Venngo

What Venngo does

Venngo Inc. is a Canadian private company founded in 2000 and headquartered in Toronto (Etobicoke), Ontario, that operates a multi-tenant B2B2C perks and discount platform. The company sells four core branded products — WorkPerks (employee perks for employers), MemberPerks (perks for member associations), CustomerPerks (perks as customer loyalty), and AdPerks / AdPerks SMB (advertising for brand partners) — accessible via iOS and Android mobile apps, a web portal, and a browser extension that detects discounts on partner websites. Notable technical components include a SAML-based SSO architecture, a 'Perks Nearby' augmented reality module that overlays partner offers on the user's camera feed using Google ARCore, Apple ARKit and Samsung SDKs combined with GPS, and an integrated travel booking system and ticket marketplace that route bookings through third-party inventory providers.

Venngo operates a hybrid revenue model combining B2B subscription fees (per organization, with quote-based annual billing), AdPerks advertising fees from brand partners, and transaction-based revenue from travel commissions, ticket sales and discounted eGift Cards (processed through Runa Network/RNL). Customers span large enterprises such as Rogers, Bell, Telus, Samsung, LG, KPMG, EY, BCG, SAP and Fidelity, alongside member associations (e.g., NPF-FPN with 8,300+ registered members) and brand partners including GoodLife Fitness and Cineplex. Reported scale metrics include 5 million+ perks redeemed in 2024, $86 million in customer savings delivered in 2024, and a 92% customer satisfaction rating.

The company is privately held with no external funding rounds disclosed and is led by President and CEO Paul Weissman. Venngo holds SOC 2 Type 2, PCI-DSS, GDPR, CCPA and WCAG 2.1 compliance certifications and operates primarily in Canada and the United States.

Name

Venngo

Legal name

Venngo Inc.

Website

https://venngo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Venngo is a Canadian B2B2C perks and discount platform founded in 2000 that sells employee, member, and customer perk programs plus AdPerks advertising to enterprises, associations, and brands, primarily in Canada and the United States.

Ownership category

akta.pro rank

Product category

Employee Benefits & Perks Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Loyalty, Rewards & Retention Platforms (BPAFAFAH), Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Employee perks platform
• Corporate discount programs
• Benefits engagement software
• Member loyalty platform
• Brand partner advertising

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Subscription (WorkPerks/MemberPerks/CustomerPerks): Organizations subscribe to Venngo's perk platforms to offer employees/members/customers discounted access to partner brands. Pricing is subscription-based per organization with seat-based components.
2. AdPerks (Brand Advertising): Brand partners pay to promote their offers to Venngo's network of high-intent shoppers through the AdPerks platform.
3. Ticket Sales Commission: Venngo earns revenue through integrated ticket marketplace for live entertainment events. Third-party ticket provider charges no service fees to Venngo users.
4. Travel Booking: Commission from hotels and travel bookings made through the platform. Hotels partner with Venngo for visibility and competitive rates.
5. eGift Card Sales: Discounted digital gift cards sold through the platform, with margins on the discount offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Venngo sells a cloud-based employee perks and benefits platform that organizations subscribe to in order to provide their employees, members, or customers access to discounts from a network of 300+ brand partners. The platform is delivered as WorkPerks (employers), MemberPerks (associations), CustomerPerks (customer loyalty), and AdPerks (brand partner advertising) via web, iOS/Android apps, and browser extensions, with integrated AR discovery, ticket marketplace, and travel booking.

Product overview

Venngo is a Canadian employee perks and benefits platform founded in 2000 that operates a multi-product portfolio under three core branded platforms — WorkPerks (for employers), MemberPerks (for member associations), and CustomerPerks (for customer loyalty programs) — plus AdPerks and AdPerks SMB for brand partners and advertisers. The unified platform is accessible via a mobile app (iOS and Android), a web/desktop application, and a browser extension. Key integrated features include Perks Nearby (an augmented reality tool for discovering nearby discounts using GPS and camera), an integrated ticket marketplace for live entertainment, a travel booking system for hotels and flights, discounted eGift Cards, Weekly Flyers content, and a gamified Spin to Win feature. The platform connects partner brands with high-intent consumers through discount codes, automatic savings notifications, and location-aware features, generating over 5 million perks redeemed and $86M in user savings in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• WorkPerks: Employee experience platform providing perks and benefits beyond the workplace for employees of partner organizations.
• MemberPerks
• CustomerPerks
• AdPerks
• AdPerks SMB

Products and services

• WorkPerks WorkPerks is the employee perks and discount platform that gives employees of subscribing partner organizations access to premium discounts across retail, travel, entertainment, and wellness categories, supporting engagement and financial wellness.
• MemberPerks MemberPerks is the member association perks platform that enhances member value and retention by offering exclusive discounts and rewards programs tailored for member-based organizations.
• CustomerPerks CustomerPerks is the customer loyalty perks platform that rewards customer loyalty through expanded value propositions, offering discounts and exclusive offers to customers of participating organizations.
• AdPerks AdPerks is the brand advertising and promotion platform that enables brand partners to reach high-intent shoppers through the Venngo network, promoting special offers to engaged consumers actively looking for deals.
• AdPerks SMB AdPerks SMB is a version of the AdPerks advertising platform tailored for small and medium-sized businesses, enabling SMBs to advertise their offers to Venngo's network of high-intent shoppers.

Quantifiable outcome

• $86M in customer savings in 2024
• +4 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• FlippcoreTechnology or Integration · 23 February 2025Integration partnership bringing weekly digital flyers to Venngo's perk ecosystem. Flipp's flyer content is displayed within WorkPerks, MemberPerks, and CustomerPerks platforms, supporting financial wellness through smart shopping resources. Users can access weekly deals from local and national retailers.
• BenefitHub (Tickets)coreTechnology or Integration · 8 August 2024Third-party ticketing provider powering Venngo's built-in ticket marketplace for live entertainment. Provides resale tickets with no service fees. Support contact: [email protected].
• Runa Network Limited (RNL)supportingTechnology or IntegrationThird-party payment processor for Visa/Mastercard gift cards purchased through Venngo's platform. Appears on customer credit card statements as 'RUNA NETWORK LIMITED (RNL)'.
• Hotel and Airline PartnerscoreChannel Partner/ Reseller/ DistributorHotels partner with Venngo to fill rooms and gain visibility, offering competitive rates directly on the platform. Airlines are integrated for flight booking within the travel feature. Hotels seek fill rates and visibility; Venngo delivers high-intent customers.
• GoodLife FitnesscoreChannel Partner/ Reseller/ DistributorExclusive fitness partner offering discounted gym memberships to Venngo platform users. Features unique perk codes for member verification.
• CineplexcoreChannel Partner/ Reseller/ DistributorMovie theater partner offering discounted admission coupons and concession deals through the Venngo platform.
• Telus CanadasupportingTechnology or IntegrationInfrastructure hosting partner for Venngo's systems and cloud infrastructure. Both organizations are regularly audited by independent audit firms.
• Amazon CanadasupportingTechnology or IntegrationCloud infrastructure provider hosting Venngo's systems. Regularly audited by independent audit firms alongside Telus Canada.
• Google (AR)supportingTechnology or IntegrationAR SDK provider for Perks Nearby augmented reality feature. Uses Google ARCore for Android devices.
• Apple (AR)supportingTechnology or IntegrationAR SDK provider for Perks Nearby augmented reality feature. Works with iOS ARKit on iPhone 6s+ devices.
• Samsung (AR)supportingTechnology or IntegrationAR SDK provider for Perks Nearby augmented reality feature on Samsung devices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perkopolis: Canadian employee and member discount platform directly competing with Venngo's WorkPerks offering. Targets the same HR/wellness coordinator buyer with similar brand-partner discount catalogs in Canada.
• Benefithub: US-based employee perks and benefits marketplace with overlapping ticketing, travel, and discount modules. Notable as Venngo's third-party ticketing provider, indicating direct product parity in the live entertainment perks category.
• Beneplace: Employee discount and voluntary benefits platform serving employers across North America. Closely comparable B2B2C perks model with employer subscriptions and brand partner network.
• Corestream: Voluntary benefits and employee discount marketplace for US employers. Comparable product model of curated perks sold to HR buyers, with growing overlap in the financial wellness and discount categories.
• LifeMart: Employee discount marketplace operating in the US and Canada with deals across retail, travel, and entertainment. Similar curated brand-partner catalog distributed through employer-sponsored memberships.

Broad incumbents

• Entertainment Benefits Group (EBG): Large US employee perks platform offering discounts, ticketing, and travel through a network of partner brands. Operates at significantly greater scale than Venngo and competes for multi-national employer contracts.
• Sodexo Benefits & Rewards Services: Global benefits, rewards, and recognition provider offering employee perk programs across multiple geographies. A relevant comparable for scale of platform economics and the path from regional perks to multinational benefits infrastructure.

Regional players

• Plum Benefits: UK-focused employee perks and discount platform operated by Vivup. Comparable curated discount and lifestyle benefits model for employer clients, but geographically distinct from Venngo's North American footprint.
• Advania / Advantage Benefits Solutions: European/Nordic voluntary benefits and perks providers with comparable employer-sponsored discount catalogs. Useful as a comparable for cross-border perks platform economics, though not directly competing with Venngo.

Others

• Flipp: Digital weekly flyer platform integrated with Venngo for weekly flyers. While not a direct competitor, it is a critical ecosystem partner and a potential substitute for the discovery portion of Venngo's offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/venngo
• Xx.com/venngo
• Facebookfacebook.com/venngoinc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venngo