier call center outsourcing company offering a comprehensive portfolio of customer experience (CX) solutions. The core offering is CX Outsourcing, supported by two main service lines: Inbound Call Center Services (customer service, order taking, technical support, multilingual support) and Outbound Call Center Services (B2B lead generation, appointment setting, customer win-back, database scrubbing, market research). Additional specialized modules include Live Chat Support, Social Media Support, 24/7 Coverage, Call Center Staffing, Back Office Support, and Sales Support. The platform provides scalable, brand-aligned call center services built around transparency, performance, and customer satisfaction, with over 30 years of experience supporting global markets across 8+ countries with multilingual capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• CX Outsourcing End-to-end customer experience (CX) outsourcing designed to improve customer experience, increase efficiency, and support scalable business growth through brand-safe, data-driven customer interactions across every channel. Targeted at enterprise and mid-market companies needing overflow, contingency, or fully managed engagement.
• Inbound Call Center Services Customer service, order taking, and support delivered by trained brand ambassadors, including overflow support, contingency coverage, and fully managed engagement for enterprise clients.
• Outbound Call Center Services B2B and B2C lead generation, appointment setting, retention, and outbound sales programs delivered by outbound brand specialists for sales-driven organizations.
• Technical Support & Help Desk Services Tiered technical support and help desk services for technology products and digital platforms, serving fast-growing SaaS and technology organizations.
• Multilingual Call Center Services Global customer support delivered across multiple languages and time zones, serving global markets in over 8+ countries for enterprise clients needing multilingual coverage.
• B2B Lead Generation Outbound sales specialists turn general leads into Sales Qualified Leads (SQL) and Product Qualified Leads (PQL) through cold calling, telemarketing, and B2B appointment setting for sales-driven B2B companies.
• Live Chat Support Real-time text-based customer support delivered through chat and email channels for businesses needing omnichannel coverage beyond voice.
• Social Media Support Customer service and engagement across social media platforms, supporting brands that need public-facing response and issue resolution in social channels.
• Back Office Support BPO services for administrative tasks and back-office operations, complementing front-office customer support offerings.
• Call Center Staffing Flexible staffing solutions for seasonal demand and business growth, providing scalable workforce management across dedicated, semi-dedicated, and work-at-home agent models.

Quantifiable outcome

• Reduced customer wait times by 30% while improving first-call resolution
• +5 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Barrett Distribution CentersminorStrategic or Co-development Partner · 4 October 2016Strategic partnership to provide call center and product fulfillment solutions seamlessly for mutual consumer packaged goods customers. Barrett Distribution Centers is a leading third-party fulfillment and logistics company based in Franklin, MA, servicing health & beauty, cosmetics, apparel, footwear, consumer electronics, food, consumer packaged goods, and automotive parts industries.
• Sandler TrainingminorStrategic or Co-development PartnerSales methodology partnership providing exclusive training to OnBrand24's outbound sales agents using the Sandler Sales Training methodology. Gives agents tools to bypass gatekeepers, reach decision makers, and convert prospects into customers.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Concentrix: Large publicly traded CX/BPO provider offering customer service, technical support, and sales across verticals; comparable to OnBrand24 in omnichannel delivery and enterprise focus, though at much greater scale.
• Teleperformance: Global leader in outsourced customer experience management and digital integrated business services, directly comparable to OnBrand24 across inbound/outbound voice, B2B sales support, and multilingual delivery across multiple continents.
• TTEC (TeleTech): Global customer experience technology and services company; overlaps with OnBrand24 on contact center operations, AI-enabled CX, and work-at-home delivery models.
• Foundever (formerly Sitel Group): Customer experience outsourcing company with global delivery centers; comparable to OnBrand24 on multilingual, multi-channel support and BPO operating model.
• Alorica: Privately held global BPO providing customer service, technical support, and sales solutions; matches OnBrand24's multi-shore (onshore/nearshore/offshore) delivery approach.

Direct peers

• StarTek: Customer experience solutions provider offering inbound/outbound voice, omnichannel support, and B2B services; directly comparable to OnBrand24 in mid-market enterprise CX outsourcing with global delivery footprint.
• Liveops: On-demand contact center services built on a work-at-home agent model; highly comparable to OnBrand24 in distributed workforce delivery and sales/support outsourcing.
• IBEX (IBEX Holdings): Outsourced CX and digital marketing services provider with onshore/offshore delivery and B2B sales support; closely comparable in service mix and BPO focus.
• Arise (parent: Samsung SDS / Disney alumni spinoff): Work-at-home contact center services platform matching OnBrand24's distributed agent model for inbound customer support and B2C services.
• TaskUs: Outsourced digital services and CX provider serving similar verticals (tech, retail, healthcare); comparable in omnichannel delivery model and enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/onbrand24
• LinkedInlinkedin.com/company/onbrand24
• Facebookfacebook.com/onbrand24-179021582162914

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnBrand24